Sony Pixel Power calrec Sony

A New Era for Podcast Advertising

22/02/2021

Over the last year, Spotify has made significant moves to modernize audio advertising. From the launch of Streaming Ad Insertion to the expansion of our self-serve ad platform, Ad Studio, to the acquisition of Megaphone, we're committed to ensuring this industry reaches its full potential.

Today, we announced an exciting leap forward for audio advertising, creating a path for creators to earn more for their work while delivering greater impact for advertisers.

We believe that this space is primed for innovation as digital audio becomes an integral part of consumers' daily routines worldwide. According to eMarketer, in the U.S., mobile time spent listening to audio content is now outpacing time spent on social media, video, and gaming.

It's no secret that podcasts have played a pivotal role in the rise in audio consumption. Their intimate nature makes them an ideal medium for advertisers looking to connect with engaged listeners who are ready to learn, discover, or be entertained. Read on to learn about how we're powering the next era of innovation for the entire audio advertising ecosystem.

Introducing the Spotify Audience Network The Spotify Audience Network is a first-of-its-kind audio advertising marketplace in which advertisers of all sizes will be able to connect with listeners consuming a broad range of content. These include Spotify's Originals & Exclusives, podcasts via Megaphone and Anchor, and ad-supported music. We'll leverage our medium-defining technology to give advertisers the ability to reach our audience of hundreds of millions of listeners-at scale-both on and off Spotify. We are in the early stages of developing this offering and look forward to sharing more in the coming months.

Unlocking new features on Streaming Ad Insertion At the top of 2020, we unveiled Streaming Ad Insertion (SAI), which delivers the intimacy and quality of traditional podcast advertising with the precision and transparency of modern-day digital marketing. SAI introduced an entirely new set of data-driven insights to podcast advertising, including a full digital suite of planning, reporting, and measurement solutions. SAI is available in the U.S., Canada, Germany, and the UK, and we plan to launch in additional markets later this year.

Over the past year, we have been refining SAI with our Originals & Exclusive content and now are ready to scale our innovation. We're unlocking more product features, like audience-based buying, native ad placements, and reporting on creative performance, all of which play a key part in powering the Spotify Audience Network. Later this year, we'll start to make this technology available to Megaphone podcast publishers and leading Anchor creators.

Simplifying podcast advertising with Spotify Ad Studio The best way for advertisers to get started with Spotify Advertising is through our self-serve platform Spotify Ad Studio. Spotify Ad Studio makes streaming audio advertising accessible to advertisers of all sizes, from Fortune 500 brands to artist teams to local coffee shops. Through Spotify Ad Studio, advertisers have the power to reach our audience of hundreds of millions of listeners and leverage our streaming intelligence to ensure their message is heard by the right listeners, at the right moment.

Today, we'll begin beta testing podcast ad buying on Spotify Ad Studio in the U.S. The introduction of podcasts to Spotify Ad Studio makes it simple for any advertiser to connect with engaged listeners at scale, whether they're streaming their favorite podcast or discovering a new playlist.

These advancements-the Spotify Audience Network, Streaming Ad Insertion, and podcast buying via Spotify Ad Studio-will benefit creators, advertisers and listeners for years to come. We spoke to HBO Max's Vice President of Global Marketing, Katie Soo, to get her thoughts about how the streaming platform is leveraging Spotify as part of its marketing mix.

During the launch of HBO Max, our strategy was to expand our reach and align with digital audio to find entertainment seekers. We turned to Spotify, given its audio-first strategy, scale and cutting-edge technology, to address both of these key pillars, noted Soo. Our early campaigns have been successful, and we plan to continue partnering with Spotify to explore what's possible in this growing medium.

To learn more about these paradigm-shifting innovations, head over to Ads.Spotify.com.
LINK: https://newsroom.spotify.com/2021-02-22/a-new-era-for-podcast-advertis...
See more stories from spotify

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

17/02/2026

The 19th Annual South African Film and Television Awards (SAFTAs19) Nominees Announced

Johannesburg, 17 February 2026 - The National Film and Video Foundation (NFVF), ...

17/02/2026

L3Harris Marks Delivery of 3 Million Fuzes to US Army

A Green Beret hangs a 60mm mortar round from a M225A mortar system on a live-fire range. (Photo credit: U.S. Army)...

