SBS census explorer to provide new insights into contemporary Australia
1 September, 2026
Media releases
The 2026 Census Explorer will give marketers new insights to the diverse communities that make up contemporary Australia.
The national broadcaster plans to bring insights to life with its market-leading Australian Census Explorer, unlocking a new lens for marketers and brands to understand contemporary Australia.
SBS has confirmed its market leading SBS Census Explorer will give Australians new and fresh insights into the composition, ancestry and diversity of communities that make up our country, following the upcoming release of 2026 Census data next year.
For many years, SBS's Australian Census Explorer has sought to bring to life the data in the five yearly Census as a useful and practical tool for organisations that want to better understand the makeup of an increasingly diverse Australia.
In 2027, as part of SBS Examines, the SBS Census Explorer will return with updated, trusted profiles of language groups and locations across the country. SBS will also use the data release to focus on gender demographics and languages other than English.
The SBS Explorer also continues SBS's commitment to First Nations culture and will have multi-language support.
The Census is always an incredibly important moment for SBS, said David Hua, SBS Director of Audio Language Content. We are so excited that the SBS Census Explorer will be back under the SBS Examines banner, giving Australians a clear and trusted lens on how Australia is evolving.
With data spanning four censuses since 2011, the SBS Census Explorer is an incredible resource for our partners to understand even more about the communities of every language spoken and every place across Australia.
The 2026 Census also asks questions about ancestry and for the first time asked questions about sexual orientation and gender identity.
SBS Acting Director of Media Sales Lee Fifoot noted that the SBS Census Explorer would be an incredible resource for marketers and their agencies.
With more than half of Australians born overseas or having a parent who was, and fresh Census data arriving next year, we're refreshing SBS Census Explorer as a free tool to help marketers understand Australia's changing communities and consumer behaviours, said Fifoot. This work is instrumental in helping marketers plan and connect with the Australia you see when you walk out the door.
The SBS Australian Census Explorer is driven by the Australian Bureau of Statistics Census 2026 data, while also including data from 2021, 2016 and 2011 for comparison purposes.
The SBS Australian Census Explorer drills down into the detail of the Census' key findings, illustrating a larger and increasingly diverse population, as more than half of all Australians are first or second-generation migrants and more than 5.6 million Australians speak a language other than English at home.
The new improved SBS Census Explorer will launch in June 2027 with updates to coincide with the ABS data releases.
For further information and interview requests please contact:
Deb Han | [email protected] | 0451 855 711
For a PDF of this media release, click here.
More from SBS Broadcast
15/10/2026
2.6 Seconds: Death in the Outback
15 October, 2026
Media releases
You remember the headlines. Now see the story behind them.
The must-watch four-part do...
14/10/2026
Double the Eurovision!
14 October, 2026
Media releases
SBS turns up the volume as the official Australian broadcaster for Eurovision Asia
Also, the searc...
07/10/2026
Statement on the passing of Richard Morecroft
7 October, 2026
Media releases
Statement by SBS Managing Director, Jane Palfreyman
SBS is deeply saddened...
06/10/2026
SBS invites audiences and communities to help shape the future of its language s...
02/10/2026
New SBS podcast How Australia Works helps migrants to navigate Australia's d...
23/09/2026
Koori Knockout returns home exclusively to NITV and SBS On Demand in 2026
11 September, 2026
Media releases
Fans can catch all the live action exclusively ...
17/09/2026
Respected journalist Catalina Fl rez to succeed Anton Enus as SBS World News pre...
09/09/2026
NITV to bring First Nations netball to audiences nationwide
9 September, 2026
Media releases
Every match of the 2026 First Nations Tournament will be live ...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
01/09/2026
SBS secures exclusive rights to FIFA World Cup 2030
1 September, 2026
Media releases
Major sports rights deal ensures all Australians will be able to view...
01/09/2026
SBS announces the launch of outcomes-based measurement across its network
1 September, 2026
Media releases
New offer sees national broadcaster put outcomes...
01/09/2026
Revealed: The Booster Economy' how $140bn+ in everyday inheritances'...
01/09/2026
SBS census explorer to provide new insights into contemporary Australia
1 September, 2026
Media releases
The 2026 Census Explorer will give marketers new i...
01/09/2026
SBS and oOh!media launch exclusive SBS News content partnership across office, a...
01/09/2026
SBS offers marketers greater reach with extension into outdoor, creator economy ...
