
Addy Ghani, VP of virtual production at disguise, takes TVBEurope through a key AI technology to watch out for in 2024
By Contributor
Published: January 4, 2024
Addy Ghani, VP of virtual production at disguise, takes TVBEurope through a key AI technology to watch out for in 2024
target=_blank title=Share on LinkedIn class=share-linkedin>
In recent years, we've seen so many companies highlight artificial intelligence. The truth is many AI technologies aren't ready to stand up to the rigorous demands of production and post. There is one AI technology, however, that has already stood out to me as a game-changer: Radiance Fields. It comes in many flavors and as I am writing this, it's already iterating. You may have heard of NeRF, MeRF and SMeRFs.
Below, I'll take you through what NeRFs are, why they're important, and how they will revolutionise our workflows in 2024 and beyond.
What are NeRFs? If you've not yet heard of them, NeRFs are essentially an AI-driven alternative to generating 3D meshes from scratch. Anyone can create a NeRF by taking a series of pictures from different viewpoints, and then feeding them to a neural network like Volinga. The neural network has been trained to predict how the object or environment is 3D , that is it provides a novel camera point of view based on the movement of the observer. The incredible fact is that it generates that new perspective without any traditional 3D framework like meshes, shaders or vertices.
This means it can generate impressive 3D digital twins' of the real-world objects or scenes captured in 2D images. For creatives, this will help generate realistic 3D meshes in a fraction of the time it would take a team of artists to model, texture, rig, light, and render them from scratch.
At this time NeRFs are only a still representation of the real world, that is, it's not moving. However, advances in motion NeRFs are coming.
NeRFs vs. Photogrammetry NeRFs might sound similar to photogrammetry - the technology modern mapping tools already use to generate street views we can virtually walk around - but NeRFs are far more advanced. This is because, with photogrammetry, you are converting a series of images into a polygonal 3D mesh with materials baked in. This means the final generated meshes are static: all the lighting and reflections they are captured with are in the final 3D view. This makes photogrammetry capture an often lengthy process that's complicated by reflections, which often need to be carefully edited out by an artist.
With NeRFS, all this can be avoided thanks to machine learning, which helps ensure the final model isn't static. That means you can move around the 3D model and see highlights, textures and reflections change, independent of the view.
NeRFs can also use machine learning to calculate more about the space than what is given in the source material - helping to identify and fix reflection errors, for example. If you're capturing a scene and you notice crew members are accidentally reflected in a mirror, NeRFs can use machine learning to automatically paint out the crew in the final 3D mesh of the scene.
Introducing MERF and SMERFs If you're working with a live television show or real-time virtual production stage, NeRFs might seem like dauntingly massive files, making them a seemingly unrealistic solution. But lately, neural radiance field technology has developed impressive new ways to achieve smaller file sizes, while still allowing anyone to generate 3D meshes from 2D images using machine learning.
Last year, for instance, a new paper was published introducing Memory-Efficient Radiance Fields or MERFs, which aimed to solve the problem of how much memory strain NeRFs place on a device and improved it to the point of enabling real-time rendering in a web browser. In the demo video, a 3090 GPU could display the MERF at 60fps without issue.
Then in December, SMERFs were announced. These actually achieve Zip-quality NeRFs, operating at a remarkable 60fps on everyday devices like smartphones and laptops. You can learn more about how these work at https://neuralradiancefields.io/.
How NeRFs will change production and post in 2024 and beyond:
Faster 3D Workflows
This one is obvious: If you can recreate real-world objects and locations within minutes, you'll reach usable results much faster than you would by creating them digitally using Maya, Unreal Engine or any other tool. That will make everything from pre-production through to final delivery of visual effects, games, television shows, and VR/AR worldbuilding much faster and cheaper to produce. As the quality of NeRFs and its successors increase, it will be more and more appealing to use for ICVFX(in-camera visual effects) applications.
More Cost-Effective Virtual Production
With NeRFs, filmmakers and broadcasters can generate plug-and-play virtual production environments - without spending weeks building them from scratch. Plus, because the user input required is minimal, all you'd need to do is capture your next location is walk through it using a 360 camera.
This opens up virtual production technology to indie studios and smaller broadcasters as it makes it much less expensive to produce. You could be shooting in a location thousands of miles away without needing to travel there or hire a team of artists to recreate it. Think of NeRFs as a supercharged version of a video plate.
Encouraging AI Blending
Tools like Midjourney have already changed the way images can be generated with AI. The only problem? Images that don't have a basis in reality can look unrealistic, or be in the uncanny valley.
