IBC 2026: SMPTE to Present Sessions, Workshops, and Networking Events

SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion in the RAI Hall 8 Lobby and at Stand 7.P14.

As a proud partner of IBC, SMPTE has the privilege of presenting sessions and workshops that explore the latest media trends and help technologists at all stages of their careers navigate this period of rapid change, says Rich Welsh, President, SMPTE. From AI and cloud infrastructure to open-source solutions and evolving production architectures, media organizations are facing important technology decisions. Our IBC program is designed to provide practical insight - not just into what's changing, but how these technologies can be applied today. Whether you're an engineer, architect or technology leader, these sessions offer valuable perspectives from the people defining tomorrow's production workflows.

Partner Programme Sessions (Saturday, September 12, Room E102 - free to attend)

14:30-15:30 - Sovereign AI and Sovereign Cloud, Hans Hoffman, Deputy Director of Technology and Innovation, EBU

15:30-16:10 - Dynamic Media Facility: Why It Matters, and Why Now, Willem Vermost, Senior IP Media Technology Architect

16:10-16:50 - OGraf: Making Broadcast Graphics Open and Accessible, Paola Sunna, Senior Technology Innovation Manager, Eurovision Italy/EBU, and Niels Borg, TV2.DK

16:50-17:30 - The Innovation Flywheel: How Open Source and Standards Reinforce Each Other, Thomas Bause Mason, Director of Standards Development, SMPTE

Workshops (Monday, September 14, Room G106 - paid registration required)

9:30-12:30 - Technology Roadmap for the Modern Media Enterprise, covering Visual Quality Formats, Codec Strategy, The Transition to IP, The Dynamic Media Facility, Graphics Workflows, and Cinematography in Broadcast. Speaker: Pierre Hugues Routhier, Advanced Imaging Technologies Specialist, Canadian Broadcasting Company

13:30-16:30 - DMF in Practice: Design and Operation for Software-Defined Production, covering Dynamic Media Facility fundamentals, building blocks of a software-defined media facility, and live demonstrations. Speakers: Willem Vermost, Senior IP Media Technology Architect, EBU; Wim Van Roy, Education Architect, LAWO Academy

Networking Events

Thursday, September 10 - The Green Line rail networking event from London St. Pancras to Amsterdam Centraal, sponsored by SMPTE.

Saturday, September 12, 16:00-18:00, Stand 2.A47 - Drinks and networking event, co-hosted with Evertz.

LINK:	https://www.sportsvideo.org/2026/08/13/ibc-2026-smpte-to-present-sessi...
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