01/09/2026
SBS and The Guardian join forces to supersize sustainability challenge for 2027
1 September, 2026
Media releases
SBS Media and Guardian Australia have join...
01/09/2026
SBS goes deeper in 2027 with provocative Australian documentaries, star-studded ...
31/08/2026
Optus commits 3% of consumer brand spend to First Nations media in new landmark ...
24/08/2026
SBS WorldWatch embraces digital future with move to SBS On Demand
24 August, 2026
Media releases
On 18 September, SBS WorldWatch will transition from a lin...
12/08/2026
2026 NATIONAL NAIDOC AWARDS TO BROADCAST ON NITV LIVE AND DIRECT FROM MPARNTWE
12 August, 2026
Media releases
First Nations excellence will be celebrated l...
12/08/2026
More than six million sports fans stay with SBS for Tour de France and Tour de F...
07/08/2026
Opening Statement: Public hearing of the Inquiry into Racism, Hate and Violence ...
04/08/2026
SBS helps Australians understand why every Census counts
4 August, 2026
Media releases
As Australia prepares for the 2026 Census on Tuesday 11 August, SBS ...
30/07/2026
Premiere date revealed for SBS Original drama The Airport Chaplain, starring Hug...
29/07/2026
SBS Appoints Chief Commercial Officer and Director of Marketing and Audiences
29 July, 2026
Media releases
SBS is pleased to announce the appointment of Ni...
23/07/2026
NITV launches new By Mob For Mob series in partnership with NRMA Insurance
23 July, 2026
Media releases
National Indigenous Television (NITV) has launched ...
21/07/2026
SBS scores biggest ever FIFA World Cup Reach as Spain triumph in the final
21 July, 2026
Media releases
Spain v Argentina attracted a Total TV reach of al...
17/07/2026
Legendary presenter Anton Enus to sign off from SBS World News after 27 years wi...
17/07/2026
Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS
17 July, 2026
Media releases
England v Argentina attracted a Total TV reach of a...
16/07/2026
NITV and SBS bring Australians to the heart of Garma
16 July, 2026
Media releases
The Garma Festival returns from 31 July-3 August, with NITV and SBS deliv...
13/07/2026
Millions tuned in for quarter-finals of the FIFA World Cup 2026 on SBS
13 July, 2026
Media releases
Norway v England attracted a Total TV reach of 3.7 mil...
09/07/2026
SBS statement Royal Commission on Antisemitism and Social Cohesion
9 July, 2026
Media releases
SBS acknowledges the gravity of the matters before the Roy...
08/07/2026
Well over half of Australia have tuned in to watch the FIFA World Cup on SBS
7 July, 2026
Media releases
Australia's Round of 32 match against Egypt a...
08/07/2026
SBS and Koorie Heritage Trust announce three-year partnership to celebrate First...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
30/06/2026
Statement regarding GetUp Save Our SBS' campaign
30 June, 2026
Media releases
The GetUp Save Our SBS' campaign is an independent initiative. SBS ...
27/06/2026
A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA Wo...
25/06/2026
The Name You Know, The Lineup You'll Love - SBS2 Returns
25 June, 2026
Media releases
SBS Viceland rebrands as SBS2 on Friday 21 August, bringing the c...
22/06/2026
FIFA World Cup 2026 fever grows, as more than one third of Australians tune in ...
16/06/2026
Australians place growing trust in SBS News
16 June, 2026
Media releases
SBS has been recognised as one of Australia's most trusted news providers, ran...
15/06/2026
4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER T RK YE ON SBS
15 June, 2026
Media releases
Match had a Total TV average audience of 3.035 million, with over ...
15/06/2026
SBS Head of Commissioning John Godfrey to depart after 18 years
15 June, 2026
Media releases
SBS Head of Commissioning John Godfrey will depart the broadca...
10/06/2026
Alone Australia Season 4: Meet the Cast
10 June, 2026
Media releases
WATCH THE TRAILER
Smash-hit survival series Alone Australia drops its highly anticipa...
10/06/2026
DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
03/06/2026
Clarification: SBS's position on definitions of antisemitism
3 June, 2026
Media releases
Statement by Mandi Wicks, SBS Director of News and Current Aff...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
28/05/2026
Get fit for the FIFA World Cup 2026 with new SBS On Demand features for the ult...
SBS census explorer to provide new insights into contemporary Australia 
