Sony Pixel Power calrec Sony

HPA Tech Retreat: A Look into Next Generation Cinema Tech

12/02/2015

HPA Tech Retreat: A Look into Next Generation Cinema Tech By Debra Kaufman

February 12, 2015

What Next Generation Cinema technologies and techniques mean for filmmakers was the focus of the six mini-panels that made up a single session at the HPA Tech Retreat in Indian Wells on Wednesday. Topics addressed included Extended Color Gamut; Pairing the Mathematics of Motion and Frame Rate with Artistic Vision; Laser Projection and Higher Dynamic Range; Next-Generation Cinema Technology Test Material; Beyond the Screen; and Suspending Disbelief: When and How to Use New Tools and Techniques.

Extended Color Gamut

Matt Cowan of Entertainment Technology Consultants and Jan Fr hlich of Stuttgart Media University looked at extended color gamut. Cowan showed slides comparing P3, Rec 709 and 2020 color spaces. Color patches showed the increased saturation of 2020 color space, in particular with cyan and magenta.

Fr hlich showed footage from a carnival scene shot in Stuttgart and timed for 2020 color gamut, noting that very few people have seen such footage. Does this help me to tell a story? he asked. Even if it's more saturated than reality, it somehow tells the story. I personally think 2020 is an interesting addition to the palette.

Motion and Frame Rate

Cinematographer Bill Bennett, ASC and Tessive's Tony Davis examined how to pair motion and frame rate with artistic vision. Bennett primarily shoots TV commercials, mostly automotive, and Davis noted how motion blur is important in how the footage works frame-to-frame.

Any canvas should start clean, said Davis. For the time dimension, three things define that canvas: frame rate; how real-world action is captured by the camera and represented in a single frame; and how the projector converts each frame back into the continuous signal it represents.

He described judder (acquisition aliasing that happens in the camera), strobing (which is reconstruction aliasing, and happens at the projector) and blurry motion (which is low frame rate).

The camera shutter function is the key to fixing judder, he said. If we soften the shutter function, it gives much more control. Once you go to a soft shutter, you have an infinite variety, which is a new palette you can work with.

A new method of controlling the shutter function - without additional hardware - would be to acquire at high-frame rate (120fps or higher), 360-degree shutter; the Tessive Time Filter software does this, taking ACES, ARRI Raw and other inputs.

The higher the frame rate input, the smoother the function can be, he said. But it works pretty well at 120fps.

Laser Projection and Higher Dynamic Range

RealD's Pete Lud looked at laser projection and higher dynamic range. Current display technologies cannot emulate the range of light in the real world, he said. He noted that there is no clear industry definition of HDR, although perhaps 18 to 20 f-stops is there.

High Dynamic Range requires brighter highlights and blacker blacks. How do we achieve that? Lud stated that a laser-illuminated projector could triple the brightness and improve brightness efficacy, saving energy. Changes to the motion picture screen can also help. Current screen manufacturing still relies on spraying chemical elements on a vinyl screen; a new manufacturing process deposits a very thin coat of aluminum on PCP.

You end up with a surface that can be engineered for specific gain, reflectivity and total integrated scatter, with 91 percent efficacy, unlike current conventional screens with 52 percent reflective efficacy, he said.

On-screen blacks depend on a variety of issues including the projection lens; auditorium ambient light level; and auditorium contrast, said Lud . One unexpected issue is the reflection from the auditorium seats, walls and people back on the screen.

Adding up all the factors, a typical theater measures a contrast of 354:1. Improvements and a future system can bring that up to 700:1 contrast. But true 1,000,000:1 is really hard, said Lud . You need a bright projector, really dark content and an empty theater.

Cinema Tech Test Material

Entertainment Technology Consultants' Garrett Smith and cinematographer/author Dave Stump, ASC - both on the AMPAS Working Group - focused on next-generation cinema technology test material.

As the creative palette of storytelling expands, the Academy Science and Technology Council decided to create test materials to investigate the parameters of HFR, HDR, High Density Brightness and wider shutter angles. Titled The Affair, the scripted technical exploration was directed by Howard Lukk with Stump as cinematographer, and most branches of the Academy were involved.

A motion control rig precisely repeated the same camera moves at all frame rates. The dolly pace was set to stress 24p judder. We shot on a single ARRI Alexa at 2K in 24, 30, 48, 60, 72 and 120fps, and at a variety of shutter angles, said Stump. We also shot the same frame rates and angles on two Sony F65 4K cameras using a 3ality 3D rig with a custom IRND filter on one camera to achieve two different exposures 6 stops apart.

