Sony Pixel Power calrec Sony

Everything we know about: NeRFS and why they'll be crucial for production and post in 2024

04/01/2024

Addy Ghani, VP of virtual production at disguise, takes TVBEurope through a key AI technology to watch out for in 2024

By Contributor

Published: January 4, 2024

Addy Ghani, VP of virtual production at disguise, takes TVBEurope through a key AI technology to watch out for in 2024

target=_blank title=Share on LinkedIn class=share-linkedin>

In recent years, we've seen so many companies highlight artificial intelligence. The truth is many AI technologies aren't ready to stand up to the rigorous demands of production and post. There is one AI technology, however, that has already stood out to me as a game-changer: Radiance Fields. It comes in many flavors and as I am writing this, it's already iterating. You may have heard of NeRF, MeRF and SMeRFs.

Below, I'll take you through what NeRFs are, why they're important, and how they will revolutionise our workflows in 2024 and beyond.

What are NeRFs? If you've not yet heard of them, NeRFs are essentially an AI-driven alternative to generating 3D meshes from scratch. Anyone can create a NeRF by taking a series of pictures from different viewpoints, and then feeding them to a neural network like Volinga. The neural network has been trained to predict how the object or environment is 3D , that is it provides a novel camera point of view based on the movement of the observer. The incredible fact is that it generates that new perspective without any traditional 3D framework like meshes, shaders or vertices.

This means it can generate impressive 3D digital twins' of the real-world objects or scenes captured in 2D images. For creatives, this will help generate realistic 3D meshes in a fraction of the time it would take a team of artists to model, texture, rig, light, and render them from scratch.

At this time NeRFs are only a still representation of the real world, that is, it's not moving. However, advances in motion NeRFs are coming.

NeRFs vs. Photogrammetry NeRFs might sound similar to photogrammetry - the technology modern mapping tools already use to generate street views we can virtually walk around - but NeRFs are far more advanced. This is because, with photogrammetry, you are converting a series of images into a polygonal 3D mesh with materials baked in. This means the final generated meshes are static: all the lighting and reflections they are captured with are in the final 3D view. This makes photogrammetry capture an often lengthy process that's complicated by reflections, which often need to be carefully edited out by an artist.

With NeRFS, all this can be avoided thanks to machine learning, which helps ensure the final model isn't static. That means you can move around the 3D model and see highlights, textures and reflections change, independent of the view.

NeRFs can also use machine learning to calculate more about the space than what is given in the source material - helping to identify and fix reflection errors, for example. If you're capturing a scene and you notice crew members are accidentally reflected in a mirror, NeRFs can use machine learning to automatically paint out the crew in the final 3D mesh of the scene.

Introducing MERF and SMERFs If you're working with a live television show or real-time virtual production stage, NeRFs might seem like dauntingly massive files, making them a seemingly unrealistic solution. But lately, neural radiance field technology has developed impressive new ways to achieve smaller file sizes, while still allowing anyone to generate 3D meshes from 2D images using machine learning.

Last year, for instance, a new paper was published introducing Memory-Efficient Radiance Fields or MERFs, which aimed to solve the problem of how much memory strain NeRFs place on a device and improved it to the point of enabling real-time rendering in a web browser. In the demo video, a 3090 GPU could display the MERF at 60fps without issue.

Then in December, SMERFs were announced. These actually achieve Zip-quality NeRFs, operating at a remarkable 60fps on everyday devices like smartphones and laptops. You can learn more about how these work at https://neuralradiancefields.io/.

How NeRFs will change production and post in 2024 and beyond:

Faster 3D Workflows

This one is obvious: If you can recreate real-world objects and locations within minutes, you'll reach usable results much faster than you would by creating them digitally using Maya, Unreal Engine or any other tool. That will make everything from pre-production through to final delivery of visual effects, games, television shows, and VR/AR worldbuilding much faster and cheaper to produce. As the quality of NeRFs and its successors increase, it will be more and more appealing to use for ICVFX(in-camera visual effects) applications.

More Cost-Effective Virtual Production

With NeRFs, filmmakers and broadcasters can generate plug-and-play virtual production environments - without spending weeks building them from scratch. Plus, because the user input required is minimal, all you'd need to do is capture your next location is walk through it using a 360 camera.

This opens up virtual production technology to indie studios and smaller broadcasters as it makes it much less expensive to produce. You could be shooting in a location thousands of miles away without needing to travel there or hire a team of artists to recreate it. Think of NeRFs as a supercharged version of a video plate.

Encouraging AI Blending

Tools like Midjourney have already changed the way images can be generated with AI. The only problem? Images that don't have a basis in reality can look unrealistic, or be in the uncanny valley.

NeRFs are a representation of real life. You'll be able to use NeRFs to instantly create 3D models based on the real world. You could then use other AI tools to modify these mo
LINK: https://www.tvbeurope.com/virtual-production/everything-we-know-about-...
See more stories from tvb

Most recent headlines

15/12/2025

Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From The Famous Group

Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...

