
Addy Ghani, VP of virtual production at disguise, takes TVBEurope through a key AI technology to watch out for in 2024
By Contributor
Published: January 4, 2024
Addy Ghani, VP of virtual production at disguise, takes TVBEurope through a key AI technology to watch out for in 2024
target=_blank title=Share on LinkedIn class=share-linkedin>
In recent years, we've seen so many companies highlight artificial intelligence. The truth is many AI technologies aren't ready to stand up to the rigorous demands of production and post. There is one AI technology, however, that has already stood out to me as a game-changer: Radiance Fields. It comes in many flavors and as I am writing this, it's already iterating. You may have heard of NeRF, MeRF and SMeRFs.
Below, I'll take you through what NeRFs are, why they're important, and how they will revolutionise our workflows in 2024 and beyond.
What are NeRFs? If you've not yet heard of them, NeRFs are essentially an AI-driven alternative to generating 3D meshes from scratch. Anyone can create a NeRF by taking a series of pictures from different viewpoints, and then feeding them to a neural network like Volinga. The neural network has been trained to predict how the object or environment is 3D , that is it provides a novel camera point of view based on the movement of the observer. The incredible fact is that it generates that new perspective without any traditional 3D framework like meshes, shaders or vertices.
This means it can generate impressive 3D digital twins' of the real-world objects or scenes captured in 2D images. For creatives, this will help generate realistic 3D meshes in a fraction of the time it would take a team of artists to model, texture, rig, light, and render them from scratch.
At this time NeRFs are only a still representation of the real world, that is, it's not moving. However, advances in motion NeRFs are coming.
NeRFs vs. Photogrammetry NeRFs might sound similar to photogrammetry - the technology modern mapping tools already use to generate street views we can virtually walk around - but NeRFs are far more advanced. This is because, with photogrammetry, you are converting a series of images into a polygonal 3D mesh with materials baked in. This means the final generated meshes are static: all the lighting and reflections they are captured with are in the final 3D view. This makes photogrammetry capture an often lengthy process that's complicated by reflections, which often need to be carefully edited out by an artist.
With NeRFS, all this can be avoided thanks to machine learning, which helps ensure the final model isn't static. That means you can move around the 3D model and see highlights, textures and reflections change, independent of the view.
NeRFs can also use machine learning to calculate more about the space than what is given in the source material - helping to identify and fix reflection errors, for example. If you're capturing a scene and you notice crew members are accidentally reflected in a mirror, NeRFs can use machine learning to automatically paint out the crew in the final 3D mesh of the scene.
Introducing MERF and SMERFs If you're working with a live television show or real-time virtual production stage, NeRFs might seem like dauntingly massive files, making them a seemingly unrealistic solution. But lately, neural radiance field technology has developed impressive new ways to achieve smaller file sizes, while still allowing anyone to generate 3D meshes from 2D images using machine learning.
Last year, for instance, a new paper was published introducing Memory-Efficient Radiance Fields or MERFs, which aimed to solve the problem of how much memory strain NeRFs place on a device and improved it to the point of enabling real-time rendering in a web browser. In the demo video, a 3090 GPU could display the MERF at 60fps without issue.
Then in December, SMERFs were announced. These actually achieve Zip-quality NeRFs, operating at a remarkable 60fps on everyday devices like smartphones and laptops. You can learn more about how these work at https://neuralradiancefields.io/.
How NeRFs will change production and post in 2024 and beyond:
Faster 3D Workflows
This one is obvious: If you can recreate real-world objects and locations within minutes, you'll reach usable results much faster than you would by creating them digitally using Maya, Unreal Engine or any other tool. That will make everything from pre-production through to final delivery of visual effects, games, television shows, and VR/AR worldbuilding much faster and cheaper to produce. As the quality of NeRFs and its successors increase, it will be more and more appealing to use for ICVFX(in-camera visual effects) applications.
More Cost-Effective Virtual Production
With NeRFs, filmmakers and broadcasters can generate plug-and-play virtual production environments - without spending weeks building them from scratch. Plus, because the user input required is minimal, all you'd need to do is capture your next location is walk through it using a 360 camera.
This opens up virtual production technology to indie studios and smaller broadcasters as it makes it much less expensive to produce. You could be shooting in a location thousands of miles away without needing to travel there or hire a team of artists to recreate it. Think of NeRFs as a supercharged version of a video plate.
Encouraging AI Blending
Tools like Midjourney have already changed the way images can be generated with AI. The only problem? Images that don't have a basis in reality can look unrealistic, or be in the uncanny valley.
