What hypes everyone up before they head to NATPE Miami is having a real-life movie star in the mix, and that is what syndication will get with the arrival of Drew Barrymore this fall. But two stars are better than one, and multi-hyphenate Nick Cannon also is joining the daytime party.
Drew Barrymore will bring her Hollywood star power to CBS's new 2020 offering.
When CBS Television Distribution announced it would do a talk show starring Barrymore, the media took notice. Barrymore is a movie star starting with E.T. the Extra-Terrestrial and moving through films like Scream, The Wedding Singer and 50 First Dates whom everyone feels like they grew up with. In 2000, she kicked serious ass in a remake of Charlie's Angels, one of many movies she produced through her company, Flower Films.
More recently, she has executive produced and starred as Timothy Olyphant's bloodthirsty zombie wife in Netflix's Santa Clarita Diet. She also has her own lifestyle brand, Flower, with several lines available in retail chains such as Walmart and CVS.
That kind of longevity and brand power is a valuable commodity in the cluttered environment of daytime TV, where these days it's hard to tear people away from their phones, much less get them to tune into a program at a regular day and time. So when CBS Television Distribution had the opportunity to get into business with a household name, the company jumped on it.
The need in the marketplace aligns with who Drew is: She is the OG optimist, CBS Television Distribution executive VP, development Elaine Bauer Brooks said. I think the marketplace needs an uplifting, fun, escapist kind of show that isn't saccharine, but has a comedic edge.
It's not Barrymore's first go-round in syndication. In 2016, Warner Bros. tried to sell a talker starring Barrymore that would serve as a lead-in to Ellen DeGeneres, whose team would have executive produced the show. But NBCUniversal instead chose to renew Steve Harvey's talker after it migrated to Los Angeles. That meant Warner Bros. couldn't find time slots on major-market stations.
Barrymore didn't lose hope, though. I love this saying that I have on a neon sign in my entryway: Timing is Everything, she said. Sometimes things are seeds being planted and when they don't manifest, we tend to take that as a failure or a missed opportunity. But I have learned that nothing is for naught something will come around and that time and education and investment will pay off somewhere else later.
And she was right. In 2019, CBS decided Barrymore was the person they wanted to take a chance on. This was a year we felt we wanted to take a big swing and we found a person we believed in enough to do that, Bauer Brooks said. This show is a natural extension of who we are as a company.
Barrymore, 44, is a single mother of two. I have had to figure out my whole life in front of everyone, she said. I have had to learn in the last decade how to truly take care of myself. Then I had two girls, and I had to learn what it's like to truly take care of others. I am throwing an all-ages party and everyone's invited. That's how I've made movies and how I've built the companies I have.
Bauer Brooks said the show will be authentic to who Barrymore is. It will include some celebrity, lifestyle, pop culture and humor, she said. I can't wait to tackle all of that with Drew. The audience said it best after watching the pilot: it's like going to a fun party and coming home with a new best friend.
Fox to Launch Nick Cannon
Nick Cannon adds a syndicated talker for Debmar-Mercury.
Meanwhile, Fox will be debuting a talk show starring another celebrity who has lived much of his life in the spotlight: Nick Cannon, who hosts such shows as The Masked Singer on Fox and sketch comedy series Wild 'N Out on MTV, which has become a touring live show and a chain of restaurants. Cannon is friends with daytime talk-show host Wendy Williams, so when she needed guest hosts to fill in for her last February, he was happy to oblige. Hosting three shows, he looked extremely comfortable and grabbed some attention for his performance.
Nick is really creative and really smart but he also understands the business of television, said Ira Bernstein, co-president of Lionsgate-owned Debmar-Mercury, which is producing and distributing the show. Debmar-Mercury tends to test its shows first and then take them nationwide. But in the case of Cannon, they felt at ease with skipping that step.
Nick is so successful in all the things he's doing, plus he was so great when he hosted Wendy, added Mort Marcus, co-president, Debmar-Mercury. We were taken aback in a good way. We felt in this particular case he had already been tested.
