2026 NAB Show Opens Tomorrow, Bringing Industry Together in Vegas

The 2026 NAB Show kicks off Saturday, April 18, with the show floor and exhibits opening April 19-22 at the Las Vegas Convention Center. The show features more than 1,100 exhibitors, approximately 550 sessions, and more than 630 speakers across 11 stages covering Sports, Streaming, AI, Creator Economy, Corporate Enterprise, Media and Entertainment, TV, Radio and Startups. Exhibitors include Sony, Canon, Ross Video, Blackmagic Design, Adobe, Google Cloud, AT&T, and AWS.

NAB Show is where the global media ecosystem comes together not just to explore what's next-but to build it, says Karen Chupka, Executive Vice President, National Association of Broadcasters. This year's Show reflects the accelerating pace of innovation and the expanding universe of storytellers shaping the industry.

Recently added to the lineup is Jonathan Liu, CEO of Zhong, a YouTuber with 95 million subscribers across all platforms. His session, Building Creator Empires, will cover how creators scale, diversify, and operate as media companies.

Attendees represent more than 18,000 companies, up significantly from 12,000 in 2025, with 44% attending NAB Show for the first time and 23% participating internationally.

What's New in 2026

Four-day Sports Summit: Open for an extra day to all attendees, bringing together leagues, teams, broadcasters, streamers, and technology providers.

VideoNext Theater: A new enterprise-focused track for Fortune 1000 companies building in-house studios and leveraging video for communications and engagement.

Business of Media and Entertainment: Produced with The Ankler, this track moves to the show floor for broader access to executive-level strategy discussions.

Expanded Creator Lab: Now in Central Hall with larger theaters, classrooms, creator studios, and a dedicated networking lounge, reflecting the rise of creators as full-scale media businesses.

Two AI Pavilions and nearly double the number of AI exhibitors compared to 2025, alongside more than double the number of creator, influencer and podcast attendees.

New networking environments: Including the NAB Member Lounge, Networking Lounge, and invite-only Executive Lounge, as well as curated meetups and happy hours.

CineCentral in Central Hall offering hands-on workshops.

AWS Cloud Court Challenge in the West Hall Lobby featuring AI-powered coaching.

New NAB Show mobile app with personalized recommendations, simplified campus navigation, exhibitor and session favoriting, QR-based contact exchange, and one-to-one attendee messaging.

Completion of Las Vegas Convention Center renovations.

Notable Speakers

Nate Bargatze, Kevin Coggins (NASA), Mark Fischbach (Markiplier), Marcus Jones (New England Patriots), Erin McFarlane (Dhar Mann Studios), Jon Miller (NBC Sports), John Ourand (Puck Media), Jeff Probst (Survivor), Pojo Riegert (CrunchLabs/Mark Rober), Mo Rocca (CBS Sunday Morning), Oscar Sanchez (FIFA), and JB Smoove.

Registration is available at NABShow.com. Attendees using code EM153 can receive a free Show Floor Pass and 10% off Premium Conference or All Access passes.

LINK:	https://www.sportsvideo.org/2026/04/17/2026-nab-show-opens-tomorrow-br...
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