
This year's TR-X will examine how the most disruptive changes in technology will fundamentally alter the way each of us practices our craft. Hear from our keynote speakers on what they are each considering as they prepare for the event.
Rodney Grubbs
NASA Imaging Experts Program Manager
Marshall Space Flight Center
Huntsville, Alabama
As humans venture deeper into space, the role of human interaction in collecting images will undergo significant changes.
The latency between ground control and the spacecraft is two to three seconds now, so it's still practical for humans to interact with the camera system, says Grubbs. But as we go further out - to the moon or Mars - camera systems have to be able to function and track on their own. Having autonomy and AI embedded into the camera system becomes more and more important.
Grubbs believes that NASA will be able to exploit the frontiers that the gaming and security industries are already pushing. We should be able to use the built-in intelligence in camera security systems and facial recognition to a certain degree, he says. And we should be able to take advantage of the interaction with AI engines that cloud companies already have.
The tricky bit with moving ahead with these systems, he says, is the issue of Internet Protocol communications. IP has been designed for short, earthbound links and won't work in deep space because of the time lag between transmission and reception or disruptions in transmission. So, over the last decade, interested parties worldwide have banded together to develop a new IP, Delay-Tolerant Networking, that will enable technologies to continue to function with internet-based systems in deep space. Several protocols have been standardized, but we're still working on a full suite, Grubbs reports.
He sees a lot of practical applications for VR and AR as man moves to lunar outposts or Mars. If a crew member pointed a camera system or tablet at a part of the vehicle that needed repair AR would know what's behind the panel, find out what the problem is and maybe troubleshoot the wiring, he muses.
In the past cameras on spacecraft were capable of a variable field of view thanks to a mechanical pan-tilt device and controller for the crew or ground control to use, Grubbs continues. Now, with VR, we wouldn't need to fly big, heavy mechanical devices. We could stitch together multiple images and put intelligence in the system to track an approaching vehicle, for instance. We could produce data showing where that vehicle is in three-dimensional space.
Video used to be video - very straightforward. Now video is data so it dramatically expands the power and complexity of cameras and imaging systems.
Josh Stinehour
Principal Analyst
Devoncroft Partners, LLC
Coronado, California
Research firm Devoncroft Partners follows the B2B segments of the media technology sector. We measure things: the size of the market, market segments, what customers think of suppliers, where we are with new technologies, explains Josh Stinehour. Next-generation technologies offer the opportunity to measure things that drive a lot of value for media companies, such as the efficiency of technical operations and the budgets required to deploy them. We're always looking to define metrics and create benchmarks to describe efficient technical operations.
But he notes that over the years, In a lot of discussions about technology for technology's sake, discussion has been absent regarding business models and business considerations that might accelerate or pose an obstacle to adopting next-generation technologies. Now, there's an opportunity to rethink business processes and bring more financial discipline to technology.
He gives kudos to the recent White Paper from MovieLabs and its member studios, The Evolution of Media Creation, which outlines a vision for the future of media creation in 2030. Everything will sit in a cloud and all processes will be virtualized, says Stinehour. Much of what is talked about is already technically possible. The big obstacle is the business model and how to justify the investment so we can move ahead and build the architecture.
He sees moving technologies to virtual environments as the most impactful trend. I believe virtualization will unlock budgets from a business standpoint. We'll finally be able to measure and quantify what is good and what is better. Engineering teams who go to internal finance teams and say they need to make investments because to do so is the future do not present a compelling reason for a financial person. It's been exceptionally difficult to demonstrate ROI with legacy infrastructure. But virtualization, moving to cloud environments will give almost real-time information to help decisionmakers better optimize and communicate value. It's still early, but we can see the future taking shape.
Apart from amortizing the cost of the machines, the current appliance world offers no visibility into the cost of operations, Stinehour continues. In the cloud you're hit in the face with that information. The decisionmaker gets timely information to make better decisions instead of guessing about operations.
We - as an industry - also need to change the culture of secrecy. Where
we've had no information because of a history of secrecy we can now shine a light and talk about these things out loud.
Mark Turner
President
Entertainment Technologists Inc.
Los Angeles, California
With boutique consulting company Entertainment Technologists specializing in the M&E pipeline and the opportunities from change in that space, Mark Turner is looking at real-time engine technologies and how they will merge with film and television production workflows.
This will happen; there are early sig
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Real-time 9:16 AI-Generated Autocropping; Software-Defined Station in a Box; and Software Switcher with Unlimited Layering Are Among Show Highlights
For the fi...
20/03/2026
Signiant Showcases New Content Innovations Driving Visibility, Access, and Actio...
20/03/2026
Caffeine Relies on DaVinci Resolve Studio for End to End Post Workflow
Brie Clayton March 19, 2026
0 Comments
Blackmagic Cloud helps Mexican post faci...
