
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behind their new self-titled album, out May 2.
By
Tori Donahue
April 16, 2025
Berklee alumni band Lucius chat with Rodney Alejandro about the songwriting and production process behind their new record, Lucius.
Kelly Davidson
Berklee alumni band Lucius took a photo with students following a panel about the songwriting and production process behind their new record, Lucius.
Kelly Davidson
When Jess Wolfe BM '07, Holly Laessig BM '07, Dan Molad '04, and Peter Lalish '05 enrolled at Berklee in the mid-2000s, they couldn't have imagined what the next few years would hold. Wolfe and Laessig met through friends at the college, instantly connecting over their shared love of soul music and rock and roll. After graduation, the two moved to New York and, along with Molad and Lalish, formed Lucius to follow their musical dreams.
Lucius's indie-pop sound has left its mark on music festivals, television shows, films, and, most importantly, legions of dedicated fans around the world. Their collaborations with artists like the Killers, the War on Drugs, Brandi Carlile, Nathaniel Rateliff, Black Pumas, and others have propelled them across genres and sonic landscapes. Known for their signature harmonies, emotionally resonant lyrics, and innovative production, Lucius continues to captivate listeners, whether on vinyl or at an electrifying live show.
Earlier this month, members of the band returned to their alma mater for A Day with Lucius, meeting with students in Berklee's music business and music production majors to share stories, insights, and advice. The visit was made possible by the Berklee Popular Music Institute (BPMI), a program that gives students hands-on experience in the music industry by guiding them through the process of preparing, promoting, and performing at major music festivals alongside top artists.
The Release Strategy Behind Lucius A Day with Lucius kicked off with a morning panel focused on the album release strategy for their upcoming self-titled record, Lucius, set to drop on May 2. The band was joined by their management team, Ben Levin and Katie Lorenz, for a Q&A moderated by BPMI founder and professor emeritus Jeff Dorenfeld.
Wolfe and Laessig shared insights into the album's concept development, from mood boards and color schemes to merchandise and overall creative direction. They spoke about creating a visual world around themes like coming home and domesticity, using design to reflect the record's emotional core. The band also broke down their promotional strategy, explaining how fonts, colors, and logos are used consistently across advertising, performance, and merch.
We're a live band, Laessig said. We always sold merch at the shows and thought of merch as an extension of the stage. Levin and Lorenz discussed the creative collaborators behind the project, including longtime partner Tika Buchanan, who has worked with Lucius since their debut, and photographer Dana Trippe, a new addition the band had long hoped to work with.
Members of the band reflected on their creative evolution from Berklee to the present day. On the first record, we had nothing to compare it to-we wanted to get back to that a little bit with all the knowledge we have as artists and producers, Laessig said. We brought all of that back into this space of just the four of us. It felt nostalgic but grown. It's easy to talk about, which is a testament to its honesty.
Wolfe, Lorenz, and Levin covered a variety of topics addressed in student questions as the session wrapped up, including the budgeting process, selecting a lead single, and the importance of touring. While the band spends ample time performing on the road and at music festivals, Wolfe shared that we've learned how to say no when we have to in order to accommodate families and other creative projects.
Breaking Down the Songwriting and Production ProcessA Day with Lucius concluded with an afternoon panel at the Shames Family Scoring Stage, moderated by Rodney Alejandro, dean of the Professional Writing and Music Technology Division. The session explored the songwriting and production process behind the band's upcoming album. The record features 11 tracks, each contributing to a cohesive sonic narrative that's reflected in the production choices.
We always have a narrative of describing each album sonically, said Lalish. This album was unique-before, Jess and Holly would write, and then we'd do production and demos. This time, a few songs started from scratch.
When asked about creative differences in the songwriting and production process, the members of Lucius praised one another with warmth and humility. Wolfe emphasized the strength of their longstanding relationship, noting how trust and clear communication around boundaries have been essential to their collaboration.
We all play instruments, so it's not about one person, said Lalish. My idea might be a stepping stone to get someone to their idea. We tend to work really well that way. Moland acknowledged that production can be a challenge, but added, you always make it to the other side.
The band then demonstrated the production and creative decision-making process behind their new single, Gold Rush. Molad played the original demo to highlight how the song evolved, showcasing the layered changes that helped shape its distinct sound. Each member reflected on the importance of experimentation in their creative work.
Everything is a stepping stone, said Lalish. When you work with people long enough that you show your work to them, they have ideas that will lead to the next thing, Laessig added. Wolfe walked students through
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
14/09/2026
Lil Baby's Dead Fresh kicks off ESPN's Week 1 Monday Night Football, ...
14/09/2026
With Super Bowl LXI waiting in Los Angeles, ESPN will use the regular season to ...
14/09/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...
14/09/2026
Three new models introduced
Sony have just announced the launch of three new pairs of headphones that span their premium, mid-range and entry-level line-ups...
14/09/2026
New flagship Thunderbolt units aimed at pro studios
Audient's latest announcement sees the company introduce three new high-end audio interfaces designe...
14/09/2026
Cobalt Digital IBC Stand 8.F90 // Journalists: Click to visit Cobalt
Highlights...
