Inside track: Uncovering the strategy behind Formula 1's new graphic Insights for the 2021 season By Heather McLean, Editor
Thursday, April 15, 2021 - 14:12
Print This Story
New F1 Insight Braking Performance displays and compares drivers' braking styles and performance by measuring how closely they approach the apex of a corner before braking
Formula 1 has announced the release of the first of six real-time racing statistics for the 2021 season.
The first F1 Insight to be introduced this season, Braking Performance, shows how a driver's braking style during a cornering manoeuvre can deliver an advantage coming out of the corner. It will be used as an on-screen graphic by broadcasters and on Formula 1's social media channels this weekend for the Italian Grand Prix in Imola.
Each of the new F1 Insights, which will be rolled out throughout the 2021 Formula 1 season, are designed to give fans the inside view on split-second decisions made on the track before, during, and after each race by providing the data and analysis fans need to interpret driver and team race strategy and performance.
If we can get the Gen Z'ers involved in Formula 1 by using data to tell those stories and give them insights and get them engaged in it, brilliant, then I'm all for it
The new additions have been created in partnership between Formula 1 and Amazon Web Services (AWS). They build on six released in 2020 and a previous six released since the start of the F1 and AWS partnership in 2018, making a total of 18 F1 Insights delivered by the end of November 2021.
All of the insights will be integrated into the races' international broadcast feeds around the globe, including F1's digital platform, F1TV, helping fans to understand the split-second decisions and race strategies made by drivers or teams that can dramatically affect a race outcome.
Library of broadcast graphics
The idea behind F1 Insights is to give Deane Locke, F1's director of broadcast and media, effectively a library of graphics that he can call upon for any event, says Rob Smedley, director of data systems at Formula 1, speaking with SVG Europe.
When there's an event [such as a crash or battle] coming up in the middle of a race that he wants to tell a story about, these offer a great way to be able to tell that story, through data, he notes. What we've always got to think about when we're using data is how do we use it responsibly, first of all; how we're using it to give insight.
Rob Smedley, director of data systems at Formula 1
He elaborates: Formula 1 races are incredible complex; if you imagine a football game, predominantly 85% of the action is always where the ball is. Formula 1 is very, very different because the director of the broadcast can only ever focus on one particular car pairing, or one particular battle, or one particular car.
The reality is because there can be 20 cars on the track, there can be 20 interactions, 20 battles or events going on all around the track or in the pits, Smedley continues. Really it's about teasing out that data to give the fans some insight as to what's going on in something that they are watching and to give them more information than just the metadata that they're taking in through the visuals, or to tell them something else which is emerging somewhere else. In some cases [it's saying] stay tuned because something really great is going to come up here and here's the data.
He adds: We can't predict the future; we're engineers and scientists, not magicians, but what we can do is say our simulations and algorithms we've developed with AWS [say] this is what we think is going to happen . That draws the fans in and gives [them] much more insight into what's really happening right around the circuit.
So many choices
More than 300 sensors on each race car generate over 1.1 million data points per second that F1 transmits from the cars to the pit and onto AWS for processing. F1 relies on the breadth and depth of AWS services to stream and analyse that flood of data as it is generated, and then present it in a meaningful way for TV and online viewers around the world through the F1 Insights.
Those six F1 Insights released last year were used across F1's racing broadcast for each of the races on the World Feed, as well as on its digital channels since 2020. Says Smedley: With AWS last year, what emerged was that the algorithms that we're building, the models that we're building are so complex [but] what usually gets onto the screen is a really simplified, elegant output. There's so many different ways we can use this output that we started to collaborate with not just the live broadcast element of Formula 1 but also the digital platforms as well [to tell] more deeper data stories as well.
That data is also being used on social media to attract different kinds of Formula 1 fans, outside of the hardcore regulars. Explains Smedley: Across the F1 AWS partnership, we're really cognisant of looking at how we can use all these data products to get these different fan groups involved in Formula 1. Younger fan groups might want to consume Formula 1 racing in five minutes, or 90 seconds or 60 seconds, across the various social media platforms. Data is a brilliant way of being able to do that; to condense stuff down into a format that is understandable, but condensed down into key moments of a two hour race. If we can get the Gen Z'ers involved in Formula 1 by using data to tell those stories and give them insights and get them engaged in it, brilliant, then I'm all for it.
