MyToyota launches intelligence platform to keep drivers connected
13/11/2019
FCB Joburg has pulled together a 360deg campaign to communicate Toyota South Africas innovative cloud-based Internet-connected intelligence platform aimed at providing in-mobility WiFi connected services.
The campaign - created by Executive Creative Director Tian Van Den Heever; Designers Jonathan Wolberg, Janine Kleinschmidt and Tsholofelo Masiye; and Copywriter Paul Frade - comprises numerous elements including a 40-second TVC and two cut-downs, multiple executions for Toyotas social and digital channels plus 4 10-second feature cut-downs and 5 6-second feature-based videos, and print.
The new platform, Toyota Connect, is housed within the MyToyota App which was launched in 2014. The technology provides Toyota owners with access to a myriad of Internet-connected services, including music and video streaming, battery health check, vehicle service bookings, fleet management alerts and driver rating capabilities.
It satisfies two key drivers of Toyotas business today: Its desire to continually improve and offer the consumer a better and more seamless experience with the Toyota brand, and the fact that connectivity is fast becoming a consideration for selecting your model of choice when making a vehicle purchase.
As of September 2019, all new Toyota and Lexus models sold in South Africa come standard with in-car WiFi, including 15GB free data.
As Toyota transitions from being an automotive to a mobility solutions organisation, it becomes imperative to collaborate with companies whose visions align with ours, said General Manager Customer Services, Derek Kemp.
The importance of telematics and telecommunications in tomorrows vehicles cannot be overstated. Consumers are increasingly becoming aware of how connected technologies can enhance their lives and our task as a forward-thinking organisation is to evolve in tandem with market expectations.
The brief to FCB Joburg was to deliver a piece of content that best encapsulated the true spirit of the Toyota brand and communicated what the Toyota Connect experience offers. The team needed to find a simple yet catchy way of communicating a product that is actually quite complex with many features and aspects to it.
The solution was to put the messages to music but using real-life scenarios to visually unpack them in just a few seconds. It acquired the mechanical rights to My Sharona by the Knack, and wrote lyrics that talk to Toyota Connects features. The band singing the track swoops in on three different scenes showing how the new platform enhances the Toyota drivers life.
You can view the various campaign elements here:
40-scond TVC: https://www.youtube.com/watch?v=MRBnp6b6PAg
30-second TVC: https://www.youtube.com/watch?v=LLQrfQulHVk
Bumper ad 1 - wifi: https://youtu.be/XaK1euBrAl0
Bumper ad 2 - service booking: https://youtu.be/w2Vul9oQ6Ps
Bumper ad 3 - GPS: https://youtu.be/hgy5pkOS64I
Bumper ad 4 - Roadside assistance: https://youtu.be/Duug_SliCYs
Bumper ad 5 - Driver Score: https://youtu.be/OcGw01zrnFI
Bumper ad 6 - Battery health https://youtu.be/URGm9joyjNA
Credits:
Client: Toyota SA
Manager: CS Advertising and Promotions: Shaheed Goss
Senior Manager: Customer Services: Francois Streicher
GM: Customer Services Derek Kemp
Vice President: Customer Services: John Thomson
Creative agency: FCB Johannesburg
Executive Creative Director: Brett Morris
Excutive Business Director: Reagen Kok
Account Lead: Taryn Marais
Campaign Lead: Ayanda Masilela
Creative Director: Tian Van Den Heever
Copywriter: Paul Frade
Art Director: Jonathan Wolberg
Design: Jonathan Wolberg
Strategic planner: Stuart Simms
Media: Gwen Bezuidenhout and Langelihle Sithole
TV Producer: Nakita Bolus
Production house: FCB Joburg and Hungry Films
Director: Kofi
Post-production: Fuel Content
Embedded video for MyToyota launches intelligence platform to keep drivers connected
Commercials
Africa South Africa
0833031778
LINK: | https://www.filmcontact.com/news/south-africa/mytoyota-launches-intell... |
See more stories from filmcontact |
Africa Stories
28/03/2024
Smoke and Mirrors: Wednesday's episode, 27 March 2024 [VIDEO]
Smoke and Mirrors: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Af...
28/03/2024
Muvhango: Wednesday's episode, 27 March 2024 [VIDEO]
Muvhango: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African web...
28/03/2024
Gqeberha: The Empire - Wednesday's episode, 27 March 2024 [VIDEO]
Gqeberha: The Empire - Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The Sout...
