
The current political favors the more historical balance between strings La actualidad M ximos hist ricos de LaSexta (9%), del canal 24h de TVE (1,8%) y de la auton mica catalana 3/24 (3,3%). Adem s, TV3 (17,5%) logra su mejor dato de hace diez a os (marzo 2007) y genera una importante subida de audiencia de FORTA (auton micas).
La extraordinaria actualidad pol tica en relaci n con Catalu a durante octubre ha generado una sobresaliente influencia en la fidelizaci n y reparto de audiencia entre las diferentes cadenas, con el mayor equilibrio en los resultados de las principales opciones televisivas. Como destaca Windward en su informe mensual, partiendo de datos de Kantar Media, Telecinco lidera la audiencia por noveno mes consecutivo con el 12,3% de cuota, si bien, baja -0.4 el resultado del mes pasado. Le siguen Antena 3 (11,9%), La1 (10,8%), LaSexta (9%), auton micas (8.6%), tem ticas de pago (7,3%), Cuatro (5,9%), FDF (3%), La2 (2,5%) y Neox (2,3%), entre las diez primeras.
Por otro lado, el peso informativo en octubre ha propiciado m ximos hist ricos de LaSexta (9%), el 24h de TVE (1,8%) y de la auton mica catalana 3/24 (3,3%). Adem s, TV3 (17,5%) logra su mejor dato de hace diez a os (marzo 2007) y genera una importante subida de audiencia de FORTA (auton micas).
En cambio, registra m nimos de Mega (1,6%) y de la auton mica de Baleares IB3 (2,3%). Las tres grandes cadenas, La1, Telecinco y Antena 3, registran el 35,0% de cuota, baja -0.1 puntos en relaci n al mes pasado. La televisi n p blica firma el 26,1% , una cifra +0.8 puntos en relaci n al mes anterior.
El liderazgo por grupos empresariales en octubre correspondi a Atresmedia con el 28,1% (sube 2,2 puntos), posici n que no ocupaba desde abril de 2014. Mediaset Espa a obtiene el 26,6% (baja -1,5 puntos), su resultado m s bajo desde diciembre 2011. TVE suma el 17,5% (repite resultado). Grupo Vocento consigue el 3,0% (baja -0.1 puntos) y Unidad Editorial el 2,5% (baja -0,2 puntos).
Consumption
El consumo totalizado del mes fue de 247 minutos por espectador, 15 minutos m s que en septiembre pasado. El desglose de consumo fue de 242 minutos en lineal m s cinco en diferido. Los invitados (espectadores no residentes en el hogar) suponen el 5% del consumo total. El 74,3% de los espa oles ha contactado diariamente este con el medio televisivo (33,129,000 individuos ve la televisi n de media diaria).
En el acumulado mensual el 97,4% de la poblaci n de 4 y m s a os de edad ha visto al menos un minuto la televisi n en este ltimo mes. De los 44,6 millones de espectadores potenciales como universo de consumo, 1.157.000 de personas no han sintonizado ni un solo minuto con la televisi n en este ltimo mes.
La emisi n m s vista correspondi al partido de la Champions League entre Real Madrid y Tottenham emitido por Antena 3 el pasado d a 17 (con 6.601.000 audiencia media y 35% de cuota de pantalla). En visionado en diferido, la emisi n m s vista es La que se avecina del 4 de octubre con 513.000 espectadores de audiencia media.
En este ltimo mes se registran cerca de diez millones de tuits sobre programas de televisi n (del total de cadenas monitorizadas por Kantar Media y en el periodo 24horas/7d as), el 26% de los tweets corresponden a LaSexta. El r nking de cadenas por n mero de tuits est encabezado por LaSexta, Telecinco y Antena 3. En este ltimo mes, los programas de televisi n que han contado con m s presencia en la red social de Twitter son Big brother (Telecinco), Al Rojo Vivo (LaSexta) y Public mirror (Antena 3).
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