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Kyle Lewis helps to brings Toya DeLazy's Afro Rave' to life

11/10/2019

11 October, 2019 - 08:54

When South Africas very own superstar Toya DeLazy asked Egg Films Kyle Lewis to take a break from directing commercials to help her bring Afro Rave to the world, he happily obliged.

The Funani music video is somewhat of a comeback track for both Lewis and DeLazy, with Lewis back in the familiar music video director seat after over a year to take on DeLazys first new release in two years.

Lewis was immediately intrigued. We have been trying to collaborate for years, so when I heard about Toyas Afro Rave concept, I immediately had so many ideas to bring it to life. I called her up in London where she now lives and asked I have a gap in my schedule, can you be here in a week? Sure enough, a week later we were shooting in the heart of the Tembisa Townships, he said.

Funani is a notable divergence from the happy pop music we have come to expect from Toya DeLazy, and her new hard-hitting Africa inspired sound is something she has dubbed Afro Rave.

Knowing just who would be able to translate the Afro-Rave aesthetic into fashion, Lewis called on designer Blunke Janse van Rensburg for outfits and styling. For the rest, Lewis and team had to get hands on. Most of the props and decor seen in the video were made by himself or his team members, including the zany eye masks, head gear and comical sock puppets. The ingenious crochet car doily and bodysuit, were made from 14 crochet blankets which Kyle had to barter with a Plett dog charity for!

After just one crazy week to prepare, the whole shoot itself flowed so seamlessly that it took just 8 hours to complete.

This behind the scenes frenetic energy and the hand-made aesthetic just adds to the raw, colourful and off-beat township- chic atmosphere of Funani. The video itself, while wrapped up at warp-speed, is incredibly intricate and detailed. Do yourself a favour and watch it over a few times, youll notice some new, interesting detail you didnt notice before with each watch.

View the music video here: https://www.youtube.com/watch?v=WxGJVORKs6s

Credit list:

Director: Kyle Lewis

Producer: Vjorn du Toit

DOP: Rick Joaquim

Technical Team: Dean Hibbert, WP Haak, Tyler Geldenhuys

Art & Styling Team: Gerhard van Zyl, Thom van Dyk

Make Up: Lisa Wasmuth

Colourist: Kyle Stroebel

Online: Blake Prinsloo

Dancers: Lebo & IDAEditor: Jade de Jager

Models: Faith & Lolo from Boss Models

With Special Thanks:

Blunke Janse van Rensburg

Panavision

Panalux

Post Modern

Tembisa & City of Johannesburg

Embedded video for Kyle Lewis helps to brings Toya DeLazy's Afro Rave' to life

Music Videos

Africa South Africa
LINK: http://www.filmcontact.com/news/south-africa/kyle-lewis-helps-brings-t...
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