NBC Sports to Present Every Alpine World Cup and World Championship Race Under New Rights Agreements With U.S. Ski & Snowboard, FIS

NBC Sports will present every alpine World Cup and World Championship race under new media rights agreements with U.S. Ski & Snowboard and the International Ski and Snowboard Federation (FIS). NBC Sports' partnership with U.S. Ski & Snowboard has been extended through 2030.

All races will stream on Peacock, with additional coverage on the NBC broadcast network and NBCSN for major events. Domestic events will also be available on demand on Peacock and YouTube. The commitment is in addition to NBC Sports' coverage of the Alpes 2030 Olympic and Paralympic Winter Games.

The agreement returns several major alpine events to NBC Sports, including the Audi FIS Ski World Cup Finals in Sun Valley, the Hahnenkamm Races from Kitzb hel, Austria, the Stifel Killington Cup presented by Dunkin', and next year's FIS Alpine World Ski Championships in Crans-Montana, Switzerland.

NBC Sports' domestic 2026-27 schedule includes alpine World Cup events at Copper Mountain, Colo.; Killington, Vt.; Beaver Creek, Colo.; and the Stifel World Cup Finals in Sun Valley, Idaho. NBC Sports will also present Freestyle World Cup events at Lake Placid, N.Y., Waterville Valley, N.H., and Deer Valley, Utah; Ski Jumping World Cup events at Lake Placid; and Snowboard and Freeski World Cup events in Aspen, Copper Mountain, and Breckenridge, Colo.

Coverage begins this weekend in Soelden, Austria, with the men's and women's giant slalom races, featuring three-time Olympic gold medalist Mikaela Shiffrin. The first run is at 4 a.m. ET and the second at 7 a.m. ET on Oct. 24 on Peacock. Coverage of U.S. World Cups begins with the Stifel Killington Cup on Nov. 28, with the second run of the women's giant slalom at 12:30 p.m. ET and the second run of the women's slalom at 1:30 p.m. ET on NBC and Peacock. Further programming details for the U.S. Ski & Snowboard schedule will be announced later.

As part of U.S. Ski & Snowboard's addition of freeride as a new sport, Peacock will also provide on-demand coverage of the U.S. stop of the Freeride World Tour. The International Olympic Committee announced earlier this year that freeride has been added to the program for the 2030 Winter Olympics.

Our expanded partnership with U.S. Ski & Snowboard and FIS gives NBC Sports an incredible opportunity to connect fans with world-class competition and the athletes at the heart of it all, says Joe Gesue, SVP, NBC Sports Olympic & Paralympic Programming. We're especially proud to showcase this extraordinary generation of stars and tell the stories behind their journeys as we build momentum toward the 2030 Olympic and Paralympic Winter Games.

For years, fans had to work harder than they should have to watch our athletes compete, says Sophie Goldschmidt, President and CEO, U.S. Ski & Snowboard. We are thrilled that the new centralized broadcast strategy we've worked on with FIS and the other countries removes that friction. This is a new era, which now makes it easier to watch our sports and follow your favorite athletes. Along with our other content initiatives, this helps to further grow our sports.

LINK:	https://www.sportsvideo.org/2026/10/22/nbc-sports-to-present-every-alp...
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