Sony Pixel Power calrec Sony

FCB Joburg's first shoot coming out of lockdown helps Toyota welcome customers back on the road

08/07/2020

8 July, 2020 - 10:04

After more than two months of hard lockdown, Toyota South Africa Motors (TSAM) is welcoming its customers and other road users back on the byways and highways with a campaign from FCB Joburg.

Featuring the agencys first TVC shoot coming out of lockdown, #ToyotaUnlocked went live on several Toyota social media platforms, local TV channels and YouTube within two-weeks from first presentation.

The campaign was conceptualised by FCB Joburgs team of Executive Creative Director Tian van den Heever, Creative Director Julie Thorogood and Associated Digital Creative Director Lucy Holford-Walker, and the TVC element was directed by Morgan Dingle of Your Girlfriend.

The shoot took place towards the end of Level 4 and required all cast and crew to follow strict Level 4 protocols while on set. This included strict sanitisation, temperature testing and the use of masks throughout the day of the shoot. The crew used minimal lighting and camera equipment to keep costs down and to minimise the number of people at the shoot.

While #ToyotaUnlocked thanks TSAMs customers and other non-essential services motorists for having heeded the governments call to stay home, it also communicates that all Toyota dealerships across the country have been prepped to offer a safe environment for customers when theyre shopping for new and pre-owned vehicles or taking their cars in for servicing.

According to the Vice President of TSAM Marketing and Lexus Sales, Glenn Crompton, the message of safety has shifted beyond reminding everyone to drive with caution and great care. It is now urging everyone to practice social distancing and hygiene; although the latter has always been a hallmark of Toyota, Lexus and Hino dealerships for years.

With the government having relaxed its lockdown regulations, we call upon everyone to remember that this kind of freedom - in times of COVID-19 - comes with great responsibility to protect one-self and those around them, he said.

Please click here to watch the TVC: https://www.youtube.com/watch?v=G7Tqmc_Xpcs

Credits:

Client: Toyota South Africa Motors (TSAM)

Vice President - Marketing: Glenn Crompton

General Manager - Marketing Lettie Labuschagne

Senior Manager - Advertising & Digital Marketing: Tasneem Lorgat

Manager - Advertising: Zhandre Brandt

Creative agency: FCB Joburg

Chief Executive Officer - Nahana Communications Group: Brett Morris

Executive Creative Director: Tian van den Heever

Creative Directors: Julie Thorogood and Simon Fabricius

Associated Digital Creative Director: Lucy Holford-Walker

Agency Producer: Nakita Bolus

Account Leadership: Alan Schreiber

Production Company: Your Girlfriend

Editor: Morgan Dingle

Production House Producer: Linda Bogle

Post Production Facility: Your Girlfriend

Sound Engineer: Louis Enslin

Music Publisher: Rob Roy Music

Music Producer/Composer: Miguel Loureiro

Audio Facility: Produce Sound

Embedded video for FCB Joburg's first shoot coming out of lockdown helps Toyota welcome customers back on the road

Commercials

Africa South Africa
LINK: https://www.filmcontact.com/news/south-africa/fcb-joburg%E2%80%99s-fir...
See more stories from filmcontact

Africa Stories

30/11/2020

The call for the Presidential Employment Stimulus Programme focused on the Audio-Visual Industry, has been extended

The call for the Presidential Employment Stimulus Programme focused on the Audio...

27/11/2020

15th Annual SAFTAs is getting ready to celebrate SA's film industry in 2021

15th Annual SAFTAs is getting ready to celebrate SA's film industry in 2021 Despite a challenging year, the 15th Annual SAFTA submissions are now open - ou...

24/11/2020

The NFVF funding applications to attend Markets and Festivals taking place in December 2020 has been extended

The NFVF funding applications to attend Markets and Festivals taking place in De...

19/11/2020

Toyota shows South African's the meaning of the luxury of freedom' with new Toyota Fortuner

19 November, 2020 - 07:53 Toyota South Africa is showing South Africans exac...

16/11/2020

The Presidential Employment Stimulus Programme (PESP) FAQs

The Presidential Employment Stimulus Programme (PESP) FAQs The Presidential Employment Stimulus Programme (PESP) aims to stimulate employment creation and job...

04/11/2020

Tender RFT 05 2019-2020 Audience research

Tender RFT 05 2019-2020 Audience research The NFVF has released a tender for the appointment of a service provider to conduct South African audience research i...

04/11/2020

NAC Call for applications for the Presidential Employment Stimulus Programme

NAC CALL FOR APPLICATIONS FOR THE PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME: The Presidency has made a special employment stimulus programme available to the ...

