FOX Advertising To Launch Industry's First End-to-End Agentic Advertising Platform, Powered by FOX AdStudio

17/06/2026

FOX Advertising To Launch Industry's First End-to-End Agentic Advertising Platform, Powered by FOX AdStudio New Agentic Capabilities Connect Planning, Buying and Activation Across Linear and Digital Media New York, NY - June 17, 2026 - Today, FOX Advertising announced the launch of the industry's first end-to-end agentic advertising platform, powered by FOX AdStudio, the company's unified data and technology platform that was introduced in April.

The new capabilities will transform FOX AdStudio into a secure, AI-powered system for advertising, embedding agents across audience planning, media transactions and activation.

Through a connected ecosystem of industry-leading partner relationships, agencies and marketers will be able to move seamlessly from audience insights and strategic planning to order fulfillment and campaign execution across both linear and digital media, improving efficiency, performance and leveraging FOX's real-time intelligence along the way. The agent-to-agent workflows will be underpinned by a security and governance-first protocol to ensure the system powers real, trusted applications at scale.

The announcement marks a significant milestone in FOX Advertising's vision for FOX AdStudio and underscores the Company's commitment to developing innovative solutions that help agencies and marketers plan, buy and activate campaigns reducing friction, accelerating decision-making and enabling better access to FOX's premium content, inventory and engaged audiences.

With the introduction of agentic capabilities, we're taking the next step in the evolution of the FOX AdStudio. said Jeff Collins, President of FOX Advertising, Marketing and Brand Partnerships. Our goal was to create a more seamless, automated and effective experience for our agency and brand partners while helping them unlock greater value from FOX's premium portfolio.

FOX is collaborating with leading companies to deliver agentic capabilities throughout the campaign lifecycle, including:

Agentic Audience Planning

WPP - Collaborating on intelligent planning workflows that help agencies accelerate audience discovery, forecasting and media recommendations across FOX's ecosystem.

Horizon Media - Implementing agent-led planning capabilities that streamline strategy development, audience sizing and campaign decision-making between Horizon's Blu marketing intelligence platform and FOX AdStudio.

Agentic Digital Transactions & Activation

Universal Ads by Comcast - Enabling streamlined digital buying and activation for buyers through AI-assisted briefing and transaction workflows.

Agentic Linear Transactions

Simulmedia - Delivering automated linear transaction capabilities that help modernize and scale television spot buying workflows.

Together, these partnership relationships will create an interoperable agentic ecosystem within FOX AdStudio, connecting previously siloed planning and transaction functions into a unified advertising experience.

Additional partner integrations and agentic capabilities will be introduced over the coming months as FOX continues to expand FOX AdStudio and shape the future of AI-powered advertising.

About Fox Corporation

Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, Tubi Media Group, FOX Entertainment and FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.

Media Contact:

Kathy Kelly-Brown, FOX Advertising Communications

Kathy.kelly-brown@fox.com

LINK:	https://www.foxcorporation.com/news/corp-press-releases/2026/fox-adver...
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FOX Advertising To Launch Industry's First End-to-End Agentic Advertising Platform, Powered by FOX AdStudio

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