
17 May, 2019 - 08:06
For 93 years South Africas leading spread, Black Cat continues to empower future generations, a fact made clear in a new campaign from FCB Joburg highlighting as always that the kids are alright with peanut power.
Driven by the insight that todays children see opportunity and excitement around every corner and they need energy to help them keep up with the fast-paced 21st century world in which they live, Power to the Little People was conceived by the strategy and creative team at FCB Joburg. It was shot over a day and a half in Thokoza Park Soweto by Bomb Films Teboho Mahlatsi.
This ad - part of a 360 campaign showing kids the value in Black Cat and enticing them to ask for it by name - features a group of energetic kids, with unassuming talents, playing cricket in the park. However, thanks to the boost of peanut power in Black Cat, two of them land up living the dream and wowing their mates with their sporting prowess, said Creative Director, Greg Cameron.
Parents needed to be assured that kids are getting the necessary nutrition from Black Cat Peanut Butter, and that, with Black Cat in their lunchboxes, they have the energy to be the best they can be, he said.
The 30-second TVC can be seen here: https://youtu.be/_90GDwyyR4Q.
Creative Credits:
Creative Agency: FCB Joburg
Group Account Director: Bronwyn Simmons
Account Executive: Kholosa Madikane
Chief Creative Officer: Ahmed Tilly
Creative Director: Gregory Cameron
Copywriter: Sandile Hamilton
Art Director: Luzuko Witbooi
Senior Integrated Strategist: SizweSihle Dlamini
TV Producer: Mun-Ying De Lacy
Production House: Bomb Films
Director: Teboho Mahlatsi
Post-production: The Ludus upstairs
Commercials
Africa South Africa
petra 0833031778
Africa Stories
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
19/05/2026
Press Release
18 May 2026, Johannesburg South Africa has been selected as the...
24/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
24/03/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
15/03/2026
Johannesburg, 14 March 2026 - On 13 and 14 March 2026, the 19th Annual South Afr...
12/03/2026
Johannesburg, 11 March 2026 - The 19th Annual South African Film and Television ...
03/03/2026
Click here for isiXhosa version.
The National Film and Video Foundation (NFVF) invites aspiring and emerging filmmakers from Matatiele and surrounding areas to...
17/02/2026
Johannesburg, 17 February 2026 - The National Film and Video Foundation (NFVF), ...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts, and Culture and custodian of the SAFTAs, is calling on all South Afri...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/02/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the call for training provider submissions is open. This funding aims to award grants ...
06/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
04/02/2026
The National Film and Video Foundation (NFVF) invites final-year animation students to participate in an exclusive creative showcase at the Annecy International...
02/02/2026
The National Film and Video Foundation (NFVF), in partnership with the French Institute of South Africa (IFAS), is calling for applications from experienced Sou...
29/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distribut...
28/01/2026
The National Film and Video Foundation (NFVF), in partnership with the Oudtshoorn Municipality, invites aspiring and emerging filmmakers to apply for the Sediba...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
07/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distributor, is commissioning new micro-budget fiction feature films and invites eligible...
31/10/2025
FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
29/10/2025
It's not the wonders of the world that make a place; it's the people. As...
07/10/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
02/10/2025
The National Film and Video Foundation (NFVF) is pleased to announce the opening...
30/09/2025
Johannesburg, South Africa, 29 September 2025: The National Film and Video Found...
26/09/2025
The National Film and Video Foundation, an agency of the Department of Sport, Ar...
26/09/2025
https://www.nfvf.co.za/wp-content/uploads/2025/09/fully-Inclusive-nfvf-invitatio...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
27/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
25/08/2025
Theme: One Story. One Industry. One Future. - Celebrating South Africa's Screen Legacy, Together
Johannesburg - The National Film and Video Foundation (N...
04/08/2025
S o Paulo Film and Audiovisual Company (Spcine) and the National Film and Video ...
15/07/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
28/06/2025
Johannesburg, 27 June 2025 - As the nation commemorates Youth Month
2025, the N...
24/06/2025
Panels of the National Film and Video Foundation in Accordance with the NFVF Act...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
11/06/2025
Johannesburg, South Africa - 10 June 2025 - The National Film and Video Foundati...
10/06/2025
Johannesburg, South Africa - 10 June 2025 - The National Film and Video Foundati...
06/06/2025
S o Paulo Film and Audiovisual Company (Spcine) and the National Film and Video ...
05/06/2025
Johannesburg, South Africa 4 June 2025 - The National Film and Video Foundatio...
29/05/2025
Rest in Power, a True Legend of Our Screens
Johannesburg, South Africa 27 May...
29/05/2025
Johannesburg, South Africa 28 May 2025 - The National Film and Video Foundation (NFVF), Chief Executive Officer (CEO), Mr. Vincent Blennies, has resigned from...
22/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
13/05/2025
The NFVF, an agency of the Department of Sport, Arts and Culture that was create...
10/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/04/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...