8 July, 2020 - 10:04
After more than two months of hard lockdown, Toyota South Africa Motors (TSAM) is welcoming its customers and other road users back on the byways and highways with a campaign from FCB Joburg.
Featuring the agencys first TVC shoot coming out of lockdown, #ToyotaUnlocked went live on several Toyota social media platforms, local TV channels and YouTube within two-weeks from first presentation.
The campaign was conceptualised by FCB Joburgs team of Executive Creative Director Tian van den Heever, Creative Director Julie Thorogood and Associated Digital Creative Director Lucy Holford-Walker, and the TVC element was directed by Morgan Dingle of Your Girlfriend.
The shoot took place towards the end of Level 4 and required all cast and crew to follow strict Level 4 protocols while on set. This included strict sanitisation, temperature testing and the use of masks throughout the day of the shoot. The crew used minimal lighting and camera equipment to keep costs down and to minimise the number of people at the shoot.
While #ToyotaUnlocked thanks TSAMs customers and other non-essential services motorists for having heeded the governments call to stay home, it also communicates that all Toyota dealerships across the country have been prepped to offer a safe environment for customers when theyre shopping for new and pre-owned vehicles or taking their cars in for servicing.
According to the Vice President of TSAM Marketing and Lexus Sales, Glenn Crompton, the message of safety has shifted beyond reminding everyone to drive with caution and great care. It is now urging everyone to practice social distancing and hygiene; although the latter has always been a hallmark of Toyota, Lexus and Hino dealerships for years.
With the government having relaxed its lockdown regulations, we call upon everyone to remember that this kind of freedom - in times of COVID-19 - comes with great responsibility to protect one-self and those around them, he said.
Please click here to watch the TVC: https://www.youtube.com/watch?v=G7Tqmc_Xpcs
Credits:
Client: Toyota South Africa Motors (TSAM)
Vice President - Marketing: Glenn Crompton
General Manager - Marketing Lettie Labuschagne
Senior Manager - Advertising & Digital Marketing: Tasneem Lorgat
Manager - Advertising: Zhandre Brandt
Creative agency: FCB Joburg
Chief Executive Officer - Nahana Communications Group: Brett Morris
Executive Creative Director: Tian van den Heever
Creative Directors: Julie Thorogood and Simon Fabricius
Associated Digital Creative Director: Lucy Holford-Walker
Agency Producer: Nakita Bolus
Account Leadership: Alan Schreiber
Production Company: Your Girlfriend
Editor: Morgan Dingle
Production House Producer: Linda Bogle
Post Production Facility: Your Girlfriend
Sound Engineer: Louis Enslin
Music Publisher: Rob Roy Music
Music Producer/Composer: Miguel Loureiro
Audio Facility: Produce Sound
Embedded video for FCB Joburg's first shoot coming out of lockdown helps Toyota welcome customers back on the road
Commercials
Africa South Africa
FCB Joburg's first shoot coming out of lockdown helps Toyota welcome customers back on the road
08/07/2020
| LINK: | https://www.filmcontact.com/news/south-africa/fcb-joburg%E2%80%99s-fir... |
| See more stories from filmcontact |
Africa Stories
30/11/2020
The call for the Presidential Employment Stimulus Programme focused on the Audio-Visual Industry, has been extended
The call for the Presidential Employment Stimulus Programme focused on the Audio...
27/11/2020
15th Annual SAFTAs is getting ready to celebrate SA's film industry in 2021
15th Annual SAFTAs is getting ready to celebrate SA's film industry in 2021 Despite a challenging year, the 15th Annual SAFTA submissions are now open - ou...
24/11/2020
The NFVF funding applications to attend Markets and Festivals taking place in December 2020 has been extended
The NFVF funding applications to attend Markets and Festivals taking place in De...
19/11/2020
Toyota shows South African's the meaning of the luxury of freedom' with new Toyota Fortuner
19 November, 2020 - 07:53 Toyota South Africa is showing South Africans exac...
16/11/2020
The Presidential Employment Stimulus Programme (PESP) FAQs
The Presidential Employment Stimulus Programme (PESP) FAQs The Presidential Employment Stimulus Programme (PESP) aims to stimulate employment creation and job...
04/11/2020
Tender RFT 05 2019-2020 Audience research
Tender RFT 05 2019-2020 Audience research The NFVF has released a tender for the appointment of a service provider to conduct South African audience research i...
04/11/2020
NAC Call for applications for the Presidential Employment Stimulus Programme
NAC CALL FOR APPLICATIONS FOR THE PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME: The Presidency has made a special employment stimulus programme available to the ...
