Sony Pixel Power calrec Sony

Live From French Open: FFT and HBS on this Year's Social Media Proof of Concept Service, Enhanced Content, and Constant Learnings at Roland-Garros

09/06/2023

Roland-Garros 2023: FFT and HBS on this year's social media proof of concept service, enhanced content and constant learnings By Heather McLean

Friday, June 9, 2023 - 09:32

Print This Story

Host court side cameras on Court 6 at Roland-Garros

Roland-Garros is ready for the final call of game, set and match this weekend, as the tension builds towards the champions battling it out on the red clay courts.

Following the F d ration Fran aise de Tennis' (FFT) takeover of the host broadcast from France Television in 2021, its relationship with technical services provider for the annual production of the French Open, HBS, is going from strength to strength.

Speaking to SVG Europe, Amandine Tyl, head of broadcast and production in the media and production department at the FFT, comments on the French Tennis Federation's goals for the production of Roland-Garros: From the FFT side, what we are expecting is just to fit with the needs of our broadcasters. We have many different broadcasters around the world; some of them are mainstream broadcasters, others are more like sports broadcasters, and other of them such as Tennis Channel, for example, are dedicated to only tennis all year long. So what we are expecting is to find the right balance in term of broadcasting.

Between the tennis, which is the core of what we are producing, and the fact that we are Roland-Garros, we are in Paris, and so we also want to show that, notes Tyl. So we are focusing of course on the coverage of the courts, which is the basic we need to have for our broadcasters. But as we said, we are also trying to give an overview and make it possible for broadcasters and the audience all around the world to understand where we are; the fact that we are actually in Paris, in the middle of the city, more or less.

Amazon Prime presentation position at Roland-Garros 2023

Social stories

Social media is the big story of Roland-Garros 2023, where a proof of concept service has been launched this year for all broadcasters to access. Tyl explains: [Our social media strategy] is evolving a lot. This year as a proof of concept, we have launched a new service for broadcasters together with HBS. It's called the Social Media Interface. Basically this is a web-based interface which is developed by HBS and on this platform we provide to all our broadcasters only content dedicated to digital platforms, which means content here is really made for digital, not coming [direct] from the world feed. Some of it may come from the world feed, but then it is released in a format which fits with digital needs.

Also, most of this [social media-specific] content is coming from cell phones, she continues. So this is not normal broadcast; this is really something dedicated to digital teams. We have been in touch with all broadcasters, with their digital teams, in order to present the service to explain a little more about what we will share with them. We get the content really quickly; basically those guys [working on this content] are, for example, on the court with their cell phone. They're just shooting something, they send it immediately, and less than one minute later the broadcaster can get access to this content. They can easily download it. They can change the titles if they want in order to put them on the digital platform.

This is something that we think is really changing now; that's the reason why we decided to go for this proof of concept together with the broadcasters, to learn a little more about their needs, and what they really expect from us.

See more pictures from Roland-Garros 2023 here

The FFT launched its main content hub for all its rights holding broadcasters, both on and off site, in 2021. It is called the RG Live Server. The type of content covered on the new Social Media Interface includes classic court content, but also, says Tyl, a lot of behind the scenes footage, such as players just before they enter a court, arriving at the venue in their cars, walking to their practice sessions or in the gym, and so on.

Adds Tyl: We are trying to put some content, for instance focused on court and what is happening there with a specific digital angle, as well as some behind the scenes content. This is proof of concept so we should be able to tell you later after the tournament how successful it was, but honestly, the first feedback we got are very good. All the broadcasters involved are quite happy with this proof of concept, and the fact that we are trying to give them specific content for their digital platforms. It seems that we have quite a lot of downloads on our platform already, so we will see for next year what we will decide to go for, but this is something we are working on clearly.

Eurosport roving presentation during French Open coverage this year

Market trends

The FFT decided to create the Social Media Interface proof of concept itself, partly through observing market trends, and partly through watching what its rights holding broadcasters were doing with the world feed content provided in recent years.

Notes Tyl: We are just following the market. We understand that broadcasters need more and more content for their digital platforms. To be honest, we are quite lucky at Roland-Garros because most of our broadcasters are on site, which is not the case for all events, but still there are some broadcasters who are not on site who don't have any ENG crew and just rely on us in order to give them [all of their] content. I think [the social media hub] is something quite new. Now, through the social media interface, we have two platforms [including the RG Live Server] which are really easy to use for broadcasters, on which they can get content as if they were in Paris. I think this is something that is really key for us; to make sure that all our broadcasters, even if they don
LINK: https://www.svgeurope.org/blog/headlines/roland-garros-2023-fft-and-hb...
See more stories from svg

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

07/08/2025

Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, Redefining In-Car Entertainment Experience

July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...

11/07/2025

2025 Sundance Institute Producers Lab Fellows Announced

PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...

