Sony Pixel Power calrec Sony

SBS secures exclusive rights to FIFA World Cup 2030

01/09/2026

SBS secures exclusive rights to FIFA World Cup 2030

1 September, 2026

Media releases

Major sports rights deal ensures all Australians will be able to view all 104 matches of the 2030 event in Morocco, Portugal and Spain live and free.

Deal secures SBS's place as the spiritual home of Australian football with 44 years of partnership between FIFA and SBS (1986-2030).

Australians will once again be able to watch every match of the FIFA World Cup live and free after SBS secured the exclusive Australian television, video and radio rights to the FIFA World Cup 2030 .

The deal ensures SBS, SBS2, SBS On Demand and SBS Audio will remain the Australian home of the FIFA World Cup , which will celebrate the competition's 100th anniversary when it is hosted in Morocco, Portugal and Spain.

The FIFA World Cup 2030 will be the most geographically diverse tournament in the competition's history.

For the first time, the FIFA World Cup will be played across three continents and six host nations, as the opening three matches take place in Argentina, Paraguay and Uruguay to mark the centenary of the tournament. All six nations hosting matches will qualify automatically.

SBS is without question the home of the World Game' in Australia and we are so pleased to retain the exclusive rights for 2030. The FIFA World Cup is one of the few sporting events that truly brings Australians together across all cultures, languages and communities, said SBS Managing Director Jane Palfreyman.

In 2030 audiences will once again be able to experience every match live and free on SBS. Securing the FIFA World Cup 2030 continues the important partnership between SBS and FIFA that spans more than four decades and reflects our long-standing commitment to making the world's biggest sporting moments accessible to all Australians.

FIFA Director of Media Partnerships & FIFA+, Jean-Christophe Petit, said: We are delighted to continue our long-standing partnership with SBS. SBS's innovative programming, in-depth coverage, nationwide exposure and commitment to showcasing the rich cultural celebration of the FIFA World Cup 2026 set new benchmarks for the tournament in Australia this year.

With this new agreement, we look forward to working together with SBS to bring Australian fans an exceptional viewing experience for the FIFA World Cup 2030 , a landmark edition of the tournament as we celebrate its centenary.

This announcement follows SBS's record-breaking broadcast of the FIFA World Cup 2026 , which reached more than 18 million Australians and became the most successful World Cup coverage in SBS's history.

Driven in part by a strong run from Australia's Socceroos in 2026, the SBS broadcast of the FIFA World Cup attracted more than 18 million viewers (Total TV cumulative reach*). The broadcaster's formula of providing full matches along with mini match recaps in 30-minute, 12-minute and 3-minute clips on SBS On Demand drove more than 209 million hours of consumption with around 55 percent of that coming from digital.

The FIFA World Cup and SBS have shared an extraordinary history in Australia, stretching back to 1986, said SBS Director of Sport Ken Shipp.

The 2030 tournament will mark 44 years of that relationship and will be particularly special as football celebrates 100 years of the FIFA World Cup across three continents.

SBS has always approached the FIFA World Cup as much more than a sporting event. Our job is to capture the football, the stories, the cultures and the emotion that make it unlike anything else in world sport. We're incredibly proud to have the opportunity to do that again in 2030.

Sources:

* Reach-To-Date: VOZ National Total TV | Date: 11/06/2026 20/07/2026 | Data: When Watched, All WC content | Demo: Total People | Metric: Reach (Broadcast 1 min, BVOD 15 secs)

Consumption Hours-To-Date: VOZ National Total TV | Date: 11/06/2026 20/07/2026 | Data: When Watched, All WC content | Demo: Total People | Metric: Consumption hours (Mins. Viewed / 60)

For further information and interview requests please contact:

Leah Boonthanom | leah.boonthanom@sbs.com.au | 0411 860 741

For a PDF of this media release, click here.
LINK: https://www.sbs.com.au/aboutus/2026/09/01/sbs-secures-exclusive-rights...
See more stories from sbs

More from SBS Broadcast

01/09/2026

SBS secures exclusive rights to FIFA World Cup 2030

SBS secures exclusive rights to FIFA World Cup 2030 1 September, 2026 Media releases Major sports rights deal ensures all Australians will be able to view...

01/09/2026

SBS announces the launch of outcomes-based measurement across its network

SBS announces the launch of outcomes-based measurement across its network 1 September, 2026 Media releases New offer sees national broadcaster put outcomes...

01/09/2026

Revealed: The Booster Economy' how $140bn+ in everyday inheritances' is funding the lifestyles of the next generation

Revealed: The Booster Economy' how $140bn+ in everyday inheritances'...

01/09/2026

SBS census explorer to provide new insights into contemporary Australia

SBS census explorer to provide new insights into contemporary Australia 1 September, 2026 Media releases The 2026 Census Explorer will give marketers new i...

