Roland-Garros 2023: FFT and HBS on this year's social media proof of concept service, enhanced content and constant learnings By Heather McLean
Friday, June 9, 2023 - 09:32
Print This Story
Host court side cameras on Court 6 at Roland-Garros
Roland-Garros is ready for the final call of game, set and match this weekend, as the tension builds towards the champions battling it out on the red clay courts.
Following the F d ration Fran aise de Tennis' (FFT) takeover of the host broadcast from France Television in 2021, its relationship with technical services provider for the annual production of the French Open, HBS, is going from strength to strength.
Speaking to SVG Europe, Amandine Tyl, head of broadcast and production in the media and production department at the FFT, comments on the French Tennis Federation's goals for the production of Roland-Garros: From the FFT side, what we are expecting is just to fit with the needs of our broadcasters. We have many different broadcasters around the world; some of them are mainstream broadcasters, others are more like sports broadcasters, and other of them such as Tennis Channel, for example, are dedicated to only tennis all year long. So what we are expecting is to find the right balance in term of broadcasting.
Between the tennis, which is the core of what we are producing, and the fact that we are Roland-Garros, we are in Paris, and so we also want to show that, notes Tyl. So we are focusing of course on the coverage of the courts, which is the basic we need to have for our broadcasters. But as we said, we are also trying to give an overview and make it possible for broadcasters and the audience all around the world to understand where we are; the fact that we are actually in Paris, in the middle of the city, more or less.
Amazon Prime presentation position at Roland-Garros 2023
Social stories
Social media is the big story of Roland-Garros 2023, where a proof of concept service has been launched this year for all broadcasters to access. Tyl explains: [Our social media strategy] is evolving a lot. This year as a proof of concept, we have launched a new service for broadcasters together with HBS. It's called the Social Media Interface. Basically this is a web-based interface which is developed by HBS and on this platform we provide to all our broadcasters only content dedicated to digital platforms, which means content here is really made for digital, not coming [direct] from the world feed. Some of it may come from the world feed, but then it is released in a format which fits with digital needs.
Also, most of this [social media-specific] content is coming from cell phones, she continues. So this is not normal broadcast; this is really something dedicated to digital teams. We have been in touch with all broadcasters, with their digital teams, in order to present the service to explain a little more about what we will share with them. We get the content really quickly; basically those guys [working on this content] are, for example, on the court with their cell phone. They're just shooting something, they send it immediately, and less than one minute later the broadcaster can get access to this content. They can easily download it. They can change the titles if they want in order to put them on the digital platform.
This is something that we think is really changing now; that's the reason why we decided to go for this proof of concept together with the broadcasters, to learn a little more about their needs, and what they really expect from us.
See more pictures from Roland-Garros 2023 here
The FFT launched its main content hub for all its rights holding broadcasters, both on and off site, in 2021. It is called the RG Live Server. The type of content covered on the new Social Media Interface includes classic court content, but also, says Tyl, a lot of behind the scenes footage, such as players just before they enter a court, arriving at the venue in their cars, walking to their practice sessions or in the gym, and so on.
Adds Tyl: We are trying to put some content, for instance focused on court and what is happening there with a specific digital angle, as well as some behind the scenes content. This is proof of concept so we should be able to tell you later after the tournament how successful it was, but honestly, the first feedback we got are very good. All the broadcasters involved are quite happy with this proof of concept, and the fact that we are trying to give them specific content for their digital platforms. It seems that we have quite a lot of downloads on our platform already, so we will see for next year what we will decide to go for, but this is something we are working on clearly.
Eurosport roving presentation during French Open coverage this year
Market trends
The FFT decided to create the Social Media Interface proof of concept itself, partly through observing market trends, and partly through watching what its rights holding broadcasters were doing with the world feed content provided in recent years.
Notes Tyl: We are just following the market. We understand that broadcasters need more and more content for their digital platforms. To be honest, we are quite lucky at Roland-Garros because most of our broadcasters are on site, which is not the case for all events, but still there are some broadcasters who are not on site who don't have any ENG crew and just rely on us in order to give them [all of their] content. I think [the social media hub] is something quite new. Now, through the social media interface, we have two platforms [including the RG Live Server] which are really easy to use for broadcasters, on which they can get content as if they were in Paris. I think this is something that is really key for us; to make sure that all our broadcasters, even if they don
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Roland-Garros 2023: FFT and HBS on this year's social media proof of concept service, enhanced content and constant learnings By Heather McLean 