31/10/2020

JETS - The Film Initiative that takes you beyond Call for entry

JETS - The Film Initiative that takes you beyond Round 5 Call for Entry 2020 Deadline: 10th December 2020 To download the call, click here JETS stands for J...

31/10/2020

The call for the Presidential Employment Stimulus Programme focused on the Audio-Visual Industry, is open.

The call for the Presidential Employment Stimulus Programme focused on the Audio...

31/10/2020

The Presidential Employment Stimulus Programme (PESP) is set to create jobs across the audiovisual sector

The Presidential Employment Stimulus Programme (PESP) is set to create jobs acro...

30/10/2020

Superbalist challenges the norm in Impress Yourself' campaign

30 October, 2020 - 07:04 Egg Films Lebogang Rasethaba joined forces with M&C Saatchi Abel on the latest campaign for South Africas leading online fashion de...

28/10/2020

Toyota SA evolves Toyota Hilux's strategic positioning with launch of 8th generation

28 October, 2020 - 08:50 Coinciding with the unveiling of the 8th generation...

27/10/2020

Directors for Youth Filmmaker Project: Call out 2020/2021

DIRECTORS FOR YOUTH FILMMAKER PROJECT: CALLOUT 2020/2021 The National Film and Video Foundation (NFVF) is an agency of the Department of Sports, Arts and Cultu...

26/10/2020

Toya Delazy & Kyle Lewis's latest collaboration brings high art and afrorave grit to life

26 October, 2020 - 09:54 Along with the team from VMLY&R Johannesburg, Egg F...

22/10/2020

Call for Documentary Project: Life and Times of Solomon Thekiso Plaatjie

Call for Documentary Project: Life and Times of Solomon Thekiso Plaatjie The National Film and Video Foundation, an agency of the Department of Sport, Arts and...

22/10/2020

The 5th Edition of the Toyota Fortuner Challenge goes ahead

16 October, 2020 - 06:13 The 5th edition of the annual Toyota Fortuner Challenge is going ahead this year, albeit under South Africas COVID-19 regulations. ...

20/10/2020

The NFVF funding applications to attend Markets and Festivals taking place in November 2020 has been extended

The NFVF funding applications to attend Markets and Festivals taking place in No...

18/10/2020

Short list nomination of candidates to serve as members on the NFVF council

SUBMISSION OF THE SHORT LIST OF NAMES FOR PUBLIC COMMENTS ON CANDIDATES TO SERVE ON THE COUNCIL OF THE NATIONAL FILM AND VIDEO FOUNDATION 2020 The Minister of ...

17/10/2020

NFVF funding application to attend virtual markets and festivals taking place in June 2020 is open.

The NFVF funding applications to attend virtual markets and festivals taking pla...

17/10/2020

The NFVF funding applications to attend virtual markets and festivals taking place in June 2020 have been extended.

The NFVF funding applications to attend virtual markets and festivals taking pla...

17/10/2020

Annecy International Animation Film Festival and Market Student Online Mentorship Programme

ANNECY INTERNATIONAL ANIMATION FILM FESTIVAL STUDENT ONLINE MENTORSHIP PROGRAMME...

17/10/2020

NFVF Call for Submission for Training Provider Grant

NFVF Call for Submission for Training Provider Grant The National Film and Video Foundation (NFVF), is pleased to announce that the call for training provider ...

17/10/2020

Invitation to submit proposals for the youth filmmaker project: 2020/2021

INVITATION TO SUBMIT PROPOSALS FOR THE YOUTH FILMMAKER PROJECT: 2020/2021 The National Film and Video Foundation (NFVF) is an agency of the Department of Sport...

17/10/2020

The National Film and Video Foundation COVID-19 funding evaluations still underway

On Friday 27 March 2020, the NFVF released a funding call to support business co...

17/10/2020

Celebrating the youth of SA: Youth Power Online Audio-Visual Series

Celebrating the youth of SA: Youth Power Online Audio-Visual Series June month in South Africa is dedicated to the youth of 1976, who stood up against the Apart...

17/10/2020

Applications open for Film London Production Finance Market

Press release For immediate release: 8 June 2020 JAMES SCHAMUS TO JOIN FILM LONDON'S PRODUCTION FINANCE MARKET FOR LIVE INTERVIEW AND Q&A Applications op...

17/10/2020

First ever online youth film festival

PRESS RELEASE 29 JUNE 2020 First ever online youth film festival For immediate release FILM INDUSTRY BODIES ANNOUNCE THE FIRST-EVER SOUTH AFRICAN ONLINE FIL...