We plan to create more test materials, but we want to hear what all of you have learned from the material, said Smith. We want to foster community interaction. Speak up and reach us through the Academy.

Beyond the Screen

Frank Tees of Moving Image Technologies addressed technologies that help drive theater attendance, specifically immersive seating options including motion, vibration, ticklers/pokers, wind, water and bass extension. He noted passive seating technologies that offer varying levels of vibration via bolt-on or built-in transducers, and active seating technologies that enable the filmmaker to express creative intent.

That complements today's current and emerging immersive technology, he said. It&#
LINK: http://hollywoodpostalliance.org/?p=54102...
See more stories from hpa

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

16/06/2025

Give Me the Backstory: Get to Know Carmen Emmi, the Writer-Director of Plainclothes

By Bailey Pennick One of the most exciting things about the Sundance Film Festi...

16/06/2025

Spotify's Brian Berner on Creativity, Connection, and What's Next for Advertisers at Cannes Lions

The Cannes Lions International Festival of Creativity is officially underway for...

16/06/2025

Francophone Content on Spotify Continues to Thrive Around the World

On Spotify, francophone content continues to cross borders at an unprecedented rate. In 2024 alone, more than 123 million listeners worldwide streamed audio con...

16/06/2025

Tegna Announces Major Expansion of Local News Programming

TYSONS, Va. Tegna Inc. is embarking on a notable expansion of their already substantial local news programming by launching live and on-demand, local newscasts ...

16/06/2025

Netflix Expands Programmatic Ad Sales with Yahoo DSP

Netflix has announced that it is expanding its global programmatic ad offerings by partnering with Yahoo DSP. This will enable brands to buy Netflix advertising...

16/06/2025

Sub51 & Soundtrax announce Drop Pad 3

Instrument now boasts full NKS support Sub51 and Soundtrax have just announced the launch of an updated and improved version of their innovative sample-base...

16/06/2025

Roku, Amazon Team Up to Dominate CTV Ad Market

NEW YORK In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today announced a new integration that gi...

16/06/2025

EdgeBeam Wireless Names Conrad Clemson CEO

ATLANTA, BALTIMORE, CINCINNATI and IRVING, Texas The four major broadcast groups behind the ATSC 3.0-based EdgeBeam Wireless datacasting joint venture today nam...

16/06/2025

Amazon MGM Studios to Deploy Avid Tools on AWS

BURLINGTON, Mass. Avid today announced an extended agreement with Amazon MGM Studios to integrate Avid's Media Composer and Avid NEXIS on Amazon Web Service...

16/06/2025

Maxon Epic Sale Drops June 16

Maxon, maker of powerful, approachable software for creators working in 2D and 3D design, motion graphics, visual effects, gaming and more, today announced the ...

16/06/2025

Alfalite launches Skypix a new ceiling-mounted Led panel...

Alfalite, the only European manufacturer of LED displays, announces the launch of SKYPIX RGBW & IM, a new series of ceiling-mounted LED panels designed specifi...

16/06/2025

ALM/Busy Circuits launch Pip Filter & LFO

Two new compact 4HP modules introduced ALM/Busy Circuits have just announced the launch of two new Eurorack modules, the Pip Filter and Pip LFO, both of whi...

16/06/2025

VEON Announces USD 35 Million Share Buyback

16 Jun 2025 VEON Announces USD 35 Million Share Buyback Announcement marks the third phase of USD 100 million share buyback program Dubai, June 16, 2025: VEON...

16/06/2025

Summer Sale: Big Discounts on Ivory II Pianos - Now Through June 30th!

Save 40% or More on All Ivory II Collections!From now through June 30th, enjoy huge savings on all Ivory II Piano Collections. Our biggest discounts ever are be...

16/06/2025

Behind The Broadcast Booth, Ep. 3: Golf. My Future. My Game. Founder and CEO Craig Kirby Talks Advocacy in Sports and More

Behind The Broadcast Booth, Ep. 3: Golf. My Future. My Game. Founder and CEO Cra...

16/06/2025

The REMI Revolution Is Here: How Remote Production Technology in Esports Pioneers a New Age of Broadcast

The REMI Revolution Is Here: How Remote Production Technology in Esports Pioneer...

16/06/2025

From Super Bowl to Indy 500, New Orleans Artist Frenchy' Captures Energy of Sports Production on Canvas

From Super Bowl to Indy 500, New Orleans Artist Frenchy' Captures Energy of...

