Sony Pixel Power calrec Sony

A New Era for Podcast Advertising

22/02/2021

Over the last year, Spotify has made significant moves to modernize audio advertising. From the launch of Streaming Ad Insertion to the expansion of our self-serve ad platform, Ad Studio, to the acquisition of Megaphone, we're committed to ensuring this industry reaches its full potential.

Today, we announced an exciting leap forward for audio advertising, creating a path for creators to earn more for their work while delivering greater impact for advertisers.

We believe that this space is primed for innovation as digital audio becomes an integral part of consumers' daily routines worldwide. According to eMarketer, in the U.S., mobile time spent listening to audio content is now outpacing time spent on social media, video, and gaming.

It's no secret that podcasts have played a pivotal role in the rise in audio consumption. Their intimate nature makes them an ideal medium for advertisers looking to connect with engaged listeners who are ready to learn, discover, or be entertained. Read on to learn about how we're powering the next era of innovation for the entire audio advertising ecosystem.

Introducing the Spotify Audience Network The Spotify Audience Network is a first-of-its-kind audio advertising marketplace in which advertisers of all sizes will be able to connect with listeners consuming a broad range of content. These include Spotify's Originals & Exclusives, podcasts via Megaphone and Anchor, and ad-supported music. We'll leverage our medium-defining technology to give advertisers the ability to reach our audience of hundreds of millions of listeners-at scale-both on and off Spotify. We are in the early stages of developing this offering and look forward to sharing more in the coming months.

Unlocking new features on Streaming Ad Insertion At the top of 2020, we unveiled Streaming Ad Insertion (SAI), which delivers the intimacy and quality of traditional podcast advertising with the precision and transparency of modern-day digital marketing. SAI introduced an entirely new set of data-driven insights to podcast advertising, including a full digital suite of planning, reporting, and measurement solutions. SAI is available in the U.S., Canada, Germany, and the UK, and we plan to launch in additional markets later this year.

Over the past year, we have been refining SAI with our Originals & Exclusive content and now are ready to scale our innovation. We're unlocking more product features, like audience-based buying, native ad placements, and reporting on creative performance, all of which play a key part in powering the Spotify Audience Network. Later this year, we'll start to make this technology available to Megaphone podcast publishers and leading Anchor creators.

Simplifying podcast advertising with Spotify Ad Studio The best way for advertisers to get started with Spotify Advertising is through our self-serve platform Spotify Ad Studio. Spotify Ad Studio makes streaming audio advertising accessible to advertisers of all sizes, from Fortune 500 brands to artist teams to local coffee shops. Through Spotify Ad Studio, advertisers have the power to reach our audience of hundreds of millions of listeners and leverage our streaming intelligence to ensure their message is heard by the right listeners, at the right moment.

Today, we'll begin beta testing podcast ad buying on Spotify Ad Studio in the U.S. The introduction of podcasts to Spotify Ad Studio makes it simple for any advertiser to connect with engaged listeners at scale, whether they're streaming their favorite podcast or discovering a new playlist.

These advancements-the Spotify Audience Network, Streaming Ad Insertion, and podcast buying via Spotify Ad Studio-will benefit creators, advertisers and listeners for years to come. We spoke to HBO Max's Vice President of Global Marketing, Katie Soo, to get her thoughts about how the streaming platform is leveraging Spotify as part of its marketing mix.

During the launch of HBO Max, our strategy was to expand our reach and align with digital audio to find entertainment seekers. We turned to Spotify, given its audio-first strategy, scale and cutting-edge technology, to address both of these key pillars, noted Soo. Our early campaigns have been successful, and we plan to continue partnering with Spotify to explore what's possible in this growing medium.

To learn more about these paradigm-shifting innovations, head over to Ads.Spotify.com.
LINK: https://newsroom.spotify.com/2021-02-22/a-new-era-for-podcast-advertis...
See more stories from spotify

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

09/06/2026

Two Alumni Win Tony Awards

Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively. June 8, 2026 By Tori Donahue ...

