GameTime Productions Expands Technical Vision for Athletes Unlimited Basketball in Nashville

When Athletes Unlimited brought its professional women's basketball season to Nashville in February, GameTime Productions and sister company Live Media delivered an 18-camera live broadcast production for the 24-game event, streaming nationally on ESPN+ and the WNBA App and airing over-the-air in four Tennessee markets.

In its second season producing the event, GameTime expanded the technical scope. Athletes Unlimited operates under a format in which individual players accumulate points throughout the season rather than teams competing for a championship. Players earn or lose points based on performance, and the top four athletes each week draft new teams for the next slate of games.

GameTime collaborated with Athletes Unlimited to create a customized scorebug and data dashboard tailored to the league's scoring system. The production integrates live data feeds, allowing operators to surface player bios, quarter scoring, leaderboard changes and promotional information in real time. President Patricia Lowry emphasized that the system evolved through teamwork between GameTime, the league and a dedicated programmer.

In year one, coverage utilized 11 cameras. This season, GameTime expanded to 18, including five hard cameras for primary game coverage, handheld cameras under each basket and at center court, stanchion-mounted cameras, six PTZ cameras positioned in the booth and for player chair chats, and dedicated positions for ISO shots and talent reactions. GameTime deployed both Telestripe and Fingerworks Telestrator systems for live breakdowns. We set up our camera complement allowing for unique inside-the-game breakdown and analysis, Lowry said.

A newly constructed elevated booth set was built into the arena. The idea for the floating booth came from Athletes Unlimited Chief Broadcast Officer Cheri Kempf. The 20-by-22-foot space included a studio area for halftime interviews, a basketball goal for interactive segments and two 50-inch monitors with telestration capabilities.

On-air talent operated on wireless Madonna microphones and IFBs. A sideline reporter utilized an RF stick mic kit, while one player and one coach per game were mic'd for additional access. The production also included chair chats where players could sit at the end of the bench with a headset and join the broadcast live.

We did not want a passive packager, Kempf said. We look for a packaging partner that brings something to the table from a collaborative standpoint. This endeavor was the perfect example of that. Pat Lowry and the entire GameTime team enabled us to take an aggressive and unique approach to our Basketball season.

GameTime supports Athletes Unlimited across multiple sports, including volleyball and softball, often leveraging REMI workflows from TNDV's Nashville control rooms. For basketball, Live Media deployed a mobile production unit onsite to handle the full 18-camera live cut-to-air workflow. GameTime combined experienced local technicians with personnel familiar with Athletes Unlimited's format.

The tournament concluded March 1. We are always looking for this type of relationship when we look at packaging and producing our shows, Kempf said. GameTime and their partners have just been spectacular in offering the utmost professionalism throughout all aspects of their work.

LINK:	https://www.sportsvideo.org/2026/03/20/gametime-productions-expands-te...
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