Sony Pixel Power calrec Sony

From Broadcast Radio to Holistic Audio: How to Increase Revenue Through Live and On-Demand Digital Streaming

24/03/2020

It's an indisputable fact that digital audio is the primary driver of growth among listening audiences. According to a recent RAB report, digital revenue grew 25% for local radio stations in 2019 and is expected to increase by 29% in 2020. But those stations are still missing out on significant revenue opportunities. Of the 73% of stations who produce a podcast, only half are selling advertising on those podcasts.

Setting aside the fact that 50% of stations with podcasts aren't monetizing them at all, there is a full 27% of stations who don't produce a single podcast, despite already having studio facilities and on-air talent available. That includes both those who don't produce any podcast-first programming, as well as those who don't convert linear broadcast to digital live stream, or live streamed programming into podcasts for on-demand listening. That's a lot of money being left on the table.

If you don't believe us, here are a few more interesting numbers from the 2020 Infinite Dial Report that might help convince you:

60% of Americans listen to audio online every week - that's an estimated 169 million people

The average amount of time those weekly listeners spend listening to audio online is 15 hours

27% of US households own a smart speaker, up from just 7% in 2017

Over one-third of smart speaker owners have three or more devices in their homes

Smart speakers are primarily used to access digital audio content, a combination of music and spoken word (news, weather, talk radio, podcasts, etc.)

37% of the US population listened to at least one podcast monthly, up from 32% in 2018 and just 26% in 2017

Clearly, digital audio is THE single largest growth opportunity for audio.

Because there are more ways to access and consume audio content than ever before, it's critical that content producers adopt practices and technology that help them create equivalent value for listeners across all platforms.

Moving from Siloed to Holistic AudioRather than thinking of over-the-air, digital, live stream, and on-demand audio as separate and distinct, producers should be thinking of them as intrinsically related. Advertisers want to buy both live stream and on-demand content, so producers need to be able to easily manage and monetize both, and package them appropriately, across all channels. That means being able to:

Create combined campaigns for streaming and podcast (live stream and on-demand)

Use the same ads/creatives for both

Track progress/measure results side-by-side

As listening patterns evolve, it's more important than ever to package inventory and establish standardized workflows across all channels. To do that, you need the right insights, tools, and processes to manage and monetize inventory for all listeners, however they choose to access your content.
LINK: https://www.wideorbit.com/blog/increase-digital-streaming-revenue/...
See more stories from wideorbit

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

20/08/2026

ROSE AYLING-ELLIS BEGINS FILMING SERIES TWO OF ITVS BAFTA-WINNING THRILLER CODE OF SILENCE

TV, BritBox and Mammoth Screen have announced that filming is now underway on th...

20/08/2026

Nielsen Incorporates New Enhancements To Improve Its Data Measurement Leading Into The New Fall TV Season

New York August 19, 2026 Nielsen today shared a number of key enhancements t...

20/08/2026

FAST Sports Programming Surges at More Than Twice the Rate of Sports Channel Growth

New Gracenote Data Hub analysis finds sports program titles up 31.2% and individ...

20/08/2026

Charter Completes $34.5 Billion Cox Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

SubtitleNEXT makes a significant leap in localisation eff...

At IBC, Profuz Digital will showcase at stand 8.A88 the SubtitleNEXT platform delivering innovative AI transcription integrations and stunning new features boos...

20/08/2026

Transformation Church Elevates Production Communications...

Riedel Communications today announced that Transformation Church, one of the fastest-growing and most influential digital ministries in the United States, has d...

20/08/2026

QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC 2026

QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC ...

20/08/2026

The Boys Season Five Graded with DaVinci Resolve Studio

The Boys Season Five Graded with DaVinci Resolve Studio Brie Clayton August 20, 2026 0 Comments Colorist Siggy Ferstl uses Depth Map to bring a three ...

20/08/2026

Adobe Firefly expands its creative AI studio: generate music, speech, and sound effects in one place

Adobe Firefly expands its creative AI studio: generate music, speech, and sound ...

20/08/2026

Broadpeak launches Multiview as a Service to accelerate m...

Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026 Broadpeak , a leader in streaming ...

