Sony Digital Rapids Pixel Power calrec Sony

Caster Semenya inspires a new generation of athletes

29/11/2019

29 November, 2019 - 08:07

Nike has launched The birthplace of dreams, a film that celebrates the life of decorated South African athlete, Caster Semenya.The birthplace of dreams charts Casters journey from her hometown in Limpopo to professional athlete to running coach.

For over a decade, Caster has broken records, set records and in doing so inspired the next generation of athletes to play more sports and achieve their goals. But rarely has she told her story, in her words.

Narrated by Caster herself, the film gives the audience an authentic look into her world- where her dream began and set the stage for her athletic journey.

Casters story starts in her hometown of Ga-Masehlong, a small village outside of Polokwane, in South Africa. Before she dreamed of being a 800m athlete, Caster played football. I played under 14. Most people came to see me play, how I played because they know Im a girl. I was fast, I played a fast game, says Semenya.

Caster realised her talent from an early age and this talent was nurtured by her family who she attributes most of her success to Positivity comes from where youre coming from. How youre raised, the love that you get from your family and their belief in you. If people believe in you, youll always be positive, youll be a believer, she says.

Her solid support structure and natural talent propelled the athlete into her track and field career where she has inspired the world. The support that she received is the driving force behind Caster and shes paying it forward by inspiring the next generation of athletes.

In 2018, Caster together with her wife, Violet and close friend, Koketso Mogapi, started her own development club, the Masai Athletics Club. The club operates in Pretoria and Soweto and aims to find young athletes on a grassroots level and developing that talent to become the next running stars. To date, the club has over 60 young aspiring athletes competing in some of South Africas top running competitions.

Through the film, we get to see Casters passion to instil a sense of belonging, family and inspiration for the next generation of athletes. Says Caster: We want to build a human before we can build an athlete, before we can build a leader.

Visit Nike News to watch The Birthplace of Dreams.

The Birthplace of Dreams was conceptualised by Futuras Executive Creative Director Gustav Greffrath and Account Director Bianca Vermaak together with Arcade Contents Director Lebogang Rasethaba and Producer Julia Schnurr.

Credits:

Advertising Agency - Futura

Executive Creative Director - Gustav Greffrath

Account Director - Bianca Vermaak

Production Company - Arcade Content

Director - Lebogang Rasethaba

Producer - Julia Schnurr

Managing Director - Colin Howard

Production Manager - Laura Maria dAmore

Director of Photography - Thomas Pretorius

Focus Puller - Kelebogile Mokanyane

Location Manager - Lincorn Mkhabela

DIT/VT - Londi Khambule

Location Sound - Nokufika Mdanda

Drone Operator - Miriam Van Zyl

Editor - William Kalmer at Postmodern Studios

Colourist - Craig Simonetti

Final Mix - Audio Militia

Chaperones - Stephen Masegela and Thuli Baloyi

Commercials

Africa South Africa

0833031778
LINK: https://www.filmcontact.com/news/south-africa/caster-semenya-inspires-...
See more stories from filmcontact

Africa Stories

25/01/2020

Watch: Uzalo latest Episode 255 S5 Thursday, 23 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

24/01/2020

14th Annual South African Film & Television Awards Returns to Joburg

14th Annual South African Film & Television Awards Returns to Joburg Johannesburg, 23 January 2019: The National Film and Video Foundation (NFVF) today officia...

24/01/2020

Shaping characters from the inside out

-- -- A ONE DAY WORKSHOP ON: Saturday, 1 February, OR Saturday, 29 February, from 08.30 to 17.00. The Enneagram of personality types has its roots in sev...

24/01/2020

CNN's Inside Africa visits the shnit Cape Town film festival

-- -- On the latest episode of Inside Africa, CNN International meets some of South Africa's most creative minds during the shnit Cape Town film festi...

24/01/2020

Cape Town Tourism video from HaveYouHeard wins at ITFF Africa

24 January, 2020 - 08:52 Cape Town Winter Song, a tongue-in-cheek video parodying Mother City cliches and good-naturedly teasing its residents, has won two ...

