
Ce service permet aux responsables marketing de suivre et analyser l'activit publicitaire sur diff rents m dias
Paris, France le janvier 18, 2023: Nielsen, leader mondial de la mesure m dia, annonce aujourd'hui le lancement de son offre de pige publicitaire en France.
La pige Nielsen adresse d sormais le march fran ais. La solution Ad Intel offre un suivi complet des investissements, des impressions et des cr ations publicitaires sur diff rents canaux tels que la TV, la radio, la presse, le cin ma, l'affichage, le digital (display et vid o), ainsi que le Paid Social (Facebook, Instagram, Twitter, TikTok).
La pige Ad Intel aide ainsi les agences, les r gies et les annonceurs mieux appr hender leurs enjeux, gr ce des solutions permettant d'identifier les prospects, d'analyser les strat gies des marques et leur univers de concurrence. L' tendue et la granularit des donn es permettent une excellente compr hension de l'activit publicitaire, ce qui est crucial dans un aenvironnement toujours plus challengeant.
Le paysage m diatique est aujourd'hui plus complexe que jamais. Les consommateurs fran ais ont acc s toujours plus de contenus et de m dias ; les marques ont donc besoin d'une pige publicitaire fiable, qui s'adapte leurs enjeux , d clare Reda Maalem, responsable commercial chez Nielsen. Avec Ad Intel, nous sommes fiers de r pondre aux besoins de l' cosyst me, notamment sur le digital et les r seaux sociaux. Fort de notre exp rience l'international, nous accompagnons tout type de client en personnalisant la data leurs besoins. Nous travaillons d j avec plusieurs partenaires locaux pour garantir le meilleur acc s notre pige.
Les annonceurs, les agences et les r gies peuvent compter sur Nielsen Ad Intel pour identifier les opportunit s publicitaires travers diff rents supports, et suivre leur part de voix. Alors que les marques tendent de plus en plus leur pr sence en ligne, les responsables marketing et m dia peuvent d sormais b n ficier d'une repr sentation plus pr cise des achats m dia, notamment sur Youtube, Facebook, Twitter, Instagram, et Tik Tok.
propos de Nielsen Nielsen fa onne l'industrie des m dias et des contenus du monde entier en tant que leader de la mesure d'audience, des donn es et des analyses. Gr ce notre compr hension des personnes et de leurs comportements sur tous les canaux et toutes les plateformes, nous donnons nos clients des informations ind pendantes et exploitables afin qu'ils puissent se connecter et s'engager aupr s de leurs publics, aujourd'hui et l'avenir. Nielsen est pr sent dans le monde entier, dans plus de 55 pays. Pour en savoir plus, consultez le site www.nielsen.com et connectez-vous avec nous sur les m dias sociaux (Twitter, LinkedIn, Facebook et Instagram).
Contact Presse Ben Gold, International Communications Director
Nielsen
E: ben.gold@nielsen.com
M: +44 7816 252 017
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Derek Pezzotti as Sen...
05/02/2026
Taurus Technologies, a Dallas-area professional AV systems integrator, has upgraded its in-house podcast studio with Brightline Lighting's AV/720 low-voltag...
05/02/2026
NBC Universal to Present XXV Olympic Winter Games Feb. 6-22 and Milan Cortina Paralympics March 6-15
NBC Sports to Utilize Grass Valley's Frame Rate Conver...
05/02/2026
Atomos today announced Shogun AV-19, a rack-mountable, 19-inch 4K HDR monitor-recorder-switcher designed for professional live production, broadcast, and video ...
05/02/2026
Vizrt, the leader in live production technology, revolutionizing viewer experience and engagement, today introduces two brand new solutions in partnership with ...
05/02/2026
Appear, a global leader in live production technology, today announced the appointment of Simon Frost in a newly created role as Chief Marketing Officer (CMO). ...
05/02/2026
New York gaffer Noah Chamis, ICLS ( You Deserve Each Other , The Half of It , Project Runway ) practices a mix of technical precision and creative play in his...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Break out the cake and green sprinkles - GeForce NOW is turning six.
Since launch, members have streamed over 1 billion hours, and the party's just getting...
