
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians' Right to Watch Football During Work Hours.
As the 2026 FIFA World CupTM prepares to kick off in North America, Australians are facing a serious and strangely unusual problem the vast majority of live matches will land in the middle of the working day.
To combat this, SBS has officially launched the World Cup Watchers' Rights Association (WRA) and enlisted acclaimed comedian and actor, Nick Mohammed (Ted Lasso, Slow Horses, The Celebrity Traitors) to lead the initiative.
Joining Nick on his crusade to stand up for workers' rights as WRA ambassadors are prominent Australian comedians, Matt Okine, Mel Buttle and John Cruckshank, and former Matildas' goalkeeper and one of Australia's most celebrated footballers, Lydia Williams. Check out the full video HERE.
As the national OG of football that has exclusively broadcast the World Cup in Australia since the 1980s, SBS believes that nothing should get in the way of fans cheering on their teams, not even work. The WRA is the embodiment of this belief: a national body dedicated to proudly advocating for fans' rights to watch the world's largest sporting event on work time.
Recent research commissioned by the WRA reveals just how vital this association is, with 3 in 4 Australians planning to watch the World Cup this June. The data proves that fans will go to extreme lengths:
One-third (33%) have booked a meeting specifically to watch sport
Almost 2 in 5 (38%) have watched sport while on a work call
1 in 5 (20%) have even muted a call so they could focus more on a game
Most surprisingly (or worryingly!) 1 in 10 Australians admit to having hidden under their desk to watch sport secretly
A whopping 71% of Australians agree that employers should simply let staff watch the World Cup while at work, and they have support from 53% of Aussie bosses, who say they will actively make arrangements to make this happen. The WRA is here to convert the rest.
Honorary Executive Chair of the WRA, Nick Mohammed, said: Over the coming weeks, millions of Australians will be asked to do the unthinkable: work during the 2026 World Cup. I cannot legally tell you to watch football during work hours. My job is simply to look you in the eye and say: We see you. We see the last-minute meetings , the long bathroom breaks, the light from a phone under a desk. You are not alone. The Watchers' Rights Association is here to stand up for your right to sit down and watch the beautiful game wherever you work.
SBS Acting Director of Marketing and Audiences, Uma Oldham, said, This World Cup is testing Australians in a completely new way, asking football fans to balance work with must-watch matches in the middle of the day. With more than 65% of live matches taking place during work hours, every match will kick off during someone's shift. With replays, highlights and mini-matches available 24/7, SBS is inviting workplaces to embrace the FIFA World Cup madness rather than fight it, so all Australians can get behind their country. Because life's too short to miss a tournament that only happens every four years.
Workplaces and workers can officially join the WRA and start planning their World Cup viewing schedule by visiting the WRA official website, www.jointhewra.com.au. Remember, you can watch every game of the FIFA World Cup 2026 exclusively on SBS, SBS VICELAND and SBS On Demand from June 12 July 20 (AEST).
For a PDF of this media release, click here
More from SBS Broadcast
17/07/2026
Legendary presenter Anton Enus to sign off from SBS World News after 27 years wi...
17/07/2026
Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS
17 July, 2026
Media releases
England v Argentina attracted a Total TV reach of a...
16/07/2026
NITV and SBS bring Australians to the heart of Garma
16 July, 2026
Media releases
The Garma Festival returns from 31 July-3 August, with NITV and SBS deliv...
13/07/2026
Millions tuned in for quarter-finals of the FIFA World Cup 2026 on SBS
13 July, 2026
Media releases
Norway v England attracted a Total TV reach of 3.7 mil...
09/07/2026
SBS statement Royal Commission on Antisemitism and Social Cohesion
9 July, 2026
Media releases
SBS acknowledges the gravity of the matters before the Roy...
08/07/2026
Well over half of Australia have tuned in to watch the FIFA World Cup on SBS
7 July, 2026
Media releases
Australia's Round of 32 match against Egypt a...
08/07/2026
SBS and Koorie Heritage Trust announce three-year partnership to celebrate First...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
30/06/2026
Statement regarding GetUp Save Our SBS' campaign
30 June, 2026
Media releases
The GetUp Save Our SBS' campaign is an independent initiative. SBS ...
27/06/2026
A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA Wo...