24/01/2020

Watch: Uzalo latest Episode 254 S5 Wednesday, 22 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

23/01/2020

Watch: Uzalo latest Episode 253 S5 Tuesday, 21 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

22/01/2020

LIVE Submersible Broadcasting

Live production onboard -- -- SCREEN AFRICA EXCLUSIVE: At last year's IBC (September 2019), Associated Press (AP) was awarded the prestigious IBC In...

22/01/2020

Panavision supports the artistry of independent filmmakers at Sundance 2020

-- -- With the 2020 Sundance Film Festival on the horizon, Panavision has announced that its products and services are once again key contributors at one ...

22/01/2020

Watch: Uzalo latest Episode 252 S5 Monday, 20 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

21/01/2020

Successful launch of EUTELSAT KONNECT

-- -- The EUTELSAT KONNECT satellite was successfully launched into Geostationary Transfer Orbit by Arianespace using an Ariane 5 rocket that lifted off f...

21/01/2020

Dejero wins second Technology and Engineering Emmy Award

-- -- Dejero, an innovator in cloud-managed solutions that provide award-winning video transport and Internet connectivity while mobile or in remote locat...

21/01/2020

Comrex releases new firmware version for ACCESS codecs

-- -- Comrex has released firmware version 4.5p2, a new update for its line of IP audio codecs. Firmware version 4.5p2 is being released in conjunction wi...

20/01/2020

The Virtual Wild

Photo credit: Wendy Panaino -- -- SCREEN AFRICA EXCLUSIVE: The Southern African rhino and pangolin populations may have found a new hero in Ulrico Grec...

20/01/2020

Botswana film Okavango to screen at the 2020 Sundance Film Festival

A still from Okavango: River of Dreams (Director's Cut) by Dereck and Beverly Joubert. Courtesy of Sundance Institute | photo credit Beverly Joubert. -- ...

20/01/2020

On set with DIT Tanika Wessels

DIT Tanika Wessels -- -- SCREEN AFRICA EXCLUSIVE: The role of Digital Imaging Technician (DIT) is integral to any production. With a job scope that enco...

18/01/2020

Watch: Uzalo latest Episode 250 S5 Thursday, 16 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

17/01/2020

14th Annual South African Film and Television Awards (SAFTAs) open the call for Discretionary Award Nominations

14th Annual South African Film and Television Awards (SAFTAs) open the call for ...

17/01/2020

Watch: Uzalo latest Episode 249 S5 Wednesday, 15 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

16/01/2020

January 2020 Issue

-- -- Facebook Twitter Google Pinterest -- --...

16/01/2020

MTN Bushfire presents Short Film Festival 2020

-- -- As one of Africa's largest and most inclusive music and arts events, MTN Bushfire has earned its global reputation as a distinctly African, yet ...

16/01/2020

Watch: Uzalo latest Episode 248 S5 Tuesday, 14 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

15/01/2020

LiveU State of Live' report confirms continuous strong growth in live...

-- -- On 12 December 2019, LiveU presented its annual State of Live' report based on data gathered from its global customer base of thousands of user...

15/01/2020

Atomos Ninja V and Nikon Z 6 and Z 7 upgrade...

-- -- Atomos recently released the revolutionary RAW over HDMI recording solution for the Ninja V HDR monitor/recorder when combined with the Nikon Z 6 or...

15/01/2020

IP workflows and a future roadmap of the industry

-- -- SCREEN AFRICA EXCLUSIVE: Written by Larissa Goerner, director of Advanced Live Solutions, Grass Valley Consumer habits are changing the world of v...

15/01/2020

Watch: Uzalo latest Episode 247 S5 Monday, 13 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

14/01/2020

IABM membership grows to 600+ companies

-- -- IABM, the international association for broadcast and media technology suppliers, recently announced that it has reached another milestone in its dr...

