NAB 2026: See Sony's Live Stage Presentations at NAB Show 2026

Sony's Live Stage at NAB Show 2026 is the place to hear directly from the content creators, end users, and technology experts who are pushing boundaries in production, post, cloud, AI, and live workflows. Filmmakers and editors share how they're using new tools and workflows to move faster, collaborate smarter, and deliver inspirational content. Hear real-world case studies from studios, broadcasters, and digital teams who've transformed their operations and what they've learned along the way.

Schedule is as followsL=:

HOW THE AP CAPTURES THE WORLD WITH SONY

SUN: 10:45 AM | MON: 2:45 PM

Felipe Dana, the AP's Global News Manager for Field Innovation, shares

why the news organization relies on an array of Sony cameras from

the BURANO and FX to Alpha cameras and the Z200 for fast-paced

storytelling. He'll break down the technical and editorial reasons why

production tools like Sony's Portable Data Transmitter and Image

Authenticity are integral to the AP's global newsgathering and

transmitting capabilities. You'll learn what matters most to frontline

journalists: speed, mobility, image quality, durability, and versatility.

HOW THE PGA TOUR IS BUILDING THE FUTURE OF REPLAY

SUN: 11:30 AM

Any player. Any hole. Any Sunday. In a sport built on parity, the shot

that changes everything can come from anywhere. Go inside the

PGA Tour's new 165,000 sq. ft. production facility and see how Sony's

HawkREPLAY and HawkNEST technology is powering a fully ST-2110

workflow to streamline one of the world's most complex live sports

operations. As the facility's exclusive replay system, Hawk-Eye ingests

176+ video feeds and 500+ audio channels, supporting multi country

broadcast outputs from a single hub. Tour officials can now make

faster decisions, viewers see cleaner broadcasts, and during the PGA

Championship, Hawk-Eye's managed service group drives the Emmy

winning Every Shot Live streaming platform, giving fans uninterrupted

coverage of every swing by every golfer.

FANS FIRST: HOW SONY'S TECHNOLOGIES POWER LIVE EXPERIENCES FOR THE SAVANNAH BANANAS

SUN: 12:15 PM | MON: 11:30 AM | TUES: 12:00 PM

Part traditional baseball, part entertainment and always a fans-first

experience: the Savannah Bananas put on a show everywhere they

go. See how Sony's full production ecosystem tells the story of the

most entertaining team in baseball. HDC 3500/5500 and FX3 cameras,

Alpha interchangeable lens mirrorless cameras, Ci Media Cloud, and

Pro BRAVIA displays all work together to capture the barely controlled

chaos, supporting the team's touring spectacle and their home field

productions. Behind the scenes, Sony's system integration team built

a unified, reliable workflow to make sure every wild moment gets

captured and the Bananas' entire infrastructure runs as smoothly as

their on field antics.

JORDAN COWAN: CINEMATIC ARTISTRY ON ICE

MON: 3:30 PM | TUES: 11:00 AM

Content creator Jordan Cowan will take audiences through his unique

journey from prominent ice dancer to the preeminent on-ice DP - in

less than a decade. With a passion for immersive storytelling, hear

how Cowan married his technical understanding of the sport with his

creative artistry to unlock new perspectives that bring viewers even

closer to the action and realistically showcase the true talent of the

athletes he captures. Using social media as a springboard, learn about

the gear, techniques and dedication that have evolved his career from

novice to front and center at the biggest global sporting competition

in the world.

THE RIGHT TOOLS FOR 3D & 4D MULTI-CAMERA CAPTURE

SUN: 2:00 PM | MON: 5:30 PM | TUES: 2:00 PM

Arc Eye is redefining multi-camera image capture, combining Sony's

Alpha 9 III and ILX-LR1 cameras with its synchronization system.

Co-founder and CEO Christian Cicerone will explain how his company's

modular imaging system is reducing rig set up time and complexity

while expanding the potential of 3D photogrammetry and high frame

rate 4D volumetric content capture, giving content creators more

creative and control flexibility in commercial and industrial applications.

INTRODUCING XYN'S SPATIAL CAPTURE SOLUTION FOR VIRTUAL PRODUCTION

SUN: 3:30 PM

Discover how XYN's Spatial capture solution brings clarity and

confidence to virtual production. This introductory session highlights

how capturing accurate spatial data empowers teams to plan smarter,

visualize faster, and execute more efficient and creative virtual

production workflows from concept through production.

BROADCASTING FROM THE DEEP

MON: 9:30 AM | TUES: 3:00 PM

Join DeepSea's Aaron Steiner and Ocean Exploration Trust's Dave

Robertson for a rare, detailed glimpse into the biology and geology

of the least visited place on Earth: the ocean floor. Discover how the

integration of DeepSea's MxD SeaCam and Sony's HDC-P50 POV

camera is revolutionizing underwater imaging and enhancing the

deep-sea capture capabilities of the Exploration Vessel Nautilus. Dive

into the sophisticated on-board workflows and broadcast systems

that stream live discoveries of unique creatures and subsea wonders

to global audiences, advancing both scientific exploration and our

collective understanding of the planet.

THE FUNICULAR GOATS AND SONY: TURNING EXTREME MOMENTS INTO CINEMATIC EXPERIENCES

MON: 12:15 PM

Funicular Goats, have been on the vanguard of using the Cinema

aesthetic for live events. Their use of Cinema cameras in multi camera

systems for demanding top level broadcast and live productions

continues to establish workflows that can withstand the demands

of productions that have no margin for error. This session will break

down the artistry, demands, and the technology behind capturing the

Super Bowl halftime show, Chr

LINK:	https://www.sportsvideo.org/2026/04/16/nab-2026-see-sonys-live-stage-p...
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