Sony Pixel Power calrec Sony

FCB Joburg's first shoot coming out of lockdown helps Toyota welcome customers back on the road

08/07/2020

8 July, 2020 - 10:04

After more than two months of hard lockdown, Toyota South Africa Motors (TSAM) is welcoming its customers and other road users back on the byways and highways with a campaign from FCB Joburg.

Featuring the agencys first TVC shoot coming out of lockdown, #ToyotaUnlocked went live on several Toyota social media platforms, local TV channels and YouTube within two-weeks from first presentation.

The campaign was conceptualised by FCB Joburgs team of Executive Creative Director Tian van den Heever, Creative Director Julie Thorogood and Associated Digital Creative Director Lucy Holford-Walker, and the TVC element was directed by Morgan Dingle of Your Girlfriend.

The shoot took place towards the end of Level 4 and required all cast and crew to follow strict Level 4 protocols while on set. This included strict sanitisation, temperature testing and the use of masks throughout the day of the shoot. The crew used minimal lighting and camera equipment to keep costs down and to minimise the number of people at the shoot.

While #ToyotaUnlocked thanks TSAMs customers and other non-essential services motorists for having heeded the governments call to stay home, it also communicates that all Toyota dealerships across the country have been prepped to offer a safe environment for customers when theyre shopping for new and pre-owned vehicles or taking their cars in for servicing.

According to the Vice President of TSAM Marketing and Lexus Sales, Glenn Crompton, the message of safety has shifted beyond reminding everyone to drive with caution and great care. It is now urging everyone to practice social distancing and hygiene; although the latter has always been a hallmark of Toyota, Lexus and Hino dealerships for years.

With the government having relaxed its lockdown regulations, we call upon everyone to remember that this kind of freedom - in times of COVID-19 - comes with great responsibility to protect one-self and those around them, he said.

Please click here to watch the TVC: https://www.youtube.com/watch?v=G7Tqmc_Xpcs

Credits:

Client: Toyota South Africa Motors (TSAM)

Vice President - Marketing: Glenn Crompton

General Manager - Marketing Lettie Labuschagne

Senior Manager - Advertising & Digital Marketing: Tasneem Lorgat

Manager - Advertising: Zhandre Brandt

Creative agency: FCB Joburg

Chief Executive Officer - Nahana Communications Group: Brett Morris

Executive Creative Director: Tian van den Heever

Creative Directors: Julie Thorogood and Simon Fabricius

Associated Digital Creative Director: Lucy Holford-Walker

Agency Producer: Nakita Bolus

Account Leadership: Alan Schreiber

Production Company: Your Girlfriend

Editor: Morgan Dingle

Production House Producer: Linda Bogle

Post Production Facility: Your Girlfriend

Sound Engineer: Louis Enslin

Music Publisher: Rob Roy Music

Music Producer/Composer: Miguel Loureiro

Audio Facility: Produce Sound

Embedded video for FCB Joburg's first shoot coming out of lockdown helps Toyota welcome customers back on the road

Commercials

Africa South Africa
LINK: https://www.filmcontact.com/news/south-africa/fcb-joburg%E2%80%99s-fir...
See more stories from filmcontact

Africa Stories

15/07/2025

Invitation for South African filmmakers to submit films for the 98th Annual Academy Awards (Oscars) International Feature Film category

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

28/06/2025

Press Release: NFVF Marks Youth Month by Empowering Future Creatives Through Film & TV Bursaries

Johannesburg, 27 June 2025 - As the nation commemorates Youth Month 2025, the N...

13/06/2025

Press Release: NFVF Opens Call for Public Film Screenings on GBV Awareness as South Africa Confronts Ongoing Femicide Crisis

Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...

11/06/2025

Press Release:NFVF Reaffirms Commitment to Transparent Funding and Fair Access Amid Industry Commentary By Ms Weaam Williams

Johannesburg, South Africa - 10 June 2025 - The National Film and Video Foundati...