17/02/2026

The AI Wild West, and Why it Needs a Sheriff

AI Is Scaling Faster Than Governance And That's a Risk AI adoption hasn't rolled out through neat transformation programmes. It has spread organically...

17/02/2026

TV Viewing Hits 12-Month High in Nielsen's January Report of The Gauge

Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts ESPN (+86%) and FOX News Channel (+17%) Combin...

17/02/2026

Gray Signs Deal for Atlanta Braves Spring Training Games

Share Copy link Facebook X Linkedin Bluesky Email...

17/02/2026

January TV Viewing Hits 12-Month High

Share Copy link Facebook X Linkedin Bluesky Email...

17/02/2026

TAG Video Systems Expands MCS 1.7.0 With New Lens Visualization Tool

Share Copy link Facebook X Linkedin Bluesky Email...

17/02/2026

BCNEXXT Positions Broadcasters to Unlock New Revenue Oppo...

As the FCC explores a potential clawback of Upper C-Band spectrum currently used for broadcast distribution, BCNEXXT is working with broadcasters and operators ...

17/02/2026

Qube Cinema announces the acquisition of the business of Arts Alliance Media (AAM)

Qube Cinema announces the acquisition of the business of Arts Alliance Media (AA...

17/02/2026

Unveiling What's Next on Netflix for Australia and New Zealand in 2026

Back to All News Unveiling What's Next on Netflix for Australia and New Zealand in 2026 Entertainment 17 February 2026 GlobalAustraliaNew Zealand Link ...

17/02/2026

WBD Files Definitive Proxy Statement and Schedules Special Meeting for March 20, 2026, to Approve the WBD-Netflix Transaction

Back to All News WBD Files Definitive Proxy Statement and Schedules Special Mee...

17/02/2026

Arvato Systems Once Again Named One of Germany's Best IT Service Providers.

Arvato Systems Once Again Named One of Germany's Best IT Service Providers. The best IT service providers in 2026 G tersloh - Arvato Systems is once ag...

17/02/2026

ABC Consumer Media Report: Trusted data for a changing market

Open the report Our 2025 report brings together results from 155 consumer magazine titles across 42 market sectors, published by 59 media owners. Over the year...

17/02/2026

RT Choice Music Prize Announcement Classic Irish Album

Celebrating 21 Years of the RT Choice Music Prize RT Choice Music Prize In association with IMRO and IRMA Classic Irish Album And the winning album is T...

17/02/2026

RT to provide Irish-language commentary on major rugby and soccer fixtures throughout 2026

RT has today announced that as part of its public-service remit, it will expand...

16/02/2026

Live From NBA All-Star 2026: NEP Group Powers Game Capture With TFC Infrastructure, Specialty Cameras

The production infrastructure scaled seamlessly from regular-season games to the...

16/02/2026

Live From NBA All-Star 2026: NBC Sports' Ryan Soucy and Kim Titone on Ops for a New Era of NBA on NBC'

The operations team reimagined traditional workflows were reimagined and built a...

16/02/2026

Live From NBA All-Star 2026: NBA TV's New League-Run Era Debuts With Live Studio Shows

Once again an in-house operation, the league's network is producing shows fr...

16/02/2026

Live From NBA All-Star 2026: For NBA Broadcast Operations, There's a Lot of New'

The league is producing its first All-Star with NBC, Intuit Dome, and, once agai...

16/02/2026

Boland's Groundbreaking 12G 4K Video Wall

When a customer in London needed a 4K video wall that could take 12G input, the media company found no video wall suppliers that could meet their specs and time...

16/02/2026

NATO Upgrades Brussels HQ Broadcast Studio with Grass Valley Cameras

Grass Valley, a media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadc...

16/02/2026

Comcast Business Powers February's Biggest Sports Moments

Comcast Business announces it is again partnering with NBCUniversal to architect and manage critical components of the linear and digital broadcast for three of...

16/02/2026

NBC Olympics on NEP's Critical Role for the 2026 Winter Olympics

Week two of the 2026 Milano Cortina Winter Olympics are underway and crucial to the NBC Sports efforts has been the NEP Group which is providing a full range of...

16/02/2026

Train Dreams, Sorry, Baby, Lurker, and Other Sundance Institute-Supported Wins at the 2026 Spirit Awards

The Film Independent Spirit Awards have officially switched things up. This Sund...

16/02/2026

SBS's Powerhouse Current Affairs Line-up is Back with the Conversations and Stories That Matter to You

SBS's Powerhouse Current Affairs Line-up is Back with the Conversations and ...