15/12/2025

2026 Sundance Film Festival Reveals 54 Titles Selected for Short Film Program Presented by Ketel One Vodka

Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...

15/12/2025

L3Harris to Provide Assured Communications for US Air Force's Survivable Airborne Operations Center Program

L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...

15/12/2025

Arkansas TV Ends PBS Affiliation Amid Funding Cuts

CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...

15/12/2025

PMVG Acquires WBPA-LD for WQED Pittsburgh

BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...

15/12/2025

SES and WPDI Win Changing Lives Award, Connecting Youth to Digital Education in South Sudan and Uganda

Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...

15/12/2025

SES, Abra Group Launch Multi-Orbit Inflight Connectivity

Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...

15/12/2025

Space42 and Cobham Satcom Redefine L-band Performance with New Portfolio of Thuraya-4 Terminals

Space42 and Cobham Satcom completed the full range of advanced terminals for the...

15/12/2025

VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cell Call in Central Asia

15 Dec 2025 VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...

15/12/2025

U&GOLD Reveals Top 10 Topical Christmas Cracker Jokes for 2025!

Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...

15/12/2025

Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social

Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...

15/12/2025

NVIDIA Acquires Open-Source Workload Management Provider SchedMD

NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...

15/12/2025

RT.ie Achieves Major Milestone: One Billion Page Views in 2025

RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...

15/12/2025

How to Fine-Tune an LLM on NVIDIA GPUs With Unsloth

Modern workflows showcase the endless possibilities of generative and agentic AI on PCs. Of many, some examples include tuning a chatbot to handle product-supp...

13/12/2025

YouTube TV to Launch Genre Packages

In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...

13/12/2025

Magna Systems Finishes UHD, IP-based OB Truck For Singapore Network

SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...

12/12/2025

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Show in NYC

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...

12/12/2025

Hailey Gates and Alia Shawkat Welcome You to the Village of Atropia

Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...

12/12/2025

Spotify and ATP Tour Launch First Episode of New Video Series

Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...

12/12/2025

Arkansas TV Drops PBS Affiliation Amid Funding Cuts

CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...

12/12/2025

Wisycom and DPA Microphones Appoint Rene Moerch as Group...

Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...

12/12/2025

SMPTE Releases Updated Engineering Report on Artificial I...

SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...

12/12/2025

Keepit and Ingram Micro form strategic relationship in Po...

Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...

12/12/2025

Atomos Enhances FUJIFILM GFX ETERNA 55 with RAW Capabilit...

Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...

12/12/2025

Professional Wireless Systems Provides Comprehensive RF S...

Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...

12/12/2025

AIMS Announces Inaugural IPMX Product Testing and Certifi...

The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...

12/12/2025

DHD Gears for Hamburg Open 2026 with Latest Audio Product...

DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...

12/12/2025

Chaos Brings macOS Support and AI Tools to V-Ray for Blen...

Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...

12/12/2025

UltraLEDs Launches Precision LED Tape for Professional Fi...

Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use. P...

12/12/2025

Zixi Appoints Roi Sasson as Vice President Engineering

Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...

12/12/2025

BitFire and Appear Partner to Advance Cloud and Edge Work...

BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...

12/12/2025

HPA Announces Tech 2026 Retreat Agenda

LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...

12/12/2025

BitFire, Appear Form Strategic Partnership Integrating IP-Based Solutions

HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...

12/12/2025

TV Tech, TVBEurope to Explore MXLs Impact on Media Production

The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...

12/12/2025

Wrapbook Acquires TV and Film Production Scheduling Platform Cinapse

LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...

12/12/2025

Ross Video Expands South Asian Operations

DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...

12/12/2025

Rise AV Launches Asia Pacific Council and Mentoring Program

LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...

12/12/2025

Tubi To Introduce Matter Casting For Fire TV

SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...

12/12/2025

HPA Announces Tech Retreat Highlights

LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...

12/12/2025

Cheers to AI: ADAM Robot Bartender Makes Drinks at Vegas Golden Knights Game

In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...

12/12/2025

President of Ireland Catherine Connolly visit to RT Raidi na Gaeltachta in Casla, Connemara

Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...

12/12/2025

TV Host and social media sensation Eric Roberts revealed as sixth contestant for Dancing with the Stars 2026

Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...

12/12/2025

December 11, 2025

Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...

11/12/2025

AI for Sustainability: Lessons from Sarajevo

Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...

11/12/2025

ESPN's Aims for Spectacular With Heisman Trophy Show

ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...

11/12/2025

SVG Students To Watch: Frankie Patton, University of Colorado

SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...

11/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 3

SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff Thursday, December 11, 2025 - 7:24 am Print This Story | Subscribe Story Highlights The 2...

11/12/2025

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Goes Inside the 2025 Fan Engagement Survey

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...