04/02/2026
The 11th-annual Summit will not only the unprecedented headwinds facing the business, but also the groundbreaking opportunities for the future....
04/02/2026
Just moments before the 2026 Grammy Awards kicked off, members of the event's audio team assembled for a group photo at the base of the stage inside Los Ang...
04/02/2026
At the Vienna Interdisciplinary Symposium on Aortic Repair (VISAR), Riedel Communications' Managed Technology Division delivered a turnkey technical infrast...
04/02/2026
The Mountain West Conference announces a new media rights package featuring CBS ...
04/02/2026
Earlier this week, the NFL announced it would play regular season games in Madrid, Paris, and Mexico City in 2026 as part of a nine-game international schedule,...
04/02/2026
Custom-built carts carry music speakers for Apple Music Super Bowl LX Halftime S...
04/02/2026
In an era of constrained spectrum, two tactics have emerged: work closely with regulatory bodies and utilize engineering chops
The Federal Communications Commi...
04/02/2026
Three examples of how wireless microphones are deployed to bring fans in deep and up close
Microphone manufacturers have myriad ways to put wireless to work fo...
04/02/2026
The mic manufacturer will join other suppliers in the new Rock Nashville production campus
Sennheiser is relocating its U.S. headquarters from its long-time lo...
04/02/2026
Olivia Colman and John Lithgow appear in Jimpa by Sophie Hyde, an official selection of the 2025 Sundance Film Festival. (Courtesy of Sundance Institute | pho...
04/02/2026
Lyrics are one of Spotify's most popular features, giving fans a richer way to experience the music and artists they love. They're viewed hundreds of mi...
04/02/2026
Queer Renegades: SBS Audio's new podcast reclaiming Australia's queer hi...
04/02/2026
The National Film and Video Foundation (NFVF) invites final-year animation students to participate in an exclusive creative showcase at the Annecy International...
04/02/2026
Viper Shield's robust phase of flight-testing production representative hard...
04/02/2026
Pilot To Launch with Super Bowl LX on February 8 and Continue with High Profile Live Events, Entertainment and Sports
Nielsen to Use State of the Art Wearable...
04/02/2026
New control solution applies broadcast robotics workflows to PTZ cameras with third-party integration and upgrade paths
Vinten, a global leader in robotic cam...
04/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/02/2026
Katie Vitolins Announced as Vice President of Alumni Products and Services An alumna and former trustee, Vitolins will lead the relaunch of Berklee's alum...
04/02/2026
Wednesday 4 February 2026
Full cast announced for Saturday Night Live UK, comin...
04/02/2026
Wednesday 4 February 2026
Fear of running out of mobile data (FORO) is a real i...
04/02/2026
Rohde & Schwarz powers next generation television in Brazil with DTV technology...
04/02/2026
Back to All News
Netflix Shares Teaser of the Third and Final Season of Knokke Off
Entertainment
04 February 2026
GlobalNetherlands
Link copied to clipboar...
04/02/2026
Back to All News
Netflix Premieres The TikTok Killer on March 6
Entertainment
04 February 2026
GlobalSpain
Link copied to clipboard
Download the pictures
...
04/02/2026
Back to All News
Music Is Having a Golden Moment on Netflix as New and Nostal...
04/02/2026
Fox Corporation Reports Second Quarter Fiscal 2026 Financial Results NEW YORK, NY, February 4, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Compan...
04/02/2026
Lucas P. Arag n Joins FOX Advertising as Senior Vice President, Creative New York, NY - February 4, 2026 - Accomplished Creative Executive Lucas P. Arag n has...
04/02/2026
Following the passing of our friend and colleague Hugh Wallace, and with the full support of his family, RT will proceed with the broadcast of the new series o...
04/02/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
03/02/2026
Tagboard, a modern, interactive graphics system for news, sports, and entertainm...
03/02/2026
Studio Network Solutions (SNS) announces the launch of Trio, a new S3-compatible cloud storage service fully integrated with EVO for media backup, archival, and...
03/02/2026
50 Production Trucks at center of 160 U.S.-based productions...
03/02/2026
Nielsen, which specializes in audience measurement, data, and media intelligence, announces that it is piloting a new methodology enhancement to more accurately...