25/06/2026
The Name You Know, The Lineup You'll Love - SBS2 Returns
25 June, 2026
Media releases
SBS Viceland rebrands as SBS2 on Friday 21 August, bringing the c...
22/06/2026
FIFA World Cup 2026 fever grows, as more than one third of Australians tune in ...
16/06/2026
Australians place growing trust in SBS News
16 June, 2026
Media releases
SBS has been recognised as one of Australia's most trusted news providers, ran...
15/06/2026
4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER T RK YE ON SBS
15 June, 2026
Media releases
Match had a Total TV average audience of 3.035 million, with over ...
15/06/2026
SBS Head of Commissioning John Godfrey to depart after 18 years
15 June, 2026
Media releases
SBS Head of Commissioning John Godfrey will depart the broadca...
10/06/2026
Alone Australia Season 4: Meet the Cast
10 June, 2026
Media releases
WATCH THE TRAILER
Smash-hit survival series Alone Australia drops its highly anticipa...
10/06/2026
DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
03/06/2026
Clarification: SBS's position on definitions of antisemitism
3 June, 2026
Media releases
Statement by Mandi Wicks, SBS Director of News and Current Aff...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
28/05/2026
Get fit for the FIFA World Cup 2026 with new SBS On Demand features for the ult...
25/05/2026
SBS announces exclusive TV broadcast schedule for FIFA World Cup 2026
21 May, 2026
Media releases
Luke Wilkshire, Tommy Oar, Andrew Redmayne, Sarah Walsh ...
22/05/2026
Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late...
20/05/2026
From Gulkula to the nation: Yothu Yindi Foundation and NITV deepen national acce...
20/05/2026
SBS appoints David Fernandez as National Manager, Digital & TV Sales
20 May, 2026
Media releases
SBS has appointed David Fernandez as National Manager, Dig...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
15/05/2026
Joint Statement: News Bargaining Incentive
28 April, 2026
Media releases
The vibrancy of Australian democracy relies on the robust and open exchange of new...
15/05/2026
Call it Deltavision, Australia's through to the Grand Final of this year'...
14/05/2026
SBS Board appoints Jane Palfreyman Managing Director
13 May, 2026
Media releases
The Special Broadcasting Service (SBS) Board of Directors is pleased to an...
14/05/2026
Transforming bold ideas into market-ready productions: Digital Originals returns
14 May, 2026
Media releases
SBS, NITV and Screen Australia have announced ...
14/05/2026
Australia Uncovered Returns to SBS with Bold New Season Featuring John Safran on...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
11/05/2026
You're not meant to look at an Eclipse, but you won't be able to take yo...
30/04/2026
SBS & NITV LEAD NATIONAL RECONCILIATION WEEK 2026 WITH LANDMARK GULPILIL DOCUMEN...
29/04/2026
Surgeon Dr Jasmina Kevric wins 2026 Les Murray Award
29 April, 2026
Media releases
Australia for UNHCR and SBS are proud to announce that Dr Jasmina Kevric...
22/04/2026
SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge
22 April, 2026
Media releases
National broadcaster also releases its second annual...
16/04/2026
SBS reveals all-star alumni team to celebrate 70 years of the Eurovision Song Co...
02/04/2026
SBS Welcomes Back Cup Fever! For The Biggest FIFA World Cup Ever
2 April, 2026
Media releases
Santo Cilauro, Ed Kavalee and a host of special guests retur...
02/04/2026
Truth. Power. Perspective: NITV's Flagship Current Affairs Programs Return t...
27/03/2026
NITV to broadcast farewell to Rhoda Roberts AO with special coverage and week-lo...
21/03/2026
New campaign from NAATI and SBS CulturalConnect highlights how we all deserve t...
21/03/2026
Statement regarding Rhoda Roberts AO
21 March, 2026
Media releases
SBS is deeply saddened by the passing of Widjabul Wieybal woman from the Bundjalung Na...
20/03/2026
Feast for cycling fans as SBS extends road cycling broadcasts to include all Gra...
19/03/2026
Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand
19 March, 2026
Media releases
From one of the writer/producers of Succession...
19/03/2026
SBS brings communities together at Bondi Pavilion for Harmony Week multilingual ...
19/03/2026
Clarification from SBS regarding Western Sydney expansion
19 March, 2026
Media releases
From an SBS spokesperson:
SBS wishes to clarify some media coverag...