This fall, Debmar-Mercury will have its hands full. Besides launching Cannon's show, it's debuting Pop TV's Schitt's Creek in off-network syndication and this year's entertainment magazine test, Central Ave, as a first-run one-hour series for weekends. For Cannon, starring in his own talk show will mean staying in one place probably New York City for a while, and he seems fine with that.
I don't feel like this is settling down, Cannon said. Finally, I'll get a central hub for all of the things I do.
Like Barrymore, Cannon plans to make his show a fun place to hang out. This is a show about good times and escapism, he said. I want to inspire an audience and let them get to know me in a fun and intimate way. I have studied everyone from the greats, like Merv and Oprah, and people who are doing a great job in the space right now, like Ellen and Wendy. I want to tap into that and bring my comedy, fun and knowledge of pop culture.
Sony Fills Plate With The Good Dish'
A third show in the marketplace is Son
Most recent headlines
26/02/2020
LSi Magazine delves into the details of the 2028 handheld vocal mic.
"DPA's reputation for high quality products is well known, but along with quality and ...
26/02/2020
DPAs microphones have been a firm favourite with the classical and jazz music producer since he first heard them 14 years ago.
Although it is more than 14 yea...
26/02/2020
K-Pop is beloved by fans around the world, so we took to the data to see just how popular the music is globally. The genre, which originated in South Korea, has...
26/02/2020
BCA Events 2012.
Events 2013.
BCA Events 2013
At 2020 NAB Show, Interra...
26/02/2020
Watch the Trailer HERE
Download Key Art HERE
Pete Davidson: Alive From New York
Comedian Pete Davidson is known for his unfiltered anecdotes, and hes giving ...
26/02/2020
Watch The Trailer Here
Download Key Art Here
Now halfway through her twenties, Taylor Tomlinson is ready to leave her mistakes behind her. Following her Netf...
26/02/2020
Tokyo - February 25, 2020 - Netflix announced today that it has partnered with s...
26/02/2020
13 January, 2020
Events
We are very excited to be introducing many new features and enhancements in the new major version of our solution. We believe in openn...
26/02/2020
25 February, 2020
Events
We are very excited to be introducing many new features and enhancements in the new major version of our solution. We believe in open...
26/02/2020
RTW TouchMonitor with Ravenna/AES67 Now Shipping The RTW TM Ravenna that was announced and previewed at IBC 2019 is now available worldwide.
(Cologne, Germany...
25/02/2020
Satellite Show 2020 February 24, 2020 Booth 2218
As the video streaming market continues to grow, satellite operators are developing new cost-effective conte...
25/02/2020
-- Compaas Media Signed as Object Matrix Reseller for Europe
Cardiff, UK and Madrid, Spain 25th February 2020:
Object Matrix has announced a reseller agreeme...
25/02/2020
Fujifilm acquires CE mark and launches CAD EYE, a function of colonic polyp dete...
25/02/2020
Major UK book printer reflects on the versatility and make-ready benefits of Fuj...
25/02/2020
HPA Tech Retreat: ABC, AWS, Diversified, and Game Creek on the Opportunities and...
25/02/2020
Focusrite Pro Facilitates High-Scale, Reliable AoIP for Major Sporting Events By Kristian Hernandez, Associate Editor
Tuesday, February 25, 2020 - 9:45 am
...
25/02/2020
EMG tests new eSport production solutions live at Counter-Strike Global Offensive tournament By Heather McLean, Editor
Monday, February 24, 2020 - 14:22
Pr...
25/02/2020
HPA Tech Retreat: How Legalized Sports Betting Will Change the Content-Creation ...
25/02/2020
Nokia to enable Rakuten Mobile's implementation of a zero touch' operat...
25/02/2020
Nokia named as one of the world's most ethical companies by Ethisphere
Press Release
Nokia named as one of the world's most ethical companies by Eth...
25/02/2020
BURBANK February 25, 2020
Bolero Sets the Bar for Wireless Intercom Usability ...
25/02/2020
Based in Berlin, MadeFor Film is the new company led by Joint CEOs Nanni Erben and Gunnar Juncken
Award winning Ralf Husmann joins the team as Showrunner, alon...
25/02/2020
News Summary:
New Cisco Cloud Services Stack for Mobility, Residential, and Co...