08/06/2026

SVG Sit-Down: FIFA's Oscar Sanchez and HBS's Paul King on Deploying 16 Production Teams in 16 World Cup Venues

The two execs discuss the goals and the challenges of building a huge multi-cult...

08/06/2026

SVG All-Stars: Judi Weiss, Senior Manager, Remote Operations (Studio), ESPN

This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay The sports-production industry continues to ...

08/06/2026

DAZN Extends Combat Sports Portfolio with EFC Partnership

DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio. DAZN will broadcast EFC...

08/06/2026

Whitepaper: TVU Networks Tackles the Future of Sports Production

As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...

08/06/2026

Infront Strengthens Diamond League Global Broadcast Network Through Spate of New Agreements

Infront has further strengthened the 2026 Diamond League's international bro...

08/06/2026

Grass Valley Appoints Sam Craig as Vice President, Global Pre-Sales

Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...

08/06/2026

SMPTE Announces Summer 2026 IP Networking and ST 2110 Course Lineup

SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...

08/06/2026

Sportradar and Kalshi Announce Multi-Year Data and Infrastructure Partnership for Prediction Markets

Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...

08/06/2026

FIFA and Gamefam Launch FIFA World Cup 2026 Event on Roblox

FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...

08/06/2026

Stanley Pup 2026: Fun Is the Goal When the Rescue-Dog Competition Returns for Year 3

A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...

08/06/2026

Bryce Adair, CBS Production Assistant, Dies in Car Crash at 31

CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...

08/06/2026

Behind the Mic: Russell Wilson and Kyle Long Join CBS Sports The NFL Today

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

08/06/2026

WMT Digital Launches Sports Customer Data Platform Built to Turn Fan Intelligence into Revenue

WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...

08/06/2026

Miami Heat Ink New Deal With WPLG Local 10, Join NBAs Growing OTA Crowd

The Heat are the seventh NBA team to air their games over-the-air next season...

08/06/2026

Paramount and UFC Expand Media Rights Partnership to Canada Beginning in 2027

Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...

08/06/2026

Qatar Football Association Deploys Virtual Advertising Technology for First Time with Sponix

The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...

08/06/2026

Project B Appoints HBS as Official Host Broadcaster for Global Basketball Circuit

Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...

08/06/2026

Ohio State's Marco Fragale on the Growth of On-Campus B1G+ Productions and StudentU

The Buckeyes now produce and stream upwards of 200 sports events annually with a...

08/06/2026

Meet the New GLOW Ambassadors Leading Spotify's Global Pride Celebration

At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...

08/06/2026

GearExpo UK: Keyboard & Synth Update

Get Hands-on With Keyboard & Synth Brands GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...

08/06/2026

IK Multimedia's ARC On-Ear gains IEM support

50 popular in-ear monitoring system profiles added The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...

08/06/2026

Audeze announce the MM-520

Manny Marroquin signature cans upgraded with SLAM Technology The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...

08/06/2026

Air domain supremacy redefined - New counter UAS, space solutions and directional communications from Rohde & Schwarz debut at ILA

Air domain supremacy redefined - New counter UAS, space solutions and directiona...

08/06/2026

BBC announces Hercule, starring Edward Bluemel as Agatha Christie's legendary detective Hercule Poirot

he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...

08/06/2026

Sam Craig Joins Grass Valley as VP, Global Presales

Share Copy link Facebook X Linkedin Bluesky Email...

08/06/2026

SMPTE Sets Course Lineup With ST 2110, IP Networking Focus

Share Copy link Facebook X Linkedin Bluesky Email...

08/06/2026

Glensound puts practical audio connectivity centre stage...

Dante interfaces, intercom and control systems for modern AV environments Glensound will showcase a focused range of networked audio and intercom solutions fo...

08/06/2026

Bminty and T18 celebrates the channel s 1st anniversary -...

Bminty is proud to celebrate the first anniversary of T18, the new free national French DTT channel launched on June 6, 2025. This symbolic milestone also marks...

08/06/2026

DaVinci Resolve Used For Global Collaboration on Tony Foster Documentary

DaVinci Resolve Used For Global Collaboration on Tony Foster Documentary Brie Clayton June 8, 2026 0 Comments DaVinci Resolve Studio and Blackmagic Cl...

