Sony Pixel Power calrec Sony

In Return to Berklee, Lucius Looks Back and Moves Forward

17/04/2025

In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behind their new self-titled album, out May 2.

By

Tori Donahue

April 16, 2025

Berklee alumni band Lucius chat with Rodney Alejandro about the songwriting and production process behind their new record, Lucius.

Kelly Davidson

Berklee alumni band Lucius took a photo with students following a panel about the songwriting and production process behind their new record, Lucius.

Kelly Davidson

When Jess Wolfe BM '07, Holly Laessig BM '07, Dan Molad '04, and Peter Lalish '05 enrolled at Berklee in the mid-2000s, they couldn't have imagined what the next few years would hold. Wolfe and Laessig met through friends at the college, instantly connecting over their shared love of soul music and rock and roll. After graduation, the two moved to New York and, along with Molad and Lalish, formed Lucius to follow their musical dreams.

Lucius's indie-pop sound has left its mark on music festivals, television shows, films, and, most importantly, legions of dedicated fans around the world. Their collaborations with artists like the Killers, the War on Drugs, Brandi Carlile, Nathaniel Rateliff, Black Pumas, and others have propelled them across genres and sonic landscapes. Known for their signature harmonies, emotionally resonant lyrics, and innovative production, Lucius continues to captivate listeners, whether on vinyl or at an electrifying live show.

Earlier this month, members of the band returned to their alma mater for A Day with Lucius, meeting with students in Berklee's music business and music production majors to share stories, insights, and advice. The visit was made possible by the Berklee Popular Music Institute (BPMI), a program that gives students hands-on experience in the music industry by guiding them through the process of preparing, promoting, and performing at major music festivals alongside top artists.

The Release Strategy Behind Lucius A Day with Lucius kicked off with a morning panel focused on the album release strategy for their upcoming self-titled record, Lucius, set to drop on May 2. The band was joined by their management team, Ben Levin and Katie Lorenz, for a Q&A moderated by BPMI founder and professor emeritus Jeff Dorenfeld.

Wolfe and Laessig shared insights into the album's concept development, from mood boards and color schemes to merchandise and overall creative direction. They spoke about creating a visual world around themes like coming home and domesticity, using design to reflect the record's emotional core. The band also broke down their promotional strategy, explaining how fonts, colors, and logos are used consistently across advertising, performance, and merch.

We're a live band, Laessig said. We always sold merch at the shows and thought of merch as an extension of the stage. Levin and Lorenz discussed the creative collaborators behind the project, including longtime partner Tika Buchanan, who has worked with Lucius since their debut, and photographer Dana Trippe, a new addition the band had long hoped to work with.

Members of the band reflected on their creative evolution from Berklee to the present day. On the first record, we had nothing to compare it to-we wanted to get back to that a little bit with all the knowledge we have as artists and producers, Laessig said. We brought all of that back into this space of just the four of us. It felt nostalgic but grown. It's easy to talk about, which is a testament to its honesty.

Wolfe, Lorenz, and Levin covered a variety of topics addressed in student questions as the session wrapped up, including the budgeting process, selecting a lead single, and the importance of touring. While the band spends ample time performing on the road and at music festivals, Wolfe shared that we've learned how to say no when we have to in order to accommodate families and other creative projects.

Breaking Down the Songwriting and Production ProcessA Day with Lucius concluded with an afternoon panel at the Shames Family Scoring Stage, moderated by Rodney Alejandro, dean of the Professional Writing and Music Technology Division. The session explored the songwriting and production process behind the band's upcoming album. The record features 11 tracks, each contributing to a cohesive sonic narrative that's reflected in the production choices.

We always have a narrative of describing each album sonically, said Lalish. This album was unique-before, Jess and Holly would write, and then we'd do production and demos. This time, a few songs started from scratch.

When asked about creative differences in the songwriting and production process, the members of Lucius praised one another with warmth and humility. Wolfe emphasized the strength of their longstanding relationship, noting how trust and clear communication around boundaries have been essential to their collaboration.

We all play instruments, so it's not about one person, said Lalish. My idea might be a stepping stone to get someone to their idea. We tend to work really well that way. Moland acknowledged that production can be a challenge, but added, you always make it to the other side.

The band then demonstrated the production and creative decision-making process behind their new single, Gold Rush. Molad played the original demo to highlight how the song evolved, showcasing the layered changes that helped shape its distinct sound. Each member reflected on the importance of experimentation in their creative work.