19/03/2026
Live sports production increases complexity, with dynamic audio levels and an overall philosophy that encourages transient volume spikes
Fourteen years ago, Am...
19/03/2026
Advanced Systems Group, a technology and services provider for media creatives and content owners, announced the appointment of Peter Thordarson to the newly cr...
19/03/2026
For this senior from the Bay Area, the speed and pressure of live sports production play right into her strengths
In the live-sports-video industry, the future...
19/03/2026
Grass Valley has expanded its long-term partnership with University of Pittsburg...
19/03/2026
Audio-Technica has released the ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones, designed for use with DSLR, mirrorless SLR, and other cameras.
The ATV-SG1...
19/03/2026
Harmonic (booth W2831) announces updates to its XOS Advanced Media Processor aim...
19/03/2026
DAZN and Top Rank have announced a multi-year partnership that will bring Top Ra...
19/03/2026
IHSE, a provider of KVM systems, has announced a partnership with Cyviz AS, a provider of technology solutions for collaboration and mission-critical operations...
19/03/2026
Net Insight has appointed Larissa G rner-Meeus as Chief Product Officer. She joins the company's executive management team.
G rner-Meeus holds a Dipl-Ing. ...
19/03/2026
Leader Electronics of Europe has appointed Rob Stanley as Regional Sales Manager for the UK and Northern Europe. In the role, he will manage key accounts and ha...
19/03/2026
FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026.
Under the agreement, FIFA's Media Partners will be able to publis...
19/03/2026
New features across mobile, connected devices, and automotive platforms undersco...
19/03/2026
PSSI Global Services has appointed Ben Bradshaw as Director of Product and Netwo...
19/03/2026
Cobalt Digital has announced its NAB 2026 product lineup, which includes additio...
19/03/2026
Sportradar has released a new report, Innovation in Sports Media: The Next Era of Sports Viewing, examining how the sports viewing experience in the U.S. is evo...
19/03/2026
Matrox Video has been awarded a three-year framework agreement to supply its Con...
19/03/2026
CBS Sports' Jason Cohen and TNT Sports' Chris Brown lead the charge on n...
19/03/2026
A1 Dave Grundtvig and his team deploy plenty of mics to capture the sounds and energy from the stands as well the court
March Madness is a tournament in which ...
19/03/2026
In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...
19/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
19/03/2026
New generative AI plug-in due in May 2026
Roland have announced the upcoming launch of a new generative AI tool created in collaboration with Sony Computer ...
19/03/2026
Nick Williams updates users on insolvency process
Nick Williams, the CEO of Native Instruments, has released the following official statement regarding thei...
19/03/2026
Iconic Swedish mic manufacturer back in action
Legendary Swedish microphone manufacturer Milab have announced that production is now fully underway, and mic...
19/03/2026
Acclaimed saturation unit goes virtual
Freqport's Freqtube FT1 (reviewed here in SOS February 2023) offers a convenient way to integrate real valve-base...
19/03/2026
The discontinuation of loss-making business activities as part of the restructur...
19/03/2026
Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand
19 March, 2026
Media releases
From one of the writer/producers of Succession...
19/03/2026
SBS brings communities together at Bondi Pavilion for Harmony Week multilingual ...
19/03/2026
Clarification from SBS regarding Western Sydney expansion
19 March, 2026
Media releases
From an SBS spokesperson:
SBS wishes to clarify some media coverag...
19/03/2026
Test & measurement innovator, Leader Electronics of Europe, is pleased to announce the appointment of Rob Stanley as Regional Sales Manager - UK & Northern Euro...
19/03/2026
The recently announced joint venture between Accedo One and Magine Pro has been officially launched as Leyra. The new company will combine the two complementary...
19/03/2026
Budapest, Hungary, March 2026 - Demand for traditional matrix switching remains strong across live events, rental and staging markets. With a reputation for rel...
19/03/2026
DPA Microphones adds to its CORE microphone selection with the 4097 CORE Micro Shotgun, which delivers a new level of clarity, headroom and sonic transparency...
19/03/2026
Starfish Technologies will present the latest releases of its TS Splicer (Win) and TS Splicer (K8) at NAB Show 2026, together with a new Monitoring Dashboard de...
19/03/2026
Bitmovin, a leading provider of video streaming solutions, has announced that TrueVisions NOW, a leading streaming platform in Thailand, and part of the TrueVis...
19/03/2026
Harmonic (NASDAQ: HLIT) today announced significant enhancements to its XOS Advanced Media Processor that lower the cost of broadcast distribution while enablin...
19/03/2026
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative has announ...
19/03/2026
Magewell a developer of innovative, high-performance video I/O and IP workflow solutions will be at the 2026 NAB Show on booth C6113. In addition to several...