Will We Recognize Our Industry in Ten Years Time? ...

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The IABM Annual International Business Conference and Awards takes place on 4-5 December. The event brings together leading figures from within the broadcast and media technology industry as well as the digital entertainment industry to engage in two days of discussion and debate.

For the second year running Aframe Founder and CEO, David Peto, is preparing to debate on the theme: Will We Recognize Our Industry in Ten Years Time.' David will be joined by three other industry experts from IBM, Dalet and the IABM's John Ive. Each speaker has 5 minutes to put forward their case, then the initiative turns to the audience to give their views and vote.

Without giving much away to his competitors, David will discuss how industry change is far more radical and faster than any of us imagined referencing the evolution at Salesforce and his own product customization experiences at Aframe.

Video is ubiquitous whether it's corporate, educational, government or even military and will remain a big part of our everyday lives. But we all have to embrace change the days of being just a broadcast supplier are becoming smaller and smaller said David.

There will be a range of other sessions over the two days to help develop understanding and awareness of what new digital media and technologies can do for broadcast organisations; something David is exceptionally passionate about, so expect fireworks during his debate.

What: Panel debate: Will We Recognize Our Industry in Ten Years Time .

Who: David Peto, Aframe Founder & CEO.

When: December 5th 2014, 9.00 - 13.00.

Where: Radisson Blu Edwardian Heathrow Hotel.

For more information on the topic and the IABM please visit the website.

If you are attending the event then don't forget to tweet @davidpeto, @aframehq and @TheIABM throughout the conference.

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http://www.jonathanmarks.com Jonathan Marks

Wandering around IBC, I can see a clear difference between those who realise that software driven workflows are going to disrupt the cosy world of dedicated hardware and those that don't. Personally the crunch is coming in 5 years rather than ten. Look at the decline of most broadcasting corporations across Europe and the rise of creative production companies who think transmedia from day one. Screenagers don't see the difference between broadcast and IP delivered content. They just want access to their stuff and the ability to share it.

Per Sjofors

Looking at this from a consumers point of view: In 10 years everything except sports and maybe some news will be on-demand. The cable companies provides internet access but few, if anybody, still subscribe to their content. Many households only have wireless internet. The direct-to-home satellite providers either changed their business, or are out of business. The spectrum for broadcast TV is being auctioned off for new uses since nobody use traditional broadcast any more. New, video specific search engines allows consumer to find the content they are looking for just as we can today with text content. Most content are consumed on handheld wireless personal devices.

On the production and post production side: There will be a flurry of user generated content of such technical quality is acceptable, largely helped by advanced software. Online templates will allow this content to be edited into acceptable stories without the help of professional editors. There will still be traditional broadcast workflows for news and sports, but the technology has become so simple and so commoditized there is little need for broadcast engineering expertise. Content will be uploaded to traditional CDNs.

There will be production companies that generates good, high quality content using desktop and cloud based software. Traditional post production is dead (compare how desktop publishing killed the graphics industry) with exception of some advanced CGI work. Creative individuals will work in these production companies or set up their own shop. Same with those with video editing and audio post skills.

At best, broadcasters will become umbrella organizations for these new streams of content, but they will face severe competition from purely on-line content aggregators and search engines.

Whenever there is disruption, there will be winners and losers. Losers are those who cling to the past. Winners are those who see opportunity in the fog of the future.

Most of the vendors represented by IABM will be history. Some have merged, others have changed their business. Many have simply gone out of business. There will be new companies coming into this space with new solutions to new problems, but not as many as those who left. Many of the vendors who serve this new reality don't even see themselves as having anything to do with broa

LINK:	http://aframe.com/blog/2014/11/will-we-recognize-our-industry-in-ten-y...
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