Florian Kresse meets G nther Raupp, who has shot the photos for Ferrari's legendary calendar for more than 30 years, but next years digital version will have a whole new dimension: Its audible as well as visual.
FK : G nther, you are a photographer, artist and creative mastermind. Please give us a short description of your career progression and your creative works.
GR : That's hard for me to describe. I studied Painting and Art History at the State Academy of Art and Design in Stuttgart and already had some exhibitions of my painting at that time. Then there was my quick start with photography at the Art Academy and then I moved to audiovisual media. The connection of unconventional photography to music and movement was very fascinating to me.
The Stuttgart State Gallery is the most famous art institute in the southwest of Germany. The institute invited me to create some audiovisual artwork on Venice while I was a student. I presented this over eight months in an individual exhibition.
Afterwards, I became self-employed, creating audiovisual media. The productions for my first client Knoll were so spectacular that other renowned companies immediately booked me: AEG, BASF and Kodak, to name just a few.
After two years, the first automobile clients: FIAT, Lancia, Porsche and Jaguar started contacting me.
I was more and more in demand as an automobile advertising photographer. In Europe and America, I have just about the entire automobile alphabet on my reference list. From A for Audi, B for Buick up to V for Volvo. During my life, I worked for months in Detroit, Chicago and Los Angeles, for example. Of course, you taste blood when your own personal style and creativity are in demand even over there [in the United States].
FK : That sounds exciting. How did you get started with Ferrari and how long have you been working for them?
GR : Ferrari is haute cuisine that's where I want to go if automobiles are my subject.
Already very early on, in the summer of 1984, I had photographed my first Ferrari calendar on my own initiative and had it printed, bound and processed which would be suicide today in terms of trademark law.
However, at that time, I sent a sample of this first edition to Enzo Ferrari who immediately answered and thanked me with lots of good wishes from the Commendatore and a just keep at it, young man!
The rest is well known: the famous Italian sports car producer soon put a contract on the table with the proposal that I should create the official Ferrari calendar from then on. So, photography, graphic design, and overall production monitoring. The 2018 calendar is my 34th Ferrari calendar in a continuous unbroken stretch since 1984.
FK : Your focus has been on photography how come audio now too?
GR : Every Ferrari is a complete work of art with a wide, unbelievably sensual range! Of course, it looks captivatingly beautiful. But the sound when the engine accelerates gives goose bumps and the intense scent of racing and sports cars is a pure seductive perfume!
As an artist, I have wanted to convey this multichannel fascination for a long time, with my Ferrari calendars. Now, in the 2018 printed calendar, you can smell the perfume of Ferrari. The digital Ferrari calendar app is being launched in the new year, which offers an Italian opera of engine sounds for enjoyment.
There are only about a dozen experienced sound engineers that specialize in recording vehicles in action. They are based in Sweden, Denmark, Australia, and, of course, in Hollywood. Obviously, I transfer the quality I achieved as a Ferrari photographer on the sound recordings of the engines. I mean to bring out those goose bumps I mentioned previously in my recordings.
FK : You haven't exactly set yourself a small task. That's no small challenge. How did you hit upon DPA Microphones?
GR : As always, it's these two components: first, people with passion and, second, technology that makes what's in our minds possible.
Thomas Hemming, a friend, audio engineer, and owner of the Soundhouse 7 studio, was instantly ablaze. He contributed the technical competence. We experimented with various recording constellations with a number of Ferraris and achieved a different result each time.
Then Thomas Dich and the DPA products came into play. From then on, the project took off. I can say that it's ultimately thanks to your cooperation and the testing options for the various DPA mics that we reached such surprisingly good results so quickly.
I'm a fan of essential decisions. As a photographer, I rely on the best camera and therefore only use my Hasselblad during Ferrari shootings. This is the attitude I've now transferred to DPA in terms of sound recording.
FK : Which microphones by DPA have you used and why?
GR : Due to the raw recording conditions, I chose miniature condenser mics. Moreover, because the recordings took place under racetrack conditions, the ability to affix the microphones onto the vehicles was paramount to the project. The compactness of the technology was decisive and that's why we concentrated on the DPA d:screet series of microphones.
As I already said, the great results were possible thanks to your excellent support! We were able to test the d:dicate 4007A, d:dicate 4017 Shotgun, and d:screet 4062 mic types on different Ferraris. The decision fell on the d:screet 4062 with a level of attenuation, necessary because of the, to some extent, exorbitant loudness very near to the exhaust and even in the engine compartment of the Ferraris.
In situations where the mics could not be affixed to the running vehicle, I decided on the d:dicate 4017 Shotgun as the absolutely universal and reliable workhorses. The shotgun was used in situations like the launch of a Ferrari from a standing position, while passing, or following
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
31/08/2025
Legrand | AV, a global specialist and industry leader in audiovisual solutions, returns to CEDIA Expo 2025, taking place Sept. 4-6 in Denver, with a powerful li...
31/08/2025
Global media technology company Backlight will unveil new capabilities in its Iconik, Wildmoka, and Zype product lines at IBC2025 (booth #1.D09), September 12 1...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
Florian Kresse meets G nther Raupp, who has shot the photos for Ferrari's legendary calendar for more than 30 years, but next years digital version will have a whole new dimension: Its audible as well as visual.
