Sony Digital Rapids Pixel Power calrec Sony

Top 6 Predictions For Media Storage in 2020


-- 2020 Storage Predictions: Invisible Storage

When it comes to media archives most people want to store lots, never have to manage it, and certainly never have to worry about data migration. Oh, and also to pay very little in the meantime.

So in making my 2020 storage predictions I've focused on that rather than NVMe, computational storage, storage class management and intent based storage management. To be quite honest, I love those technical aspects; but I don't think it's a day to day concern.

Articles about NVMe belong to the storage geeks whereas Invisible Storage is for those who just want something that works. Invisible Storage is for the many not the few (if they even know it), and Invisible Storage is the theme of Object Matrix's 2020 storage predictions.


2020: Three Good News Storage Trends

-- Prediction 1. Invisible Storage: Services

Ready-to-roll services are becoming mainstream and will develop out quickly in 2020. Suppliers who provide just one component will become for very bespoke workflows only.

Multiple services are now available to not just be able to store media assets into faceless buckets, but also open those assets up for usage. These workflows go beyond safekeeping of data, but also include workflows such as search, editing, previewing, collaboration, etc. It's a bright future for individual post house, broadcaster or practically anyone with a media workflow: workflows including storage that just work.

And, whilst larger broadcasters are trying to build more complex and bespoke service based workflows that include on-prem and cloud services, many other media companies are signing up to off-the-shelf service solutions made ready-to-roll for the Creative industry.

Suppliers: Object Matrix, DropBox, Adobe; and more.

-- Prediction 2. Invisible Storage: Hybrid Storage

What people like about the cloud low management easy expansion data services opex pricing plus hybrid needs to extend to on-prem as well. The good news is the adoption of hybrid is accelerating and will continue to in 2020.

The cloud often provides an invisible storage service, but, can: ease of management ease of storage expansion seamless data services ease of never having to migrate data again ability to automatically copy data from location to location be extended to on-prem?

The good news is that in 2020 an increasing number of solutions are available that provide some if not all of these attributes.

For instance most HSM tools can now migrate from on-prem to cloud and back again, global namespace software can virtualise the asset's location if the global namespace's interfaces are used to access the assets . And, in the case of on-prem object storage, a full range of invisible storage services can be achieved right where you need to access use your assets.

In the year 2020, the year of invisible storage, we predict a great rise in Creatives seeking solutions that provide cloud like simplicity but with the speed of on-prem access, the pricing of on-prem and the ability to seamlessly link into hybrid workflows.

Suppliers: HSM providers, Global namespace providers, object storage providers.

-- Prediction 3. The Slow Migration from LTO to Continue

LTO continues to hold many media archives that could simply be better searched, accessed, reused and montised if they were on faster access storage. AI can now better analyse assets. Organisations the world over are realising this and that's why the move away from LTO is accelerating.

I've got nothing against LTO as a cheap medium to store assets that will never be looked at again but everything against LTO if the assets need to be read-back even semi-regularly or if the assets need to be analysed, searched, or generally kept for a long period of time (since then they will need to go through migration processes). Speaking recently to an owner of a major media archive with 1.5m film assets on tape, even being able to get that film digitised and then to run image recognition and speech-to-text is a major headache and hurdle. The last thing they want to do is to put those assets back into a system that will become outdated every few years, or into a system that makes it hard to analyse and re-analyse the assets.


2020: Three Worrying Storage Trends

-- Prediction 1: Cloud Service Ransomware

An increased level of noise from media companies who have made bad cloud investments due to unexpectedly high and ongoing costs and due to the difficulty of exit.

At a recent technical forum for the industry a TV broadcaster CTO lamented that cloud services are becoming both expensive to commence due to set up fees , expensive to use due to egress / download fees, and almost impossible to exit from due to restrictive contracts. In short, cloud services can quickly become ransomware, holding your assets but with non-stop fees.

Of course, a cloud service that is time-share accessed can be an extremely efficient. Paying just for when you use a cloud service allows the service provider to split the costs, e.g., for CPU time, amongst many customers. However, a storage service is a 24/7 usage requirement and comes with a significant overhead for egress. The benefits are much more limited.

Worryingly, many large cloud providers only offer sensible pricing with restrictive contracts that effectively lock the customer into that service for years to come. In a changing world, lock-in is a very dangerous strategy.

-- Prediction 2: Global Namespace and Digital Asset Management Vendor lock-in

Keeping media assets is valueless if you can't find them. Many software vendors create very proprietary, difficult to share and difficult to migrate from databases, and thus create vendor lock-in. There appears to be little industry move towards open standards that would stop t
See more stories from matrixstore

Most recent headlines


Screen Australia greenlights $3.5 million for 5 projects

22 01 2020 - Media release Screen Australia greenlights $3.5 million for 5 projects amazing Grace Nude retreats, marine poachers and hot-tempered chefs Scr...


