Sony Pixel Power calrec Sony

A New Era for Podcast Advertising

22/02/2021

Over the last year, Spotify has made significant moves to modernize audio advertising. From the launch of Streaming Ad Insertion to the expansion of our self-serve ad platform, Ad Studio, to the acquisition of Megaphone, we're committed to ensuring this industry reaches its full potential.

Today, we announced an exciting leap forward for audio advertising, creating a path for creators to earn more for their work while delivering greater impact for advertisers.

We believe that this space is primed for innovation as digital audio becomes an integral part of consumers' daily routines worldwide. According to eMarketer, in the U.S., mobile time spent listening to audio content is now outpacing time spent on social media, video, and gaming.

It's no secret that podcasts have played a pivotal role in the rise in audio consumption. Their intimate nature makes them an ideal medium for advertisers looking to connect with engaged listeners who are ready to learn, discover, or be entertained. Read on to learn about how we're powering the next era of innovation for the entire audio advertising ecosystem.

Introducing the Spotify Audience Network The Spotify Audience Network is a first-of-its-kind audio advertising marketplace in which advertisers of all sizes will be able to connect with listeners consuming a broad range of content. These include Spotify's Originals & Exclusives, podcasts via Megaphone and Anchor, and ad-supported music. We'll leverage our medium-defining technology to give advertisers the ability to reach our audience of hundreds of millions of listeners-at scale-both on and off Spotify. We are in the early stages of developing this offering and look forward to sharing more in the coming months.

Unlocking new features on Streaming Ad Insertion At the top of 2020, we unveiled Streaming Ad Insertion (SAI), which delivers the intimacy and quality of traditional podcast advertising with the precision and transparency of modern-day digital marketing. SAI introduced an entirely new set of data-driven insights to podcast advertising, including a full digital suite of planning, reporting, and measurement solutions. SAI is available in the U.S., Canada, Germany, and the UK, and we plan to launch in additional markets later this year.

Over the past year, we have been refining SAI with our Originals & Exclusive content and now are ready to scale our innovation. We're unlocking more product features, like audience-based buying, native ad placements, and reporting on creative performance, all of which play a key part in powering the Spotify Audience Network. Later this year, we'll start to make this technology available to Megaphone podcast publishers and leading Anchor creators.

Simplifying podcast advertising with Spotify Ad Studio The best way for advertisers to get started with Spotify Advertising is through our self-serve platform Spotify Ad Studio. Spotify Ad Studio makes streaming audio advertising accessible to advertisers of all sizes, from Fortune 500 brands to artist teams to local coffee shops. Through Spotify Ad Studio, advertisers have the power to reach our audience of hundreds of millions of listeners and leverage our streaming intelligence to ensure their message is heard by the right listeners, at the right moment.

Today, we'll begin beta testing podcast ad buying on Spotify Ad Studio in the U.S. The introduction of podcasts to Spotify Ad Studio makes it simple for any advertiser to connect with engaged listeners at scale, whether they're streaming their favorite podcast or discovering a new playlist.

These advancements-the Spotify Audience Network, Streaming Ad Insertion, and podcast buying via Spotify Ad Studio-will benefit creators, advertisers and listeners for years to come. We spoke to HBO Max's Vice President of Global Marketing, Katie Soo, to get her thoughts about how the streaming platform is leveraging Spotify as part of its marketing mix.

During the launch of HBO Max, our strategy was to expand our reach and align with digital audio to find entertainment seekers. We turned to Spotify, given its audio-first strategy, scale and cutting-edge technology, to address both of these key pillars, noted Soo. Our early campaigns have been successful, and we plan to continue partnering with Spotify to explore what's possible in this growing medium.

To learn more about these paradigm-shifting innovations, head over to Ads.Spotify.com.
LINK: https://newsroom.spotify.com/2021-02-22/a-new-era-for-podcast-advertis...
See more stories from spotify

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

27/05/2026

Telestream Appoints Benjamin Desbois as CEO, Effective July 1

Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...

27/05/2026

FOX MLB Leads Live-Event Categories; ESPN Is Tops Overall at 47th Annual Sports Emmy Awards

ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...

27/05/2026

Matrox Video Marks 50th Anniversary, Announces New Product Launch for June

Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...

27/05/2026

MLB Announces Fan Engagement Initiatives for Americas 250th Anniversary

Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...

27/05/2026

Advanced Systems Group Hires Brian Gross as Account Manager for Audio Team

Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...

27/05/2026

Nielsen Research: Hispanic Fans, Asian Markets Drive Global Soccer Audience Ahead of World Cup 2026

Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...

27/05/2026

ESL FACEIT Group Debuts First Ever Esports Vertical Stream Co-Developed With TikTok

ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...

27/05/2026

Two Weeks Away: FIFA Outlines Production Plans for Highly Anticipated North American-Based World Cup

FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...

27/05/2026

SVG Students To Watch: Maggie Lynn, Virginia Tech

The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions In t...

27/05/2026

A Global Festival of Football: FOX Sports Illustrates Strategy to Bring Every FIFA Mens World Cup Match to the U.S. Audience

FOX Sports' Mike Davies breaks down the vision for this summer's showcas...

27/05/2026

Top-Tier Storytelling: Host Broadcast Services Works at Capturing the Atmosphere of the FIFA Mens World Cup

HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...

