
Dr Alex George, Laura Whitmore and AJ Odudu join ITV2 campaign in partnership with Campaign Against Living Miserably to help 1 million young people to stay on top of their mental wellbeing
#WhatGetsYouThrough campaign sees stars sharing their top mental health tips
As we come out of lockdown the campaign aims to better equip young people to deal with their mental wellbeing
Research commissioned by ITV2 and CALM (Campaign Against Living Miserably) found eight in ten 16-24 year olds worry about their mental health
Dr Alex George, Laura Whitmore, and AJ Odudu star in the launch ads for the specially commissioned ITV2 and Campaign Against Living Miserably (CALM) #WhatGetsYouThrough campaign, offering tips on how to look after your mental wellbeing when times are tough.
The ads, which launched at 9pm last night on ITV2, are the first on-air activity for the partnership between ITV2 and suicide prevention charity CALM. The partnership aims to help 1 million young people take action to build their mental wellbeing and feel better able to cope with life's ups and downs.
Whether it's ringing a mate or running a mile, finding what works for us to help get through tough situations is a vital part of mental wellbeing. But only two-fifths of 16-34 year olds surveyed said they know what helps them get through a low mood. The research comes at a time when CALM's life-saving services continue to be needed more than ever. Since lockdown the CALM website has seen an increase of over 100% in young people (18-24 year olds) seeking help and advice on topics such as isolation, stress, anxiety, health worries, and relationship concerns.
Research commissioned by ITV2 and CALM found that eight in ten 16-24 year olds worry about their mental health, with half of that number saying that mental health has affected their relationships during the pandemic. Additional findings showed how a quarter of that age group struggle to see hope for the future, with over half believing their mental health will be affected for a prolonged period of time after the pandemic is over.
With a core audience of viewers aged between 16-34 year olds, ITV2 is working with CALM to ensure that younger people feel equipped to think about what helps them get through tough times, and make time for it.
The partnership follows the award-winning Britain Get Talking campaign, which first launched in October 2019 and saw 6.4 million people reaching out to friends and family as a result of the 2020 lockdown campaign. The partnership will be followed by further collaborations between the channel and CALM later in the year to support young people in managing their mental health.
Paul Mortimer, Head of Digital Channels & Acquisitions for ITV, said Young people have had an incredibly tough year, and ITV2's unique, irreverent tone and talent, together with CALM's expertise, give us a platform to help get the vital message out there that it's important to take time to focus on mental wellbeing and work out what gets you through.
Simon Gunning, CEO of CALM said The research makes for sober reading. It's no secret that the pandemic has put a huge strain on many young people who were already struggling with their mental health, because of traumatic experiences, social isolation, a loss of routine and a breakdown in formal and informal support. That's why our landmark partnership with ITV2 in supporting 1 million people to take action and support their mental health is so important.
Mental wellbeing doesn't exist in a vacuum. By being in those areas where mental health issues often go unrecognised or ignored, we open-up the conversation to everyone, we move it forward, tackle taboos and, crucially, stop people from reaching crisis point. By working together opening the door to millions more young people via ITV2, we can play an important role in challenging the stigma surrounding mental health and suicide.
Further information will be made available via a specially created website at www.itv.com/itv2calm
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
24/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/04/2026
Media-aware agentic AI wins big for real-world efficiencies and time to value
Dalet, a leading technology and service provider for media-rich organizations, to...
24/04/2026
Mediagenix wins for its Scheduling Optimization capabilities that help broadcasters and FAST operators move beyond traditional scheduling automation toward cont...
24/04/2026
Setplex today announced that it has taken home the NAB Show Project of the Year Award in the Distribution category for its innovative deployment with UVOtv. Dur...
24/04/2026
Media and post-production teams are invited to experience next-level resource planning, project management, and connected media workflows at Stand K59 in The Gr...
23/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/04/2026
Partnership between ARRI and SmallHD brings new Hi-5 license
Configurable monitor overlays adapt to individual working styles
Supported by SmallHD monitors ru...
23/04/2026
Lighting Master Cronenweth ASC brings a unique look to each grid world with the help of Astera
Jeff Cronenweth on the set of Disney's TRON: ARES. Photo by...
23/04/2026
DP Chloe Smolkin ( The Late Show, Kidz Bop ) joins director Danielle Beckmann and writer/actor Raji Ahsan behind the camera for the heartfelt short comedy Dr...
23/04/2026
Apply now to join the 2026 Producer Delegation to TIFF: The Market 23 April 2026
Screen Australia, in partnership with Ontario Creates, has opened application...
23/04/2026
Dermot Bannon's Celebrity Super Spaces airs Sunday 26 April and 3 May on RT ...
23/04/2026
GeForce NOW is doubling down on what matters most: gamers. This week's upgra...
22/04/2026
Solid State Logic is advancing its System T platform with a stronger focus on IP...
22/04/2026
From immersive audio to live streaming, Dolby Laboratories is focused on the fut...
22/04/2026
Shallow depth-of-field cameras have taken the industry by storm. Its debut a han...
22/04/2026
Riedel Communications (Booth C4908) announced that Eastern Kentucky University (...
22/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
22/04/2026
Blackmagic Design has announced the URSA Cine 12K LF 100G, a new model in the URSA Cine family adding 100G Ethernet for SMPTE 2110 live production output up to ...
22/04/2026
Celebrating its 40th anniversary, NEP is leaning into hybrid production with the...
22/04/2026
NEP VP, Platform Dan Murphy sits down at the 2026 NAB Show to unpack what NEP P...
22/04/2026
Spotify and the New York Liberty are teaming up to give music and basketball fan...
22/04/2026
New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005.
In 2025, Focusrite co...
22/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
22/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
22/04/2026
Combines three distinct analogue EQ emulations
The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...
22/04/2026
Final instalment in vintage-inspired instrument series
Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...
22/04/2026
Fuzz pedal joins all-analogue Series A line
Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...
22/04/2026
SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge
22 April, 2026
Media releases
National broadcaster also releases its second annual...
22/04/2026
Why Low Band Electronic Warfare Matters...
22/04/2026
The nation unites around football team's World Cup dream
Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...
22/04/2026
Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...
22/04/2026
New market intelligence offering gives businesses a clearer view of local consum...
22/04/2026
Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...
22/04/2026
Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
22 Apr 2026
VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...