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More from WideOrbit

18/11/2022

Automate Airtimes and Direct Response workflows in WO Traffic and WO Network

WO Airtimes and WO Long Form DR for WO Traffic and WO Network help media organizations save time and money by automating workflows. WO Airtimes automates airtim...

14/11/2022

WideOrbit at NAB New York: Streamlining the Management of Multi-Platform Ad Campaigns

At this year's NAB Show New York, Will Offeman, WideOrbit CPO, sat down with...

01/11/2022

Celebrating National Broadcast Traffic Professionals Day

The first commercial broadcast was on KDKA radio in Pittsburgh, PA, on November 2, 1920 - that's 102 years of traffic logs! National Broadcast Traffic Profe...

26/10/2022

Automate the import of material records with Electronic Materials for WO Traffic

Electronic Materials for WO Traffic helps streamline the import of material records, helping broadcasters increase efficiency by quickly importing material asse...

11/10/2022

Media planning for 2023? Don't overlook the power of local broadcast TV

As we approach the end of the year, marketers' thoughts turn not to holiday campaigns - those should already be locked in and launching in a few short weeks...

07/09/2022

WO Automation for Radio for live football play-by-play

Those Friday Night Lights are switching on and radio stations across the country are gearing up as another exciting season of live football broadcasting gets un...

06/09/2022

Television turns 95: Celebrating with our favorite commercials

Ninety-five years ago, on September 7, 1927, Philo Farnsworth transmitted the first all-electronic television image. Unlike previous efforts at television trans...

24/08/2022

Celebrating National Radio Day and Radio Commercials Day

With National Radio Day on August 20th and Radio Commercials Day on the 28th, we thought we'd celebrate both by gathering a few radio stories from our colle...

16/08/2022

WO Automation for Radio for small broadcasters

Cost effective solutions to streamline station operations WO Automation for Radio can help stations of all sizes streamline operations, both in-studio and remot...

02/08/2022

WO Network 2022: New features to improve efficiency and maximize revenue

WideOrbit remains committed to working closely with customers, to help them improve their existing processes through continuous improvement in our core products...

20/07/2022

Update: Media industry trends to watch in 2022

Early this year, many in the media industry were anticipating 2022's hotly contested mid-term elections would lead to a significant increase in political ad...

10/06/2022

Ad-supported streaming is good news for both consumers and advertisers

Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally - down by 200,000 in the US alone - losses that led to the ...

25/05/2022

What's new in WO Traffic v22.0: Automated addressable ad replacement is here

The latest release of WO Traffic, our flagship media sales, traffic, and billing software, introduces our revolutionary addressable ad replacement solution for ...

20/04/2022

WO Media Sales 2021 and 2022: Empower your Sales teams to sell smarter

With the increasing complexity of today's media landscape, TV sales teams require the ability to generate multi-media, multi-platform proposals quickly and ...

04/04/2022

WO Network's Reweight Analysis Report: Deeper insights to save time and money

Trying to reweight or remix multiple Plans and Deals across multiple properties ...

09/03/2022

Save time and money with streamlined digital order management

Digital order management between broadcast traffic and billing software and digital ad solutions has traditionally been a manual process, requiring duplicate da...

02/03/2022

Top 10 Cybersecurity Tips to Help Broadcasters Reduce Risk

With current world events, the threat of cyberattack has never been more top of mind, both internationally and here at home. The risk of a ransomware attack is ...

01/03/2022

Streamline radio operations with integrations to save time and money

Radio stations frequently struggle with disparate systems that are cobbled together to meet constantly evolving needs. Too often, the resulting data inconsisten...

02/02/2022

Media Industry Trends to Watch in 2022

While anticipation is high surrounding the predicted increase in political ad spend for this year's mid-term elections, that expected influx of cash is just...

24/01/2022

Media Trends 2021: The Year in Review

While 2021 may have ended with a stark reminder that the pandemic is still very much with us, recovery was still a buzzword heard across the media industry. A...

07/01/2022

Your Total Radio Solution: Bigger Insights for Smarter Business Decisions

The Bigger Insights provided by WideOrbit's Total Radio Solution allow radio stations to make smarter, data-driven business decisions based on timely, relev...

29/11/2021

Your Total Radio Solution: Better Connections Streamline Workflows to Improve Efficiency

The Better Connections created by WideOrbit's Total Radio Solution allow rad...

06/11/2021

How Security Privileges in WO Network can help protect your data

WO Network offers a wide range of security privileges that can be intricate and difficult to navigate, leading some networks to visit these settings once and th...

21/10/2021

How Security Privileges in WO Network can help you protect your data

WO Network offers a wide range of security privileges that can be intricate and difficult to navigate, leading some networks to visit these settings once and th...

07/10/2021

Your Total Radio Solution: Broader Capabilities for Easier Podcast Management and Monetization

Earlier this year, the IAB released the results of its U.S. Podcast Advertising ...

13/08/2021

What's new in WO Traffic: New features to save time and money

The economic impact of the pandemic has been undeniable. Broadcast TV and radio stations did not go unscathed and as the industry begins to recover and adapt to...