14/01/2020

Watch: Uzalo latest Episode 246 S5 Friday, 10 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

13/01/2020

Three MultiChoice Talent Factory alumni travel to the USA for New...

-- -- This year, renowned film school, the New York Film Academy opens its doors to MultiChoice Talent Factory (MTF) alumni Mainala Silondwa (Zambia), Gil...

13/01/2020

7th Ugu Film Festival to focus on strides made by female...

-- -- The Ugu Film Festival, hosted by Sollywood Films in partnership with The National Film and Video Foundation, and Ugu South Coast Tourism, is back wi...

13/01/2020

In conversation with multi-award-winning director Rea Moeti

-- -- SCREEN AFRICA EXCLUSIVE: Screen Africa spoke to multi-award-winning director Rea Moeti, director and creator of Showmax's latest Original, the...

11/01/2020

Watch: Uzalo latest Episode 245 S5 Thursday, 9 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

10/01/2020

Watch: Uzalo latest Episode 244 S5 Wednesday, 8 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

09/01/2020

7th edition of Ugu Film Festival to focus on strides made...

-- -- The Ugu Film Festival, hosted by Sollywood Films in partnership with The National Film and Video Foundation, and Ugu South Coast Tourism, is back wi...

09/01/2020

LiveU 2019 State of Live' report confirms continuous strong growth in...

-- -- On 12 December 2019, LiveU presented its annual State of Live' report based on data gathered from its global customer base of thousands of user...

09/01/2020

Watch: Uzalo latest Episode 243 S5 Tuesday, 7 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

08/01/2020

Inside the making of Jahmil X.T. Qubeka's Knuckle City

-- -- SCREEN AFRICA EXCLUSIVE: It is regarded as the boxing mecca of South Africa: Mdantsane township has produced over 17 boxing world champions since 1...

08/01/2020

Watch: Uzalo latest Episode 242 S5 Monday, 6 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

07/01/2020

Watch: 7de Laan, latest Episode 56 S21- Monday, 6 January 2020

Catch the latest episode every weekday at 18:00 on SABC 2 - or check TheSouthAfrican.com for the episodes after they have aired. -- --...

07/01/2020

Three MultiChoice Talent Factory Alumni travel to USA for New York...

-- -- This year, renowned film school, the New York Film Academy opened its doors to MultiChoice Talent Factory (MTF) alumni Mainala Silondwa (Zambia), Gi...

07/01/2020

Watch: Uzalo latest Episode 241 S5 Friday, 3 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

06/01/2020

UNESCO project for African women filmmakers call

Brochure Application form #Supporting young women filmmakers in Africa! Call for applications Film and artist-in-residence, Nara Japan 28 March- 12 April...

05/01/2020

Watch: 7de Laan, latest Episode 55 S21- Friday, 3 January 2020

Catch the latest episode every weekday at 18:00 on SABC 2 - or check TheSouthAfrican.com for the episodes after they have aired. -- --...

04/01/2020

Watch: Uzalo latest Episode 240 S5 Thursday, 2 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

03/01/2020

Soapie teasers: What's happening in Uzalo in January 2020?

Nkunzi's attempt to get MaNgcobo back is thwarted, Gabisile has to think on her feet when Sbu almost gets her and Khehla into trouble, and Fikile gets back ...

03/01/2020

Watch: Uzalo latest Episode 238 S5 Tuesday, 31 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

01/01/2020

Watch: Uzalo latest Episode 237 S5 Monday, 30 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

01/01/2020

Soapie teasers: What's happening in 7de Laan in January 2020?

Friday 3 January 2020 Episode 4736 -- -- Romeo gets an unexpected visit at work. Lesedi's friends are concerned about her. Monday 6 January 2020 Epis...

31/12/2019

Watch: Uzalo latest Episode 235 S5 Friday, 27 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

29/12/2019

Watch: 7de Laan, latest episode Monday, 25 November 2019

Read all about what's happening in November over here. -- -- Catch the latest episode every weekday at 18:00 on SABC 2 - or check TheSouthAfrican.com for...