
Over the last year, Spotify has made significant moves to modernize audio advertising. From the launch of Streaming Ad Insertion to the expansion of our self-serve ad platform, Ad Studio, to the acquisition of Megaphone, we're committed to ensuring this industry reaches its full potential.
Today, we announced an exciting leap forward for audio advertising, creating a path for creators to earn more for their work while delivering greater impact for advertisers.
We believe that this space is primed for innovation as digital audio becomes an integral part of consumers' daily routines worldwide. According to eMarketer, in the U.S., mobile time spent listening to audio content is now outpacing time spent on social media, video, and gaming.
It's no secret that podcasts have played a pivotal role in the rise in audio consumption. Their intimate nature makes them an ideal medium for advertisers looking to connect with engaged listeners who are ready to learn, discover, or be entertained. Read on to learn about how we're powering the next era of innovation for the entire audio advertising ecosystem.
Introducing the Spotify Audience Network The Spotify Audience Network is a first-of-its-kind audio advertising marketplace in which advertisers of all sizes will be able to connect with listeners consuming a broad range of content. These include Spotify's Originals & Exclusives, podcasts via Megaphone and Anchor, and ad-supported music. We'll leverage our medium-defining technology to give advertisers the ability to reach our audience of hundreds of millions of listeners-at scale-both on and off Spotify. We are in the early stages of developing this offering and look forward to sharing more in the coming months.
Unlocking new features on Streaming Ad Insertion At the top of 2020, we unveiled Streaming Ad Insertion (SAI), which delivers the intimacy and quality of traditional podcast advertising with the precision and transparency of modern-day digital marketing. SAI introduced an entirely new set of data-driven insights to podcast advertising, including a full digital suite of planning, reporting, and measurement solutions. SAI is available in the U.S., Canada, Germany, and the UK, and we plan to launch in additional markets later this year.
Over the past year, we have been refining SAI with our Originals & Exclusive content and now are ready to scale our innovation. We're unlocking more product features, like audience-based buying, native ad placements, and reporting on creative performance, all of which play a key part in powering the Spotify Audience Network. Later this year, we'll start to make this technology available to Megaphone podcast publishers and leading Anchor creators.
Simplifying podcast advertising with Spotify Ad Studio The best way for advertisers to get started with Spotify Advertising is through our self-serve platform Spotify Ad Studio. Spotify Ad Studio makes streaming audio advertising accessible to advertisers of all sizes, from Fortune 500 brands to artist teams to local coffee shops. Through Spotify Ad Studio, advertisers have the power to reach our audience of hundreds of millions of listeners and leverage our streaming intelligence to ensure their message is heard by the right listeners, at the right moment.
Today, we'll begin beta testing podcast ad buying on Spotify Ad Studio in the U.S. The introduction of podcasts to Spotify Ad Studio makes it simple for any advertiser to connect with engaged listeners at scale, whether they're streaming their favorite podcast or discovering a new playlist.
These advancements-the Spotify Audience Network, Streaming Ad Insertion, and podcast buying via Spotify Ad Studio-will benefit creators, advertisers and listeners for years to come. We spoke to HBO Max's Vice President of Global Marketing, Katie Soo, to get her thoughts about how the streaming platform is leveraging Spotify as part of its marketing mix.
During the launch of HBO Max, our strategy was to expand our reach and align with digital audio to find entertainment seekers. We turned to Spotify, given its audio-first strategy, scale and cutting-edge technology, to address both of these key pillars, noted Soo. Our early campaigns have been successful, and we plan to continue partnering with Spotify to explore what's possible in this growing medium.
To learn more about these paradigm-shifting innovations, head over to Ads.Spotify.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
25/08/2026
Open, Sustainable, Predictable: What Utah Scientific Is Bringing to IBC 2026 As broadcast leaders prepare to gather at the RAI Amsterdam for IBC 2026, the main ...
25/08/2026
NC State's Matthew Byrd breaks down how an IP-based infrastructure is delivering greater flexibility and scalability for Wolfpack productions...
25/08/2026
Deal expands the DTC reach in-market of Capitals, Wizards, Mystics games and oth...
25/08/2026
The two-year renovation period will create a stadium of the future for the NFL f...
25/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
25/08/2026
Shell Energy Stadium in Houston has installed a new L-Acoustics A Series loudspeaker system, designed and installed by LD Systems, a Clair Global brand. The 20,...
