WRAL Using Social TV to Inspire Community
27/06/2014
It all started with the Executive Director of the Komen NC Triangle to the Coast affiliate asking if we could make her dream come true. Well, we do love a challenge at WRAL! We're a station with community focused DNA, partnering with local agencies to bring real and sustained change to important issues. Komen wanted the Triangle Race for the Cure to be the most social race in the country. They had a hashtag in mind but needed us to figure out how to show all the people using it on social media on site during the Raleigh Race for the Cure.
2014 Susan G. Komen Race for the Cure: 10,500 Strong
Immediately, I thought of Jenni Hogan and tagboard. Jenni and I share a passion for Social TV and have collaborated several times, first with WRAL as a beta station for her TV Interact product and later on WRAL's first ever Social TV documentary #missionormoney.Tagboard is a live hashtag hub that aggregates content from twitter, facebook, instagram, vine, google+ and app.net. The tagboard dashboard is tabbed to toggle between LATEST posts (all posts coming in using the hashtag), and FEATURED posts (posts you choose to be seen on the public board). This gives you ultimate control of what content goes live' on your board. We practiced with it for about two weeks and it worked beautifully onsite at the event.
We set up two Samsung 70 inch touchscreen monitors. Next time, I'd like an 80-100+ inch video wall meant to be viewed outside! Can I get a sponsor for that?
WRAL Reporter Tara Lynn and photographer Andrew Cumbee
Komen announced on stage for people to take a selfie and post it using #KomenTri
People were fascinated by the technology and wanted to be part of it!
Komen announced on stage for people to take a selfie and post it using #KomenTri
WRAL-TVs Social Inspiration Board
WRAL reporter Tara Lynn uses touchscreen to show how Social Inspiration Board works.
Anchor Debra Morgan debuts live tagboard for the first time on local TV.
Building it for Live TV
Because the full suite of products had not been used on TV before, we had a learning curve. The tagboard engineers and designers collaborated with the WRAL graphics team for a good result.We debuted the live touchscreen mode, fullscreen automated and became the first station to use the live, automated lower third super.
First test of the live lower third that auto scrolls through posts from facebook, twitter, instagram, G+, Vine
WRAL Graphic Designer Steve Loyd (r) teaching producer Larry McGill (l) the tagboard live TV technology
WRAL Creative Director Shelly Leslie's first tests of functionality on touchboard with Jenni Hogan via cell phone
Isolation mode shows one post at a time. Can be set to automate or manual advance with an anchor at the wall
Fullscreen mode auto populates posts from multiple social media platforms
WRAL Graphics Producer/Director John Renigar and Lead Designer Steve Loyd working with the functionality of the live lower third
Shelly Leslie with Jenni Hogan via cell phone
Marketing It
We named our baby the Social Inspiration Board. Our partners at the Komen NC Triangle to the Coast affiliate started promoting usage of the hashtag about two weeks before the event in email blasts, on their web site and social media. WRAL created social share graphics that both the station and Komen posted to our social networks:
Created and posted on twitter, facebook and instagram
Komen posted how to photos to twitter, facebook and instagram:
Helping teach people how to participate!
We ran static, as well as Jivox interactive, web ads on WRAL.com:
A variety of web ad sizes gives us maximum exposure onwral.com and WRAL mobile.
Jivox interactive web ad includes live twitter widget.
We promoted on air during newscasts in the week leading up to the race, and the Social Inspiration Board was a key part of our live coverage on race day.
