SVG Sit-Down: NEP Group's Brian Sullivan Sees a Big Moment of Change' as a Time for Innovation

SVG Sit-Down: NEP Group's Brian Sullivan Sees a Big Moment of Change' as a Time for Innovation Geographically well-positioned, the broadcast-services provider is focused on expanding offerings and capabilities By Ken Kerschbaumer, Editorial Director

Monday, October 12, 2020 - 9:36 am

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NEP Group CEO Brian Sullivan is a little more than one month into his role. But he has more than 30 years of broadcast-industry experience, including as president/COO of Fox Networks Group, CEO of Sky Deutschland AG, and 13 years at BSkyB.

The Philadelphia native (he lives in Los Angeles with his wife and three children) sat down with SVG to discuss his new role at NEP, his vision, management philosophy, and more.

Brian Sullivan, NEP, CEO

I wanted to start by discussing your background because you have wide-ranging experience, geographically speaking. What drives you to move from one place to another and take on new challenges?

I think it is pure curiosity and a desire to learn. For example, during my time in the UK with Sky, I had nine different jobs over 15 years. And then, when I was named CEO of Sky Deutschland, which was actually a separate company at the time, I had never considered being a CEO before.

Even when I was asked to come to Fox, there was another new challenge: helping take a giant media company and pivoting it to where the industry was shifting, which was streaming. We accomplished this pretty quickly, but it turns out we also pivoted ourselves right into a sale to Disney.

So it has always been about curiosity and learning, getting exposure to new things and new people, and being constantly challenged.

Why NEP?

After I left Fox, I moved into a consultancy role with McKinsey and was enjoying working with colleagues and clients all around the world. When I was approached about the NEP role, I'll be honest, I initially wasn't sure it was right for me. I told the team at Carlyle [Group], let me see if I can help you find the right person. So we kept talking.

As I got to know the team at Carlyle and NEP, I got a better idea of how well the company was positioned, even with the challenges we're all going through these days. It became clear this could be a real opportunity to do something great and to learn a lot again.

It was also an opportunity to stay within the industry that I love and feel I know well. I thought it would be super exciting, particularly in such a big moment of change. I love big moments of change; I think that they are where innovation truly gets superheated and thrives.

SVG Europe has some tight bonds with your previous employers, especially Sky Deutschland, where SVGE Chairman Alessandro Reitano works.

Alessandro is such a good man. When I first got to Sky Deutschland, it was a pretty damaged company. It had been around for about two decades as Premiere and had never really turned a profit. The challenge was to modernize the company and make it properly customer-focused, which unfortunately it hadn't been.

Amongst a number of things, we wanted to fully cement our leadership in sport, and Alessandro was at the center of one of our first big initiatives when we decided to set up Sky Sports News HD. We were lucky in that we did it at a time when the technology available allowed us to be really modern, innovative, and flexible. I would personally stand that channel up against any in the world. And Alessandro was a huge part of that.

NEP has a massive customer base, and everyone is facing a massive challenge given what is going on right now. What do you see as the challenge ahead? What's your sense of the opportunities?

The challenges are real, they are big, and you can never dismiss them. But we are fortunate in a number of ways. First, we already moved to expand our global footprint over the past few years, and that expansion is pretty much complete. We might find an opportunity or two in markets we're not yet in, but, for the most part, the company is geographically well-positioned.

That said, we're still very interested in expansion, but, going forward, it will be more about expanding our offerings and capabilities to help serve our clients changing needs and to lead the industry into the future.

I think that syncs well with an industry that's going through big change, including consolidation. If we work with a client in one country, the fact that they are going into another is an advantage for us and for our clients, as we are already there.

Second, we're also lucky to be backed by The Carlyle Group, which is clearly one of the best - if not the best - private-equity firms. We're held as part of their long fund, so we don't have as many of the short-term pressures that others might be facing.

Essentially, we're in a really good place, even as we face the same market pressures as everyone else. Financially, we're very solid and are looking to invest in our business to match the way our clients are going or we think they will be going over the next few years. That means a pretty strong focus on innovation, building on our core broadcast and live-events businesses, and adding capabilities across the board.

To me, that's exciting, from expanding on our lead in centralized production, delivering more integrated and remote services, and really leaning into AI-based software solutions. Even in these unique times, we're learning a ton alongside our clients in places like the NBA and the NHL bubbles, helping deliver this year's Emmys, or some cool virtual solutions for US Open tennis and others. All of this will help shape the future of our company and the industry.

Do you think what is happening now is the New Normal'?

I do think there are changes happening now that will become a permanent part of our future as we move beyond the c

LINK:	https://www.sportsvideo.org/2020/10/12/svg-sit-down-nep-groups-brian-s...
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