01/09/2026

SBS and oOh!media launch exclusive SBS News content partnership across office, airports and universities

SBS and oOh!media launch exclusive SBS News content partnership across office, a...

01/09/2026

SBS offers marketers greater reach with extension into outdoor, creator economy and retail

SBS offers marketers greater reach with extension into outdoor, creator economy ...

01/09/2026

SBS and The Guardian join forces to supersize sustainability challenge for 2027

SBS and The Guardian join forces to supersize sustainability challenge for 2027 1 September, 2026 Media releases SBS Media and Guardian Australia have join...

01/09/2026

SBS goes deeper in 2027 with provocative Australian documentaries, star-studded global drama, and unmissable events

SBS goes deeper in 2027 with provocative Australian documentaries, star-studded ...

31/08/2026

Optus commits 3% of consumer brand spend to First Nations media in new landmark partnership with NITV

Optus commits 3% of consumer brand spend to First Nations media in new landmark ...

24/08/2026

SBS WorldWatch embraces digital future with move to SBS On Demand

SBS WorldWatch embraces digital future with move to SBS On Demand 24 August, 2026 Media releases On 18 September, SBS WorldWatch will transition from a lin...

12/08/2026

2026 NATIONAL NAIDOC AWARDS TO BROADCAST ON NITV LIVE AND DIRECT FROM MPARNTWE

2026 NATIONAL NAIDOC AWARDS TO BROADCAST ON NITV LIVE AND DIRECT FROM MPARNTWE 12 August, 2026 Media releases First Nations excellence will be celebrated l...

12/08/2026

More than six million sports fans stay with SBS for Tour de France and Tour de France Femmes Avec Zwift

More than six million sports fans stay with SBS for Tour de France and Tour de F...

07/08/2026

Opening Statement: Public hearing of the Inquiry into Racism, Hate and Violence Directed at Aboriginal and Torres Strait Islander People

Opening Statement: Public hearing of the Inquiry into Racism, Hate and Violence ...

04/08/2026

SBS helps Australians understand why every Census counts

SBS helps Australians understand why every Census counts 4 August, 2026 Media releases As Australia prepares for the 2026 Census on Tuesday 11 August, SBS ...

30/07/2026

Premiere date revealed for SBS Original drama The Airport Chaplain, starring Hugo Weaving and Shabana Azeez

Premiere date revealed for SBS Original drama The Airport Chaplain, starring Hug...

29/07/2026

SBS Appoints Chief Commercial Officer and Director of Marketing and Audiences

SBS Appoints Chief Commercial Officer and Director of Marketing and Audiences 29 July, 2026 Media releases SBS is pleased to announce the appointment of Ni...

23/07/2026

NITV launches new By Mob For Mob series in partnership with NRMA Insurance

NITV launches new By Mob For Mob series in partnership with NRMA Insurance 23 July, 2026 Media releases National Indigenous Television (NITV) has launched ...

21/07/2026

SBS scores biggest ever FIFA World Cup Reach as Spain triumph in the final

SBS scores biggest ever FIFA World Cup Reach as Spain triumph in the final 21 July, 2026 Media releases Spain v Argentina attracted a Total TV reach of al...

17/07/2026

Legendary presenter Anton Enus to sign off from SBS World News after 27 years with the network

Legendary presenter Anton Enus to sign off from SBS World News after 27 years wi...

17/07/2026

Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS

Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS 17 July, 2026 Media releases England v Argentina attracted a Total TV reach of a...

16/07/2026

NITV and SBS bring Australians to the heart of Garma

NITV and SBS bring Australians to the heart of Garma 16 July, 2026 Media releases The Garma Festival returns from 31 July-3 August, with NITV and SBS deliv...

13/07/2026

Millions tuned in for quarter-finals of the FIFA World Cup 2026 on SBS

Millions tuned in for quarter-finals of the FIFA World Cup 2026 on SBS 13 July, 2026 Media releases Norway v England attracted a Total TV reach of 3.7 mil...

09/07/2026

SBS statement Royal Commission on Antisemitism and Social Cohesion

SBS statement Royal Commission on Antisemitism and Social Cohesion 9 July, 2026 Media releases SBS acknowledges the gravity of the matters before the Roy...

08/07/2026

Well over half of Australia have tuned in to watch the FIFA World Cup on SBS

Well over half of Australia have tuned in to watch the FIFA World Cup on SBS 7 July, 2026 Media releases Australia's Round of 32 match against Egypt a...

08/07/2026

SBS and Koorie Heritage Trust announce three-year partnership to celebrate First Nations cultures and communities

SBS and Koorie Heritage Trust announce three-year partnership to celebrate First...