31/10/2020
JETS - The Film Initiative that takes you beyond Call for entry
JETS - The Film Initiative that takes you beyond Round 5 Call for Entry 2020 Deadline: 10th December 2020 To download the call, click here JETS stands for J...
31/10/2020
The call for the Presidential Employment Stimulus Programme focused on the Audio-Visual Industry, is open.
The call for the Presidential Employment Stimulus Programme focused on the Audio...
31/10/2020
The Presidential Employment Stimulus Programme (PESP) is set to create jobs across the audiovisual sector
The Presidential Employment Stimulus Programme (PESP) is set to create jobs acro...
30/10/2020
Superbalist challenges the norm in Impress Yourself' campaign
30 October, 2020 - 07:04 Egg Films Lebogang Rasethaba joined forces with M&C Saatchi Abel on the latest campaign for South Africas leading online fashion de...
28/10/2020
Toyota SA evolves Toyota Hilux's strategic positioning with launch of 8th generation
28 October, 2020 - 08:50 Coinciding with the unveiling of the 8th generation...
27/10/2020
Directors for Youth Filmmaker Project: Call out 2020/2021
DIRECTORS FOR YOUTH FILMMAKER PROJECT: CALLOUT 2020/2021 The National Film and Video Foundation (NFVF) is an agency of the Department of Sports, Arts and Cultu...
27/10/2020
South Korea's Arirang TV expands relationship with Globecast for the launch of its HD channel across Western Europe
We would love to hear from you......
26/10/2020
Toya Delazy & Kyle Lewis's latest collaboration brings high art and afrorave grit to life
26 October, 2020 - 09:54 Along with the team from VMLY&R Johannesburg, Egg F...
22/10/2020
Call for Documentary Project: Life and Times of Solomon Thekiso Plaatjie
Call for Documentary Project: Life and Times of Solomon Thekiso Plaatjie The National Film and Video Foundation, an agency of the Department of Sport, Arts and...
22/10/2020
The 5th Edition of the Toyota Fortuner Challenge goes ahead
16 October, 2020 - 06:13 The 5th edition of the annual Toyota Fortuner Challenge is going ahead this year, albeit under South Africas COVID-19 regulations. ...
21/10/2020
AMC Networks International - UK selects Globecast for 21-channel EMEA playout and distribution solution
We would love to hear from you......
20/10/2020
The NFVF funding applications to attend Markets and Festivals taking place in November 2020 has been extended
The NFVF funding applications to attend Markets and Festivals taking place in No...
18/10/2020
Short list nomination of candidates to serve as members on the NFVF council
SUBMISSION OF THE SHORT LIST OF NAMES FOR PUBLIC COMMENTS ON CANDIDATES TO SERVE ON THE COUNCIL OF THE NATIONAL FILM AND VIDEO FOUNDATION 2020 The Minister of ...
17/10/2020
NFVF funding application to attend virtual markets and festivals taking place in June 2020 is open.
The NFVF funding applications to attend virtual markets and festivals taking pla...
17/10/2020
The NFVF funding applications to attend virtual markets and festivals taking place in June 2020 have been extended.
The NFVF funding applications to attend virtual markets and festivals taking pla...
17/10/2020
Annecy International Animation Film Festival and Market Student Online Mentorship Programme
ANNECY INTERNATIONAL ANIMATION FILM FESTIVAL STUDENT ONLINE MENTORSHIP PROGRAMME...
17/10/2020
NFVF Call for Submission for Training Provider Grant
NFVF Call for Submission for Training Provider Grant The National Film and Video Foundation (NFVF), is pleased to announce that the call for training provider ...
17/10/2020
Invitation to submit proposals for the youth filmmaker project: 2020/2021
INVITATION TO SUBMIT PROPOSALS FOR THE YOUTH FILMMAKER PROJECT: 2020/2021 The National Film and Video Foundation (NFVF) is an agency of the Department of Sport...
17/10/2020
The National Film and Video Foundation COVID-19 funding evaluations still underway
On Friday 27 March 2020, the NFVF released a funding call to support business co...
17/10/2020
Celebrating the youth of SA: Youth Power Online Audio-Visual Series
Celebrating the youth of SA: Youth Power Online Audio-Visual Series June month in South Africa is dedicated to the youth of 1976, who stood up against the Apart...
17/10/2020
Applications open for Film London Production Finance Market
Press release For immediate release: 8 June 2020 JAMES SCHAMUS TO JOIN FILM LONDON'S PRODUCTION FINANCE MARKET FOR LIVE INTERVIEW AND Q&A Applications op...