17/10/2020

The NFVF Council calls for nominations for individuals to serve as members in the Marketing & Distribution Advisory Panel

The National Film and Video Foundation (NFVF) Council calls for nominations for ...

17/10/2020

The NFVF extends condolences to the family, friends and fans of SAFTAs award-winning actress, Mary Twala

The NFVF extends condolences to the family, friends and fans of SAFTAs award-win...

17/10/2020

The National Film and Video Foundation Call for Drive-In proposal submissions

The National Film and Video Foundation Call for Drive-In proposal submissions The National Film and Video Foundation (NFVF) is an agency of the Department of S...

17/10/2020

SHORT FICTION FILM TO SCREEN AT FESTIVAL IN THE US

SHORT FICTION FILM TO SCREEN AT FESTIVAL IN THE US The Divergence Film Foundation non-profit company and Green Leaf Films (Pty) Ltd is pleased to announce that...

17/10/2020

Invitation for SA film practitioners to participate as jury members for the 93rd Oscars: International Feature Film category

Invitation for South African film practitioners to participate as jury members f...

17/10/2020

NFVF Call for SEDIBA Programme facilitate

THE NATIONAL FILM AND VIDEO FOUNDATION (NFVF) CALL FOR SEDIBA PROGRAMME FACILITATORS INTRODUCTION The National Film and Video Foundation (NFVF) is an agency o...

17/10/2020

The NFVF funding applications to attend Markets and Festivals taking place in August and September 2020 are open

The NFVF funding applications to attend Markets and Festivals taking place in Au...

17/10/2020

The NFVF call for development and production funding applications is open.

The National Film and Video Foundation (NFVF) call for development and production funding applications is open. The National Film and Video Foundation (NFVF), ...

17/10/2020

NFVF COVID-19 RELIEF FUND

NFVF COVID-19 RELIEF FUND The National Film and Video Foundation (NFVF) is an agency of the Department of Sports, Arts and Culture that was created to ensure t...

17/10/2020

NFVF Cycle 1 2020/21 funding approvals

The National Film and Video Foundation (NFVF) releases Cycle 1 2020/21 funding approvals. The National Film and Video Foundation (NFVF), is pleased to announce ...

17/10/2020

Call for applications for the NFVF virtual classes

CALL FOR APPLICATIONS FOR NFVF VIRTUAL CLASSES The National Film and Video Foundation (NFVF), an agency of the Department of Sports, Arts, and Culture invites ...

17/10/2020

Vacancy: Independent Executive Producer - South African Film & Television Awards

VACANCY Position : Independent Executive Producer South African Film & Television Awards (SAFTAs) Reporting to : Chief Executive Officer Duration : 6-12 Mo...

17/10/2020

Vacancy: Appointment of members to serve on the audit and risk committee

VACANCY Appointment of members to serve on the audit and risk committee Applications are hereby invited from interested and suitably qualified persons to serv...

17/10/2020

Vacancy: Partnerships & Distribution Manager

VACANCIES Position: Partnerships & Distribution Manager Reporting to: Head of Operations Job Ref: RECR/PDM001 The Partnerships and Distribution Manager rol...

17/10/2020

The NFVF funding applications to attend Markets and Festivals taking place in October 2020 are open

The NFVF funding applications to attend Markets and Festivals taking place in Oc...

17/10/2020

Invitation for South African filmmakers to submit films for the 93rd Oscars International Feature Film category

Invitation for South African filmmakers to submit films for the 93rd Annual Acad...

17/10/2020

Canada-South Africa Co-Development Incentive for Television Projects 2020

CANADA-SOUTH AFRICA CO- DEVELOPMENT INCENTIVE FOR TELEVISION PROJECTS GUIDELINES 2020 Guidelines for Canada-South Africa Co-Development Incentive for Televisio...

17/10/2020

Call for medium-length documentary films

Call for medium-length documentary films The National Film and Video Foundation (NFVF), is pleased to announce that the call for a collection of medium length ...

13/10/2020

FCB Joburg launches new star' in Toyota SA's galaxy

13 October, 2020 - 07:00 FCB Joburg has created a 360deg through-the-line campaign for the new star in Toyota South Africas galaxy the Toyota Starlet, utili...

10/10/2020

Toyota South Africa launches E-Sports Challenge on WRC 9

10 October, 2020 - 06:49 Following the success of the Toyota Esports FIFA Challenge on PlayStation, Toyota South Africa, in partnership with Brand Inc, the ...