Results
#KomenTri trended on twitter in Raleigh for 11 hours. It was the top hashtag for the day on #tagboard in Seattle. KomenNCTC's facebook page saw a 453% increase in fans, and a 328% increase in reach. Tagboard reports 660 unique posts, not including shared posts. Twitter made up half of these posts, with Instagram and Facebook making up the other half. It's important to not ignore those platforms in live events, as the combination can exponentially increase exposure. We could clearly see a spike in posts during live television coverage that used the live lower third serving as a call to action for people not at the event to get involved by sending messages of inspiration to those participating. Considering, we debuted the Saturday of the Men's US Open (being played in North Carolina!), the NBA Finals and USA World Cup Soccer we're more than pleased with the social results. Oh and the end game for our partners at Komen:
Social TV is changing the game. You can drive viewers to your content on all your platforms using social media. You can dominate the social chatter in your market with a coordinated effort that includes on air, social and web promotion. Cable channels are doing it and getting big results, so can the locals. We have the opportunity right now to create self-sustaining audiences using content that engages their values. If you're not experimenting, get started!
Complete web/tv coverage of the this event: http://www.wral.com/thousands-put-on-pink-to-race-for-the-cure/13733742/
Thanks to WRAL-TV's Shelly Leslie for this capcom story & for these capcom photos & graphics.
LINK: | http://www.capitolbroadcasting.com/2014/06/27/wral-using-social-tv-to-... |
See more stories from cbc |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
08/05/2024
zweiB updates to latest version of R&SCLIPSTER
zweiB updates to latest version of R&S CLIPSTER Specialist in deliverables for cinema, events and trade shows Rohde & Schwarz, a global leader in broadcast...
07/05/2024
NAB Show 2024
NAB Show 2024 Utah Scientific rocked the 2024 NAB Show in Las Vegas, unveiling two new game-changers in video signal management. Our primary focus this yea...
07/05/2024
Paul Whitehouse takes viewers through The Sketch Show Years in new 4-part series on Gold
7th May 2024 The nations favourite comedy channel Gold has teamed up with the ma...
07/05/2024
Your Guide to Having a Jam-Packed Sundance Institute Summer
There's something special about summer. We're not sure whether it's the warmer weather, the longer days, or something else a bit more magical, but s...
07/05/2024
NITV appoints Michael Rennie as Presenter and Senior Producer for NITV News
NITV appoints Michael Rennie as Presenter and Senior Producer for NITV News Media releases NITV has announced the appointment of Michael Rennie as Presenter...
07/05/2024
Network flexibility: A Vital Consideration for SATCOM Resiliency
The ability for line-of-site tactical voice and data networks to seamlessly traverse over Satellite Communications is an emerging requirement to assure warfight...
07/05/2024
L3Harris Avionics Repair Station Becomes the First in U.S. to Be Awarded European Military Airworthiness Certification
On April 5, 2024, the L3Harris Avionics Products Repair Station (NN2R037L) in Gr...
07/05/2024
Clear-Com Celebrates Theatre Triumphs in Light of 2024 Tony Award Nominations
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/05/2024
macOS Ventura Compatible
Share this article width=32 height=32 loading=lazy data-lazy-src=https://apogeedigital.com/app/themes/juniper-theme/src/img/icons/facebook-purple.svg /> wid...
07/05/2024
Disney Streaming DTC Operations Produce Their First Profits
BURBANK, Calif. The Walt Disney Company has finally delivered some from profits from its hefty streaming investments, with the second quarter of its fiscal year...
07/05/2024
Bonnie Hammer, Jen Psaki Share Books and Workplace Lessons at 92nd Street Y
Bonnie Hammer, vice chair of NBCUniversal, and Jen Psaki, MSNBC host, read from their new books at the 92nd Street Y in Manhattan Wednesday, May 8. Hammer's...
07/05/2024
Paramount Plus Orders Tracy Morgan Comedy Set in World of The Neighborhood'
Paramount Plus has ordered the series Crutch, a comedy that is a spinoff of CBS comedy The Neighborhood. Tracy Morgan stars....
07/05/2024
Daytime Emmys Announce Lifetime Achievement Recipients
Edward J. and Melody Thomas Scott and Lidia Bastianich will receive Lifetime Achievement honors at the 51st annual Daytime Emmy Awards in June, the National Aca...
