comScore Wins IAB Europe Research Award for Audience Measurement

comScore Wins IAB Europe Research Award for Audience MeasurementInnovation in Global Multi-Platform Audience Measurement Recognised to Benefit Entire Digital Ecosystem

London, UK, 2 June, 2014 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has been selected as the winner of the 2014 IAB Europe Research Award for Audience Measurement. The distinction, presented at the IAB Interact Congress in Paris, was awarded for the entry Determining Publishers' Global Multi-Platform Audience based on comScore's global multi-platform audience measurement capability, which produced the industry's first view of an unduplicated global audience metric across desktop computers, smartphones and tablets.

Comprehensive and accurate representation of a publisher's entire digital footprint helps establish a common metric that media sellers and buyers can use to better transact in today's global marketplace, said Mike Pilcher, Senior Vice President Sales EMEA at comScore. comScore is proud to have achieved this breakthrough in delivering a single, unduplicated global audience metric across digital platforms, and we are honoured to have IAB Europe recognise the importance of this innovation in audience measurement.

comScore was selected as one of eight category winners by the IAB Europe Research Awards Jury chosen from a total of 140 cases submitted across 13 markets. The comScore submission Determining Publishers' Global Multi-Platform Audience was based on results of an initiative tested on leading News & Information property MailOnline. By leveraging proprietary multi-platform audience de-duplication methodology combined with comprehensive tagging, comScore quantified the holistic, unduplicated global audience reach for MailOnline. comScore plans to expand this initiative with other leading publishers interested in a comprehensive view of their global audience.

Quantifying our global audience across all platforms is critically important to understanding our consumers' behaviours in today's fragmented digital landscape. Further, an unduplicated multi-platform approach ensures accurate representation of the incremental reach we deliver to media buyers through our smartphone and tablet audiences, said Stephen Kinsella, Head of Analytics at MailOnline. We are pleased to see comScore recognised by IAB Europe for their advancement in this area of audience measurement.

The foundation of advertising is reaching people, not cookies. Media brands that understand and act on this are poised to attract increased ad investment across platforms, said Scott Thompson, Digital Research Manager for Starcom MediaVest Group. Through the introduction of global multi-platform measurement, comScore has innovated to deliver the audience insights media buyers need to make sound business decisions.

As digital audiences and consumption patterns continue to evolve, so too must measurement in order to support continued growth in the digital economy, said Alison Fennah, Senior Business Advisor IAB Europe. Congratulations to comScore for winning this year's IAB Europe Research Award for Audience Measurement and for their continued contribution to research excellence.

To learn more about comScore global multi-platform measurement, please contact: learnmore@comscore.com

LINK:	http://www.comscore.com/Insights/Press_Releases/2014/6/comScore_Wins_I...
	See more stories from comscore

Most recent headlines