The Glitz, Hopes, Promises, Questions Were Back at CES 2024

The Glitz, Hopes, Promises, Questions Were Back at CES 2024

Andy Marken January 19, 2024

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Hero image source CES

Opening Day - This year, Gary Shapiro, CEO of CTA, marked the 100th anniversary of the organization and the opening to a product/information-packed CES 2024.

After all these years, it's great to get through the holidays and make our annual trek to Las Vegas to see what's new, what's exciting and what the **** were they thinking with their techie offerings.

Gary Shapiro, CEO of CTA (Consumer Technology Association) has been opening the CES show and gives folks an idea of what they'll see and miss during the four-day event spread across 2.5M square feet of exhibit space.

It's impossible for the 130,000 plus attendees to catch all of the business/industry/government keynotes/panel sessions and still have time to visit anything more than a sampling of the 4,000 plus exhibitors, including about 1,200 start-ups that hope to be discovered and sell their stuff or their company.

AI was in every product, service, promise we saw this year, along with a lot of cool and not so cool products.

Show Summary - Samsung (l) and LG both set the stage as to what CES attendees were going to see and hear for four product, news, information packed days. It was all about AI enablement and real time data.

Consumer giants Samsung & LG set the tone for the show during their media day presentations the day before the show's opening by emphasizing they were implanting AI technology across their product lines to make them more useful, more helpful to folks.

LG's CEO William Cho spelled out the company's plans to transform as a Smart Life Solution Company that leverages AI to extend living and customer experiences.

Samsung's Jong-Hee Han, vice chairman and CEO of the firm's DX (Device eXperience) Division, said the company was implementing AI for All: Connectivity in the Age of AI which we can assume means AI on top of AI.

After seeing and hearing how everyone was putting AI to use in their hardware, software and system solutions for our benefit we wondered

Service - The industry is rushing so rapidly to make AI an integral part of our lives but perhaps we need to move more cautiously and ensure it doesn't serve us.

AI took center stage in nearly every booth to enhance human capabilities and highlight how it would help improve the quality of our food/environment as well as what lies ahead in smart homes, robotics, healthcare/fitness, transportation and entertainment.

CES is still the bellwether of the technology industry that gives us a window into what's available this year and a fuzzy peek as to what to expect in the next few years.

During their trends to watch session, Jessica Boothe, director of CTA research, and Brian Comiskey, director of thematic programs, emphasized that AI is going to be everywhere. However, nine out of 10 adults are familiar with AI and are concerned about privacy, disinformation and job loss. Comiskey noted that 74 percent believe governments should regulate safety around the use of AI.

Boothe said firms are increasingly embracing inclusive tech design to accommodate the more than1.8M people with disabilities.

She estimated that the women's health market would hit $1.2T by 2027 and the worldwide smart home market will generate more than $154+B this year and grow to $232B by 2028. Household penetration will increase from this year's 19 percent to more than 33 percent by 2028.

We can only hope AI tools/technologies will be used to serve man (and woman) rather than serve man.

But that's for a later discussion/analysis.

Samsung and LG entertainment announcements got a lot of attention/excitement during the show.

See Through You - Both Samsung and LG (shown) introduced transparent TV screen technology that really does add another dimension to home entertainment viewing but maybe the technology will find broader uses in the office or in OOH applications - think Minority Report.

Big, beautiful home entertainment screens are always the first things folks gravitate to at the show and both companies highlighted their transparent screens which, we don't know, seemed a little cute.

Of course, there were no prices and no release dates but

So, if you're into something practical, you'll probably want to stick with what will be available this year like the monstrous mini-LED, microLED and eyepopping glare-free OLED sets like the LG C4 and Samsung S95C that give you brighter, better images from almost any angle.

TCL made some massive improvements in their mini-LED sets with 20,000 dimming zones and sizes ranging from 75 to 115 inches.

Hisense responded with a 110-inch screen with 10,000 nits of peak brightness.

Add Dolby Atmos surround sound and a picture that looks good in 4K and dynamite in 8K and you wonder why folks are spending more time at home trying to figure out which studio/streaming service new show/movie they're going to sit back and enjoy.

Content was a big reason we were looking forward to this year's CES.

For the first time in six years, Netflix returned to the CES floor to show why they're the current subscription leader in the streaming video arena with nearly 250M worldwide. That number includes 23M households that took advantage of their new $6.99 ad tier.

Not bad acceptance ,especially when Wall Street said their cutting password sharing and offering an ad-supported option would devastate the company. The other studios/streamers should be so hurt.

Of course, something mind-boggling like their upcoming series (March 21), 3 Body Problem, could be another reason to sign up.

Show in a Show - Netflix returned to CES to kick off a sci-fi drama, 3Body Problem, which blends all of the best of VR and AR in a thrilling series that wi

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