Anna Lockwood, head of global sales, Telstra, on the rise of IP, the Cloud and remote production
Contributor 3 hours ago
Anna Lockwood, head of global sales, Telstra, on the rise of IP, the Cloud and remote production
target=_blank title=Share on LinkedIn class=share-linkedin> Anna Lockwood, head of global sales, Telstra, on the rise of IP, the Cloud and remote production
https://www.tvbeurope.com/features/helping-make-broadcasters-more-competitive title=Share via Email class=share-email>
Are broadcasters spending too much money on legacy systems? The short answer is probably yes. There have been several recent major changes in the way that broadcast workflows can be structured, in particular the move towards IP-based production and the introduction of the Cloud, that mean that legacy systems are increasingly outdated and inefficient by comparison. This is true in all global markets, where increasing competition for viewership, rising content costs (especially in sports), rapidly evolving consumer expectations and the demand for new services, and the shift towards 4K are all putting pressure on costs.
The markets are, of course, increasingly interconnected too. Content producers, whether in Europe, APAC or beyond, want to reach international audiences beyond their own individual markets. This is coupled with a rising demand in national markets for global content, especially with sports and live events, but also including drama and episodics if localisation factors are taken into account. What is being seen at both ends of these increasing and deepening content flows is an upsurge in interest in using a single media service delivery partner capable of providing an end-to-end solution on both a national and international basis.
Globally spanning hybrid networks can pass on impressive economies of scale to their users as well as providing best fit solutions for a widening range of use cases and crucial signal diversity for individual projects. They are capable of providing a genuinely global business process. Rather than a fragmented system of booking broadcast services, a client can book their required services, no matter how complex, with a single point of contact and a single bill at the end of the event or service. They can be impressive in their reach too, connecting sports venues on one side of the world to teleports and control rooms on the other and all points in between to ensure the most reliable, low-latency services possible.
Another area witnessing a surge of interest is remote production which is becoming steadily more widespread. Broadcasters are finding they can save significant amounts of money - we estimate between 10 to 20 per cent per event - by using remote production techniques, wherein camera paths and audio are fed via IP to centralised production hubs for switching live and editing.
That means that many of the personnel and equipment that were previously required to work onsite for live events can now remain at base. This realises greater efficiencies in terms of personal transport and accommodation, but is only the start of the benefits that remote production accrues. Moving production to a centralised hub dramatically optimises resource use, the same team and equipment being able to produce several events per day rather than the single one from a location. Additionally by using the same set-up it allows broadcasters to be consistent across their output, and with decreased set-up times be more agile in the way that they respond to changing events.
There are not just regional options either. Telstra, for example, has also worked on international projects such as the World Relay Championships in Japan, which featured a 20,000km roundtrip between Yokohama and Sydney and mere 224ms combined delay between sites, proving that remote production is now a reliably international proposition for productions seeking to move to remote production workflows.
The pressures on broadcasters are more intense in 2019 than ever. And while rising numbers of them are looking to outsource whole sections of their workflow as the benefits of the Cloud or hybrid Cloud over on-premise solutions - scalability, responsiveness, decreased costs and more - become increasingly apparent, there are still greater efficiencies that can be achieved. New techniques such as remote production and changing business focus to using a single international media service delivery partner, are both initiatives that can further unlock the huge potential of global markets and increase the promise of monetisation at the same time in a cost-effective manner.
SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Anna Lockwood, head of global sales, Telstra, on the rise of IP, the Cloud and remote production