27/05/2026

Matt Gangl & Pete Macheska on FOX MLBs Huge Night and an Unforgettable Postseason Run

FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...

27/05/2026

FOXs Mike Davies and Team on Outstanding Technical Team Win for 2025 World Series

One of the most memorable Postseasons in baseball history would have had no memo...

27/05/2026

NBC Sports Rob Hyland Reflects on an Unforgettable Sunday Night Football Season

NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...

27/05/2026

Prime Videos John Ward and Mike Francis on Groundbreaking NBA on Prime Video Studio

The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...

27/05/2026

Countdown to FIFA World Cup 2026: SVG Launches SportsTechLive Blog in Lead-up to Winter Games

With the Opening Match just over two weeks away, the entire sports-production-te...

27/05/2026

Spotify Brings Long-Form Magazine Articles to Audio

Spotify already brings together listeners' favorite music, podcasts, and audiobooks in one place. Now, we're trialing a new format that expands the cont...

27/05/2026

Podcast Clips Make Your Favorite Moments Easier to Save and Share

The best podcast moments deserve more than just a mental note. That's why today, we're making those moments easier to save and share with clips. Whethe...

27/05/2026

Spotify and Netflix Partner With Jay Shetty to Bring On Purpose' to Video Across Both Platforms

On Purpose is one of the most popular podcasts in the world, known for conversat...

27/05/2026

Olivia Rodrigo Brings Billions Club Live to Barcelona: Watch the Concert Film Now

On May 8, 1,500 of Olivia Rodrigo's top fans gathered in Barcelona's Tea...

27/05/2026

JZ Microphones announce the MU-1

Hybrid design combines large-diaphragm capsule & ribbon JZ Microphones have teamed up with Grammy-winning producer and engineer Marc Urselli to develop a ne...

27/05/2026

Tape Effects Collection from AIR Music Tech

Three new plug-ins inspired by classic tape effects AIR Music Tech's latest release delivers a set of plug-ins that aim to capture the character, moveme...

27/05/2026

The Crow Hill Company's Absurdly Quiet Piano goes Pro

Piano played on the edge of silence The Crow Hill Company's Vaults collection offers a continual rotation of instruments that are given away for free fo...

27/05/2026

Arturia release Memory V

Recreates Moog's iconic Memorymoog polysynth Arturia's vast software instrument range offers a combination of new and old, with innovative modern so...

27/05/2026

Accentize introduce free dxLevel plug-in

Offers loudness levelling for speech and dialogue Accentize have built up a solid reputation with their audio-restoration tools, and their latest plug-in is...

27/05/2026

10,000 units strong - The Rohde & Schwarz R&S M3SR Radio 4400

10,000 units strong - The Rohde & Schwarz R&S M3SR Radio 4400 Rohde & Schwarz celebrates a major manufacturing milestone, producing its 10,000th R&S M3SR Radi...

27/05/2026

L3Harris Introduces the XL Converge 300P Portable Public Safety Radio

The XL Converge 300P radio system emerges with a groundbreaking feature set enhancing the mission-critical communications of public safety, federal and critica...

27/05/2026

Modernizing Public Safety Communications

Pairing Two47 MCX software with existing LTE networks means tailored system upgrades that can save time, money and lives....

27/05/2026

L3Harris Strengthens Global Solid Rocket Motor Supply Chain With New PAC-3 Propulsion Supplier

PAC-3 MSE offers improved range, speed, and maneuverability, making it an effect...

27/05/2026

Brightcove Adds New Features to Its AI Suite for Video Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan Camera

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan ...

27/05/2026

Adventure World Uses Blackmagic Replay for Marine Live

Adventure World Uses Blackmagic Replay for Marine Live Brie Clayton May 27, 2026 0 Comments Large screen displays and slow motion replays dynamically ...

27/05/2026

Berklee Alumna and Assistant Professor Olivia Prez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona

Berklee Alumna and Assistant Professor Olivia P rez-Collellmir to Premiere Origi...

27/05/2026

Gravity Media Expands Into Creative Services With New Agency

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Tegna Names Patrick Paolini as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Taps Company Vet Benjamin Desbois as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

HDR10+ Technologies to Launch Eclipsa Video Certification Program

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

ATSC to Gather in Washington Next Week for Annual Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Appoints Benjamin Desbois as Chief Executive O...

Co-founder Dan Castles to transition to Executive Chair; internal promotion reinforces continuity and long-term growth Telestream, a global leader in media wor...

27/05/2026

Big Blue Marble Announces First End-to-End 5G Broadcast S...

Big Blue Marble today announced that its Nakolos platform is the first end-to-end 5G Broadcast solution worldwide to implement the complete feature set introduc...

27/05/2026

Lightware Continues Its ESG Commitment Through Girls Day...

Lightware recently hosted the Girls' Day event in April at its headquarters in Budapest, welcoming students for an interactive introduction to engineering a...

27/05/2026

VEON's Kyivstar and Uklon Launch Ukraine's First Live Testing of Autonomous Vehicle Technology

27 May 2026 VEON's Kyivstar and Uklon Launch Ukraine's First Live Testi...

26/05/2026

Matrox Video Marks 50 Year Milestone

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Roku Expands Premium Subscriptions With Fox One

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Brian Gross Joins ASG's Audio Team as Account Manager

Share Copy link Facebook X Linkedin Bluesky Email...