16/02/2026

L3Harris Receives New Contract to Power THAAD Interceptors

A THAAD interceptor is launched during a successful Missile Defense Agency intercept test (Photo Credit: Missile Defense Agency)...

16/02/2026

aconnic ramping up production for ACCEED 4104 10 Gigabit system for international markets

aconnic AG (ISIN: DE000A0LBKW6), Munich, is increasing capacity and ramping up p...

16/02/2026

Content Vault Expands Device Specific File Encryption to...

Content Vault, the patent-pending content security platform originally developed for the film, television and entertainment industries, has today announced a ma...

16/02/2026

Unscripted Content Producer MEGUMI Signs Exclusive Partnership with Netflix

Back to All News Unscripted Content Producer MEGUMI Signs Exclusive Partnership with Netflix Entertainment 16 February 2026 GlobalJapan Link copied to clip...

16/02/2026

Mission: Impossible: Capturing sound 10 meters underwater

In Ep62 of the AMPS Podcast, they share how a 3 mm DPA 6061 Subminiature Mic became part of a custom solution hidden inside the underwater mask capturing breath...

16/02/2026

Netflix Releases the Second Season of 'Gangs of Galicia' on April 3

Back to All News Netflix Releases the Second Season of Gangs of Galicia on April 3 Entertainment 16 February 2026 GlobalSpain Link copied to clipboard Wat...

16/02/2026

"Unscripted" Producer MEGUMI Signs Exclusive Partnership with Netflix

Back to All News "Unscripted" Producer MEGUMI Signs Exclusive Partnership with Netflix Entertainment 16 February 2026 GlobalJapan Link copied to clipboard ...

16/02/2026

RT announces the Appointments of new Clarity Correspondent and Policy & Analysis Correspondent

RT News & Current Affairs has today announced the new appointments of journalis...

16/02/2026

New Data Shows NVIDIA Blackwell Ultra Delivers up to 50x Better Performance and 35x Lower Costs for Agentic AI

The NVIDIA Blackwell platform has been widely adopted by leading inference provi...

15/02/2026

Live From NBA All-Star 2026: Entertainment Takes the Court in a Big Way

With new partnership between the league and NBC, workflows distinguish more between live, broadcast sound There'll be a lot new for the 75th NBA All-Star W...

15/02/2026

Live From NBA All-Star 2026: NBC Sports Director Pierre Moossa Previews NBC's Return to the Event

After 24-year absence, NBC Sports returns to NBA All-Star Weekend with unique ca...

15/02/2026

Live From NBA All-Star 2026: Peacock, NBC Sports Offer Viewers a Front-Row Seat With Courtside Live'

New to NBA coverage, the viewer experience offers several angles in addition to ...

15/02/2026

Live From NBA All-Star 2026: NBC Sports Returns With Plenty of Tech Toys in Tow

Coverage features 4X-slo-mo Supracam and Steadicam, Nucleus 4K cameras, closer play-by-play angle, 10 player mics NBC Sports is in the midst of its first NBA A...

14/02/2026

Cineverse Acquires TV Monetization Platform IndiCue

Share Copy link Facebook X Linkedin Bluesky Email...

14/02/2026

ESPN's Audiences for College Basketball On Track for Major Growth

Share Copy link Facebook X Linkedin Bluesky Email...

14/02/2026

TCL Display Technologies Deployed at Winter Olympics

Share Copy link Facebook X Linkedin Bluesky Email...

14/02/2026

Boston Conservatory Orchestra Helps Peter and Leonardo Dugan Complete Their Dream Piece

Boston Conservatory Orchestra Helps Peter and Leonardo Dugan Complete Their Dre...

13/02/2026

OBS Accelerates Shift to Cloud

Olympic Broadcasting Services (OBS) has provided an update on its adoption of the cloud as it continues on its journey to fully migrate to IT-based systems by 2...

13/02/2026

France Tlvisions Launches France 2 UHD with Dolby Vision and Dolby Atmos to Max out AC-4 Experiences for Winter Olympics Fans

France T l visions has successfully launched France 2 UHD featuring Dolby Vision...

13/02/2026

OBS Expands Athlete Moment,' Family Reunions to Capture Human Side of Winter Games

Partnering with Worldwide Olympic Partner TCL, OBS deploys connected Athlete Mom...