Ce service permet aux responsables marketing de suivre et analyser l'activit publicitaire sur diff rents m dias
Paris, France le janvier 18, 2023: Nielsen, leader mondial de la mesure m dia, annonce aujourd'hui le lancement de son offre de pige publicitaire en France.
La pige Nielsen adresse d sormais le march fran ais. La solution Ad Intel offre un suivi complet des investissements, des impressions et des cr ations publicitaires sur diff rents canaux tels que la TV, la radio, la presse, le cin ma, l'affichage, le digital (display et vid o), ainsi que le Paid Social (Facebook, Instagram, Twitter, TikTok).
La pige Ad Intel aide ainsi les agences, les r gies et les annonceurs mieux appr hender leurs enjeux, gr ce des solutions permettant d'identifier les prospects, d'analyser les strat gies des marques et leur univers de concurrence. L' tendue et la granularit des donn es permettent une excellente compr hension de l'activit publicitaire, ce qui est crucial dans un aenvironnement toujours plus challengeant.
Le paysage m diatique est aujourd'hui plus complexe que jamais. Les consommateurs fran ais ont acc s toujours plus de contenus et de m dias ; les marques ont donc besoin d'une pige publicitaire fiable, qui s'adapte leurs enjeux , d clare Reda Maalem, responsable commercial chez Nielsen. Avec Ad Intel, nous sommes fiers de r pondre aux besoins de l' cosyst me, notamment sur le digital et les r seaux sociaux. Fort de notre exp rience l'international, nous accompagnons tout type de client en personnalisant la data leurs besoins. Nous travaillons d j avec plusieurs partenaires locaux pour garantir le meilleur acc s notre pige.
Les annonceurs, les agences et les r gies peuvent compter sur Nielsen Ad Intel pour identifier les opportunit s publicitaires travers diff rents supports, et suivre leur part de voix. Alors que les marques tendent de plus en plus leur pr sence en ligne, les responsables marketing et m dia peuvent d sormais b n ficier d'une repr sentation plus pr cise des achats m dia, notamment sur Youtube, Facebook, Twitter, Instagram, et Tik Tok.
propos de Nielsen Nielsen fa onne l'industrie des m dias et des contenus du monde entier en tant que leader de la mesure d'audience, des donn es et des analyses. Gr ce notre compr hension des personnes et de leurs comportements sur tous les canaux et toutes les plateformes, nous donnons nos clients des informations ind pendantes et exploitables afin qu'ils puissent se connecter et s'engager aupr s de leurs publics, aujourd'hui et l'avenir. Nielsen est pr sent dans le monde entier, dans plus de 55 pays. Pour en savoir plus, consultez le site www.nielsen.com et connectez-vous avec nous sur les m dias sociaux (Twitter, LinkedIn, Facebook et Instagram).
Contact Presse Ben Gold, International Communications Director
Nielsen
E: ben.gold@nielsen.com
M: +44 7816 252 017
Most recent headlines
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
Ce service permet aux responsables marketing de suivre et analyser l'activit publicitaire sur diff rents m dias 
