
NAIDOC launches 2026 theme 50 Years of Deadly , marks major milestone
25 January, 2026
Media releases
The National NAIDOC Committee has today unveiled its 2026 national theme, 50 Years of Deadly, marking five decades of NAIDOC Week, a week dedicated to amplifying and celebrating Aboriginal and Torres Strait Islander peoples and cultures.
For fifty years, NAIDOC themes have spoken to survival, resistance, culture and pride. They have honoured Elders and leaders, celebrated creativity, and challenged the nation to listen, reckon and act. Each theme has marked a moment in time, capturing where Aboriginal and Torres Strait Islander peoples were, and where the country needs to pay attention.
50 Years of Deadly is both a reflection and a declaration. It acknowledges the strength it has taken to reach this milestone, not by chance, but because generations of people refused to be silenced. It recognises the organisers, artists, activists and communities who carried NAIDOC forward year after year, ensuring it remained grounded in culture and community.
NAIDOC has always been more than a single week. It is a platform for truth-telling, a celebration of identity, and a statement of continuity. Today, Aboriginal and Torres Strait Islander peoples are leading change across every field. From health and education to media, business and the arts - telling their own stories, in their own way, on their own terms.
NAIDOC Co-Chair Steven Satour said the 2026 theme marks both a milestone and a moment of responsibility.
For fifty years, NAIDOC themes have marked the moments when Aboriginal and Torres Strait Islander voices shaped the national conversation, Mr Satour said. 50 Years of Deadly recognises the leadership and cultural authority that carried this movement forward and affirms that NAIDOC's next chapter will be shaped by community leadership, long-term vision, and a stronger, more sustainable future. NAIDOC Co-Chair Aunty Professor Lynette Riley said the theme honours the collective effort behind the movement.
NAIDOC has always belonged to mob, Aunty Lyn Riley said. This theme honours the people who stood firm, who kept organising, creating and leading, and who ensured culture and community remained at the centre of everything NAIDOC stands for.
Minister for Indigenous Australians, the Hon. Senator Malarndirri McCarthy, said:
This year's NAIDOC Week theme, 50 Years of Deadly, celebrates a powerful milestone in the history of NAIDOC. It reflects the pride, strength and resilience of First Nations people and it points to a bright future ahead. I encourage all Australians to get involved with NAIDOC Week this year. Whether you attend or host a local event, or nominate someone deserving for a NAIDOC Award, it's a meaningful way to celebrate and recognise the positive contributions First Nations people have made to their communities and our country. The official NAIDOC Week poster is an important and prestigious part of NAIDOC Week. The 2026 National NAIDOC poster competition gives First Nations artists a national platform to share their culture, creativity and storytelling.
Principal Media Partnership
NITV and SBS will join National NAIDOC Week as Principal Media Partner for a three-year term from 2026 to 2028, supporting the ongoing visibility and impact of NAIDOC across the country. This partnership reflects a longstanding relationship between NAIDOC, NITV and SBS in championing First Nations storytelling and community leadership.
Tanya Denning-Orman, a proud Birri and Guugu Yimidhirr woman and Director, First Nations at SBS, said: NAIDOC is led by mob and is a powerful expression of culture, truth-telling and community. As we mark 50 Years of Deadly, we honour the Elders, leaders and communities who carried this movement forward and helped shape its future.
For NITV and SBS, this partnership is grounded in our shared commitment to elevate First Nations voices and perspectives. It is at the heart of what we do, and we're proud to stand alongside NAIDOC as principal media partner, supporting the next chapter of a movement led by our communities, and ensuring the significance of this moment is shared nationwide.
As part of the national launch, NAIDOC has also opened nominations for the 2026 NAIDOC Awards and the National NAIDOC Poster Competition, inviting communities, artists, schools and organisations across the country to participate in the milestone year.
50 Years of Deadly is a marker of what has been built and of the momentum still growing. It is a reminder that NAIDOC belongs to community, that culture leads, and that the work continues.
For a pdf of this media release, click here.
Asia, Australia & Oceanic Stories
12/03/2026
AFL and NITV partner to launch new First Nations led program Inside the Huddle&...
06/03/2026
Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair
6 March, 2026
Media releases
The SBS Board and Executive have welcomed the appointment o...
05/03/2026
SBS and Mint Pictures to chronicle the Bondi terror attack in major feature docu...
05/03/2026
Winter Olympic stars return to the ice for ISU World Figure Skating Championship...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
02/03/2026
Global powerhouse Delta Goodrem to represent Australia at this year's Eurovi...
02/03/2026
SBS brings together prominent voices to discuss rising social division and seek ...
02/03/2026
NITV Unveils Wednesday Night Sport Night
2 March, 2026
Media releases
A Midweek Hub for Blak Sport
Flagship NRL program Over The Black Dot moves to Wednes...
02/03/2026
02 03 2026 - Media release Ausfilm and Screen Australia launch joint UK market initiative
Ausfilm and Screen Australia have announced Partner with Australia (...
