16 July, 2019 - 08:03
French television company Canal has acquired the ROK film studio from VOD company IROKOtv for an undisclosed amount. Founded by Jason Njoku in 2010 and backed by $45 million in VC, IROKOtv boasts the largest online catalog of Nollywood film content in the world.
Nollywood is a movie genre popularized in Nigeria that has become Africas de facto film industry and one of the largest globally (by production volume).
Based in Lagos, ROK film studios was incubated to create original content for IROKOtv, which can be accessed online anywhere in the world.
Actress and producer Mary Njoku -- IROKOtv CEO Jason Njokus wife -- founded ROK studios and will stay on as director general under the Canal acquisition.
Owned by media conglomerate Vivendi, Canal looks to give Mary more production resources, without disrupting ROKs creative chemistry.
We are acquiring the talent of Mary, Canal Chief Content Officer Fabrice Faux told TechCrunch on a call.
We will provide administrative support, finance and equipment, but otherwise it is our intention to give Mary maximum autonomy and creative freedom, he said.
Mrs. Njokus creative work so far has led ROK to produce more than 540 movies and 25 original TV series, according to company data.
Through ROK, Njoku has expanded Nollywoods formula for producing films on low budgets, largely shot on location in Nigeria, that connect with African audiences wherever they are. One of ROKs more recent popular productions is Ojukwu, a period series set in an 1800s Nigerian village, in which Njoku directs and acts.
Nollywood is Africa...We tell the African story. You can bring a Nigerian story, a Ghanaian story, a South African story...we talk the same drama. So Africans can connect to the average Nollywood story anywhere in the world, Njoku told TechCrunch.
With the ROK acquisition, Canal looks to bring the Nollywood production ethos to other countries and regions of Africa.
Ojukwu ROK IROKOtvIts not that easy to produce an interesting movie for $20,000. People in Nigeria, particularly Mary and IROKO, know how to do that, said Faux.
We want her to bring that to French-speaking Africa. Because we need more African content and we need the industry to develop in French-speaking Africa.
Faux would not divulge the acquisition price, but confirmed there is a cash component of the deal. This is key for Jason...to developing the VOD aspects of IROKO, he said.
Under the deal, ROK will continue to create unique content for IROKOtv, ROKs four existing channels -- three on DSTV and ROK Sky in the U.K. -- as well as Canal s Africa and global channels.
The ability to reach a larger network of African consumers on the continent and internationally is another acquisition play for Canal . Nollywood online content has proven the ability to find demand anywhere Africans are, including diaspora populations abroad. IROKOtvs top-three streaming countries are Nigeria, the U.S. and the U.K., according to a company spokesperson.
Well now be able to do things in English-speaking and French-speaking African markets...and gain access to an advertising market where we believe theres huge potential for growth, said Faux.
The ROK acquisition is not the Canal Groups first collaboration with IROKOtv. The media company joined a $19 million Series E investment in 2016 that also saw Canal and IROKO launch a French VOD channel. This was shortly after Netflix announced it would go live in Africa, though with little original African content. Netflix has since started to commission film content from Nigeria.
VOD tech startups, such as IROKOtv, have worked to take African film online, where it can be better distributed and monetized. Thats become less of a hard road, given the continents improving mobile and internet penetration paired with better bandwidth and falling data costs. There has been some attrition and loss. In 2017, Y Combinator-backed French-language VOD startup Afrostream shuttered -- ending subscription services in 24 African and five European countries.
Canal and ROK are open to producing content for other VOD and production outlets, according to Njoku and Faux. We could [for Netflix], or we could create a production corner on another VOD service, said Faux.
On the possibility of pursuing an African film with crossover appeal to non-African audiences -- particularly in the wake of Black Panthers success -- ROK CEO Mary Njoku did not rule it out.
I have been tempted in the past and am tempted today, but I want to focus on making the channels we have now the best Nollywood channels out there, she said.
www.techcrunch.com
Film Distribution
Africa Nigeria
Africa Stories
09/09/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
05/09/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
18/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
15/08/2026
14 August 2026 | Johannesburg - The National Film and Video Foundation (NFVF), a...
14/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Ar...
08/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
28/07/2026
27 July 2026, Johannesburg - The National Film and Video Foundation (NFVF), an a...
20/07/2026
The NFVF, an agency of the Department of Sport, Arts and Culture, has released t...
09/07/2026
08 July 2026, Johannesburg - The National Film and Video Foundation (NFVF), an a...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
19/05/2026
Press Release
18 May 2026, Johannesburg South Africa has been selected as the...
24/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
24/03/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
15/03/2026
Johannesburg, 14 March 2026 - On 13 and 14 March 2026, the 19th Annual South Afr...
12/03/2026
Johannesburg, 11 March 2026 - The 19th Annual South African Film and Television ...
03/03/2026
Click here for isiXhosa version.
The National Film and Video Foundation (NFVF) invites aspiring and emerging filmmakers from Matatiele and surrounding areas to...
17/02/2026
Johannesburg, 17 February 2026 - The National Film and Video Foundation (NFVF), ...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts, and Culture and custodian of the SAFTAs, is calling on all South Afri...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/02/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the call for training provider submissions is open. This funding aims to award grants ...
06/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
04/02/2026
The National Film and Video Foundation (NFVF) invites final-year animation students to participate in an exclusive creative showcase at the Annecy International...
02/02/2026
The National Film and Video Foundation (NFVF), in partnership with the French Institute of South Africa (IFAS), is calling for applications from experienced Sou...
29/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distribut...
28/01/2026
The National Film and Video Foundation (NFVF), in partnership with the Oudtshoorn Municipality, invites aspiring and emerging filmmakers to apply for the Sediba...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
07/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distributor, is commissioning new micro-budget fiction feature films and invites eligible...
31/10/2025
FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
29/10/2025
It's not the wonders of the world that make a place; it's the people. As...
07/10/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
02/10/2025
The National Film and Video Foundation (NFVF) is pleased to announce the opening...
30/09/2025
Johannesburg, South Africa, 29 September 2025: The National Film and Video Found...
26/09/2025
The National Film and Video Foundation, an agency of the Department of Sport, Ar...
26/09/2025
https://www.nfvf.co.za/wp-content/uploads/2025/09/fully-Inclusive-nfvf-invitatio...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
27/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
25/08/2025
Theme: One Story. One Industry. One Future. - Celebrating South Africa's Screen Legacy, Together
Johannesburg - The National Film and Video Foundation (N...
04/08/2025
S o Paulo Film and Audiovisual Company (Spcine) and the National Film and Video ...
15/07/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
28/06/2025
Johannesburg, 27 June 2025 - As the nation commemorates Youth Month
2025, the N...
24/06/2025
Panels of the National Film and Video Foundation in Accordance with the NFVF Act...
16 July, 2019 - 08:03 