10/06/2025

Press Release: NFVF Reaffirms Commitment to Transparent Funding and Fair Access Amid Industry Commentary By Ms Weaam Williams

Johannesburg, South Africa - 10 June 2025 - The National Film and Video Foundati...

06/06/2025

CALL FOR CO-DEVELOPMENT AND WORK-IN-PROGRESS PROJECTS OF FEATURE AND DOCUMENTARY ON THE AFRICAN DIASPORA SO PAULO (BRAZIL) SOUTH AFRICA

S o Paulo Film and Audiovisual Company (Spcine) and the National Film and Video ...

05/06/2025

Press Release: NFVF Celebrates Xoliswa Sithole's Selection for the 2025 Documentary Slate

Johannesburg, South Africa 4 June 2025 - The National Film and Video Foundatio...

29/05/2025

PRESS RELEASE: Remembering a South African Icon - Presley Chweneyagae (1984-2025)

Rest in Power, a True Legend of Our Screens Johannesburg, South Africa 27 May...

29/05/2025

Statement on the NFVF CEO's resignation

Johannesburg, South Africa 28 May 2025 - The National Film and Video Foundation (NFVF), Chief Executive Officer (CEO), Mr. Vincent Blennies, has resigned from...

22/05/2025

Call for Public Screening Proposals in Raising Awareness on Gender-Based Violence through Film

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

13/05/2025

The National Film and Video Foundation (NFVF) call for Applications for the Marketing and Distribution Cycle 1 Funding is Open

The NFVF, an agency of the Department of Sport, Arts and Culture that was create...

10/05/2025

The National Film and Video Foundation Members of the Appeal Review Committee Call is Open

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

09/05/2025

The National Film and Video Foundation Marketing and Distribution Advisory Panel Call.

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

09/04/2025

Call for NFVF funding applications to attend Film Festivals and Markets taking place from 1 June 2025 to 31 July 2025

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

08/04/2025

Press Release: The National Film and Video Foundation Announces its New Chief Executive Officer

We are pleased to announce the appointment of Mr. Vincent Blennies as Chief Exec...

04/04/2025

ANNECY 2025 STUDENT MENTORSHIP PROGRAMME

The National Film and Video Foundation (NFVF) invites final-year animation students to submit character designs inspired by lead characters from any South Afric...

14/03/2025

Call for NFVF Funding Applications To Attend Film Festivals and Markets Taking Place From 14 April 2025 To 31 May 2025.

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

01/03/2025

agua bacteriostatica comprar en lnea 18

Antis pticos Orales: Revisi n De La Literatura Y Perspectiva Actual Influenza son contradictorios, dadas las elevadas tasas de curaci n espont nea. De ser neces...

28/02/2025

The Future of Green Energy

The Future of Green Energy: Challenges and Prospects Green energy, also known as renewable energy, has emerged as a critical solution to global energy challenge...

27/02/2025

ai chat bot python 10

Beginner Coding in Python: Building the Simplest AI Chat Companion Possible AI-powered Personal VoiceBot for Language Learning by Gamze Zorlubas You can ear...

24/12/2024

PARTICIPATE AT SERIES MANIA FORUM 2025

The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...

30/11/2024

Call for NFVF funding applications to attend Film Festivals and Markets taking place from 15 January 2025 to 31 March 2025.

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

16/11/2024

The National Film and Video Foundation (NFVF) Call for Market and Festival Hosting Funding Applications is Open

The National Film and Video Foundation, an agency of the Department of Sport, Ar...

16/11/2024

The National Film and Video Foundation (NFVF) Call for Current Masters Students to Attend Carthage Film Festival in Tunis, Tunisa.

The National Film and Video Foundation (NFVF) invites current masters students t...

30/10/2024

18TH ANNUAL SOUTH AFRICAN FILM AND TELEVISION AWARDS (SAFTAS) HONOURED THE BEST OF THE SA FILM AND TELEVISION INDUSTRY

Johannesburg, 26 October 2024 - The 18th Annual South African Film and Televisio...