Everything is a stepping stone, said Lalish. When you work with people long enough that you show your work to them, they have ideas that will lead to the next thing, Laessig added. Wolfe walked students through
LINK: https://www.berklee.edu/berklee-now/news/students-spend-a-day-with-luc...
See more stories from berklee

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

30/09/2026

SVG Students To Watch: Jacquelynn Dupree, Clark Atlanta University

Drawn to the many moving pieces of a live broadcast, this Los Angeles native is building a path in production management and technical operations...

30/09/2026

NHL on TNT Opens New Season in 1080p HDR With Stanley Cup Final on the Horizon

TNT Sports goes big for its season opener in Philadelphia, and REMI workflows at Techwood will again anchor much of regular-season production...

30/09/2026

Katlyn Alexander Named CEO of Qvest North America

Qvest has appointed Katlyn Alexander as CEO of Qvest in North America, effective August 16, 2026. Alexander, who previously served as COO of Qvest US, succeeds ...

30/09/2026

AAPB Wraps 2026 Season with Record Viewership and Expanded Broadcast Footprint

The American Association of Professional Baseball (AAPB) has wrapped its 2026 season, with leaguewide attendance surpassing 1.4 million for the fifth consecutiv...

30/09/2026

Veritone Partners with ATP Media to License Tennis Archive in North America

Veritone has announced a multi-year content licensing agreement with ATP Media, the broadcast production and distribution arm of the ATP Tour, making ATP's ...

30/09/2026

Netflix To Stream WWE Exclusively in Japan Beginning October 1

Netflix has announced it will become the exclusive home for WWE programming in Japan beginning October 1, 2026. The lineup includes Raw, SmackDown, NXT, Premium...

30/09/2026

SES and Sky Extend Satellite Capacity Agreement for UK and Ireland

SES and Sky have announced a new multi-year agreement for direct-to-home satellite services across the United Kingdom and Republic of Ireland, running into the ...

30/09/2026

Big Blue Marble Adds Live Multiview Channels to Cloud Video Kit via AWS Elemental Dynamic Multiview

Big Blue Marble has announced the addition of live multiview channels to its Clo...

30/09/2026

NHRA Announces Multi-Year Media Rights Deals With FOX Sports, The CW, and FloSports

The NHRA has announced multi-year media rights agreements with FOX Sports, The C...

30/09/2026

FOX 5 Atlanta to Broadcast Nashville Predators Games in 2026-27 Season

FOX 5 Atlanta (WAGA-TV) will carry Nashville Predators games during the 2026-27 season as part of Scripps Sports' regional broadcast network for the team. G...

30/09/2026

SVG Sit-Down: Brahma AIs Patrio Cummins on the Possibilities of AI (and the Misconceptions)

AI was a big buzz on the IBC show floor but there weren't a ton of companies...

30/09/2026

PGA TOUR Names Ryan Holcomb Senior Vice President and Head of Original Content

The PGA TOUR has announced the appointment ofRyan Holcomb as Senior Vice President and Head of Original Content, according to The Hollywood Reporter. Holcomb wi...

30/09/2026

ESPN Drops the Puck on Enhanced Audio for the New NHL Season

The sound will be more immersive, with improved design and more mikes on the ice and the players The National Hockey League's season opener on Tuesday nigh...

30/09/2026

TNT Sports' Chris Brown, Lee Mabry on Beginning 2026-27 NHL Season With an Onsite Effort in Philly

TNT Sports is dropping the puck on the 2026-27 NHL season in a big way in Philad...

30/09/2026

International Swimming League Names Gravity Media as Production Partner

The International Swimming League ( ISL ) today announced the appointment of Gravity Media, global leader in live production and content and media services and ...

30/09/2026

Give Me the Backstory: Get to Know Amir Bar-Lev, the Director of The Last First: Winter K2

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

30/09/2026

Sync Audio release MegaMorph

Add an envelope generator to any plug-in Sync Audio's latest creation is a handy utility plug-in that can be used to combine and modulate other effects ...

30/09/2026

Strymon launch the La Brea

All-analogue tape-style drive joins Series A Strymon's reputation was built on their digital knowhow, so many were surprised (and intrigued) when they a...

30/09/2026

Sonuscore The Pulse: Synth Wave & Epic Atmospheres

Two new expansion packs released Sonuscore have just introduced two new expansion packs for The Pulse, its production engine instrument for modern cinematic...

30/09/2026

Clear-Com's Arcadia Central Station Brings Professional Production Communications to...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

30/09/2026

AWARN Alliance Urges FCC to Let Broadcasters Tap Full 3.0 Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

30/09/2026

Senator Asks If All-GOP FCC Would Violate Federal Law

Share Copy link Facebook X Linkedin Bluesky Email...