07/05/2024
Al Roker, Wendy McMahon, Stephen A. Smith Set for Giants of Broadcasting Honors
The 2024 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony happens in New York November 12, and the honorees are Al Roker, weather and featu...
07/05/2024
Dabl Debuts New Weekday Schedule
Dabl Network has added The Wayans Bros., The Jamie Foxx Show, Living Single and Everybody Hates Chris to its weekday and weekend lineups. Those shows join the l...
07/05/2024
Disney Entertainment DTC Business Gets Out of the Red in Q2
After winning a proxy fight, The Walt Disney Co. said its entertainment business turned a profit and added subscribers in its fiscal second quarter....
07/05/2024
Victor Wembanyama, Top NBA Rookie, Featured On Pass The Rock'
NBA Entertainment is closing out the second season of its series Pass the Rock with a look at Victor Wembanyama of the San Antonio Spurs, the league's rooki...
07/05/2024
Syncbak Rebrands as Zeam Media After Streaming Platform Rollout
Syncbak, which provides stations with streaming capabilities, said it is rebranding as Zeam Media....
07/05/2024
Magnolia Pictures Licenses Content To Stream on Samsung TV Plus
Samsung has made a deal with Magnolia Pictures that will bring titles from Magnolia to the Samsung TV Plus free streaming platform....
07/05/2024
Amazon Rolling Out Interactive Commercial Formats for Prime Video (Upfronts)
Amazon, which has added commercials to Amazon Prime Video, is rolling out new interactive ad formats that will enable advertisers to engage streamers and sell s...
07/05/2024
Syncbak Now Zeam Media
Syncbak, a 15 year-old provider of streaming tech for local broadcast stations has rebranded itself, adopting the name of its streaming service launched in Febr...
07/05/2024
Maximising resources: Keys to POST Luxembourg's success in the evolving media landscape
POST Luxembourgs journey with TAG Video underscores how finding a vendor who und...
07/05/2024
Survey: Amazon's Push into Ad-Supported Streaming Is Working
PORTSMOUTH, N.H. New findings from Hub Entertainment Research provides extensive data showing that the majority of consumers will opt for lower cost ad-supporte...
07/05/2024
The Library of American Broadcasting Foundation Unveils the 2024 Award Recipients
NEW YORK The Library of American Broadcasting Foundation (LABF) has announced th...
07/05/2024
Lindsey Reiser Joins CBS News 24/7 as Anchor and Correspondent
CBS News has named Lindsey Reiser an anchor and correspondent for CBS News 24/7, the network's live, streaming news service. Reiser, who was most recently a...
07/05/2024
Tablet Shipments Show Signs of Recovery in Q1
NEEDHAM, Mass. After more than two years of decline, worldwide tablet shipments posted modest year-over-year growth of 0.5% in the first quarter of 2024 (1Q24),...
07/05/2024
ESPN Pulls in Highest April Prime Time Audiences on Record
ESPN is reporting that April was a record-setting month as the network delivered its best April prime time audience on record, dating back more than 30 years....
07/05/2024
Kirsten Donaldson Joins NAB as VP of Public Policy
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced that Kirsten Donaldson has joined NAB as vice president of public policy. Donaldso...
07/05/2024
Don't miss Bark in the Park, Margaritaville Night & Bull Sharks Night this week at the DBAP
The Bulls are back home again this week from May 7-12! Don't miss out on any...
07/05/2024
SVG Sit-Down: AWS's Julie Souza on the Cloud and AI in Broadcast-Content Creation, Distribution
SVG Sit-Down: AWS's Julie Souza on the Cloud and AI in Broadcast-Content Cre...
07/05/2024
Deloitte Analysts Peter Giorgio and Michael Vovk: Sports Properties Need To Rethink Fan Engagement
Deloitte Analysts Peter Giorgio and Michael Vovk: Sports Properties Need To Reth...
