ESPN and ESPN Deportes reached 32.9 million viewers (P2 ) during the 17 days of live coverage across totaling close to 900 hours on television and online from Pan American Games Toronto 2015 (July 10-26). Across ESPN, ESPN2, ESPNU and ESPN Deportes, the Pan Am Games reached 32.9 million viewers (P2 ) (an increase of 41 percent from the 2011 Games). Across those networks, the Pan Am Games reached 8.6 million Hispanics viewers (P2 ). The Pan Am Games on ESPN Deportes reached 5.6 million Hispanic viewers (P2 ). During the Games, ESPN Deportes ranked as the #1 Spanish-language cable network in the late-morning timeslot (10a-3p), and #2 in total day among Hispanic M18-49.
Inside ESPN's control room, located within the IBC. Camera feeds from ESPN's studio locations and select venues are transmitted back to the IBC where they are cut, packaged, and sent to Bristol. Photo courtesy of ESPN.
The Games brought in a more diverse audience to the ESPN English language networks, delivering an above-average composition of Hispanic, non-Hispanic black and female viewers. During the Pan Am telecasts, close to half of ESPN2's audience was multicultural (not non-Hispanic-White) - on average, about one-third of ESPN2's audience is multicultural. The audience was 17% Hispanic, one the highest Hispanic composition for an event or studio program on the network. About a third of the audience was female on both ESPN2 and ESPN Deportes - compared to about 25% for the networks' average. The ESPN2 audience was 28% non-Hispanic black, slightly higher than the network's average (25%)
Driven by its CONCACAF Gold Cup coverage, Univision Deportes set new ratings records in July, as UDN (Univision Deportes Network) outperformed ESPN 2, Fox Sports 1 and NBC Sports Network, among others, in primetime among Total Viewers 2 , Adults 18-49 and Adults 18-34 and ranking as the No. 2 sports network regardless of language in July.
UDN set new ratings records in July, tying with ESPN for #1 among men 18-34 and #2 delivering more Total Viewers 2 , Adults 18-49 and Adults 18-34 than every cable sports network beside ESPN in primetime, regardless of language. This was the first time a Spanish-language cable sports network ever ranked as the # 1 or #2 sports network for a month in any key daypart. UDN averaged 454,000 Total Viewers 2 , 279,000 Adults 18-49 and 139,000 Adults 18-34 in primetime in July, establishing a new network record. Viewership bested ESPN 2 by 80% among Total Viewers 2 , by 194% among Adults 18-49 and by 256% among Adults 18-34, bested Fox Sports 1 by 8% among Total Viewers 2 , by 44% among Adults 18-49 and by 65% among Adults 18-34, and bested NBCSN by 23% among Total Viewers 2 , by 200% among Adults 18-49 and by 415% among Adults 18-34.
The UDN broadcast of the Gold Cup final between Mexico and Jamaica delivered 1.7 million Total Viewers, 1.0 million Adults 18-49, and 542,000 Adults 18-34, the most-viewed telecast ever on the network, and the 3rd most-viewed sports telecast last week on all TV regardless of language among Adults 18-34. Viewership was largest ever for a Spanish-language sports network.
During the month of July, Univision Deportes reached 31.7 million Total Viewers 2 with 2015 CONCACAF Gold Cup coverage via television and digital. Univision Deportes live streaming provided 6% lift to TV viewership. The 2015 CONCACAF Gold Cup tournament averaged 2.0 million Total Viewers 2 , 1.1 million Adults 18-49 and 562,000 Adults 18-34 per match on Univision Deportes, out-delivering its coverage of the 2013 CONCACAF Gold Cup by 40% among Total Viewers 2 , by 42% among Adults 18-49 and by 49% among Adults 18-34. Univision Deportes aired the top 9 most-viewed matches of the tournament among Total Viewers 2 , Adults 18-49 and Adults 18-34 on any network regardless of language. 25 of the 26 tournament matches drew more Total Viewers 2 , Adults 18-49 and Adults 18-34 on Univision Deportes than Fox Sports. Univision Deportes delivered more than 4 times the audience size of Fox Sports among Total Viewers 2 , Adults 18-49 and Adults 18-34.
The Gold Cup final with Mexico vs. Jamaica aired Sunday at 8:00 p.m. ET on Univision, simulcast on UDN, and averaged 6.0 million Total Viewers 2 , 3.5 million Adults 18-49 and 1.8 million Adults 18-34. Viewership increased 148% among Total Viewers 2 , 164% among Adults 18-49 and 170% among Adults 18-34 compared with the 2013 Gold Cup final match between USA and Panama on Univision. This was the most-viewed match of the 2015 Gold Cup tournament on any network regardless of language
The debut of NASCAR on NBCSN drove the network to its best July Total Day and Primetime viewership in NBCSN history. With the full NASCAR slate plus milestone-setting IndyCar and Tour de France race coverage, NBCSN posted its most-watched July ever in Total Day (218,000 average viewers) and Primetime (368,000) viewership, according to live plus same day data released by The Nielsen Company. Highlighting the month, this past Sunday's live telecast of NASCAR Sprint Cup racing from historic Indianapolis Motor Speedway was the network's most-watched telecast ever, averaging 4.7 million viewers. Viewership peaked at 5.6 million from 6:30-6:45 p.m. ET as Kyle Busch raced to his third consecutive victory. In the key demographic for the month (June 29-July 26), NBCSN averaged 57,000 Total Day viewers among Adults 18-49 (up 68% from 2014) and 93,000 Primetime A18-49 viewers (up 60%).
NBCSN averaged 218,000 Total Day (6 a.m-6 a.m.) viewers - marking the best July in NBCSN history. The July 2015 record viewership jumped 91% from the network's Total Day viewership last July (114,000) and is up 25% from the prior record for the month (175,000) set in July 2012, which included coverage of the opening days of the 2012 London Olympics. NBCSN also posted its be
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ESPN and ESPN Deportes reached 32.9 million viewers (P2 ) during the 17 days of live coverage across totaling close to 900 hours on television and online from Pan American Games Toronto 2015 (July 10-26). Across ESPN, ESPN2, ESPNU and ESPN Deportes, the Pan Am Games reached 32.9 million viewers (P2 ) (an increase of 41 percent from the 2011 Games). Across those networks, the Pan Am Games reached 8.6 million Hispanics viewers (P2 ). The Pan Am Games on ESPN Deportes reached 5.6 million Hispanic viewers (P2 ). During the Games, ESPN Deportes ranked as the #1 Spanish-language cable network in the late-morning timeslot (10a-3p), and #2 in total day among Hispanic M18-49.