WRAL Digital Launches All-New App Design

The WRAL News app, the first-ever mobile app from a local U.S. TV station, has been completely rebuilt and redesigned to give users more control over the conten...


Khronos Group Releases Vulkan 1.2

BEAVERTON, OR - The Khronos Group, an open consortium of industry-leading companies creating advanced interoperability standards, announces the release of the...


Surfacing Artist Brings Intricate Patterns to 3D Designs Using RTX-Powered Baking Features in Adobe Tool

When it comes to baking 3D textures and materials on designs, NVIDIA RTX gives S...


Lego Masters' Starts on Fox Feb. 5

Lego Masters, a competition series featuring ace Lego enthusiasts coming up with standout creations, begins on Fox Feb. 5. Will Arnett hosts. The series will f...


Primetime Ratings: ABC Wins With High-Flying Bachelor'

ABC won prime ratings Sunday, as The Bachelor paced the net to a 1.5 in viewers 18-49, per the Nielsen overnights, and a 7 share. That easily topped the 0.9/4 t...


NBC Orders More American Ninja Warrior'

American Ninja Warrior returns to NBC this summer for season nine. Production begins in the spring. The competition series will shoot in Los Angeles, Washington...


Tegna Blasts Standard General in Letter to Shareholders

In a letter to shareholders, Tegna defended its performance and attacked Standard Media, which is seeking seats on Tegna's board, as conflicted. Last wee...


NATPE 2020: Diginet Dabl Now Available in 90% of US

CBS Television Distribution has expanded the distribution of its new diginet Dabl to 90% of the U.S., CTD said Tuesday at NATPE in Miami. Dabl primarily airs o...


NATPE 2020:Entertainment Studios Renews Five Courts for Fall 2020

Byron Allen's Entertainment Studios has renewed five of its court shows for the 2020-21 TV season, including America's Court with Judge Ross, Justice fo...


Sinclair's Stirr Launching Election News Channel

Sinclair Broadcast Group's year-old over-the-top streaming service Stirr is adding a new channel that will focus on election news. Stirr also plans to stre...


The Drew Barrymore Show' Cleared for Launch in Fall 2020

CBS Television Distribution's new daytime talker The Drew Barrymore Show, is now a firm go for fall 2020, Steve LoCascio, chief operating officer of CBS Tel...


ABC Rebranding Live Well Broadcast Diginet to Localish

The ABC Owned Television Stations plan to rebrand their Live Well digital broadcast network to Localish, the group's local storytelling initiative. The cha...


Watch: Uzalo latest Episode 252 S5 Monday, 20 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...


Sony and the World Photography Organisation announce the recipient of the Outstanding Contribution to Photography award 2020

The World Photography Organisation is delighted to announce printer and publishe...



Newest CGI Animated Pok mon Movie to Debut Exclusively on Netflix on Pok mon D...


IVP's Hypergrowth Podcast: Harness CEO Jyoti Bansal on simplifying the software delivery process

In IVP's Hypergrowth Podcast series, IVP investors talk with CEOs from the f...


Kate & Koji

Blake Harrison, Barbara Flynn and Meera Syal will join Brenda Blethyn and Jimmy Akingbola in ITVs new upcoming comedy Kate & Koji. Kate & Koji is a brand new 6...



METLIFE RECOGNIZED FOR COMMITMENT TO GENDER EQUALITY Named to Bloomberg Gender-Equality Index for fifth year in a row....


Original programming and video-on-demand fuel growth at UKTV

21 January 2020 UKTV Originals account for seven of the top 10 programmes SoCI increased by 5% since June 2019 and 4% across the year UKTV Play became th...


Joel Dommett to host Dave's Comedy Against Living Miserably with line up including John Robins, Judi Love and Kiri Pritchard-McLean

Tuesday 21st January 2020 UKTVs award-winning comedy entertainment channel, Dave...


Release of testwizard 3.1

Testwizard helps speed development time, reduce time to market and successfully automates many testing routines, enabling staff to focus on work that benefits f...


Five Top Reasons why an Advisory Service is Great for your Business

Often there is no need to look for complex solutions to problems. Taking your business forward can be achieved by gaining simple, clear and professional advice ...


Supporting ATEC into the 2020s

Posted on 21 Jan 2020 ATEC Engineering Solutions has a dedicated web page called evolution chronicling its roots back to the post Second World War period. Wit...


Holly Henderson

As is so often the way in the digital age, it was the internet that gave London songwriter and multi-instrumentalist Holly Henderson her big break. In 2017, Hol...


KCVM-FM to Receive NAB Crystal Heritage Award at NAB Show

KCVM-FM to Receive NAB Crystal Heritage Award at NAB Show Washington, D.C. -- The National Association of Broadcasters (NAB) will honor Coloff Media's KCVM...


Chris Cornelius, Ben Downs Elected as NABPAC Co-Chairs

Chris Cornelius, Ben Downs Elected as NABPAC Co-Chairs WASHINGTON, D.C. -- Chris Cornelius, director of Business Development at Morgan Murphy Media, and Ben Do...


