Ce service permet aux responsables marketing de suivre et analyser l'activit publicitaire sur diff rents m dias
Paris, France le janvier 18, 2023: Nielsen, leader mondial de la mesure m dia, annonce aujourd'hui le lancement de son offre de pige publicitaire en France.
La pige Nielsen adresse d sormais le march fran ais. La solution Ad Intel offre un suivi complet des investissements, des impressions et des cr ations publicitaires sur diff rents canaux tels que la TV, la radio, la presse, le cin ma, l'affichage, le digital (display et vid o), ainsi que le Paid Social (Facebook, Instagram, Twitter, TikTok).
La pige Ad Intel aide ainsi les agences, les r gies et les annonceurs mieux appr hender leurs enjeux, gr ce des solutions permettant d'identifier les prospects, d'analyser les strat gies des marques et leur univers de concurrence. L' tendue et la granularit des donn es permettent une excellente compr hension de l'activit publicitaire, ce qui est crucial dans un aenvironnement toujours plus challengeant.
Le paysage m diatique est aujourd'hui plus complexe que jamais. Les consommateurs fran ais ont acc s toujours plus de contenus et de m dias ; les marques ont donc besoin d'une pige publicitaire fiable, qui s'adapte leurs enjeux , d clare Reda Maalem, responsable commercial chez Nielsen. Avec Ad Intel, nous sommes fiers de r pondre aux besoins de l' cosyst me, notamment sur le digital et les r seaux sociaux. Fort de notre exp rience l'international, nous accompagnons tout type de client en personnalisant la data leurs besoins. Nous travaillons d j avec plusieurs partenaires locaux pour garantir le meilleur acc s notre pige.
Les annonceurs, les agences et les r gies peuvent compter sur Nielsen Ad Intel pour identifier les opportunit s publicitaires travers diff rents supports, et suivre leur part de voix. Alors que les marques tendent de plus en plus leur pr sence en ligne, les responsables marketing et m dia peuvent d sormais b n ficier d'une repr sentation plus pr cise des achats m dia, notamment sur Youtube, Facebook, Twitter, Instagram, et Tik Tok.
propos de Nielsen Nielsen fa onne l'industrie des m dias et des contenus du monde entier en tant que leader de la mesure d'audience, des donn es et des analyses. Gr ce notre compr hension des personnes et de leurs comportements sur tous les canaux et toutes les plateformes, nous donnons nos clients des informations ind pendantes et exploitables afin qu'ils puissent se connecter et s'engager aupr s de leurs publics, aujourd'hui et l'avenir. Nielsen est pr sent dans le monde entier, dans plus de 55 pays. Pour en savoir plus, consultez le site www.nielsen.com et connectez-vous avec nous sur les m dias sociaux (Twitter, LinkedIn, Facebook et Instagram).
Contact Presse Ben Gold, International Communications Director
Nielsen
E: ben.gold@nielsen.com
M: +44 7816 252 017
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Ce service permet aux responsables marketing de suivre et analyser l'activit publicitaire sur diff rents m dias 