28/03/2024
Skeem Saam: Wednesday's episode, 27 March 2024 [VIDEO]
Skeem Saam: Wednesday's episode, 27 March 2024 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African ...
28/03/2024
House of Zwide: Wednesday's episode, 27 March 2024 [VIDEO]
House of Zwide: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South Africa...
28/03/2024
My Brother's Keeper: Wednesday's episode, 27 March 2024 [VIDEO]
My Brother's Keeper: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The So...
28/03/2024
Uzalo: Wednesday's episode, 27 March 2024 [video]
Uzalo: Wednesday's episode, 27 March 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African websit...
28/03/2024
Scandal!: Wednesday's episode, 27 March 2024 [VIDEO]
Scandal!: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African web...
28/03/2024
Umkhokha: The Curse - Wednesday's episode, 27 March 2024 [VIDEO]
Umkhokha: The Curse - Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South...
27/03/2024
Tonight on Generations: Hlomla is shaken that he came face to face with the stalker
Tonight on Generations: Hlomla is shaken that he came face to face with the stal...
27/03/2024
Tonight on Smoke and Mirrors: Tiny and Magolide plot to get the Managerial position
Tonight on Smoke and Mirrors: Tiny and Magolide plot to get the Managerial posit...
27/03/2024
Tonight on Skeem Saam: Oritonda gets to shine and it all seems to be going well for him
Tonight on Skeem Saam: Oritonda gets to shine and it all seems to be going well ...
27/03/2024
Tonight on Muvhango: Khumo, who is out on bail, tortures Imani
Tonight on Muvhango: Khumo, who is out on bail, tortures ImaniDon't miss Wednesday, 27 March's riveting episode of South African soapie Muvhango on SABC...
27/03/2024
Scandal!: Tuesday's episode, 26 March 2024 [VIDEO]
Scandal!: Tuesday's episode, 26 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African websi...
27/03/2024
House of Zwide: Tuesday's episode, 26 March 2024 [VIDEO]
House of Zwide: Tuesday's episode, 26 March 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African ...
27/03/2024
Generations: The Legacy - Tuesday's episode, 26 March 2024 [VIDEO]
Generations: The Legacy - Tuesday's episode, 26 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The Sou...
27/03/2024
Streaming today: The Believers' on Netflix - 27 March 2024
Streaming today: The Believers' on Netflix - 27 March 2024Looking for something to watch tonight? Check out all the new streaming releases from all your fa...
27/03/2024
Tonight on Uzalo: Mondli thinks he may have an idea who robbed the police station
Tonight on Uzalo: Mondli thinks he may have an idea who robbed the police statio...
27/03/2024
Tonight on House of Zwide: Faith leaves Funani due to unappreciated support, despite Funani's pleas
Tonight on House of Zwide: Faith leaves Funani due to unappreciated support, des...
27/03/2024
Tonight on Umkhokha: MaMzobe tries to threaten Gabisile to not tell
Tonight on Umkhokha: MaMzobe tries to threaten Gabisile to not tellDon't miss Wednesday, 27 March's riveting episode of South African soapie Umkhokha: T...
27/03/2024
Tonight on My Brother's Keeper: Ndumiso threatens to move out of home over his parent's disrespect of his wife
Tonight on My Brother's Keeper: Ndumiso threatens to move out of home over h...
27/03/2024
Tonight on Gqeberha: Stokkie makes a major move for his future
Tonight on Gqeberha: Stokkie makes a major move for his futureDon't miss Wednesday, 27 March's riveting episode of South African soapie Gqeberha: The Em...
27/03/2024
Tonight on Scandal: A young girl brings a dark cloud into her family's home
Tonight on Scandal: A young girl brings a dark cloud into her family's homeDon't miss Wednesday, 27 March's riveting episode of South African soapie...
27/03/2024
Tonight on Champions: Lebo gets career-changing news, but Ferrari looms large
Tonight on Champions: Lebo gets career-changing news, but Ferrari looms largeDon't miss Wednesday, 27 March's riveting episode of South African soapie C...
27/03/2024
Gqeberha: The Empire - Tuesday's episode, 26 March 2024 [VIDEO]
Gqeberha: The Empire - Tuesday's episode, 26 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South ...
27/03/2024
Muvhango: Tuesday's episode, 26 March 2024 [VIDEO]
Muvhango: Tuesday's episode, 26 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African websi...
27/03/2024
Smoke and Mirrors: Tuesday's episode, 26 March 2024 [VIDEO]
Smoke and Mirrors: Tuesday's episode, 26 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afri...
