14 August, 2020 - 14:56
FCB Joburgs This isnt just any fuel. #ThisIsGlugGlug television commercial for Sasol Energy has taken poll position on the list of South Africas Top 10 Best Liked Ads of 2019.
The list is compiled annually by Kantar using its proprietary advertising testing system, Adtrack(tm), after it has evaluated the impact and liking of all brand advertising in the country. First introduced 35 years ago, todays database stands at over 100 000 TV adverts tested, and more than 1.1 million interviews conducted, making it one of the largest of its kind in the world.
The Top Ad for 2019 invokes an iconic South African TVC first flighted 28 years ago. Sasol Super 100 Glug-Glug featured a red Ferrari, a Jack Russell and a little boy playing in his bedroom, and was launched in 1991. Coincidentally, the agency responsible for it was also FCB Joburg, albeit when it was trading as Lindsay Smithers-FCB.
#ThisIsGlugGlug was created by FCB Joburgs team of Creative Director Bonginkosi Luvuno, Copywriters Yenani Madikwa and Nhlanhla Ngcobo and Art Director Fezi Mpembe. It was shot in Johannesburg over three days by Tebogo Malope of Star Films and post-production was by Left and Geppettos.
FCB Joburg regularly dominates the various Adtrack(tm) surveys. It has two ads on this most recently launched list. In addition to #ThisIsGlugGlug, Debonairs Cram-decker has made the Top 10 Best Liked Ads of 2019.
I remember the original Glug-Glug ad fondly. Its an iconic piece of South African advertising history. That its reincarnation is just as loved all these years later, is testament to the enduring power of great ideas. Im really proud of the team that created it, as well as those responsible for Cram-decker, said FCB & Hellocomputer Johannesburg Group Chief Creative Officer, Tseliso Rangaka.
Not only was Super 100 Glug-Glug one of the most awarded ads of that year, it was named the Best Consumer Liked Advert for the Past 25 Years, and again took the chequered flag last year as the Best Consumer Liked Advert for the Past 35 Years.
After 35 years, Sasol is a brand that proves South African ingenuity on the world stage and the original Glug-Glug ad is a reflection of local quality, just like the petrol and brand of Sasol it represents.
We know this idea has transcended generations and resonates once again with South Africans. Thats the power of Glug-Glug and the power of great creativity, it stands the test of time, added FCB & Hellocomputer Johannesburg Group MD, Thabang Skwambane.
Commercials
Africa South Africa
Africa Stories
28/06/2025
Johannesburg, 27 June 2025 - As the nation commemorates Youth Month
2025, the N...
24/06/2025
Panels of the National Film and Video Foundation in Accordance with the NFVF Act...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
11/06/2025
Johannesburg, South Africa - 10 June 2025 - The National Film and Video Foundati...
10/06/2025
Johannesburg, South Africa - 10 June 2025 - The National Film and Video Foundati...
06/06/2025
S o Paulo Film and Audiovisual Company (Spcine) and the National Film and Video ...
05/06/2025
Johannesburg, South Africa 4 June 2025 - The National Film and Video Foundatio...
29/05/2025
Rest in Power, a True Legend of Our Screens
Johannesburg, South Africa 27 May...
29/05/2025
Johannesburg, South Africa 28 May 2025 - The National Film and Video Foundation (NFVF), Chief Executive Officer (CEO), Mr. Vincent Blennies, has resigned from...
22/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
13/05/2025
The NFVF, an agency of the Department of Sport, Arts and Culture that was create...
10/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/04/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
08/04/2025
We are pleased to announce the appointment of Mr. Vincent Blennies as Chief Exec...
04/04/2025
The National Film and Video Foundation (NFVF) invites final-year animation students to submit character designs inspired by lead characters from any South Afric...
14/03/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/03/2025
Antis pticos Orales: Revisi n De La Literatura Y Perspectiva Actual Influenza son contradictorios, dadas las elevadas tasas de curaci n espont nea. De ser neces...
28/02/2025
The Future of Green Energy: Challenges and Prospects Green energy, also known as renewable energy, has emerged as a critical solution to global energy challenge...
27/02/2025
Beginner Coding in Python: Building the Simplest AI Chat Companion Possible
AI-powered Personal VoiceBot for Language Learning by Gamze Zorlubas
You can ear...
24/12/2024
The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...
06/12/2024
The National Film and Video Foundation (NFVF) is pleased to announce that the cl...
30/11/2024
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
16/11/2024
The National Film and Video Foundation, an agency of the Department of Sport, Ar...
16/11/2024
The National Film and Video Foundation (NFVF) invites emerging female producers ...
16/11/2024
The National Film and Video Foundation (NFVF) invites current masters students t...
30/10/2024
Johannesburg, 26 October 2024 - The 18th Annual South African Film and Televisio...
30/10/2024
BEST ACHIEVEMENT IN SOUND DOCUMENTARY
!Aitsa
Practitioner: Simon Kohler
Production House: MED CINE
BEST ACHIEVEMENT IN EDITING DOCUMENTARY
Rise: The Si...
24/10/2024
In accordance with Section 6 (2) (c) of the National Film and Video Foundation A...
19/10/2024
The National Film and Video Foundation (NFVF) invites postgraduate students to s...
15/10/2024
The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...
11/10/2024
10 October 2024 Johannesburg, South Africa - The National Film and Video Found...
09/10/2024
Sportel stand number: Ravel Hall G06/07 After a summer filled with intense sport emotions in Paris, France and beyond, Globecast will be happy to welcome you...
04/10/2024
SAFTAs 18 Announces Date and Theme: Honouring Excellence in South African Film and Television with the theme Back to Basics . Johannesburg, South Africa Wedn...
04/10/2024
Johannesburg, South Africa Wednesday, 2 October 2024 The South African Film ...
01/10/2024
Johannesburg, South Africa - Monday, 30 September 2024 - The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (...
24/09/2024
Every little girl out there who has felt different because they are not what soc...
09/09/2024
The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...
06/09/2024
Johannesburg, 05 September 2024 - The National Film and Video Foundation (NFVF),...
09/08/2024
Johannesburg, 8 August 2024 - It is with profound sadness that the National Film...
01/08/2024
Globecast to Showcase the Broadcast Industry's Most Advanced Connectivity and Hybrid Cloud Solutions at IBC 2024
PARIS, 1 August 2024 Globecast, the lead...
16/07/2024
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
13/07/2024
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/07/2024
The NFVF, an agency of the Department of Sport, Arts and Culture that is created...
02/07/2024
Arabsat, ASBU and Globecast are commemorating 20 years with a renewed multi-year deal for Global Arabic Bouquet (GAB) services, providing a wide range of DTH di...
11/06/2024
Tuesday 11 June 2024, Johannesburg. The National Film and Video Foundation (NFVF...
31/05/2024
The National Film and Video Foundation (NFVF), the custodians of the South African Film and Television Awards (SAFTAs), has learned of the allegations of ill-tr...
22/05/2024
Judge blocks auction of Elvis Presley's Graceland estateA judge in Tennessee has temporarily halted a foreclosure sale of Graceland, the historic home of El...
14 August, 2020 - 14:56 