16/06/2025

NFL Films Enhances Post Studio With Dolby Atmos Audio

NFL Films Enhances Post Studio With Dolby Atmos Audio Forty-three channels of audio enable the facility to migrate to immersive By Dan Daley, Audio Editor Mo...

16/06/2025

SVG New Sponsor Spotlight: Storj's David Colantuoni on Expanding Cloud-Based Storage to Live Sports Production

SVG New Sponsor Spotlight: Storj's David Colantuoni on Expanding Cloud-Based...

16/06/2025

Grass Valley 4K Cameras Head to Greece for View Master Events' New OB Truck

Grass Valley 4K Cameras Head to Greece for View Master Events' New OB Truck By Ken Kerschbaumer, Editorial Director Monday, June 16, 2025 - 2:33 pm Pri...

16/06/2025

WWF and Sky Kids launch Wear it Wild with Ready Eddie Go!

Monday 16 June 2025 Families and children are invited to dress up, have fun and raise money to protect nature WWF UK and Sky Kids are teaming up to launch Wea...

16/06/2025

The Rohde & Schwarz R&S M3AR radio family reaches 10,000 unit milestone, demonstrating commitment to innovation and quality

The Rohde & Schwarz R&S M3AR radio family reaches 10,000 unit milestone, demonst...

16/06/2025

FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Investment in The Lighthouse

FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Inve...

16/06/2025

Run With Ray in Cork, Waterford, Kilkenny, Drogheda and Dublin as The Ray D'Arcy Show hits the road

Run with Ray is back! RT Radio 1's The Ray D'Arcy Show hits the road th...

15/06/2025

Music Production for Women free in-person workshops

July 2025 in Dublin, Berlin, Amsterdam & London Photo: Thea Martre Music Production for Women (MPW) have announced that they will be running a series of fo...

15/06/2025

Jason's Piano & API Drums instruments from Sulcata Sound

Composer/producer launches free virtual instruments Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...

14/06/2025

Pluto TV Adds All Womens Sports Network's FAST Channel

NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...

14/06/2025

Scripps Inks Multiyear Agreement for WNBA Games on Ion

NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...

14/06/2025

NAB Highlights Hidden Importance of Spectrum in Major Sports Broadcasting

WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...

14/06/2025

1.0 Sunset, BPS and NextGen Broadcast's Potential Dominate ATSC Meeting

WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...

14/06/2025

Samba TV and Acxiom Announce Massive 40-market Global Expansion

SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....

14/06/2025

MPW announce free in-person workshops

July 2025 in Dublin, Berlin, Amsterdam & London Photo: Thea Martre Music Production for Women (MPW) have announced that they will be running a series of fo...

14/06/2025

San Francisco State University's School of Cinema Uses Blackmagic Design

San Francisco State University's School of Cinema Uses Blackmagic Design Brie Clayton June 13, 2025 0 Comments More than 40 Blackmagic Design came...

14/06/2025

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast Jessie Electa Petrov June 13, 2025 0 Comments The 2025.5 release helps artists work more...

14/06/2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025 Brie Clayton June 13, 2025 0 Comments Next-gen frame addresses diverse rackmount needs wit...

13/06/2025

Prime Minister: A Behind-the-Scenes Look at a Leader Who Champions Kindness

(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...

13/06/2025

Materialists' Director Celine Song Reveals the Inspirations Behind the Film's Soundtrack

Photo credit: Atsushi Nishijima If you're a true lover of rom-coms, chances...

13/06/2025

Pure Drama and Fierce Rivalries set to dominate the world's most iconic sporting event

Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...

13/06/2025

Press Release: NFVF Opens Call for Public Film Screenings on GBV Awareness as South Africa Confronts Ongoing Femicide Crisis

Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...

13/06/2025

Central Texas Storm Knocks out KTXS Tower, Severely Damages Building

ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....

13/06/2025

Berklee's Music Business/Management Department Recognized by the Music Biz Association

Berklee's Music Business/Management Department Recognized by the Music Biz A...

13/06/2025

ATSC Honors Aldo Cugnini, Clarence Hau

WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...

13/06/2025

ESPN Doubles Down on Immersive Fan Experience for UFL Championship

(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...

13/06/2025

Soulyft Audio release Chime

New iPad/iPhone synth App announced Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...

13/06/2025

HBO Max Plans July Launches in 12 New Markets

LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...

13/06/2025

Verbit Launches Speaker Identification for Live ASR Broadcast Captions

AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...

13/06/2025

FCC's Anna Gomez Meets with TV Networks, Studio Execs and Unions

WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...