
Sony Announces Latest IP, Cloud Solutions and Imaging Products for More Flexible and Scalable Productions and Workflows
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton April 21, 2021
0 Comments
These new technologies connect people across locations to support new remote and real-time realities.
Sony is offering a series of new upgrades and innovations across the full range of its professional media products and solutions aligned with leading industry trends focused on Internet Protocol (IP), Cloud and Imaging. The market transformation is fueled by the need to produce high quality content from any location, through scalable and efficient workflows.
For the last year, in the face of unprecedented circumstances, Sony has been working tirelessly to match the changes in market needs with useful and pragmatic innovations, said Theresa Alesso, Pro Division President, Sony Electronics Inc. As remote, distributed production coupled with efficient workflows become the standard way of working, we will continue to introduce technology based around IP, Cloud, AI, and Imaging quality that enables customers to transform their business.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1.png alt= class=lazyload wp-image-2408510 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1.png 768w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-300x209.png 300w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-624x436.png 624w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-50x35.png 50w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-100x70.png 100w data-sizes=(max-width: 768px) 100vw, 768px />Bringing the Power of IP to Any Type of Business
Sony, a pioneer in IP, has delivered IP Live production systems to more than 120 facilities and outside broadcasting (OB) trucks worldwide as of April 2021, including customers such as Polsat and University of Alabama. Over the last year, there has been an increased demand for a more holistic, end-to-end IP approach. In parallel, the appetite for workflow efficiency is also pushing many broadcasters and production companies to mandate an IP infrastructure for their productions.
With this in mind, Sony is announcing two compact IP extension adapters, the HDCE-TX50 and the HDCE-RX50 which will provide the current HDC camera line-up with IP capability in 4K. With their HFR features allowing up to 6x slow motion in HD, when using with HDC-5500 system camera and an optional license, HZC-HFR50, these adapters are expected to be indispensable for efficient resource and asset sharing for existing HDC users. Both models are planned to be available in December 2021.
To respond to the demand for IP beyond 4K, Sony is also announcing a new 8K ST 2110 Interface option board and SNMP (Simple Network Management Protocol) Agent Software, both expected to be available in October 2021. Adding to the CCU of the UHC-8300 8K camera system, the new Interface board, UKCU-8001, enables IP operation for the 8K system. Combined with SNMP Agent Software, UZCU-SNMP80, IP operation status monitoring and remote settings for this option board will also be possible. This new option board has already been adopted by China Central Television, to respond to the increasing demand for 8K in China.
For customers looking to take advantage of IP technology to transform their production, Sony's IP Live production platform, which now includes Nevion's orchestration and SDN control software, VideoIPath, provides the means to create reliable, scalable and flexible IP systems for convergent LAN/WAN infrastructures. The new version 3.0 firmware update of Sony's IP Live System Manager (LSM), planned for May 2021, includes a south-bound interface to VideoIPath, thereby augmenting its existing broadcast control capabilities with VideoIPath's network orchestration. Sony's NXLK-IP50Y and NXLK-IP51Y SDI-IP converter boards, which enables SDI devices to connect to IP networks, are expected to be updated in September 2021 to support NMOS (Networked Media Open Specifications), enabling them to be controlled by VideoIPath. Both enhancements will allow customers to build more robust IP systems with an optimized cost.
All of the above new offerings support worldwide standards and specifications including SMPTE ST 2110 and AMWA NMOS.
Expansion of Remote Production
Sony recently expanded the XVS series of switchers with the introduction of the XVS-G1, a 4K-ready, company, entry-level option. Now, the rest of the line-up (XVS-9000, XVS-8000, XVS-7000 and XVS-6000) is enhancing its functionality through a new firmware update. Version 3.6, which is planned to be available in June 2021, provides an Inter-Group Connection function that will connect multiple switcher control stations, making it particularly beneficial for users needing scalable and flexible systems in multi-studios and remote setups. It also includes HDR conversion on 12G-SDI input through an optional license.
In order to meet the accelerated demand for remote environments, the BRC-X400, SRG-X400, SRG-X120 cameras will support the SRT protocol, bringing high quality video transmission with low latency, with firmware version 3.0, expected in June 2021. Sony's unique Adaptive Rate Control functi
More from Creative COW
01/05/2026
Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...
01/05/2026
Panavision welcomes Fritz Heinzle as Vice President of Sales
Brie Clayton May 1, 2026
0 Comments
Heinzle will support Panavision's global growth s...
01/05/2026
Adobe Unveils Powerful New Innovations in Photoshop & Lightroom
Deepa Subramaniam April 30, 2026
0 Comments
Your most tedious creative tasks just got ea...
30/04/2026
Avid powers faster workflows and next-generation immersive audio with latest Pro...
30/04/2026
Sports Production, Delivery is Big Biz at NAB
Andy Marken April 29, 2026
0 Comments
Hero image source: NAB
One of the neat things about trade shows i...
28/04/2026
VFX History: Slit Scan
Graham Quince April 28, 2026
0 Comments
How did 2001: A Space Odyssey, Star Wars, Doctor Who and Star Trek: The Next Generation...