25/02/2020
News Summary:
Cisco to help DOCOMO accelerate its 5G business model transformation with converged, programmable, SDN architecture to expand its service offerin...
25/02/2020
News Summary:
Spark deploys Cisco Ultra Traffic Optimization (CUTO) software to enhance mobile experience at Rugby World Cup, and prepare its network for 5G
C...
25/02/2020
News Summary:
As part of its ongoing advanced technology partnership with KDDI, Cisco has successfully completed a PoC to build a 5G Standalone (SA) network fo...
25/02/2020
News Summary:
Infrastructure consolidation and multi-cloud adoption helps one ...
25/02/2020
BACKDisney Secures Broadcast Rights to Entertainment Ones Cupcake & Dino Across ...
25/02/2020
BACKENTERTAINMENT ONE AND RUMBLE FILMS SOLIDIFY STRATEGIC FINANCING AND DEVELOPM...
25/02/2020
WASHINGTON The FCC has released the agenda for its open commission meeting set for Friday, Feb. 28, and TV spectrum is a crucial aspect of what will be discusse...
25/02/2020
LOS ANGELES A hundred years of broadcast history is on the move, as the Paley Center is moving its collection of archived material to the Beverly Hills Public L...
25/02/2020
The recent HPA Tech Retreat was a gathering of industry professionals to discuss many different aspects of the broadcast and video industries, including NextGen...
25/02/2020
MIAMI, LOS ANGELES & MEXICO CITY After reports on Monday, Feb. 24, that Univision was nearing a sale, an official agreement was reached between Univision Holdin...
25/02/2020
MT. PLEASANT, S.C. When it comes to the choice between paying for pay-TV or OTT platforms, two-third of U.S. consumers are saying, why not both? According to ...
25/02/2020
London: The GSMA today announced winners of the 2020 Global Mobile (GLOMO) Awards. The GLOMOs showcase those companies and individuals that are driving innovati...
25/02/2020
Adding to its extensive range of native full-frame E-mount lenses, Sony today an...
25/02/2020
ITV Studios steps up European drama play at Berlinale with pre-sales of the epic...
25/02/2020
Television Network Affiliate Groups to Hold Meetings at 2020 NAB Show -- CW affiliates to meet, along with boards of directors of ABC, CBS, NBC & FOX -- Washin...
25/02/2020
Paris, 25th February 2020 - Globecast, the global solutions provider for media, ...
25/02/2020
Jeff Adams, RadioPix Product Manager...
25/02/2020
Paris, 25 February 2020 - MIPTV today announces the 23 projects selected for In ...
25/02/2020
Brainstorm and Spidercam provide enhanced AR for Sports and live production even...
25/02/2020
Another significant change, explains Andrew Moyer, Coordinator of Technical Services, has been the increase of both community and professional programming - fro...
25/02/2020
Fire Fight Australia posted: 25/02/2020
Over 20 hugely talented artists including Queen Adam Lambert, Olivia Newton-John, John Farnham, Alice Cooper, De...
25/02/2020
SENNHEISER SOUND ACADEMY READIES SYSTEMS INTEGRATORS TO CAPITALIZE ON BUSINESS C...
25/02/2020
25 February, 2020 - 07:04
FCB Joburg and its client, Coca-Cola South Africa, were among the biggest winners at the 2019 edition of the Creative Circle Annua...
25/02/2020
Kelly Clarkson will host the 2020 Billboard Music Awards on NBC April 29. It will be Clarkson's third straight time hosting the music awards. Dick Clark Pro...
25/02/2020
-- --
At the 2020 NAB Show, Crystal Vision will be showing the latest picture processing software apps for its MARBLE-V1 media processor hardware, all of ...
25/02/2020
Verizon Media finds huge opportunity for live sports
Dan Meier 6 hours ago
Verizon Media finds huge opportunity for live sports
target=_blank title=S...
What hypes everyone up before they head to NATPE Miami is having a real-life movie star in the mix, and that is what syndication will get with the arrival of Drew Barrymore this fall. But two stars are better than one, and multi-hyphenate Nick Cannon also is joining the daytime party.