NeRFs are a representation of real life. You'll be able to use NeRFs to instantly create 3D models based on the real world. You could then use other AI tools to modify these mo
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
04/05/2026
just:play pro 2026 and just:live pro 2026 are available to download!
More Details:At NAB 2026, ToolsOnAir showcased just:play pro 2026 and just:live pro 2026, ...
04/05/2026
just:in mac pro 2026 - The Next Level of Professional Recording on macOS
More Details:The headline innovation in just:in mac pro 2026 is the new Auto format si...
04/05/2026
Hardware is still an emphasis - Supershooter 11 is new, and REMI-based 65 is in ...
04/05/2026
Head of International Business Development Min Joo Kim explores the league's...
04/05/2026
Audio-Technica has announced that its ATND1061 ceiling array microphone and ATUC...
04/05/2026
Triple B Media has launched Bowling TV, a free ad-supported television (FAST) channel dedicated to bowling. The channel is available on Prime Video, LG Channels...
04/05/2026
PlayMetrics, a provider of operations management software for youth sports organizations, has announced the completion of its acquisition of substantially all t...
04/05/2026
IHSE GmbH has announced that Dr. Thomas Niessen has joined as CEO and Managing Director, effective May 1, 2026. He joins Frank Breitenfelder, who has served as ...
04/05/2026
PMY Group deployed its AI-powered crowd intelligence platform, Optic, at the For...
04/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
04/05/2026
Last week, guests gathered in New York City for On Air, In Style: An Evening with Spotify-a night of conversation, culture, and connection celebrating the inter...
04/05/2026
New music & post-production features added
Avid's latest DAW update delivers an array of helpful features aimed at both music and post-production users,...
04/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/05/2026
Student Spotlight: Joshua Griffin The New Orleans native, who was named the 2026 student commencement speaker for Boston Conservatory at Berklee, talks about ...
04/05/2026
It's Andrew! stomps onto screens this June 4 May 2026
The ABC and Screen Australia are delighted to announce that brand new preschool series, It's Andr...
03/05/2026
Polysynth now features Mutable Instruments' macro oscillators
Melbourne Instruments have just released a free firmware update that brings the engine beh...
03/05/2026
Introducing the new Mistika Workflows Suite: transformative and cost-effective f...
03/05/2026
Introducing the new Mistake Workflows Suite: transformative and cost-effective f...
03/05/2026
Back to All News
Filming begins on the third and final season of Breathless
Entertainment
03 May 2026
GlobalSpain
Link copied to clipboard
Discover the vi...
02/05/2026
(L-R) Dustin Hoffman and Leo Woodall appear in Tuner by Daniel Roher, an official selection of the 2026 Sundance Film Festival. (Photo courtesy of Sundance In...
02/05/2026
Versatile re-amping tool announced
Warm Audio are best known for their recreations of sought-after vintage studio gear, but their latest release brings a ne...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Scripps Research immunologist Dennis Burton elected to American Academy of Arts and Sciences A leader in broadly neutralizing antibodies, Burton has helped driv...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
01/05/2026
BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright ...
01/05/2026
Lawo has been at the center of the industry's transition to IP and other next-generation technologies. At NAB 2026, its story was the Edge One AV stagebox, ...
01/05/2026
HBA Media, acting on behalf of NBC Sports and Churchill Downs Incorporated, has announced broadcast and streaming distribution for Kentucky Derby 152, taking pl...
01/05/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
01/05/2026
Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...
01/05/2026
One of the world's biggest popstars is headed to El Cl sico. Later this mont...
01/05/2026
Limited-edition model celebrates 15th anniversary
Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...
01/05/2026
Dumble recreation now available as UAD plug-in
Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
To celebrate the opening of its new showroom and office, Lightware UK hosted a dedicated launch event at the new London location. The event welcomed partners, c...
01/05/2026
Choice without compromise
The broadcast industrys transformation is accelerating, and traditional broadcasters are having to fundamentally reinvent how they o...
01/05/2026
Beam Dynamics will return to MPTS 2026 with its asset intelligence platform, helping systems integrators, live production teams, media facilities and profession...
01/05/2026
Best-in-class UX design and rapid, scalable delivery for next-generation viewing experiences
Leading video software provider, Synamedia, today announced a coll...
01/05/2026
Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...
01/05/2026
Panavision welcomes Fritz Heinzle as Vice President of Sales
Brie Clayton May 1, 2026
0 Comments
Heinzle will support Panavision's global growth s...