03/07/2026

Caden Pearson appointed new Commissioning Editor for NITV

Caden Pearson appointed new Commissioning Editor for NITV 3 July, 2026 Media releases National Indigenous Television (NITV) has strengthened its commitment...

30/06/2026

Statement regarding GetUp Save Our SBS' campaign

Statement regarding GetUp Save Our SBS' campaign 30 June, 2026 Media releases The GetUp Save Our SBS' campaign is an independent initiative. SBS ...

27/06/2026

A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA World Cup 2026

A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA Wo...

25/06/2026

The Name You Know, The Lineup You'll Love - SBS2 Returns

The Name You Know, The Lineup You'll Love - SBS2 Returns 25 June, 2026 Media releases SBS Viceland rebrands as SBS2 on Friday 21 August, bringing the c...

22/06/2026

FIFA World Cup 2026 fever grows, as more than one third of Australians tune in to SBS coverage

FIFA World Cup 2026 fever grows, as more than one third of Australians tune in ...

16/06/2026

Australians place growing trust in SBS News

Australians place growing trust in SBS News 16 June, 2026 Media releases SBS has been recognised as one of Australia's most trusted news providers, ran...

15/06/2026

4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER TRKYE ON SBS

4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER T RK YE ON SBS 15 June, 2026 Media releases Match had a Total TV average audience of 3.035 million, with over ...

15/06/2026

SBS Head of Commissioning John Godfrey to depart after 18 years

SBS Head of Commissioning John Godfrey to depart after 18 years 15 June, 2026 Media releases SBS Head of Commissioning John Godfrey will depart the broadca...

10/06/2026

Alone Australia Season 4: Meet the Cast

Alone Australia Season 4: Meet the Cast 10 June, 2026 Media releases WATCH THE TRAILER Smash-hit survival series Alone Australia drops its highly anticipa...

10/06/2026

DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH 50 YEARS OF DEADLY

DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...

04/06/2026

Is Your Job Making You Work this June?

Is Your Job Making You Work this June? 4 June, 2026 Media releases SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...

04/06/2026

Statement regarding unauthorised use of SBS logos on third party social content

Statement regarding unauthorised use of SBS logos on third party social content 4 June, 2026 Media releases SBS has become aware of social media posts in c...

03/06/2026

Clarification: SBS's position on definitions of antisemitism

Clarification: SBS's position on definitions of antisemitism 3 June, 2026 Media releases Statement by Mandi Wicks, SBS Director of News and Current Aff...

01/06/2026

SBS confirms its broadcast sponsors for FIFA World Cup 2026

SBS confirms its broadcast sponsors for FIFA World Cup 2026 1 June, 2026 Media releases SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...

01/06/2026

Witness history in the making as the Tour de France and Tour de France Femmes avec Zwift return live and exclusive from 5 July on SBS and SBS On Demand

28/05/2026

Get fit for the FIFA World Cup 2026 with new SBS On Demand features for the ultimate viewing experience

Get fit for the FIFA World Cup 2026 with new SBS On Demand features for the ult...

25/05/2026

SBS announces exclusive TV broadcast schedule for FIFA World Cup 2026

SBS announces exclusive TV broadcast schedule for FIFA World Cup 2026 21 May, 2026 Media releases Luke Wilkshire, Tommy Oar, Andrew Redmayne, Sarah Walsh ...

22/05/2026

Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late Rhoda Roberts AO

Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late...

20/05/2026

From Gulkula to the nation: Yothu Yindi Foundation and NITV deepen national access to Garma Festival

From Gulkula to the nation: Yothu Yindi Foundation and NITV deepen national acce...

20/05/2026

SBS appoints David Fernandez as National Manager, Digital & TV Sales

SBS appoints David Fernandez as National Manager, Digital & TV Sales 20 May, 2026 Media releases SBS has appointed David Fernandez as National Manager, Dig...

18/05/2026

Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for Eurovision

Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...

17/05/2026

Delta Goodrem's Eurovision Eclipse marks end of a stellar run

Delta Goodrem's Eurovision Eclipse marks end of a stellar run 17 May, 2026 Media releases Bulgaria wins Eurovision 2026 Relive every spellbinding mome...

15/05/2026

Joint Statement: News Bargaining Incentive

Joint Statement: News Bargaining Incentive 28 April, 2026 Media releases The vibrancy of Australian democracy relies on the robust and open exchange of new...

15/05/2026

Call it Deltavision, Australia's through to the Grand Final of this year's Eurovision Song Contest!

Call it Deltavision, Australia's through to the Grand Final of this year'...

14/05/2026

SBS Board appoints Jane Palfreyman Managing Director

SBS Board appoints Jane Palfreyman Managing Director 13 May, 2026 Media releases The Special Broadcasting Service (SBS) Board of Directors is pleased to an...

View most recent headlines