08/06/2026

New York Cracks Down on AI Bots

Share Copy link Facebook X Linkedin Bluesky Email...

08/06/2026

Sky introduces Real Time feature on Sky Glass and Sky Stream to bring fans closer to the World Cup action

Plus, 20% off TVs ahead of kick-offMonday 8 June 2026 Sky introduces Real Time...

08/06/2026

FOX Secures Live NFL Game Package in Mexico Starting in Fall 2026

FOX Secures Live NFL Game Package in Mexico Starting in Fall 2026 Agreement Features Thursday Night Football, Sunday Games Package, Thanksgiving Day Games, al...

08/06/2026

FOX One, FOX Sports and Indeed Name Austin Franklin and Kevin Akoto as FOX One Chief World Cup Watchers

FOX One, FOX Sports and Indeed Name Austin Franklin and Kevin Akoto as FOX One C...

08/06/2026

Hamburg Open. Hamburg. 14-15 January 2026

Meet us on the show floor Stand #286310 Discover Nara, the media management tool used by major facilities including Harbor and Molinare. Nara v2 introduces re...

08/06/2026

Micro Salon. Paris. 5-6 February 2026

L'art de l'Image dans Reflet dans un diamant mort' Une conversation avec le directeur de la photographie Manuel Dacosse, SBC et l' talonneur Pe...

08/06/2026

HPA Tech Retreat. Rancho Mirage. 15-19 February 2026

Embracing today's modern media workflows: FilmLight presents Nara 2.0, with FilmLight API Designed to support the growing demands of today's production ...

08/06/2026

Beyond the prompt: Colour grading in the age of AI. Berlin. 18 February 2026

Moderated by Andy Minuth, FilmLight's Colour Workflow Specialist Wednesday 18 February 6:00pm / Doors open 7:00pm / Presentation in German 8:00pm / Drin...

08/06/2026

Modern workflow simplified: FilmLight presents Nara and Daylight with FilmLight API. London. 14 April 2026

Join us on April 14 at 10:00am for a technical roundtable with the Filmlight dev...

08/06/2026

The Fundamentals of Coding and Machine-Assisted Development. London. Various

You're invited to FLAPI Classroom The fundamentals of coding and machine-assisted development These sessions will help you build the skills needed to cre...

08/06/2026

Colour Masterclass at MELS. Montreal. 9 May 2026

With Sylvain Canaux (St Louis, Paris) and J r me Cloutier (MELS, Montreal) Wednesday 6 May Pick your time: 1:00PM / 5:00PM Note: The presentation will be hel...

08/06/2026

Simplify your workflows with FLAPI. Los Angeles. 9 June 2026

FilmLight, 1107 N El Centro Ave, Los Angeles Doors open at 3:30pm Join the FilmLight team on June 9th at 4pm to learn how FilmLight products and APIs can stre...

08/06/2026

The Creators List launched to Help Brands Connect With Top Creators In Cannes

The Creators List launched to Help Brands Connect With Top Creators In CannesThe curated directory launched by Tubefilter, Comscore, Whalar Group and Gospel Sta...

08/06/2026

It's almost kick off time! RT KIDS show Total Football returns for a second season with a brand new co-host

Irish YouTube star DavidMC joins Aisling O'Reilly to tackle all things socce...

07/06/2026

Decksaver's Sping 2026 Drop

Company introduce 21 new protective covers Decksaver have just announced their Sping 2026 Drop, which sees a total of 21 new models added to their ever-grow...

07/06/2026

How to Recreate the Star Trek TNG jump to warp in After Effects

How to Recreate the Star Trek TNG jump to warp in After Effects Graham Quince June 7, 2026 0 Comments In 1987, John Knoll at ILM had to use labor-inte...

07/06/2026

Filming Coffee Communities with Blackmagic PYXIS

Filming Coffee Communities with Blackmagic PYXIS Brie Clayton June 7, 2026 0 Comments Remote travel, fast setups and hard sun shaped this documentary ...