Major Music Publisher Sues USC Over Copyright Infringement Sports and growth of NIL drive use of music on college athletes' social media By Dan Daley, Audio Editor
Monday, March 17, 2025 - 10:45 am
Print This Story | Subscribe
Story Highlights
The music industry's increasing willingness to resort to litigation to combat copyright infringement is on a collision course with college sports' growing affluence. Sony Music Entertainment (SME) has filed a copyright-infringement lawsuit against the University of Southern California (USC), alleging that the school repeatedly and willfully used unauthorized copyrighted music in its social-media posts.
Specifically, in a complaint filed at the U.S. District Court for the Southern District of New York, SME's lawyers presented evidence of 283 posts by USC Athletics social-media accounts using 170 SME-owned songs, which the complaint says were unauthorized uses. Among the songs cited are Gimme More by Britney Spears, Run the World (Girls) by Beyonc , and Beat It by Michael Jackson.
The complaint alleges, USC also exploits Sony Music's hit recordings when they have just been released and are at the top of the charts.
The NCAA recorded nearly $1.4 billion in revenue for its 2024 fiscal year - the association's best in at least two decades, it asserts, and a nearly $91 million increase over the revenue total it reported for 2023. And the bulk of the NCAA's revenue comes from media rights and marketing deals tied to championship events.
It's Not an Isolated Incident The copyright-infringement problem is ongoing. Last year, 14 NBA teams - including the Atlanta Hawks, Miami Heat, and New York Knicks - were sued for copyright infringement by music publishers, including Kobalt Music Publishing and Artist Publishing Group. The lawsuits alleged that the teams used copyrighted music in social-media videos and on their official NBA websites without the copyright owner's permission. The music was used to promote team activities and products and to increase viewership and engage fans. Similar suits go back more than a decade.
The issue is exacerbated by the recent and rapid growth of name/image/likeness (NIL) rules, which allow college athletes to make and earn from endorsement deals, and they often use music on social media to promote those arrangements.
The SME complaint points to a social-media guideline document issued by USC, which notes, among other things, that all music is copyrighted[,] which means, prior to featuring it in your video, you must license it through the proper vendors and channels.
SME's complaint seeks to portray USC as a commercial enterprise, noting that the school recorded more than $7 billion in operating revenues for the fiscal year ended June 30, 2024, and reported $212 million in athletic revenue for the 2022-23 school year.
USC's sports programs bear the hallmarks of a commercial enterprise, the complaint states. USC's football coach Lincoln Riley was paid more than $19 million in the 2023 fiscal year, one of the highest-paid college football coaches in the nation. USC's football program led the nation in digital engagement and amassed nearly 21 million video views across social-media platforms in September 2024 alone.
The statutory damage for infringement is $150,000 per instance, not per song. Thus, the maximum statutory award for 283 infringements would be $42.45 million.
Sports leagues continue to be sued by music publishers. For instance, APM Music, which is jointly owned by Sony Music Publishing and Universal Music Publishing Group, last year filed suit against the AHL for alleged rampant copyright infringement of music on its teams' social-media posts.
North America Stories
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...
19/05/2026
CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...
19/05/2026
By Jessica Herndon
The line wrapped around the building outside Denver's La...
19/05/2026
When all companies in the market are allowed to compete under the same set of ru...
19/05/2026
Battle-proven technology withstands electronic warfare threats across air, maritime surface and subsea domains....
19/05/2026
WESCAM MX-Series EO/IR systems provide high-precision targeting across domains, including counter-UAS applications...
19/05/2026
Champaign, IL - March 16, 2026 Cobalt Digital, the leading designer and manufa...
19/05/2026
CHAMPAIGN, Ill. April 16, 2026 - Cobalt Digital today announced a partnership ...
19/05/2026
Las Vegas - April 18, 2026 Cobalt Digital, the leading designer and manufactur...
19/05/2026
LAS VEGAS April 18, 2026 - Advanced HDR by Technicolor and Cobalt Digital are ...
19/05/2026
LAS VEGAS - May 4, 2026 - Cobalt Digital, the leading designer and manufacturer of signal processing products, and a founding partner in the openGear initiativ...
19/05/2026
London - 11 May 2026 Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production oper...
19/05/2026
Clear-Com supported Musikal Perahu Kertas, a large-scale musical theater production in Indonesia adapted from the acclaimed novel by Dee Lestari, through the d...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
19/05/2026
Back to All News
Netflix Unveils the Trailer for RAFA, the Documentary Series A...
19/05/2026
Back to All News
Netflix Expands Consumer Products Footprint with Strategic Con...
19/05/2026
Matt Derella Expands Leadership Across LinkedIn Ads and Microsoft Advertising Published on May 19, 2026 Categories: Company News
LinkedIn Corporate Commun...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
Major Music Publisher Sues USC Over Copyright Infringement Sports and growth of NIL drive use of music on college athletes' social media By Dan Daley, Audio Editor 