14/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/09/2026
Bitmovin, a leading provider of video streaming solutions, has announced that Australia's largest media company, Nine Entertainment (Nine), has deployed Bit...
14/09/2026
Creativepool Annual 2026 Winners Announced
Brie Clayton September 13, 2026
0 Comments
The creative industry's Most' awards celebrates another...
14/09/2026
Monday 14 September 2026
Award-winning network Sky Mobile to Offer iPhone Duo, ...
14/09/2026
Apple's latest software updates introduce Siri AI, a more intelligent, knowl...
14/09/2026
WTA Awards Tier 4 to Agility Beyond Space Subic Bay and Cikarang sites...
14/09/2026
As local models become more capable, AI agents can handle more work directly on a PC while keeping sensitive information on the device.
Portable Computer is a ...
14/09/2026
RT in association with the BBC today released first look image from the second series of The Walsh Sisters, inspired by the novels of international best-sellin...
13/09/2026
Offers eight audio and CV outputs via USB
Elektron's latest launch offers a convenient way for users to integrate hardware instruments, effects and mixe...
13/09/2026
Pixel Academy Announces Autumn Courses
Brie Clayton September 13, 2026
0 Comments
The ACT Entertainment tvONE and Green Hippo Pixel Academy has releas...
13/09/2026
2Vision Powers Dawid Podsiad o's Obrotowy Tour with Blackmagic Design
Brie Clayton September 13, 2026
0 Comments
Touring multicamera workflow buil...
13/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/09/2026
Sunday 13 September 2026
Sky releases trailer for Crystal Lake, an A24 produced...
12/09/2026
J. Alphonse Nicholson, Danielle Brooks, Walter Thompson-Hernandez, and Bodhi Dell attend the premiere of If I Go Will They Miss Me at the Library Center Theat...
12/09/2026
Latest Obsolete Devices pedal announced
Great Eastern FX Co. have just launched the latest pedal in their Obsolete Devices series, a range of effects pedals...
12/09/2026
September 11, 2026
BUDAPEST & SEATTLE, 10 September 2026 - Qumulo and Colorfron...
12/09/2026
Calrec expands its IP ecosystem with new Type RT console and Apex M6 Modular I/O Platform at IBC 2026 Type RT is the centrepiece of Calrec's news at IBC 202...
12/09/2026
At IBC 2026, Calrec has unveiled Type RT, a new 6, 12 and 18-motorised fader console range that condenses everything a broadcast audio desk needs into a compact...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
WUPPERTAL, Germany Sept. 11, 2026 From July 6 to Aug. 23, 2026, Paris hosted the Esports World Cup (EWC), a seven-week live production spanning eight stages...
12/09/2026
Riedel Communications today announced that Mediacom has purchased and deployed Easy5G , Riedel's Private 5G solution, for live broadcast coverage of La Vuel...
12/09/2026
AMP VISUAL TV is continuing the evolution of its production infrastructure with further investments in Riedel technology across its OB fleet and fixed productio...
12/09/2026
Riedel Communications today announced that Touring Video, a premier entertainment mobile production service company, continues to expand its production workflow...
12/09/2026
Atomos (7.B19) today announced new third-party accessories for Sumo PRO-19 and Shinobi 7 II, developed by SHAPE and SmallRig to give production teams more ways ...
12/09/2026
Deity Microphones Brings PR 2ii, TC-2, and D4RX to IBC2026
Brie Clayton September 11, 2026
0 Comments
The Deity PR-2ii arrives with production firmwar...
12/09/2026
Blackmagic Design Announces Special Pricing for Ultra HD Products
Brie Clayton September 11, 2026
0 Comments
Now customers can afford to upgrade to Ul...
12/09/2026
Grass Valley EDIUS Future Assurance Program launched at IBC2026
Brie Clayton September 11, 2026
0 Comments
New program gives EDIUS customers access to...
12/09/2026
Berklee Students Develop New Ideas for Live Entertainment and Travel in London This summer, a group of music business students collaborated with Heathrow, Bri...
11/09/2026
Calrec will introduce two new products at IBC2026 (Stand 8.C47, RAI Amsterdam, September 11-14): the Type RT broadcast production console and the Apex M6 Modula...
11/09/2026
Grass Valley has announced AVORA, a standalone all-in-one live production solution launching at IBC2026 (Booth 9.A01 and IBC Future Tech Zone, Stand 14.C49, Sep...
11/09/2026
CAMB.AI is introducing its Streaming SDK and Streaming Dashboard at IBC2026, wit...
11/09/2026
EVS has announced XT-S, a software-defined server platform that runs multiple live production applications on a common hardware foundation. The platform debuts ...
11/09/2026
EKT is demonstrating a new Linux-based ATSC 3.0 set-top box at IBC2026. The second-generation product moves away from Android to reduce memory costs, with Linux...
11/09/2026
The Sennheiser Group will exhibit at IBC2026 (Hall 8, Booth D50, September 11-14...
11/09/2026
ESPN's Monday Night Football will open its 2026-27 season with a new renditi...
11/09/2026
Dalet has announced an integration of NVIDIA's Synthetic Video Detector AI model into Dalet Flex, enabling media organizations to identify potentially AI-ge...