17/10/2020
First ever online youth film festival
PRESS RELEASE 29 JUNE 2020 First ever online youth film festival For immediate release FILM INDUSTRY BODIES ANNOUNCE THE FIRST-EVER SOUTH AFRICAN ONLINE FIL...
17/10/2020
The NFVF Council calls for nominations for individuals to serve as members in the Marketing & Distribution Advisory Panel
The National Film and Video Foundation (NFVF) Council calls for nominations for ...
17/10/2020
The NFVF extends condolences to the family, friends and fans of SAFTAs award-winning actress, Mary Twala
The NFVF extends condolences to the family, friends and fans of SAFTAs award-win...
17/10/2020
The National Film and Video Foundation Call for Drive-In proposal submissions
The National Film and Video Foundation Call for Drive-In proposal submissions The National Film and Video Foundation (NFVF) is an agency of the Department of S...
17/10/2020
SHORT FICTION FILM TO SCREEN AT FESTIVAL IN THE US
SHORT FICTION FILM TO SCREEN AT FESTIVAL IN THE US The Divergence Film Foundation non-profit company and Green Leaf Films (Pty) Ltd is pleased to announce that...
17/10/2020
Invitation for SA film practitioners to participate as jury members for the 93rd Oscars: International Feature Film category
Invitation for South African film practitioners to participate as jury members f...
17/10/2020
NFVF Call for SEDIBA Programme facilitate
THE NATIONAL FILM AND VIDEO FOUNDATION (NFVF) CALL FOR SEDIBA PROGRAMME FACILITATORS INTRODUCTION The National Film and Video Foundation (NFVF) is an agency o...
17/10/2020
The NFVF funding applications to attend Markets and Festivals taking place in August and September 2020 are open
The NFVF funding applications to attend Markets and Festivals taking place in Au...
17/10/2020
The NFVF call for development and production funding applications is open.
The National Film and Video Foundation (NFVF) call for development and production funding applications is open. The National Film and Video Foundation (NFVF), ...
17/10/2020
NFVF COVID-19 RELIEF FUND
NFVF COVID-19 RELIEF FUND The National Film and Video Foundation (NFVF) is an agency of the Department of Sports, Arts and Culture that was created to ensure t...
17/10/2020
NFVF Cycle 1 2020/21 funding approvals
The National Film and Video Foundation (NFVF) releases Cycle 1 2020/21 funding approvals. The National Film and Video Foundation (NFVF), is pleased to announce ...
17/10/2020
Call for applications for the NFVF virtual classes
CALL FOR APPLICATIONS FOR NFVF VIRTUAL CLASSES The National Film and Video Foundation (NFVF), an agency of the Department of Sports, Arts, and Culture invites ...
17/10/2020
Vacancy: Independent Executive Producer - South African Film & Television Awards
VACANCY Position : Independent Executive Producer South African Film & Television Awards (SAFTAs) Reporting to : Chief Executive Officer Duration : 6-12 Mo...
17/10/2020
Vacancy: Appointment of members to serve on the audit and risk committee
VACANCY Appointment of members to serve on the audit and risk committee Applications are hereby invited from interested and suitably qualified persons to serv...
17/10/2020
Vacancy: Partnerships & Distribution Manager
VACANCIES Position: Partnerships & Distribution Manager Reporting to: Head of Operations Job Ref: RECR/PDM001 The Partnerships and Distribution Manager rol...
17/10/2020
The NFVF funding applications to attend Markets and Festivals taking place in October 2020 are open
The NFVF funding applications to attend Markets and Festivals taking place in Oc...
17/10/2020
Invitation for South African filmmakers to submit films for the 93rd Oscars International Feature Film category
Invitation for South African filmmakers to submit films for the 93rd Annual Acad...
17/10/2020
Canada-South Africa Co-Development Incentive for Television Projects 2020
CANADA-SOUTH AFRICA CO- DEVELOPMENT INCENTIVE FOR TELEVISION PROJECTS GUIDELINES 2020 Guidelines for Canada-South Africa Co-Development Incentive for Televisio...
17/10/2020
Call for medium-length documentary films
Call for medium-length documentary films The National Film and Video Foundation (NFVF), is pleased to announce that the call for a collection of medium length ...
13/10/2020
FCB Joburg launches new star' in Toyota SA's galaxy
13 October, 2020 - 07:00 FCB Joburg has created a 360deg through-the-line campaign for the new star in Toyota South Africas galaxy the Toyota Starlet, utili...
10/10/2020
Toyota South Africa launches E-Sports Challenge on WRC 9
10 October, 2020 - 06:49 Following the success of the Toyota Esports FIFA Challenge on PlayStation, Toyota South Africa, in partnership with Brand Inc, the ...