07/05/2024
University of Texas' Jeff Hanel to Keynote 16th-Annual SVG College Summit
University of Texas' Jeff Hanel to Keynote 16th-Annual SVG College Summit Industry vet to discuss uniting live and creative in athletic department media arm...
07/05/2024
Premier League Trials RefCam During Crystal Palace v Manchester United Fixture
Premier League trials RefCam during Crystal Palace v Manchester United fixture By George Bevir Tuesday, May 7, 2024 - 09:34 Print This Story In a Premier ...
07/05/2024
CBS Sports Previews PGA Championship Plans; 125+ Cameras Include FlyCams, Bunker Cams, Live Drones, and Shallow-depth-of-field
CBS Sports Previews PGA Championship Plans; 125+ Cameras Include FlyCams, Bunker...
07/05/2024
Rohde & Schwarz brings cutting-edge solutions to TECNOSEC and DRONExpo 2024
Rohde & Schwarz brings cutting-edge solutions to TECNOSEC and DRONExpo 2024 Rohde & Schwarz will showcase its innovative portfolio at TECNOSEC and DRONExpo 20...
07/05/2024
Five New Games Join Netflix in May
Back to All News Five New Games Join Netflix in May Netflix Staff Entertainment 07 May 2024 Global Link copied to clipboard Five new games are launching ...
07/05/2024
Top 10 Week of Apr. 29: Baby Reindeer' Holds Strong; Heeramandi' Breaks Records; Katt Williams and Tom Brady Live Events Bring the Laughs
Back to All News Top 10 Week of Apr. 29: Baby Reindeer' Holds Strong; Hee...
07/05/2024
Blancco Wins 2024 SEAL Business Sustainability Award
Home News & Press Blancco Wins 2024 SEAL Business Sustainability Award Blancco Wins 2024 SEAL Business Sustainability Award May 07, 2024 Blancco's v...
07/05/2024
2024-05-07
CUPERTINO, CALIFORNIA Apple today unveiled the all-new Logic Pro for iPad 2 and Logic Pro for Mac 11, delivering breakthrough professional experiences for songw...
07/05/2024
Changes in Apple's privacy requirements
Apple's new Privacy Manifest requirement mandates that apps explicitly disclose the privacy-related data they collect, the purposes for this collection, and...
07/05/2024
Taylor Swift's Eras Tour arrives to shake up Europe
Taylor Swift's Eras Tour arrives to shake up EuropeHaving shaken four continents, Taylor Swift's Eras Tour finally brings the biggest pop culture icon o...
07/05/2024
Isiphetho: Destiny' beats Scandal!'
Isiphetho: Destiny' beats Scandal!'E.tv's latest telenovela Isiphetho: Destiny' beat the channel's longest running soapie, Scandal!' ...
07/05/2024
Now there's HELP for ex-prisoners to find work in South Africa
Now there's HELP for ex-prisoners to find work in South AfricaNew initiative for ex-prisoners to find work in South Africa proves it's never too late fo...
07/05/2024
Tonight on Scandal: Cohen is pulled into keeping a secret
Tonight on Scandal: Cohen is pulled into keeping a secretDon't miss Tuesday, 7 May's riveting episode of South African soapie Scandal! on e.tv on DStv c...
07/05/2024
Skeem Saam: Monday's episode, 6 May 2024 [video]
Skeem Saam: Monday's episode, 6 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soapie...
06/05/2024
Gathering Is a Call to Action: A Letter From Ilyse McKimmie
By Ilyse McKimmie Now, more than ever That's a phrase so often used in the last few years that I've come to dread seeing it in notes like this one. A...
06/05/2024
From Petabytes To Exabytes: The Future Of Shared Storage
alt= class=wp-image-12099 data-lazy-src=/wp-content/uploads/2024/05/Blog-Exabyte-Storage-Demand-960x540-1.jpg/> Demand for storage solutions has reached unprece...