27/02/2026
27 02 2026 - Media release Screen Australia announces Rachel Perkins as Director of First Nations Strategy
Rachel Perkins. Photo credit: John Platt.
Screen ...
18/02/2026
SBS brings Australians together to mark Ramadan and Eid with communities nationw...
16/02/2026
SBS's Powerhouse Current Affairs Line-up is Back with the Conversations and ...
12/02/2026
Our Medicine S2: Frontline Medicine Through A Blak Lens
12 February, 2026
Media releases
A Bigger, Bolder Second Series showcasing First Nations Frontline ...
11/02/2026
ABS Strengthens Ku-Band Capacity and Expands Regional Reach Through Strategic Pa...
10/02/2026
World-first opt-out function now fully integrated on SBS On Demand
10 February, 2026
Media releases
SBS has announced a suite of audience-first enhancement...
09/02/2026
SBS Media Sustainability Challenge returns for 2026
9 February, 2026
Media releases
The challenge offers brands and agencies $500,000 in advertising invent...
04/02/2026
Queer Renegades: SBS Audio's new podcast reclaiming Australia's queer hi...
03/02/2026
The smash-hit series The Hospital: In the Deep End returns to shine a spotlight ...
02/02/2026
SBS's High-Flying Drama The Airport Chaplain casts Hugo Weaving alongside Th...
30/01/2026
Introducing the NEW Techtel.tv! | FEB 5% OFF Offer
30 Jan Written By Suzanne Costello
Our Website & Online Store: Now Unified for a Seamless Experience.We...
28/01/2026
28 01 2026 - Media release Screen Australia refreshes Market & Audience approach...
26/01/2026
NAIDOC launches 2026 theme 50 Years of Deadly , marks major milestone
25 January, 2026
Media releases
The National NAIDOC Committee has today unveiled its...
23/01/2026
FY2025 Full Year Results...
22/01/2026
A New Voice, New Places and the Real Australia as Brooke Blurton joins Ernie Din...
21/01/2026
Australia's Greatest Conman? premieres 24 February on SBS and SBS On Demand
Media releases
The $900 million dollar mystery that fooled our nation Austra...
21/01/2026
SBS ignites Lunar New Year with bold storytelling for The Year of the Fire Horse
21 January, 2026
Media releases
SBS is charging into Lunar New Year 2026 w...
12/01/2026
Nominations open for the fifth Australia for UNHCR - SBS Les Murray Award for Re...
19/12/2025
Wrapping up a year of connection and clarity!
19 Dec Written By Suzanne Costello
As 2025 comes to a close, we want to take a moment to thank our incredib...
18/12/2025
SBS's sports schedule sizzles in January with Dakar Rally, Kooyong Classic a...
08/12/2025
Always Was, Always Will Be Strength, Survival and Pride this January 26 on NITV,...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
17/11/2025
Cast your votes and sail into 2026 with the return of SBS's the Chillest 100
17 November, 2025
Media releases
Voting is now open for Australia's ul...
10/11/2025
Shining a Spotlight on Storytelling: Marcus Van Altena Joins Techtel as Business...
07/11/2025
07 11 2025 - Media release Screen Australia announces Gillian Moody-Ardler as Head of First Nations Content
Gillian Moody-Ardler. Photo credit: Sally Flegg. ...
05/11/2025
SBS showcases next generation of pro cyclists in extended broadcast deal with Pr...
04/11/2025
SBS calls for bold, thought-provoking factual ideas: up to $50,000 in developmen...
30/10/2025
SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist
29 October, 2025
Media releases
SBS, NITV and Screen Australia are excited to unve...
29/10/2025
New research shows sense of belonging is growing stronger among multilingual Aus...
29/10/2025
SBS, NITV and Screen Australia announce2025 Digital Originals Shortlist
29 October, 2025
Media releases
SBS, NITV and Screen Australia are excited to unvei...
29/10/2025
29 10 2025 - Media release SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist
The 2025 Digital Originals shortlisted teams. Photo credit...
28/10/2025
Shane Delia's Malta serves up the Mediterranean this summer
28 October, 2025
Media releases
Feast on 9,000 years of culinary history Mondays from 24 No...
28/10/2025
SBS's global sporting festival continues with the FIVB Beach Volleyball Worl...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
16/10/2025
ABS Completes Redomiciliation to Dubai Development Authority as Part of Strategi...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
14/10/2025
14 10 2025 - Media release Tiny toys, big missions: Knee High Spies launches on ABC this November
Knee High Spies
Kids, assemble! The ABC and Screen Australi...
13/10/2025
New SBS and NITV Original RECKLESS a Deadly Funny Thriller Straight Out of Fre...
09/10/2025
Take a lively look at death with the return of SBS Audio's award-winning Gra...
09/10/2025
Clarification: SBS editorial guidance on Middle East conflict
9 October, 2025
Media releases
Statement by Mandi Wicks, SBS Director of News and Current Aff...