20/08/2026

Techex Appoints Stuart Almond as Chief Revenue Officer

Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...

20/08/2026

MediaCity Studios upgrades with Avid

Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...

20/08/2026

MS Now to Launch $7.99 DTC Service

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Nielsen Details Improvements to Audience Measurement Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Study: 174 Billion Illegal Streams During FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Prasad Opens New 8K/4K Film Preservation & Restoration Center

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

IPC Expands Brazilian Presence with New Channel Partner C...

IPC Expands Brazilian Presence with New Channel Partner CCATech Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...

20/08/2026

Zixi Enters Mauritius Market Through Strategic Deployment...

Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...

20/08/2026

Scripps Research scientist to receive $2.76 million NIAID New Innovators Award

LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...

20/08/2026

Audiences reveal appetite for multicultural Australia on-screen

Audiences reveal appetite for multicultural Australia on-screen 20 August 2026 Dr Georgie McClean, Dr Rebecca Huntley (L-R) By Dr Georgie McClean and Dr Rebec...

20/08/2026

How Mavis Studio Is Expanding Live Production Teaching at Sussex

How Mavis Studio Is Expanding Live Production Teaching at Sussex Brie Clayton August 19, 2026 0 Comments Hero image displays a student about to mix be...

20/08/2026

Vertical Unscripted Series Legal Queens Captured with Blackmagic Design

Vertical Unscripted Series Legal Queens Captured with Blackmagic Design Brie Clayton August 19, 2026 0 Comments Reality TV veteran Eric Gardner create...

20/08/2026

Transformation Church Elevates Production Communications With Riedel Artist and Bolero

Wuppertal August 20, 2026 Transformation Church Elevates Production Communicat...

20/08/2026

The music between the notes

The music between the notes Coming together In the middle of 2026, as conversations around artificial intelligence continue to raise questions about how musi...

20/08/2026

Arvato Systems brings together digital transformation leaders in the manufacturing industry

Arvato Systems Brings Together Digital Transformation Leaders in the Manufacturi...

20/08/2026

Bring the Fire: Play Games on GeForce NOW With New Firefox Browser Support

It's a new way into the cloud. GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...

19/08/2026

Imagine Communications Steve Reynolds on Kaseya Centers Hybrid IP Build and the Growth of ST 2110

As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...

19/08/2026

European Athletics Championships 2026: BBC, Event Organizers Bring Birmingham Action to Viewers in Style

A private 5G bubble was chosen instead of traditional broadcast RF for the race ...

19/08/2026

Filipiana Sets the Class Divide on a Golf Course in the Philippines

(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...

19/08/2026

MPG launch Save Our Studios survey

Studio owners invited to have their say on rates cuts The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...

19/08/2026

Harrison unveil the Flex-10

Vintage-inspired desktop interface revealed Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...

19/08/2026

Minimal Audio release Lucid

Granular effect remains locked to scale and tempo Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...

19/08/2026

Audio Modeling open PolySWAM pre-orders

First polyphonic SWAM instrument incoming Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...

19/08/2026

FOX and NBCUniversal Score with FIFA World Cup 2026 Success in Nielsen's June Gauge Reports

World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...

19/08/2026

The Gauge: Poland | July 2026

July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...

19/08/2026

Carr Calls ABC Suit 'Meritless

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Henry Alexander Joins BCE as Sales Director

Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...

19/08/2026

iWedia Announces Advanced Android DRAM Optimisation Proce...

iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...

19/08/2026

NTP Technology announces ST 2110-30-RAVENNA 128-channel A...

NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...

19/08/2026

ORF goes full IP with Net Insight in nationwide network o...

Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...

19/08/2026

Coventry City Trophy Parade Extends LiveU LIQ Beyond the...

LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...

19/08/2026

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF Brie Clayton August 18, 2026 0 Comments Filming endangered turtles required camera...

19/08/2026

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control Basic

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...

19/08/2026

ABC Files First Amendment Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nielsen: Fox and NBCUniversal Score with FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

ESPN Co-Founder Bill Rasmussen Dies At 93

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Study: NBA Ad Revenue Hit $2.1 Billion Last Season

Share Copy link Facebook X Linkedin Bluesky Email...