More than 300 sensors on each race car generate over 1.1 million data points per second that F1 transmits from the cars to the pit and onto AWS for processing
Bucket of ideas
To create the new i
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
16/10/2025
SVG Sit-Down: FUJIFILM Execs on GFX ETERNA 55 Camera, Importance of Shallow-Dept...
16/10/2025
Squash's Most Ambitious Broadcast Production To Be Deployed at Comcast Busin...
16/10/2025
Main Street Sports Group Inks Deal With Omaha Productions, Launches Original-Con...
16/10/2025
A Historic Precursor? FIFA, HBS, DAZN Offer an Inside Look at Production of FIFA...
16/10/2025
Prime Video Offers Sneak Peak at New NBA on Prime StudioThe massive 13,000-sq-ft, two-story studio features a LED regulation half court and hoopBy Jason Dachman...
16/10/2025
SVG Remote Production Forum Draws Record Crowd for Visit to PGA TOUR Studios, De...
16/10/2025
BitFire's Ben Grafchik on How Growing Cloud Workflows Are Impacting the Live...
16/10/2025
AI technology is advancing quickly, bringing both new creative possibilities and...
16/10/2025
In 2017, Imani Ellis launched CultureCon, a conference that's become a must-attend event for more than 10,000 diverse creatives and Black professionals to c...
16/10/2025
It might still be a little early to break out the tinsel and mistletoe, but Spotify's already queuing up some holiday magic. This year's Spotify Singles...
16/10/2025
Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...
16/10/2025
VAMPIRE has been integrated onto GM Defenses Infantry Squad Vehicle (ISV), providing a mobile solution to effectively and affordably counter small drone threat...
16/10/2025
The AgilePod mounted on the host aircraft....
16/10/2025
60% say infotainment systems are a critical purchasing or leasing consideration,...
16/10/2025
NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal and ...
16/10/2025
Roku has added several new features to its user interface and operating system meant to make it easier to discover and personalize content, the company said....
16/10/2025
NEW YORK CNN has announced that its All Access subscription tier will launch in the U.S. on Oct. 28, providing audiences with a centralized destination for CNN&...
16/10/2025
Student Spotlight: Alan Villanueva The graduate student and saxophonist, who performed on Natalia Lafourcades Latin Grammy-nominated Live at Carnegie Hall alb...
16/10/2025
The XR Sports Alliance (XRSA) has announced the third cohort of members. The new members include Maple Leafs Sports & Entertainment (MLSE), the Vegas Golden Kni...
16/10/2025
NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign which seeks to raise donations from tax-deductible personal and c...
16/10/2025
NEW YORK Australia's Nine Network and the NHL today announced a media partnership that will bring the world's premier professional ice hockey league to ...
16/10/2025
Parks Associates has released new data showing that nearly half (45%) of U.S. internet homes watch free ad-supported streaming TV (FAST) services and 89% of U.S...
16/10/2025
TROY, Mich. -New data from J.D. Power's 2025 U.S. Residential Internet Service Provider Study shows that residential wireless internet providers are growing...
16/10/2025
TV's most charming detective drama * Shakespeare & Hathaway: Private Investi...
16/10/2025
Back to All News
Thailand's Legendary Outlaw Returns: Tee Yai: Born to be ...
16/10/2025
Back to All News
Christmas Is Just Around The Corner: Home For Christmas Season...
16/10/2025
Back to All News
Trist n Ulloa Stars in El crimen de Pazos, the New Netflix Ser...
16/10/2025
ABS Completes Redomiciliation to Dubai Development Authority as Part of Strategi...
16/10/2025
This Saturday October 18 Katja Mia will burst onto the radio airwaves for the first time as she joins 2FM. Katja will be standing in for Bl thnaid Treacy on Sat...
16/10/2025
This October, RT is delighted to support Wexford Festival Opera, Babor International Arts Festival for Children, Open House Dublin and 36 other arts and cultu...
16/10/2025
GeForce NOW is more than just a platform to stream fresh games every week - it offers celebrations for the gamers who make it epic, with member rewards to sweet...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
Inside track: Uncovering the strategy behind Formula 1's new graphic Insights for the 2021 season By Heather McLean, Editor 
