Turner Entertainment to Produce Real Time...

Turner Entertainment has developed a new opportunity for advertising brands to communicate to TBS and TNT viewers in real time utilizing the power and reach of television, combined with the strengths of digital and social media. Available in the 2014/15 upfront and part of an overarching Now Media message to advertisers, Turner Entertainment will work together with marketing partners to develop a year-long, co-branded communication campaign that interacts with consumers through Real Time Now.

Real Time Now sponsored messaging can celebrate everything from pop culture trends, to national holidays, in addition to recognizing weather/seasonal topics and other relevant timely news items. Real time messaging will run on TBS and TNT with the voice and spirit of each network. After debuting on-air, the network will then promote across social channels and digital destinations, which can include TBS.com, Funny Or Die, TNT.tv and other brands across Turner Digital. The plan's reach has the ability to amplify by additionally utilizing a partnering brand's social and digital platforms.

To bring real time messaging opportunities to life, Turner Entertainment has developed a war room' mirroring how brands create, vet and deliver real time marketing messages, to effectively turn around sponsored, real time messaging within 24 hour windows. The war room will work together closely with each advertiser to effectively integrate each brand's characteristics into the real time messaging plan.

Together with an advertiser and fully equipped with our war room, we are preparing to capture the moment, said Frank Sgrizzi, executive vice president, Turner Entertainment Ad Sales and Marketing. We want to elevate brands to be part of the real time conversation in a format that resonates, and is relevant. Real Time Now will utilize the biggest reach vehicle in television to start the conversation, with a complete plan across social and digital channels to effectively get the message out.

Sgrizzi added, Upfront advertisers need real opportunities that they can plan for now, and that is what we are producing for them across Now Media. We are bringing together the power of television with the opportunities of digital and social media, to deliver new ways for our partners to build their brands.

Turner Entertainment previously partnered with select brands and agencies in custom long-term deals as part of the 2013/14 Upfront, including Miller Coors and Starcom through separate year-long product integration deals. The division also aligned with Zenith and OMD for advanced, long-term research studies. This opportunity will build on those partnerships by developing a long-term, unique alliance with an agency to more effectively plan and understand real time messaging.

Turner Broadcasting Ad Sales monetizes the company's portfolio of leading news, sports, kids and entertainment properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, NASCAR, MLB, NCAA and PGA. In addition, the company has digital sales partnerships with Funny Or Die, the NBA, NCAA and PGA.

TBS is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

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CONTACT:

Jenn Toner Turner Broadcasting 212-275-6642 jenn.toner@turner.com

LINK:	https://pressroom.turner.com/us/turner-advertising-sales/entertainment...
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