News Corp to Report Fiscal 2020 Second Quarter Earnings

New York (January 21, 2020) - News Corp will release its second quarter Fiscal 2020 results on Thursday, February 6, 2020. News Corp Chief Executive Robert Thom...


Akamai Technologies Earns Top Marks In Human Rights Campaigns 2020 Corporate Equality Index

Akamai Technologies Earns Top Marks In Human Rights Campaigns 2020 Corporate Equ...


Panavision supports the artistry of independent filmmakers at Sundance 2020

Leading filmmakers turn to Panavision and Light Iron for production and post-production services ahead of 2020 Sundance Film Festival WOODLAND HILLS, CA (Januar...


Ofcom response to the CMA's super-complaint update

Ofcom response to the CMA's super-complaint update Add to Your Pages 21 January 2020 Lindsey Fussell, Ofcom's Consumer Group Director, said: We...


Xilinx Files Patent Infringement Lawsuit Against Analog Devices

Xilinx Files Patent Infringement Lawsuit Against Analog Devices Jan 21, 2020 SAN JOSE, Calif., Jan. 21, 2020 Xilinx, Inc. (NASDAQ: XLNX), the leader in adapt...


Riedel North America Appoints Ernesto de la Torre as Sales Manager, Western US

Burbank January 21, 2020 Riedel North America Appoints Ernesto de la Torre as Sales Manager, Western US Reflecting continued rapid growth in the North America...


1.5C Business Playbook launched at World Economic Forum

In order to achieve the 1.5 C ambition, the playbook says that greenhouse gas emissions must stop growing by 2020 and halve every decade in future to approach n...


5G Robotics on show for World leaders in Davos

The three partners have been granted the rare privilege of staging a demo at the World Economic Forum. The 5G Robotics demo will be hosted in two locations: the...


Annie Hsu

Annie Hsu is an ally. Through her work as Ally Ambassador in the LGBTQ + Allies employee resource group, Hsu helped drive programs that contributed to putting E...


David Gifford-Robinson

When David Gifford-Robinson was looking at Ericsson as an employer a little over a year ago, he first went to the Ericsson website to make sure it had language ...


Betsy Wilson

The first female design engineer employed at Ericsson's Jorvas, Finland, office, Betsy Wilson is also the co-founder of the LGBTQ & Allies employee resource...


Anna Holm

Legislation in Sweden already protects people's sexual orientation and gender identification, so when Anna Holm moved from the Ericsson global headquarters ...


Liam Gent

A trans-man, Liam Gent looked at the HRC Corporate Equality Index while applying for his current role at Ericsson as Master Order Planner for Supply. Having a s...


Leona Young

Leona Young's mission when she joined the LGBTQ & Allies employee resource group was to help Ericsson apply for the Human Rights Campaign Corporate Equality...


SVG Summit: ESR's Wendy Wang Explains the Decision Behind a 24/7 Esports Channel

SVG Summit: ESR's Wendy Wang Explains the Decision Behind a 24/7 Esports Cha...


Gravity Media Names Ed Tischler Acting Managing Director, UK

Gravity Media Names Ed Tischler Acting Managing Director, UK By Ken Kerschbaumer, Editorial Director Tuesday, January 21, 2020 - 9:07 am Print This Story ...


JP Delport joins Broadcast Solutions UK as Sales Director

JP Delport joins Broadcast Solutions UK as Sales Director posted: 21/01/2020 Having opened an office in Basingstoke, Hampshire, in 2019, Broadcast Solutio...


CyanView and Dream Chip Help NEP Germany Engage Sports Viewers

CyanView and Dream Chip Help NEP Germany Engage Sports Viewers posted: 21/01/2020 Combination of Cy-RCP control and ATOM one camera image quality brings n...


Riedel North America Appoints Ernesto de la Torre as Sales Manager, Western US

Riedel North America Appoints Ernesto de la Torre as Sales Manager, Western US posted: 21/01/2020 Reflecting continued rapid growth in the North American ...


Paul Drew + The Studio (One) Rats

The Studio Rats The Studio Rats are a band hailing from the UK, led by none other than our good friend Mr. Paul Drew; a longtime Studio One user. About the man...


Successful launch of EUTELSAT KONNECT

-- -- The EUTELSAT KONNECT satellite was successfully launched into Geostationary Transfer Orbit by Arianespace using an Ariane 5 rocket that lifted off f...


Dejero wins second Technology and Engineering Emmy Award

-- -- Dejero, an innovator in cloud-managed solutions that provide award-winning video transport and Internet connectivity while mobile or in remote locat...


Comrex releases new firmware version for ACCESS codecs

-- -- Comrex has released firmware version 4.5p2, a new update for its line of IP audio codecs. Firmware version 4.5p2 is being released in conjunction wi...