Comscore Announces Unified Content MeasurementAdvanced self-service solution for content owners and creators bridges the gap between content valuation and audience engagement
World-class brands using the content measurement solution include Google, NBCUniversal and Paramount.
RESTON, Va., Jan. 16, 2025 -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of unified content measurement within The Comscore Platform. This new cross-platform solution, called Comscore Content Measurement (CCM), gives content owners and creators hands-on-keyboard access to media measurement tools that provide a better understanding of consumer behavior regardless of channel or platform. It also enables content owners to better understand viewing habits and more effectively commercialize their product offerings, whether it's through distribution strategies or media placements.
Integrating content measurement metrics into The Comscore Platform marks a major step in unifying Comscore's device and platform-specific measurement capabilities. This streamlined solution provides a deduplicated view of audience reach across linear TV, CTV/Streaming, PC, Mobile and Social, providing unmatched insights into viewer engagement, aligning with the complexities of today's consumer journey.
Consumers aren't living fragmented lives; they're living connected lives with multiple ways to consume content across different devices and platforms, said Steve Bagdasarian, Comscore Chief Commercial Officer. Our content measurement solution for brands will provide a holistic view of the many touchpoints consumers engage with throughout the day whether they're watching on Mobile, TV, Streaming, or Desktop.
CCM has been used by Comscore customers in a managed service capacity, where reporting views and enhancements have been informed and prioritized by customer feedback, including Google, NBCU, Paramount, and others.
NBCU viewers engage deeply with our vast array of linear and digital content, and it's crucial that our measurement solutions provide insights into everything from cross-platform reach to viewer behavior, said Brian West, NBCUniversal SVP of Data & Measurement Strategy. Comscores unified content measurement solution meets this need by offering a comprehensive view of audience engagement, empowering us to optimize our content strategies.
CCM reporting is dynamic for a broad variety of customer use-cases, with the ability to help national media brands, local stations, and content owners who are looking to effectively package and commercialize their offerings in a more holistic and strategic way.
For the past 25 years, Comscore has driven measurement innovation as new digital channels emerged and consumer adoption followed from online digital video measurement to capturing engagement on social media apps. By integrating advanced cross-device graph technology and advanced user authentication Comscore delivers a better understanding of the cross-platform consumer journey. Comscore Content Measurement will feature audience measurement insights across TV, CTV, Streaming (including YouTube), PC, Mobile and Social, so that brands are better enabled to power ad monetization and content strategies.
This new unified content measurement solution builds on Comscore's recognized cross platform leadership in measuring the reach and effectiveness of advertising campaigns, said Jen Carton, SVP of Product Management, Comscore. Reliable enterprise tools that measure both ads and content are essential to fuel the vitality of the media industry.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industrys emerging third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
Most recent headlines
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
Comscore Announces Unified Content MeasurementAdvanced self-service solution for content owners and creators bridges the gap between content valuation and audience engagement