NeRFs are a representation of real life. You'll be able to use NeRFs to instantly create 3D models based on the real world. You could then use other AI tools to modify these mo
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
03/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/02/2026
Berklee Alumni Recognized at the 2026 Grammy Awards Winners took home trophies in nine categories, including Best Traditional Pop Vocal Album and Songwriter o...
02/02/2026
SBS's High-Flying Drama The Airport Chaplain casts Hugo Weaving alongside Th...
02/02/2026
The National Film and Video Foundation (NFVF), in partnership with the French Institute of South Africa (IFAS), is calling for applications from experienced Sou...
02/02/2026
Photo Credit: NASA. Space Launch System (SLS) rocket and Orion Spacecraft rollou...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
Hewshott, an industry leading global AV, IT, Theatre, and Acoustics consultancy firm has completed a global transition with current UK Managing Director, Daniel...
02/02/2026
Public Media Management (PMM) today announced LTN as the technology partner for PMM Cloud, its new managed, cloud-based master control solution purpose-built fo...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
XR, the leading platform powering advertising operations, today announced the acquisition of Telly Traffic, a UK-based business affairs specialist with nearly t...
02/02/2026
Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, has become a launch partne...
02/02/2026
February 2 2026, 20:30 (PST) Mahindra launches XUV 7XO as Indias first vehicle ...
02/02/2026
Teaser available to view HERE
Damien Molony as Jim Bergerac
Ahead of the hotly anticipated return of Bergerac to U and U&DRAMA in the Spring, a teaser has bee...
02/02/2026
Rohde & Schwarz reshapes mid-range market with new 44 GHz FPL spectrum analyzer ...
02/02/2026
Back to All News
Cesc Gays New Film Premieres March 27 on Netflix
Entertainment
02 February 2026
GlobalSpain
Link copied to clipboard
Download the first i...
02/02/2026
In addition to DPA Microphones, the company will also be acquiring Wisycom and Austrian Audio. The acquisition is now being filed for regulatory approval and sh...
02/02/2026
Arvato Systems launches a flexible and standardized billing solution
New SAP S/4HANA Utilities master system combines standardization, economies of scale, and...
31/01/2026
Spotify's annual Best New Artist celebration returned to Los Angeles last ni...
31/01/2026
The Navy's Air Test and Evaluation Squadron (HX) 21 launch a Long Range Attack Missile from an AH-1Z off coast of Virginia in late 2025. This demonstration ...
31/01/2026
DigitalGlue, creator of the award-winning creative.space Platform, has announced the release of creative.space OS 3.0.5, the latest software update within the ...
31/01/2026
ES Broadcast Hire, the long-established hire arm of ES Media Group, has spent the last few months busily preparing and sending out high-quality equipment for a ...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Top L-R: The Friend's House is Here, Josephine, The Lake, Bedford Park, Who Killed Alex Odeh?
Second Row L-R: Take Me Home, American Pachuco: The Legend of...
30/01/2026
Spotify, Haziran ay sonunda kadar stanbul'da yeni bir ofis a aca n ve T rkiye pazar n y netmek zere yeni bir atama ger ekle tirdi ini duyurdu. Bu kaps...
30/01/2026
The Artemis II wet dress rehearsal will simulate the launch countdown, fully loading fuel and verifying systems ahead of the first SLS and Orion crewed flight....
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Grass Valley , the leading technology provider for live production solutions, and NETGEAR Inc. (NASDAQ: NTGR), a global leader in network solutions, today anno...
30/01/2026
tvONE, a leading video processor, signal distribution technology and media server developer, announces the expansion of Amit Singh's role to Regional Sales ...
30/01/2026
With a career that spans four decades across television, film and post-production, Freelance Sound Designer and Post-production Sound Mixer Mike Aiton has built...
30/01/2026
DPA Microphones will feature its new, fully integrated wireless microphone ecosystem, designed to let audio professionals work faster, cleaner and with total co...
30/01/2026
As the Middle East continues to accelerate investment in next-generation media, broadcast, and immersive content technologies, Ventum Tech today announced a str...
30/01/2026
Mark Roberts Motion Control (MRMC), a Nikon company and global leader in robotic camera systems, today announced its participation at Integrated Systems Europe ...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Boston Conservatory at Berklee Hosts the National Opera Association's 2026 C...
30/01/2026
Student Spotlight: Sriram Narayanan The classical pianist shares his experience growing up with a language disability and finding his voice through music.
Ja...