11/07/2025

Superman' Filmmaker James Gunn Reveals the Playlists Inspired by Your Favorite Characters

If you've ever wondered what might be playing in Clark Kent's headphones...

11/07/2025

L3Harris Delivers First P-8A Poseidon Aircraft to US Navy

L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...

11/07/2025

WETA Launches WETA+ Free Streaming Service

ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...

11/07/2025

TV Tech's Top Regulatory Stories of 2025

The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...

11/07/2025

Calrec to Feature Suite of Interconnected Audio Solutions at IBC2025

Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...

11/07/2025

Encompass Supports DAZN's Coverage of 2025 FIFA Club World Cup

LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...

11/07/2025

SBE Survey: Certified Broadcast Engineers Earn More

Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....

11/07/2025

SmallHD Unveils Quantum 27 OLED Monitor

CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...

11/07/2025

Tegna Will Pay $225K to Settle FCC Investigation

The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...

11/07/2025

Sens. Markey, Lujn Again Call for FCC Vote on Paramount-Skydance Merger

WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...

11/07/2025

Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbert

Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...

11/07/2025

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks Adjusts Broadcast Booths for Rangers, Devils

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...

11/07/2025

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Clients' Needs With Scalable Cloud-Based Storage

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...

11/07/2025

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transition to the Cloud

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...

11/07/2025

A Journey HOME: University of Nebraska's HuskerVision Goes IP

A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff Friday, July 1...

11/07/2025

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimbledon

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...

11/07/2025

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-Serrano 3 Card at MSG

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...

11/07/2025

'Too Hot to Handle: Italy' Is Coming on July 18 Only on Netflix

Back to All News Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix Entertainment 11 July 2025 GlobalItaly Link copied to clipboard July 11, 20...

11/07/2025

Netflix Will Release 'Death Inc.' Seasons 1, 2 and 3

Back to All News Netflix Will Release Death Inc. Seasons 1, 2 and 3 Entertainment 11 July 2025 GlobalSpain Link copied to clipboard Season 1 Season 2 Se...

11/07/2025

AI and Multimedia Authenticity Standards Collaboration

AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit The...

11/07/2025

A Gaming GPU Helps Crack the Code on a Thousand-Year Cultural Conversation

Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia. From Tang Dynasty trade routes to Renaissance pa...

10/07/2025

Taliban repression silences award-winning Afghan woman journalist

The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...

10/07/2025

A New Report Puts Aussie Artists in the Spotlight

Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...

10/07/2025

Spotify Toasts Oasis's Return With Exclusive Ways for Fans to Get Closer to the Music That Defined a Generation

This is not a drill: Oasis is back on the road-marking its first live performanc...

10/07/2025

Spotify and Youth Music Open Doors for Future Artists

The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...

10/07/2025

Nielsen Appoints Richard Pacheco as Head of Global Partnerships

NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...

10/07/2025

Sponsored: Robotic Deployments Are Transforming Local News

Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...

10/07/2025

Stuttgart Media University Upgrades Studio with Lawo mc56

Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...

10/07/2025

SMPTE Opens Early Bird Registration for Media Technology Summit

The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...

10/07/2025

TNDV Television Launches Aspiration 35 to Support Cinematic Workflows

NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....

10/07/2025

Key Code Education Launches Beginner, Intermediate Training Courses

BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...

10/07/2025

Actus Digital to Show Actus X Intelligent Monitoring With AI at IBC2025

HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...

10/07/2025

Comments on FCC Ownership Rules Due in August

The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...

10/07/2025

Netflix Presents the Official Trailer for 'Superestar'

Back to All News Netflix Presents the Official Trailer for SuperestarPlay Video Play Video Entertainment 10 July 2025 GlobalSpain Link copied to clipboard...

10/07/2025

From Terabytes to Turnkey: AI-Powered Climate Models Go Mainstream

In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...

10/07/2025

Indonesia on Track to Achieve Sovereign AI Goals With NVIDIA, Cisco and IOH

As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...

10/07/2025

VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing

10 Jul 2025 VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...

10/07/2025

5G for All? What the DFL's Use of Easy5G, RefCam Could Mean for Events in the Future

5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...

10/07/2025

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-15

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...

10/07/2025

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New Era

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...

10/07/2025

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions In-House

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...

10/07/2025

FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First Production

FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...

10/07/2025

SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint Venture Targeting Local-Sports-Media Market

SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...

10/07/2025

From Treehouses to the Deep Sea: A First Look at Sky Kids New Adventures

Thursday 10 July 2025 The Very Small Creatures Jaime's Treetop Tales Emerald BooSnoo! Christmas Mashup Pip & Posy's Spooktacular Party The Very Sm...

10/07/2025

Millions of Sky customers set to enjoy even bigger rewards as Sky VIP loyalty programme gets a major upgrade

Thursday 10 July 2025 Brand new rewards are coming to Sky customers, with free ...