28 August, 2019 - 08:01
FCB Joburg won a total of 10 Loeries at the 2019 Loerie Advertising Awards held in Durban over the weekend for its clients Coca-Cola SA and Toyota SA.
The Phonetic Can for Coca-Cola SA received 6 awards, including a highly-sought-after Campaign Gold in the Integrated Campaign category, a Campaign Bronze in the Film Communication Branded Content category and a slew of Silvers and Bronzes.
The Beaded Billboard for Toyota Corolla was awarded 4 times with 3 Silvers and a Bronze, and the Toyota Get Out of the City - Boys Night, Couples Night, Friday Night entry in the Radio & Audio Radio Station Commercials category received a Campaign Bronze.
Celebrating the agencys wins, Chief Creative Officer Ahmed Tilly praised the creative leads on the projects -Suhana Gordhan (Coca-Cola) and Tian van den Heever (Toyota), the creative teams they worked and everyone at the agency who had a hand in seeing the three exceptional campaigns come to life.
The Phonetic Can and Beaded Billboard in particular were essentially simple but very powerful ideas. However, it required a great deal of detailed research, precise production and carefully-timed logistics to see them come to life. That means almost everyone at the agency played a role in their creation, and Im so proud of them all, he said.
The full list of FCB Joburgs awards is:
* Campaign Gold in the Integrated Campaign category for Coca-Cola The Phonetic Can
* Campaign Bronze in the PR & Media Communication Campaign category for Coca-Cola The Phonetic Can
* Campaign Bronze in the Radio & Audio Radio Station Commercials category for Toyota Get Out of the City - Boys Night, Couples Night, Friday Night
* Campaign Bronze in the Film Communication Branded Content category for Coca-Cola The Phonetic Can Share a Sound sound guide
* Silver in the Media Innovation Single Medium category for Coca-Cola The Phonetic Can
* Silver in the Graphic Design Package Design category for Coca-Cola The Phonetic Can
* Silver in the Out of Home Direct Mail Design category for Coca-Cola The Phonetic Can
* Silver in the Out of Home Outdoor Media Design category for Toyota Corolla Beaded Billboard
* Bronze in the Film Communication TVC & Cinema above 90s for Toyota Start your Impossible
* Bronze in the Media Innovation Single Medium category for Toyota Corolla Beaded Billboard
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