21/07/2021

WO Network 2021: New features to improve efficiency and maximize revenue

As networks begin to recover from the economic impact of the pandemic, they're seeking out new tools to help them increase efficiency, reduce costs, and max...

17/07/2021

Streamlining TV ad proposals and sales across linear and digital

With the continued convergence of linear TV and digital advertising, today's media sales teams are challenged by inefficient proposal workflows. Inaccurate ...

11/06/2021

A Look Ahead: The Future of Digital/Linear Convergence and Addressable TV Advertising

Will Offeman, WideOrbit's Chief Product Officer, recently participated in a ...

20/05/2021

Townsquare Media Streamlines Network/Barter Ad Management with Automation

Network and barter advertising transactions typically involve extremely manual, time-consuming processes. Managing orders, materials, and affidavits requires ma...

06/05/2021

Digital Audio: How Advertisers Can Reach Growing Audiences with Automated Buying

Advertisers are finding it increasingly important to embrace an expanding digital audio landscape. The 2021 Infinite Dial report shows significant growth in dig...

23/04/2021

Remote Radio Station Operations with WideOrbit WO Automation for Radio Version 5

The latest version of WO Automation for Radio, version 5.0, includes significant improvements to help broadcasters manage station operations from anywhere, on n...

22/04/2021

WO Automation for Radio v5.0 offers fully remote station operations without compromise

The latest version of WO Automation for Radio, version 5.0, includes significant...

20/03/2021

The High Cost of Ransomware - And How to Avoid It

Every IT professional, in every industry, is aware of the constant threat of ransomware. Ransomware is a form of malware that can infect computers and mobile de...

18/03/2021

The Infinite Dial 2021: Digital Audio Continues to Grow - Are You Keeping Pace?

Released last week, The 2021 Infinite Dial report once again shows significant growth in digital audio. The report estimates that in 2021, weekly online audio l...

17/03/2021

Automating Traditional Workflows to Streamline Spot TV Transactions

A lot of talk recently has focused on automated, or programmatic, buying and selling of spot TV. But traditional deals, those that are transacted manually, stil...

04/03/2021

Setting the Stage for NextGen TV

Between the current pandemic and the 2020 election season, the broadcast industry has had a lot to talk about besides ATSC 3.0. Deployments were slowed somewhat...

25/02/2021

Digital/Linear Convergence - What Does it Mean and Why Does it Matter?

For years, the media industry has been talking about the convergence of digital and linear, both in terms of content and ad sales. We recently sat down with Wil...

17/02/2021

How Nielsen's Measurement Changes Will Impact Broadcast TV Stations

Over the years, cord-cutters have created an erosion in the number of People Using Television (PUT), as that number has dwindled. Many in the industry have comp...

05/02/2021

Media Trends to Watch in 2021

The unprecedented year that was 2020 has the media industry understandably anxious about what 2021 might bring. With a global pandemic leading to shrinking ad b...

23/12/2020

Media Trends 2020 - The Year in Review

It's reasonably safe to say that 2020 didn't play out the way the industry might have predicted a year ago. The impact of the pandemic has been undeniab...

05/12/2020

Happy 100th Anniversary to Radio: Love Letters Honoring a Moment in History.

Part 5 of 5. Read Part 1, Part 2, Part 3, and Part 4. Throughout the last hundred years, radio has provided insight into - and connection during - significant ...

02/12/2020

Happy 100th Anniversary to Radio: An International Love Letter to Radio

Part 4 of 5. Read Part 1, Part 2, and Part 3. Today we present a single Love Letter to Radio from Irena Panduku of WBUR FM in Boston. As soon as it hit our inb...

20/11/2020

Happy 100th Anniversary to Radio: Love Letters Celebrating Connection

Right from the very first commercial broadcast, uniting listeners over presidential election results, radio has excelled at fostering community connection. Whet...

12/11/2020

Happy 100th Anniversary to Radio: Love Letters Celebrating Childhood Memories of Music and Sports

Part 2 of 4. Read Part 1 here. Listening to the radio is a near-universal child...

03/11/2020

Happy 100th Anniversary to Radio: Love Letters Celebrating History, Connection, and Community

On Tuesday, November 2, 1920, KDKA of Pittsburg made the first commercial radio ...

28/10/2020

Digital-Linear Convergence - Offering Your Advertisers the Best of Both Worlds

The broadcast industry has been talking about digital-linear convergence for years but recent growth in digital in general, and OTT in particular, has added new...

25/09/2020

Automation to Simplify Traditional Spot TV Transactions

For what feels like forever, broadcast TV industry buzz has centered around impression-based selling and automated transactions. But while those things are inde...

24/09/2020

Automation for Local Spot TV

For what feels like forever, broadcast TV industry buzz has centered around impression-based selling and automated transactions. But while those things are inde...

26/08/2020

The Ultimate Checklist for Replacing Your Digital Order Management System

Our free checklist will help you choose the right system alt= width=232 height=300 data-lazy-src=https://www.wideorbit.com/wp-content/uploads/sites/3/2018/11/...