25/08/2026
FloCollege is expanding its distribution and product offerings for the 2026-27 season, covering more than 20 NCAA partner conferences across Division I, II, and...
25/08/2026
TNA Wrestling and REVOLT have announced a content partnership bringing exclusive TNA Xplosion matches and content from TNA's library to REVOLT.
Our indust...
25/08/2026
Gracenote, Nielsen's content intelligence business, has released its Q3 2026 Data Hub analysis showing that FAST sports programming is growing at more than ...
25/08/2026
Amagi has appointed Thomas d'H rouville as Head of Sales for France, Benelux, and Nordics. Based in Paris, he will lead Amagi's growth strategy across t...
25/08/2026
IPC has appointed CCATech as its channel partner in Brazil, expanding the company's presence in Latin America. CCATech was founded in 2023 by Carlos Abrah o...
25/08/2026
FanConnect has announced the FC4, a multi-output media player designed to drive mid-sized video walls, multi-screen concession stands, and multi-display digital...
25/08/2026
JWX has launched JWX Content Hub, a platform for publisher video that combines content transformation, social distribution, audience engagement, and monetizatio...
25/08/2026
Techex has appointed Stuart Almond as Chief Revenue Officer. Almond brings more than 25 years of experience across technology, media, and telecommunications, ha...
25/08/2026
Grass Valley will demonstrate infrastructure connecting SDI, SMPTE ST 2110, MXL, and software-based processing at IBC2026 (Booth 9.A01, RAI Amsterdam, September...
25/08/2026
Franchises are taking greater ownership of production, distribution, and the fan...
25/08/2026
The first-year circuit for former professional athletes leans on LiveU, Starlink...
25/08/2026
Announcing the 2026 Sundance Institute Breakthrough | Focus Features Fellows
L...
25/08/2026
Auction Part 3 running until 9 September 2026
Soundgas have announced that the latest stage of their John Paul Jones Gear Auction is now live, and that bids...
25/08/2026
Over 60 award-winning artists, songwriters, producers, engineers
The MONO Music Conference (formerly Music Expo SF), San Francisco's premier event for m...
25/08/2026
All three versions receive firmware upgrade
Groove Synthesis have just launched a free firmware update that kits the 3rd Wave out with two major new feature...
25/08/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Lingopal, the AI-powered live translation and localization specialist, is unveiling new platform capabilities at IBC2026 (11 14 September, RAI Amsterdam), helpi...
25/08/2026
Bminty is supporting TV5MONDE in the evolution of its editorial processes through a new AI-assisted press information generation solution. Combining the Louise ...
25/08/2026
Two Cultures. Millions Reached. One Berklee Connection. Meet Annie Dickinson and Zhengxi Zhang-the couple who turned their creative partnership into music car...
25/08/2026
Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, today announced that Law&Crime has migrated its Court TV channel, s...
25/08/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, is showcasing the breadth of its ca...
25/08/2026
Thatcham, UK 25 August 2026: Test & measurement innovator, Leader Electronics, has announced that leading broadcast rental company Minitech has purchased a Le...
25/08/2026
Appear's X20 Platform enables visually lossless video contribution with sub-frame latency and full path redundancy for TVTEL's centralised VAR operation...
25/08/2026
World-first demonstration combines 5G Broadcast and Media over QUIC for seamless, ultra-low-latency hybrid media delivery
Big Blue Marble will showcase new dev...
25/08/2026
MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, will showcase its complete sof...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Company to Demonstrate Practical AI Applications That Add Value Today and Longer-Term Path Toward Agentic AI
At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B...
25/08/2026
Serving South Florida with a unique blend of jazz, Latin jazz, salsa, reggae, blues, and culturally reflective programming, WDNA 88.9FM operates as both a tradi...
25/08/2026
GlobalM announced that it is integrating its GMX software-defined media platform with Oracle Cloud Infrastructure (OCI), bringing together Oracle's global c...
25/08/2026
Siena Kelly, Connor Swindells and Sophie Wilde join Boyle in the eight-part series from Working Title Television and Story Films, directed by Emmy and BAFTA nom...
25/08/2026
The critically acclaimed thriller will return to Sky in NovemberTuesday 25 Augus...
25/08/2026
Wuppertal August 25, 2026
Scottish Rugby Expands Managed Coach Communications Partnership With RiedelRiedel Communications today announced the continued expan...