Sony Pixel Power calrec Sony

Criadores latino americanos mostram sua criatividade com podcasts em vdeo

07/06/2023

Muitos apresentadores de podcast est o se aproximando dos f s de uma nova maneira: por meio do v deo. Os podcasts em v deo oferecem uma uma dimens o extra de interatividade e proximidade, permitindo que os ouvintes observem as rea es ou prestem aten o no ambiente onde o apresentador est . Alguns criadores est o at animados em se vestir e mostrar seus melhores looks.

A mudan a para podcasts em v deo est ocorrendo em todo o mundo e, especificamente no mercado latino americano, alguns dos podcast favoritos do p blico est o trazendo essa nova camada para seus programas.

A criadora mexicana Roberta Woodworth, cujo podcast LIBRE&LOCA traz temas ntimos e pessoais, como amor pr prio e m goas, uma dessas criadoras que est fazendo experi ncias com v deo em sua mais nova temporada. O programa Escuela de Nada, criado por tr s amigos venezuelanos radicados no M xico, tamb m est adotando o v deo como uma nova maneira de se conectar com os ouvintes. E h ainda o criador mexicano multifacetado Juanpa Zurita, que introduziu o v deo na segunda temporada de seu podcast original do Spotify, No Hagas Lo F cil.

Enquanto isso, alguns podcasts j est o usando o recurso de v deo desde o in cio. O podcast brasileiro Spotify Original Carona Podpah, com Igor Cavalari (Ig o) e Thiago Marques (Mitico) do Podpah, estreia no Spotify em 7 de junho e incluir v deos em seus epis dios semanais. O programa acompanha os apresentadores enquanto eles entrevistam convidados dentro de um carro, tornando o v deo uma parte essencial do podcast.

Conversamos com Roberta, apresentadora do Libre & Loca, Juanpa, apresentador do No Hagas Lo F cil, Chris Andrade, fundador e co-apresentador da Escuela de Nada, e Ig o e Mitico, anfitri es do Carona Podpah, para saber como o v deo est revolucionando seus podcasts.

O que mais o empolga na ideia de ter o recurso de v deos em seu podcast? Ig o & Mitico:O Podpah nasceu como um podcast em v deo e o p blico sempre gostou muito desse aspecto fomos o podcast mais ouvido no Spotify no Brasil em 2022 e o 24 em todo o mundo. O v deo fundamental para o formato do nosso programa porque temos o entretenimento como pano de fundo de tudo o que produzimos seja falando sobre culin ria, futebol ou m sica. Quando uma plataforma t o relevante como o Spotify se interessa por uma parceria conosco para um podcast em v deo, isso mostra para n s e para o mercado que o produto ainda tem muito a ser explorado.

Roberta Woodworth: Meu podcast muito ntimo e acho que o v deo convida o ouvinte a se aproximar, refletir e ter ainda mais empatia com esses t picos ntimos e universais que abordamos no Libre & Loca.

Juanpa Zurita: Foi algo que minha comunidade me pediu em todos os epis dios da ltima temporada. Por isso, fico muito feliz por termos conseguido isso para a segunda temporada! Ouvir bom, mas nada se compara a ver. Acho que a conex o e a din mica do podcast s o mais ntimas do que antes. E as pessoas est o felizes, o que me deixa muito feliz!

Chris Andrade: A Escuela de Nada, por ser um podcast de com dia improvisada, usa o poder da intera o em seus v deos com os f s. Poder reagir s piadas e ver a resposta dos seguidores foi uma mudan a que nos empolgou muito.

Como o v deo influenciou a maneira como voc s conduzem cada epis dio? Ig o & Mitico: O v deo nos d liberdade para criar mais e mais. Existem alguns desafios, como por exemplo, o Carona Podpah envolve filmar em um espa o apertado, pois levamos nossos convidados para dentro do carro enquanto conversamos sobre as m sicas que marcaram suas vidas mas isso n o nos impede de tentar coisas novas.

Roberta: Sou muito expressiva, e estar diante das c meras me faz lembrar que o mundo inteiro ver meu rosto. Isso, por si s , torna tudo mais humano, org nico e real. N o sou mais apenas uma voz que o acompanha. Sou uma pessoa.

Juanpa: Houve uma mudan a dr stica em nosso cen rio para dar a ele o visual e a sensa o de NHLF que quer amos. Tamb m tivemos que reinventar as introdu es dos epis dios e estou muito orgulhoso do resultado.

Chris: O v deo nos levou a ter um novo tipo de continuidade e proximidade com nossos f s. Como podemos nos ver e ouvir como apresentadores, estamos percebendo que o interesse dos f s muito maior.