30/10/2024

SAFTAs18 Winners List

BEST ACHIEVEMENT IN SOUND DOCUMENTARY !Aitsa Practitioner: Simon Kohler Production House: MED CINE BEST ACHIEVEMENT IN EDITING DOCUMENTARY Rise: The Si...

24/10/2024

PUBLIC INVITATION TO THE INTERVIEW OF NOMINATED CANDIDATE FOR THE COUNCIL OF THE NATIONAL FILM AND VIDEO FOUNDATION (NFVF)

In accordance with Section 6 (2) (c) of the National Film and Video Foundation A...

19/10/2024

Call for Applications: Masters Students to Attend the African International Film Festival (AFRIFF) in Lagos, Nigeria.

The National Film and Video Foundation (NFVF) invites postgraduate students to s...

15/10/2024

EXTENSION OF: INVITATION TO SUBMIT DOCUMENTARY SLATE PROPOSALS 2024

The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...

11/10/2024

NFVF Announces Old Righteous Blues as South Africa's Official Entry for the 97th Academy Awards (Oscars)

10 October 2024 Johannesburg, South Africa - The National Film and Video Found...

09/10/2024

SPORTEL Monaco 2024 Ravel Booth G06/07

Sportel stand number: Ravel Hall G06/07 After a summer filled with intense sport emotions in Paris, France and beyond, Globecast will be happy to welcome you...

04/10/2024

Press Release

SAFTAs 18 Announces Date and Theme: Honouring Excellence in South African Film and Television with the theme Back to Basics . Johannesburg, South Africa Wedn...

04/10/2024

SAFTAs18 Announces Date and Theme: Honouring Excellence in South African Film and Television with the theme Back to Basics

Johannesburg, South Africa Wednesday, 2 October 2024 The South African Film ...

01/10/2024

National Film and Video Foundation Announces Leadership Changes

Johannesburg, South Africa - Monday, 30 September 2024 - The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (...

24/09/2024

Invitation for people with disabilities to submit proposals for short films under the theme: Not What Society Expects

Every little girl out there who has felt different because they are not what soc...

09/09/2024

INVITATION TO SUBMIT DOCUMENTARY SLATE PROPOSALS 2024

The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...

06/09/2024

The 18th Annual South African Film and Television Awards (SAFTAs18) Nominees Announced.

Johannesburg, 05 September 2024 - The National Film and Video Foundation (NFVF),...

09/08/2024

National Film and Video Foundation (NFVF) Mourns the Passing of Veteran Actress Mme Connie Chiume

Johannesburg, 8 August 2024 - It is with profound sadness that the National Film...

01/08/2024

Globecast at IBC 2024 Booth 5.C75

Globecast to Showcase the Broadcast Industry's Most Advanced Connectivity and Hybrid Cloud Solutions at IBC 2024 PARIS, 1 August 2024 Globecast, the lead...

16/07/2024

18th Annual South African Film and Television Awards (SAFTAs) open the call for Discretionary Award Nominations

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

13/07/2024

Invitation for South African filmmakers to submit films for the 97th Annual Academy Awards (Oscars) International Feature Film category.

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

09/07/2024

The National Film and Video Foundation (NFVF) call for Marketing and Distribution cycle 2 funding applications is open

The NFVF, an agency of the Department of Sport, Arts and Culture that is created...

02/07/2024

Global Arabic Bouquet (GAB) renewed deal

Arabsat, ASBU and Globecast are commemorating 20 years with a renewed multi-year deal for Global Arabic Bouquet (GAB) services, providing a wide range of DTH di...

11/06/2024

30 YEARS OF SOUTH AFRICA'S DEMOCRACY CELEBRATED THROUGH THE FILM LENS AT THE 77TH INTERNATIONAL CANNES FILM FESTIVAL

Tuesday 11 June 2024, Johannesburg. The National Film and Video Foundation (NFVF...

31/05/2024

Statement on the alleged ill treatment of cast members

The National Film and Video Foundation (NFVF), the custodians of the South African Film and Television Awards (SAFTAs), has learned of the allegations of ill-tr...