28/04/2026
These DaVinci Resolve Effects Will Make You a More Creative Colorist
Kasia Jarco April 28, 2026
0 Comments
Creativity in color grading is not about ha...
28/04/2026
A Simple Introduction to Cavalry: Indexed Circle
Simon Ubsdell April 28, 2026
0 Comments
In this new introductory tutorial for Cavalry we're going...
28/04/2026
Introducing Nx 3-Strip v2 - A Physics-Based Technicolor Reconstruction for DaVin...
27/04/2026
Nippon TV's In-House Proprietary AI Solution AiDi Wins Product of the Year A...
27/04/2026
Outpost Introduces Unlimited Collaboration Model for Review and Approval Workflo...
27/04/2026
Ikegami Announces VFE-P07D Monocular OLED Viewfinder with Tiltable 3.5-inch LCD ...
27/04/2026
Other World Computing Launches OWC Express 4M2 Ultra - Thunderbolt 5 Four-Slot N...
25/04/2026
Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of ...
25/04/2026
SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026
Brie Clayton April 24, 2026
0 Comments
Compact modular set ideal for location sound ...
24/04/2026
Dalet Takes Home The Best in Show Award for Dalia at 2026 NAB
Brie Clayton April 23, 2026
0 Comments
Media-aware agentic AI wins big for real-world ef...
24/04/2026
Calrec and Grass Valley Unlock Exceptional Choice and Flexibility for Broadcaste...
24/04/2026
Bitfocus Buttons wins NAB Show Product of the Year Award
Brie Clayton April 24, 2026
0 Comments
Recognition for incredible advances in broadcast and e...
22/04/2026
Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...
22/04/2026
Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
20/04/2026
Pro Sound Effects Launches the Industry's First and Only Native Sound Effect...
20/04/2026
Blackmagic Design Announces Blackmagic Camera for iOS 3.3 Update
Brie Clayton April 20, 2026
0 Comments
New update adds camera control and monitoring ...
20/04/2026
Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4D
Brie Clayton April 20, 2026
0 Comments
Cinema 4D brings professional 3D workfl...
20/04/2026
Vizrt AI Keyer kills the green screen and creates virtual scenes in any environm...
18/04/2026
Adobe extends leadership in video: unleashing new AI-powered creation in Firefly...
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine Immersive 100G
Brie Clayton April 17, 2026
0 Comments
World's first immersive cinema camera f...
17/04/2026
NAB 2026: Vubiquity and Eluvio Showcase Streaming Solution that Significantly Re...
17/04/2026
Documentary Editor - US, Remote
Brie Clayton April 17, 2026
0 Comments
Documentary Editor
April 13, 2026Freelance Video Cameraman - Los......
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine 12K LF 100G
Brie Clayton April 17, 2026
0 Comments
Revolutionary digital film camera brings cinem...
16/04/2026
AJA Enters into Agreement to Acquire Video Encoding Software Company Comprimato
Brie Clayton April 15, 2026
0 Comments
Deal will expand AJA's video ...
16/04/2026
Deity Announces PR-4 Compact Field Recorder with Pre-Orders Launching April 14
Brie Clayton April 15, 2026
0 Comments
Deity Microphones today announce...
15/04/2026
Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More...
15/04/2026
Blackmagic Design Announces Fairlight Live
Brie Clayton April 15, 2026
0 Comments
Powerful software-based live audio mixer with support for SMPTE-2110...
15/04/2026
Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026
Brie Clayton April 15, 2026
0 Comments
New system removes PTZ pan restric...
15/04/2026
LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File...
14/04/2026
Blackmagic Design Announces DaVinci Resolve 21
Brie Clayton April 14, 2026
0 Comments
Major update adds new Photo page bringing Hollywood's most a...
14/04/2026
Stegawave Debuts Real-Time Forensic Watermarking to Tackle Piracy in Live Sports...
13/04/2026
Freelance Video Cameraman - Los Angeles
Brie Clayton April 13, 2026
0 Comments
Freelance Video Cameraman
April 8, 2026COW Jobs: Director Needed for ...
13/04/2026
Atomos to Acquire Flanders Scientific
Brie Clayton April 13, 2026
0 Comments
Strengthening commitment to precision monitoring, from camera to delivery...
13/04/2026
Digital Anarchy Announces ShotNotes, A Notepad and Task Tracking Panel for Premi...
13/04/2026
NAB 2026 Live Demo at HP Booth Highlights JALI Powered Interactive AI Character ...
13/04/2026
Manifold Introduces AT300 Multiviewer Support at NAB 2026
Brie Clayton April 13, 2026
0 Comments
and adds HDR-SDR conversion to the recently announced...
12/04/2026
Beeble expands AI production workflow ahead of NAB 2026 with background remover
Brie Clayton April 11, 2026
0 Comments
Ahead of its upcoming participa...
11/04/2026
Sachtler Highlights Comprehensive Camera Support Solutions at NAB 2026
Brie Clayton April 11, 2026
0 Comments
Sachtler showcases advanced camera suppo...
11/04/2026
Sohonet Launches Media Fabric: A Unified Managed Infrastructure Suite for Film, ...