UEFA Women's Euro 2025: Ignite puts fans and players front and centre with title sequence for ITV By Jo Ruddock
Tuesday, July 1, 2025 - 09:51
Print This Story
Think of Switzerland, and what comes to mind? For Ignite, the creative agency arm of AE Live Group, cuckoo clocks, the Alps, mountain goats and trains that run on time were some of the iconic images that sprang to mind when the company was tasked with creating the title sequence for ITV's coverage of the UEFA Women's Euros, which begin in the country tomorrow.
As David Snowdon, creative producer at Ignite, explains: We wanted to centre a creative on a theme that was quintessential with the host country, to give viewers a sense of occasion during the tournament. So myself, Andrew Olley, Reuben Thorpe, Jens Hertzum and Jeane Lundberg did some research on Switzerland, and it's a really rich country full of things that you could hang a creative on, so very quickly we went straight to cuckoo clocks.
After a simple sketch based around the cuckoo clock concept, the Ignite team worked together to develop imagery and ideas that not only showcased the host country but also met ITV's other key aims.
He continues: We knew that we wanted to create a concept that celebrated the women's game we really wanted an idea that if this was a men's tournament, it would be the same concept. And we wanted to put the players and the fans front and centre in a playful and handcrafted way.
We wanted our sequence to be entertaining first and foremost and hopefully put a smile on people's faces. The tournament will be the most watched sporting event of the summer so we wanted to create something that would appeal to casual viewers as well as football fans and had enough detail in it to make multiple viewings constantly enjoyable.
As the concept developed, the idea was enhanced to take viewers inside an ornate cuckoo clock where they discover a magical world that's quintessentially Swiss.
I always find the best title ideas are when your whole team are so into it and coming up with ideas to make it better, Snowdon says. Then you get excitement and that carries through into the pitch process. We pitched the idea to Paul McNamara, who's executive director at ITV, and a couple of days later, I got the phone call to say we'd been successful.
A key element of the design is the ability to switch out the strips being worn by the animated players, as well as change their facial features and hair. These will be personalised for each match with the players wearing the kits of the teams that are about to play.
We wanted this to be bespoke for every broadcast that ITV are showing, so we had to make a unique title sequence for every game, he explains.
This level of detail and variety was also welcomed by ITV, especially as the graphics will be used in more than just the opening sequence.
ITV has ad breaks so you need to create a lot of break bumpers, looping backgrounds, wipes. The more assets you can give them, the better, because they're regularly going into breaks, so you need into breaks, out of breaks, and you don't want the same break bumper over and over again. We had to take our sequence apart and go, Well, this could be a break bumper that we could make for every country; this could be a wipe that we could use, that background could be a looping background for full frame graphics'.
The concept was bought to life by Ignite teams in the UK and New Zealand, including Ignite UK's Jamie Burton, motion designer (characters), and senior motion designer Kasun Ilesinghe of Ignite New Zealand. Snowdon is particularly proud of what this collaborative effort achieved.
The tournament will be the most watched sporting event of the summer so we wanted to create something that would appeal to casual viewers as well as football fans and had enough detail in it to make multiple viewings constantly enjoyable
I'm really pleased with how the team worked together and how smoothly they all made it. There were times where I wasn't quite sure how a scene would go from one point to another point and Kasun would just figure it out. How we worked as a team, with Andrew Olley and Reuben Thorpe constantly casting their creative design eyes on scenes, to everyone else involved from the creative point of view, is what I'm most proud of. Also, we really wanted to close that gender fame gap, and one thing I said in the pitch was that we wanted to create a sequence that would stand alongside the male title sequences that we've made. I really think we've done that, and I'm really excited for viewers to see it, and hopefully they react in the same way.
From a technical perspective, a multitude of tools went into creating the title sequence, as Ilesinghe explains: All the scenes were built and animated in Cinema 4D then refined and edited in Adobe After Effects. Lightning and rendering were handled entirely with RedShift and for the asset building and texturing most of the assets and characters were modelled in ZBrush with Adobe Substance Painter doing the heavy lifting on the textures. Final renders were imported into After Effects and then onto Premier Pro to marry the pictures with our composed music then exported for delivery on Frame.IO.
The team
Ignite
Creative directors Andrew Olley / Reuben Thorpe
Creative executive Jens Hertzum
Senior producers David Snowdon / Jeane Lundberg
Senior motion designer Kasun Ilesinghe
Motion designers Jamie Burton / Max Desai / Laam Kong
Graphic designer Sophie Ba
Music composer via Jim Copperthwaite at Adapted Silence
ITV
Executive director Paul McNamara
Production manager Denise Jones
Senior producer Martyn Reardon
Media manager Tim Gray
Original music was commissioned by Snowdon to accompany the imagery,
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
UEFA Women's Euro 2025: Ignite puts fans and players front and centre with title sequence for ITV By Jo Ruddock 