Como o v deo est ajudando voc a se conectar com seus f s? Ig o & Mitico: A principal caracter stica de um podcast em v deo que o p blico pode testemunhar as rea es. O que gostamos em ter o recurso de v deo que nosso p blico poder acompanhar o podcast como se estivesse conosco no carro, vendo tudo o que est acontecendo. O v deo torna o programa mais din mico e nos permite estabelecer uma conex o maior, n o apenas com nossos convidados, mas com quem est do outro lado da tela.

Roberta: Isso nos aproxima muito mais porque as pessoas n o apenas ouvem o que penso e sinto, mas tamb m o veem. E eu falo muito sobre emo es, ent o muito interessante como essa conex o se torna mais profunda.

Juanpa: H algo muito especial na linguagem corporal que voc n o pode sentir se n o puder ver. Tamb m quero agradecer aos nossos f s por todo o carinho durante a primeira temporada e pela insist ncia de todos em usarmos o v deo. Sem eles, n o ter amos conseguido.

Chris: O v deo nos ajudou a expandir e disseminar ainda mais nosso conte do em uma plataforma de m dia social em que o v deo dominante. Cada pessoa tem sua pr pria maneira de consumir conte do e, sem d vida, o v deo agrega muito para n s e traz muito valor para as novas gera es.
LINK: https://newsroom.spotify.com/2023-06-07/criadores-latino-americanos-mo...
See more stories from spotify

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

05/05/2026

Gray Media Closes Purchase of 10 Allen Media Group Stations

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

Dang Ly Joins Operative as Chief Product Officer

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

CIMM, TVB Release Local TV Currency Measurement Guidelines

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

ARRI Introduces Omnibar LED Linear Fixture

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

France Televisions Continues ST 2110 Migration With Imagi...

Project Marks First Major Broadcast Deployment of Latest Addition to SNP Lineup Imagine Communications today announced that France T l visions is the first br...

05/05/2026

Shotoku Broadcast Systems Wins 2026 NAB Show Product of t...

Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award Shotoku Broadcast Systems announced today that its Swoop range of robotic cranes has be...

05/05/2026

DigitalGlues creativespace Intelligence Wins Futures Best...

DigitalGlue's creative.space Intelligence Wins Future's Best of Show Award, Presented by TV Tech creative.space Intelligence (CSI), part of the creativ...

05/05/2026

Zixi Showcases Next-Generation Live Video Workflows and M...

Zixi, a leader in live video delivery and workflow orchestration, will showcase next-generation broadcast workflows at the Media Production and Technology Show ...

05/05/2026

Stingr marks its launch with a new approach to second-screen interactivity

Stingr marks its launch with a new approach to second-screen interactivity Brie Clayton May 5, 2026 0 Comments Huge leap forward in revenues and engag...

05/05/2026

Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award

Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award Brie Clayton May 5, 2026 0 Comments Shotoku Broadcast Systems announced today tha...

05/05/2026

DHD to Promote Latest Advances in Audio Production at MPT...

Following a successful NAB Show in Las Vegas, DHD will promote examples from its wide range of broadcast-quality audio production equipment at the May 13th-14th...

05/05/2026

LucidLink Redefines Cloud Media Workflows at MPTS 2026

LucidLink today announced its programme for MPTS 2026, where it will exhibit at Stand M59 at Olympia London, 13 to 14 May. The company will showcase its latest ...

05/05/2026

Limecraft Announces Version 2026-3 of its Cloud-Based Tel...

Limecraft today announces the release of Limecraft 2026.3, the third platform update in its 2026 release cycle. Limecraft is an AI-powered production platform t...

05/05/2026

Stingr marks its launch with a new approach to second-scr...

Huge leap forward in revenues and engagement...

05/05/2026

Broadcast Solutions strengthens CTO Office for technical...

Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast media industry, has taken another significant step in st...

05/05/2026

Operative Appoints Dang Ly as Chief Product Officer to Ac...

Operative today announced the appointment of Dang Ly as Chief Product Officer, signaling the company's accelerating commitment to delivering the next genera...

05/05/2026

World Skills Cafe Returns to IBC2026

The Media Talent Manifesto (MTM) today announces the return of the World Skills Caf at IBC2026, positioning the event as a critical industry forum to confront ...

05/05/2026

ARRI unveils Omnibar: compact, modular, battery-powered IP65 LED bars with precise pixel control

ARRI unveils Omnibar: compact, modular, battery-powered IP65 LED bars with preci...

05/05/2026

NBC Sports' NBA Playoff Viewership Up 58%

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

U.S. Court Upholds Some Patents in LG ATSC 3.0 Infringement Case

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

Gray Media and Allen Media Group Close Station Transactions

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

Digital Domain Welcomes Award-Nominated VFX Supervisor Jelmer Boskma

Digital Domain Welcomes Award-Nominated VFX Supervisor Jelmer Boskma Brie Clayton May 4, 2026 0 Comments Digital Domain, a global leader in visual eff...