30/09/2026

Marshall PTZ Cameras Bring Legendary Progressive Rock Exp...

The An Evening with Emerson, Lake and Palmer tour brings one of rock's most iconic bands back to the stage. These performances seamlessly blend live foota...

30/09/2026

Schibsted Media Chooses DHD RX2 and TX2 Mixers for Remote...

Schibsted Media, one of Norways largest and most influential digital media publishers and content producers, has invested in mixers and digital signal processor...

30/09/2026

Big Blue Marble adds live multiview channels to its video...

Big Blue Marble announces the addition of live multiview channels to Cloud Video Kit, its broadcast-grade video processing platform. The feature is powered by A...

30/09/2026

Telekom Slovenije brings local advertising to internation...

Leading video software provider Synamedia today announced that Telekom Slovenije, Slovenia's largest provider of telecommunications and TV services, is open...

30/09/2026

PODCAST EXPO 2026 Recorded Using Blackmagic Design Workflow

PODCAST EXPO 2026 Recorded Using Blackmagic Design Workflow Brie Clayton September 29, 2026 0 Comments Conference featuring 24 sessions over two days ...

30/09/2026

IBC2026 Show Report

IBC2026 Show Report David Kirk September 29, 2026 0 Comments The International Broadcasting Convention has long been Europe's equivalent of the US...

30/09/2026

SGO Unveils Workflows Slate To Enable Automated Burn-ins, Slates

Share Copy link Facebook X Linkedin Bluesky Email...

30/09/2026

Public Advocacy Group Urges Broadcasters to Stop Airing Trump Taxpayer Funded Ad

Share Copy link Facebook X Linkedin Bluesky Email...

30/09/2026

Qvest Promotes Katlyn Alexander to CEO, North America

Share Copy link Facebook X Linkedin Bluesky Email...

30/09/2026

Mavis Camera 8-2 adds iPhone 18 Pro Support with Variable...

Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...

30/09/2026

Tribeca Festival Announces 2027 Dates And Calls For Submissions

September 30th, 2026 TRIBECA FESTIVAL ANNOUNCES 2027 DATES AND CALLS FOR SUBMISSIONS Following a Record Box Office Year, the 26th Edition, Presented by OKX,...

30/09/2026

Harmonic Launches Recon Product Family Developed in Partnership with Comcast

New Solution Expands Harmonic's Network Intelligence Portfolio and Brings Comcast-Developed Fiber Monitoring Technology to Broadband Operators, Providing Re...

30/09/2026

A Look Back at (My) 524 Months with Broadcast Cameras

Thank you to Film-TV Video for the original article - you can view it here It was early 1983. I had just turned 21 when I joined Hitachi Denshi's European...

30/09/2026

Claire Brock and Sophie Morris discover how consumers can shop smarter in new RT documentary series

How to Shop Well Now starts Monday at 9.35pm on RT One and RT Player On the...

30/09/2026

From Training to Production, NVIDIA and CoreWeave Close the Loop on Agentic AI

Building on nearly a decade of co-engineering, CoreWeave has built NVIDIA compute, networking and software into a cloud purpose-built for AI that's still re...

29/09/2026

Oak View Group Names Cisco as Official Technology Partner

Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...

29/09/2026

SportsNet Pittsburgh Wins Three Mid-Atlantic Emmy Awards

SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards. Program awards went to Bucs BP in the Sports Program Live category (produced ...

29/09/2026

CBC, PWHL Revive Hockey Night in Canada' on Saturdays

The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...

29/09/2026

Manifold Technologies Recognized as MXL Contributor Following IBC Innovation Award

Manifold technologies has been recognized as a contributor to the Media eXchange...

29/09/2026

Fubo Launches My Local Sports RSN Add-On Package

FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...

29/09/2026

ANI Deploys Grass Valley AMPP and Framelight X for News Operations

Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...

29/09/2026

SABC Deploys Ikegami UHK-X600 Cameras for IP-Based Production

South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...

29/09/2026

Busy in Bristol: ESPN Headquarters Come Alive With New Studio W, Remote-Production Workflows

REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...

29/09/2026

NASCAR Productions' Keith D'Alessandro on the Continued Evolution of Its Centralized Production Hub

Three years in, the facility is supporting more centralized race production, com...

29/09/2026

NBC Sports Brings Robust Sunday Night Baseball Production Playbook to MLB Wild Card Round

NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...