27/03/2024
Uzalo: Tuesday's episode, 26 March 2024 [video]
Uzalo: Tuesday's episode, 26 March 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African website....
27/03/2024
My Brother's Keeper: Tuesday's episode, 26 March 2024 [VIDEO]
My Brother's Keeper: Tuesday's episode, 26 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The Sout...
27/03/2024
Skeem Saam: Tuesday's episode, 26 March 2024 [VIDEO]
Skeem Saam: Tuesday's episode, 26 March 2024 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African so...
26/03/2024
Tonight on Uzalo: The nightmare at the police station continues for the worst
Tonight on Uzalo: The nightmare at the police station continues for the worstDon't miss Tuesday, 26 March's riveting episode of South African soapie Uza...
26/03/2024
Tonight on Gqeberha: Gubevu cautions Sivuyile against becoming like his father
Tonight on Gqeberha: Gubevu cautions Sivuyile against becoming like his fatherDon't miss Tuesday, 26 March's riveting episode of South African soapie Gq...
26/03/2024
Tonight on My Brother's Keeper: Thoba tells Sbu that Didi likes him but begs his cousin
Tonight on My Brother's Keeper: Thoba tells Sbu that Didi likes him but begs...
26/03/2024
Tonight on Umkhokha: Gabisile finds Mzobe's izikhwama
Tonight on Umkhokha: Gabisile finds Mzobe's izikhwamaDon't miss Tuesday, 26 March's riveting episode of South African soapie Umkhokha: The Curse on ...
26/03/2024
Tonight on House of Zwide: Funani contemplates asking Faith to leave
Tonight on House of Zwide: Funani contemplates asking Faith to leaveDon't miss Tuesday, 26 March's riveting episode of South African soapie House of Zwi...
26/03/2024
Skeem Saam: Monday's episode, 25 March 2024 [VIDEO]
Skeem Saam: Monday's episode, 25 March 2024 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
26/03/2024
Muvhango: Monday's episode, 25 March 2024 [VIDEO]
Muvhango: Monday's episode, 25 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African websit...
26/03/2024
Gqeberha: The Empire - Monday's episode, 25 March 2024 [VIDEO]
Gqeberha: The Empire - Monday's episode, 25 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South A...
26/03/2024
Tonight on Skeem Saam: Ori finally gets his groove back, but will it last?
Tonight on Skeem Saam: Ori finally gets his groove back, but will it last?Don't miss Tuesday, 26 March's riveting episode of South African soapie Skeem ...
26/03/2024
Tonight on Muvhango: Nkele refuses to return Reneilwe's assets to her
Tonight on Muvhango: Nkele refuses to return Reneilwe's assets to herDon't miss Tuesday, 26 March's riveting episode of South African soapie Muvhang...
26/03/2024
Tonight on Generations: Khensani finally goes on his dreaded date
Tonight on Generations: Khensani finally goes on his dreaded dateDon't miss Tuesday, 26 March's riveting episode of South African soapie Generations: Th...
26/03/2024
Tonight on Smoke and Mirrors: Sakhile confesses to Mandla that he is the hit and run driver
Tonight on Smoke and Mirrors: Sakhile confesses to Mandla that he is the hit and...
26/03/2024
Tonight on Champions: Lucinda stands at a crossroads between her heart and the harsh judgments of her family
Tonight on Champions: Lucinda stands at a crossroads between her heart and the h...
26/03/2024
Tonight on Scandal: Neo notices something is up with Tebello, and he confronts Khumo
Tonight on Scandal: Neo notices something is up with Tebello, and he confronts K...
26/03/2024
House of Zwide: Monday's episode, 25 March 2024 [VIDEO]
House of Zwide: Monday's episode, 25 March 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African w...
26/03/2024
Smoke and Mirrors: Monday's episode, 25 March 2024 [VIDEO]
Smoke and Mirrors: Monday's episode, 25 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afric...
26/03/2024
Uzalo: Monday's episode, 25 March 2024 [video]
Uzalo: Monday's episode, 25 March 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African website. ...
26/03/2024
My Brother's Keeper: Monday's episode, 25 March 2024 [VIDEO]
My Brother's Keeper: Monday's episode, 25 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South...
26/03/2024
Generations: The Legacy - Monday's episode, 25 March 2024 [VIDEO]
Generations: The Legacy - Monday's episode, 25 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The Sout...
26/03/2024
Scandal!: Monday's episode, 25 March 2024 [VIDEO]
Scandal!: Monday's episode, 25 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African websit...