AT&T Returns as Sponsor of Fifth-Annual DirtFish Women in Motorsport Summit

AT&T returns as a sponsor of the DirtFish Women in Motorsport (WiM) Summit, which marks its fifth year Aug. 21-22 in Snoqualmie, WA. This year's event will feature a restructured program built around hands-on workshops.

The network connectivity provider's involvement has been central to the event's reach. AT&T and Teradek powered the 2025 live stream, which drew 435,000 views globally over the roughly five-hour event, up from approximately 7,500 the previous year. More than 300 people attended in person.

This year's edition moves away from the stage-and-audience format that defined the first four. The Summit proper takes place Saturday, Aug. 22, with sessions running across the DirtFish property throughout the day and attendees free to move between them. Topics span rally, drift, stunt driving, co-driving, off-road, track, media, journalism, film, health, business, and sponsorship. No previous experience or industry connection is required, and the event is open to all.

Workshops are led by WiM Pros working in each discipline, including Michelle Miller, Kendra Miller, and Hannah McKillop on co-driving; Aoife Raftery and Lia Block on rally; Sara Price on off-road; Evelina Hanchett, Lucy Rose, on shop and technical work; Elana Scherr and Hollie McRae on media; Megan Roark on athlete health; Sabre Cook, Michele Abbate, and Loni Unser on track; and Amanda Sorensen on drift.

The weekend opens Friday, Aug. 21, with a limited-capacity VIP Experience putting guests behind the wheel and in the co-driver's seat alongside accomplished rally drivers. It closes Saturday evening with the Parc Ferm Gala and Auction, held at Steve Rimmer's private car collection and benefiting the next generation of women in racing.

General admission is $89, the Parc Ferm Gala starts at $250, the VIP Experience is $999, and weekend bundles start at $399. Tickets are on sale via Eventbrite.

DirtFish launched the WiM initiative in 2022, bringing top women from across the sport to its property alongside younger women looking for a way in. Its stated mission is to empower women to enter motorsport and to celebrate those paving the way.

We know the importance of this initiative, says Josie Rimmer, founder, DirtFish WiM. We see it every time we fill an All-Women's Program, every time the Summit grows, and every time we're approached by a young person who asks girls can do this too?' It's time we look deeply at what needs to shift in our industry, and that we be the ones to push for it. Even if people say no, it's up to us to change their minds.

Reflecting on the 2025 event, Rimmer says, Today has surpassed anything I could have imagined. It's been incredible - this is exactly what the DirtFish Women in Motorsport initiative is all about. It's about bringing women together. We've seen people interacting today, we've seen people bonding with the panelists and making meaningful connections. We've changed lives today.

By providing the reliable connectivity that enables the live broadcast of DirtFish Women in Motorsport Summit, AT&T Business is helping bring their stories to audiences around the world and extending the Summit's impact far beyond an individual event, said Viraj Parekh, vice president of converged networking, AT&T Business. We are proud to work with DirtFish as they grow a platform for greater visibility and inspire the next generation in motorsport.

WiM, now a 501(c)(3) nonprofit, plans to extend the initiative beyond the Summit by funding training for up-and-coming rally drivers, backing women established at the top of the field, supporting programs across additional motorsport disciplines, and developing training and internships for roles throughout the industry. Longer-term goals include a WiM Academy and a scholarship program.

The full 2025 Summit live stream and the Driven: The DirtFish Women in Motorsport Story documentary remain available on DirtFish's YouTube channel.

CLICK HERE for tickets, the full schedule, and lodging information. Sponsorship packages range from $5,000 for a workshop sponsorship to $50,000 for title sponsorship; contact Rimmer at [email protected].

LINK:	https://www.sportsvideo.org/2026/08/14/att-returns-as-sponsor-of-fifth...
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