Beyond the Jingle: How to Get Your Music info Film Trailers and Commercials

The Asbury PR Agency of Beverly Hills has teamed with the Music Business Association (formerly NARM and digitalmusic.org) to produce a special panel entitled Beyond the Jingle: How to Get Your Music into Film Trailers and Commercials. The special panel will be presented on May 6th at 5 PM at the Hyatt Regency Century Plaza Hotel, in Century City, CA, during Music Biz's three-day Music Biz 2014 conference.

Nicole Hennessey, Director of Communications for the Music Business Association, said, If you have never attended a Music Biz event, this is your chance to get to know our association, reap the benefits of three-days packed with programs and discussions that reflect the hot button issues in the industry, and rub elbows with the associations influential membership of music biz decision-makers. She adds, We are pleased to be working with Dan Harary from The Asbury PR Agency, who suggested this special panel to us, and who will also be producing the session.

The session brief for Beyond the Jingle: How to Get Your Music into Film Trailers and Commercials is as follows: Have you ever wondered how to go about getting your original music or song placed within a movie trailer or a TV commercial? Join this panel of industry experts as they lead musicians and their managers through the world of music placements for entertainment and advertising campaigns. The session will discuss how to interact with music supervisors and how to pitch your music to top film trailers houses and ad agencies, as well as how to get your music heard by music publishers and third party licensing companies.

Speakers appearing on the special panel include:

Moderator:

** Sally House:

Sally House, seen as Super Sal in Photo Above, is Executive Producer with top LA-based music production company The Hit House. The Hit House is a premier custom music and sound design company in Los Angeles that specializes in trailer and commercial music. Their recent work has been used in national and global television campaigns for clients such as Lexus, Pepsi, Porsche, and Red Bull, and in motion picture campaigns for films like Iron Man 3, Despicable Me 2, Thor: The Dark World, Pacific Rim, Frozen, Anchorman 2, Epic, Upside Down, and Bully, among others.

Sally began her career at The Jupiter Drawing Room, a world-renowned advertising agency in Johannesburg, South Africa. Next was a stint at InterBrand, a global branding and marketing services-company. After InterBrand, an opportunity at Ogilvy/Los Angeles brought her to the U.S. From there, Sally transitioned to the client side of the business at Kenwood USA, where she was the Director of Marketing. After that, Sally became Vice President of Marketing at Clarion USA. And then the music business came calling.

Today, as the Executive Producer at The Hit House, Sally brings her vast marketing and branding experience to the music business. Besides her role as executive producer, Sally also initiated the creation of the Funny Bone and RE: ACTION production music libraries. Tracks from these libraries have been used in a long list of movie trailers, television shows, and commercials.

See: http://www.thehithouse.com

** Danny Exum:

Love that latest song you heard on the radio? Chances are, Danny Exum, the recently named Director of Music Supervision and Business Development for The Hit House, placed it. Exum has been an avid music lover since he began raiding his parent's vinyl records as a kid. He started in the music industry as a DJ and live mix engineer at the esteemed 88.9 WERS in Boston, before relocating to Los Angeles to work for EMIs Film/TV department.

Six years of Music Supervision later, Exum has made a name for himself on some of the largest film advertising campaigns of the past decade. His projects include music for trailers promoting The Hangover, The Dark Knight, Watchmen, Man Of Steel, Edge Of Tomorrow, Wreck It Ralph, X-Men: Days Of Future Past, and many others while working for such noted film marketing houses as BLT & Associates, Buddha Jones, mOcean, and Wild Card.

In 2010, Exum co-launched a freelance music supervision collective named High Bias Industries. See: http://www.thehithouse.com

** Dan Silver:

Dan Silver is VP of Creative with Riptide Music Group. A sync-flavored global publishing administration powerhouse, Riptide's services include the worldwide synchronization of music for advertising, movie trailers, television, film and videogames. The company also provides services for the international collection of publishing royalties.

Previously, Dan had been Riptide Music's Senior Producer (prior to the formation of Riptide Music Group) for the past 12 years. In that role, he co-produced and collaborated on several epic hybrid film trailer albums with Riptide composers Cliff Lin, Daniel Lenz, John Mattox, Kathie Talbot, and others. Recent Riptide trailer music credits in which Silver was involved include music placements within the trailers for Noah. , The Wolf of Wall Street, and Iron Man 3 along with global and national commercials for TRESemm , Apple iPad and Miller Lite. Silver's own music and sound design can also be heard in numerous trailers, TV shows and commercials.

In addition, Silver is a co-founder and talent curator of the Quantum Collective, an innovative music marketing collective that brings musicians, artists, celebrities and consumer brands together through original programs and live events. Quantum and Silver presented the 3rd annual Southwest Invasion music event, which took place during the 2014 SXSW conference in Austin. Riptide Music Group was one of the corporate sponsors of that event, which featured performers including Lisa Marie Presley, A Great Big World, Mary Lambert, Suzanne Vega, Barcelona, Dirty Vegas, and many other acts. See: http://www.riptidemusi

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