
We Go There SBS On Demand's new Hub is entirely bold and unmistakably SBS
15 May, 2025
Media releases
The We Go There Hub brings together over 300 titles
across signature genres in the only place
to click and view the full 60 second version of
cheeky new SBS ad SBS We Go There Hub HERE
(includes access to campaign 60 M-rated spot, viewer discretion advised)
SBS We Go There campaign 30 PG-rated spot HERE
SBS We Go There Brand Campaign Media Release and HERE
From today, SBS On Demand is turning up the volume on fearless storytelling with the launch of the We Go There Hub a curated collection embodying the bold spirit of SBS's latest brand campaign.
This new hub is a deep dive into the content that sets SBS apart programs which challenge, provoke, and entertain, alongside the exclusive, full-length, M-rated version of the We Go There film, available only on SBS.
The We Go There campaign spirit leans into SBS's long-standing reputation as the home of daring, unexpected programming, cheekily nodding to its Sex Before Soccer nickname while showcasing the network's commitment to boundary-pushing storytelling.
From award-winning dramas and investigative documentaries to fearless news reporting, fierce sporting moments and the vital, authentic voices of NITV, the We Go There Hub celebrates SBS's unflinching dedication to reflecting the world as it really is.
It's about sparking curiosity, challenging preconceptions, and reminding audiences that SBS is a place for bold ideas, untold stories and the unexpected.
Regular and occasional SBS viewers know the network can be deadly serious as well as serious about having fun.
Here is a sample of the some of the 21 custom-themed shelves and more than 300 titles available in the We Go There Hub.
SBS Hits Eurovision 2025, The Handmaid's Tale S6, South Park S1-15, Rogue Heroes, True Colours, The Cook Up with Adam Liaw
SBS Originals - The Hospital: In the Deep End, Alone Australia, Ray Martin: The Last Goodbye, The Mission, Four Years Later
NITV Originals NITV News, The Point, Living Black, The Australian Wars, Our Law
Sex Before Soccer - Sexual Healing, Easy Love, Sex War Robots, Love & Sex in India,
Nordic Noir - The Valhalla Murders, The Darkness, Face to Face, Icebreaker, Those Who Kill
Nordic Not Noir - Faithless, In the Name of Love, Call Me Dad, Scenes After A Marriage
Noir Not Nordic - The Turkish Detective, Bosch, Virdee, The Gone, Juliet
Not Nordic Nor Noir - The Office (Saudi Arabia), Mussolini: Son of the Century, Blind, The Stroke, Paris etc
World's Most Controversial Movies - Benedetta, Triangle of Sadness, Bonnie and Clyde, Bandit Queen
Location, Location, Degustation - Stanley Tucci: Searching For Italy, Billy and Dom Eat the World, Master of Savours, Eva Longoria: Searching for Mexico
The Feed Short Docs - Squatters, Vegan Vigilantes, The Dark Side of Incels. The Feed
SBS Digital Originals - Appetite, Latecomers, A Beginner's Guide to Grief, Robbie Hood
Current Affairs - Uninsurable (Insight), America's Gay Rodeo (Dateline), Pat Turner - Keep Fighting (Living Black), Taiwan's Dementia Village (Dateline), Escaping Reality (Insight)
The We Go There Hub lives on SBS On Demand - home to more than 15,000 hours of distinctive Australian and global content, all available to stream free.
IMAGES: We Go There Hub images HERE
For a PDF of this media release, click here.
We Go There:
SBS's Bold New Campaign Explained
The SBS Streaker Ad: What's behind the controversial nude commercial?
As SBS celebrates its 50th birthday in 2025, the public broadcaster has launched a new campaign highlighting its distinctive position in Australian media. The tagline of the campaign, We Go There , recognises the broadcaster's history of taking risks, breaking boundaries, and boldly treading where others won't.
The nudity in the campaign is a device to take the viewer through the broad and diverse nature of our content. SBS has always been synonymous with football and streaking has always been a part of that. The campaign is designed to differentiate us and make SBS top of mind.
Where to watch the SBS nude ad in full (uncensored)?
The full 60 M-rated spotcan be watched on SBS On Demand at the We Go There Hub.
Why SBS is showing full-frontal nudity in its latest campaign.
It is a tool or device to take audiences through the broad and diverse nature of our content. SBS has always been synonymous with football and streaking has always been a part of that. The campaign is designed to differentiate us and make SBS top of mind.
It showcases what sets us apart with confidence, wit, and strategic clarity. It reinforces our distinct identity and positions SBS as the home of bold, thought-provoking, world-class content. The creative that is deliberately meant to be intriguing, encouraging audiences to pause, lean in, and learn more about SBS.
Who Is the naked man/actor in the SBS streaker ad? He was cast because he felt just right for the role - someone relatable, charming, and authentic. We wanted someone audiences would connect with. Out of respect for his privacy, we're not sharing personal details - after all, he's already shared quite a lot.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/07/2025
The launch of Code of Silence, coupled with the Britains Got Talent semi final, gave ITV its best Sunday night of 2025.
The first episode of the new crime dr...
01/07/2025
ITV and Mammoth Screen have announced the start of filming for Betrayal, a gripp...
01/07/2025
L3Harris Technologies has delivered its second Bombardier Global 6500 missionize...
01/07/2025
MELBOURNE, Fla., July 1, 2025 - L3Harris Technologies (NYSE: LHX) will release its second quarter 2025 financial results before the market opens on Thursday, Ju...