04/05/2026

just:play pro 2026 and just:live pro 2026 are available to download!

just:play pro 2026 and just:live pro 2026 are available to download! More Details:At NAB 2026, ToolsOnAir showcased just:play pro 2026 and just:live pro 2026, ...

04/05/2026

just:in mac pro 2026 - The Next Level of Professional Recording on macOS

just:in mac pro 2026 - The Next Level of Professional Recording on macOS More Details:The headline innovation in just:in mac pro 2026 is the new Auto format si...

04/05/2026

SVG Sit-Down: NEP Americas Mike Werteen on How Great Tech, Better People Drive Success

Hardware is still an emphasis - Supershooter 11 is new, and REMI-based 65 is in ...

04/05/2026

Beyond 90 Minutes: How K League's Soccer Blueprint for Growth Has Lessons for Everyone

Head of International Business Development Min Joo Kim explores the league's...

04/05/2026

Audio-Technica ATND1061 and ATUC Discussion Systems Certified for Crestron Automate VX

Audio-Technica has announced that its ATND1061 ceiling array microphone and ATUC...

04/05/2026

Triple B Media Launches Bowling TV, a 24/7 FAST Channel Dedicated to Bowling

Triple B Media has launched Bowling TV, a free ad-supported television (FAST) channel dedicated to bowling. The channel is available on Prime Video, LG Channels...

04/05/2026

PlayMetrics Acquires SportsEngine from Versant

PlayMetrics, a provider of operations management software for youth sports organizations, has announced the completion of its acquisition of substantially all t...

04/05/2026

IHSE GmbH Appoints Dr. Thomas Niessen as CEO

IHSE GmbH has announced that Dr. Thomas Niessen has joined as CEO and Managing Director, effective May 1, 2026. He joins Frank Breitenfelder, who has served as ...

04/05/2026

PMY Group Deploys Optic Crowd Intelligence Platform at Australian Formula 1 Grand Prix

PMY Group deployed its AI-powered crowd intelligence platform, Optic, at the For...

04/05/2026

Behind The Mic: Stephen A. Smith and Skip Bayless to Reunite for First Take Episode; Donna Brothers Worked Final Kentucky Derby

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

04/05/2026

Spotify Brings Fashion and Podcasting Together With Mina Le and Mia Calabrese

Last week, guests gathered in New York City for On Air, In Style: An Evening with Spotify-a night of conversation, culture, and connection celebrating the inter...

04/05/2026

Avid introduce Pro Tools 2026.4

New music & post-production features added Avid's latest DAW update delivers an array of helpful features aimed at both music and post-production users,...

04/05/2026

SAG-AFTRA, Studios Reach Tentative Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

04/05/2026

Study: Paramount-WBD Deal Signals New Era of Streaming Scale

Share Copy link Facebook X Linkedin Bluesky Email...

04/05/2026

Student Spotlight: Joshua Griffin

Student Spotlight: Joshua Griffin The New Orleans native, who was named the 2026 student commencement speaker for Boston Conservatory at Berklee, talks about ...

04/05/2026

It's Andrew! stomps onto screens this June

It's Andrew! stomps onto screens this June 4 May 2026 The ABC and Screen Australia are delighted to announce that brand new preschool series, It's Andr...

03/05/2026

Melbourne Instruments' Nina gains Braids engine

Polysynth now features Mutable Instruments' macro oscillators Melbourne Instruments have just released a free firmware update that brings the engine beh...

03/05/2026

Introducing the new Mistika Workflows Suite: transformative and cost-effective for every user

Introducing the new Mistika Workflows Suite: transformative and cost-effective f...

03/05/2026

Introducing the new Mistake Workflows Suite: transformative and cost-effective for every user

Introducing the new Mistake Workflows Suite: transformative and cost-effective f...

03/05/2026

Filming begins on the third and final season of Breathless

Back to All News Filming begins on the third and final season of Breathless Entertainment 03 May 2026 GlobalSpain Link copied to clipboard Discover the vi...

02/05/2026

Release Rundown: What to Watch in May, From Saccharine to Tuner

(L-R) Dustin Hoffman and Leo Woodall appear in Tuner by Daniel Roher, an official selection of the 2026 Sundance Film Festival. (Photo courtesy of Sundance In...

02/05/2026

Warm Audio launch the Reamper

Versatile re-amping tool announced Warm Audio are best known for their recreations of sought-after vintage studio gear, but their latest release brings a ne...

02/05/2026

FCC Releases Tentative Agenda for May Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

02/05/2026

Sinclair Remains Bullish on Station M&A

Share Copy link Facebook X Linkedin Bluesky Email...