01/07/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
01/07/2025
WASHINGTON The Federal Communications Commission has rejected license challenges to three full-power Baltimore TV stations, renewing the licenses for Chesapeake...
01/07/2025
Dalet has released a new update to its Dalet Flex media workflow platform, introducing powerful new capabilities to its flagship platform....
01/07/2025
NEWARK, N.J. With the FIFA Club World Cup final rapidly approaching and the start of the 2026 FIFA World Cup now less than a year away, interest in soccer in th...
01/07/2025
COW Job Listing: Laser Engraved Logo
Brie Clayton July 1, 2025
0 Comments
Laser engraved logo
July 1, 2025Steffie Beltt's Mi Amor Music Video Cr...
01/07/2025
LeGrow.Studio Builds Broadcast Hub for ePro League
Brie Clayton July 1, 2025
0 Comments
TEM Constellation HD and BlackmagicURSA Broadcast G2 drive liv...
01/07/2025
Beeble launches SwitchLight 2.0, bringing AI-powered relighting to any footage
Brie Clayton July 1, 2025
0 Comments
New AI model delivers full-scene p...
01/07/2025
Steffie Beltt's Mi Amor Music Video Created with Blackmagic Design
Brie Clayton July 1, 2025
0 Comments
Blackmagic PYXIS 6K digital film camera...
01/07/2025
WASHINGTON The Federal Communications Commission's Enforcement and Media Bureaus have entered into a consent decree with Sinclair to resolve a variety of in...
01/07/2025
DENVER Low-power television (LPTV) station owners looking to navigate the complexities of selling their assets in todays dynamic media environment are invited t...
01/07/2025
NASA announced today that live programming from its NASA+ channel will be available on Netflix starting sometime this summer....
01/07/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr has appointed Katie McAuliffe to serve as policy advisor in his office....
01/07/2025
MOUNTAIN VIEW, Calif. Alphabet's GFiber, the broadband provider formerly known as Google Fiber, has announced that it recently worked with Nokia to demonstr...
01/07/2025
NEW YORK, N.Y. DoubleVerify (DV) has announced the launch of DV Authentic Attention for Social. The product will first launch with Snap, the owner of Snapchat....
01/07/2025
WASHINGTON The Federal Communications Commission has rejected license challenges to three full-power Baltimore TV stations and agreed to renew the license for C...
01/07/2025
Compact new converter lets users capture live NDI and streaming sources into software over a USB interface
Video interface and IP workflow innovator Magewell ...
01/07/2025
Disguise, the award-winning tech company driving visuals for Broadway and West End hits including Redwood, Stranger Things: The First Shadow and Disney's Fr...
01/07/2025
Vocal-processing plug-in joins NOIZ Hub series
Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...
01/07/2025
New self-paced learning programme announced
Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...
01/07/2025
Historic appointment ushers in unified leadership for WRAL-TV, New Media, and Digital Solutions
RALEIGH, N.C. - 6-27-25 - Capitol Broadcasting Company is prou...
01/07/2025
SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Exp...
01/07/2025
The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus...
01/07/2025
Cherry on the cake: Inside the technical production of the Tour de France 2025 w...
01/07/2025
NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, ...
01/07/2025
TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge Production approach emphasizes creative freedom, bold storytelling, casual-fan-friendly tone B...
01/07/2025
cetecom advanced certifies Rohde & Schwarz test solution for the verification of...
01/07/2025
Back to All News
Watch: A Line Crossed: Netflix Drops Explosive Trailer for New...
01/07/2025
Tyngsboro, Mass. - June 30, 2025 - The 2025 ACM Annual Conference at Boston University was an energizing and inspiring gathering of community media professional...
01/07/2025
RT has announced that Teresa Smith has been appointed Commissioning Editor with responsibility for Factual Entertainment following a public competition. This s...
01/07/2025
This July, RT is delighted to support Galway International Arts Festival, Earagail Arts Festival in Donegal, Belfast TradFest and 23 other arts and cultural ev...
01/07/2025
In many parts of the world, including major technology hubs in the U.S., there's a yearslong wait for AI factories to come online, pending the buildout of n...
30/06/2025
There's nothing quite like the magic of finding music that feels made just f...
30/06/2025
When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
30/06/2025
Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season
[June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...
30/06/2025
The Artemis II Space Launch System core stage is integrated with the solid rocket boosters inside High Bay 3 of the Vehicle Assembly Building at NASAs Kennedy S...
30/06/2025
RALEIGH, N.C. Capitol Broadcasting Co. has named Heather Gray vice president and general manager of WRAL-TV and WRAZ-TV here....
30/06/2025
The Virginia Association of Broadcasters has recognized Bill Sewell, Director of Engineering at WTKR & WGNT in Norfolk, Va. as the recipient of the 2025 J.J. Fr...
30/06/2025
The Society of Broadcast Engineers said its annual member drive resulted in the recruitment of 49 individual members....
30/06/2025
BURLINGTON, Mass. Avid today released its fully integrated news platform, uniting MediaCentral and Wolftech News in a single newsroom solution, and will demonst...
30/06/2025
WASHINGTON The Federal Communication's Enforcement and Media Bureaus have entered into a Consent Decree with Sinclair Broadcast Group to resolve a variety o...
30/06/2025
Eurorack sequencer module reimagined
California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...
30/06/2025
Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert The celebration will be held on July 10 in Perugia, Italy.
By
Colette Greenstein
June 30, 202...
30/06/2025
PremiumBeat Tips and Tricks
Brie Clayton June 30, 2025
0 Comments
When editing to impress, you'll need quality music, and if your studio happens t...