-- 2020 Storage Predictions: Invisible Storage
When it comes to media archives most people want to store lots, never have to manage it, and certainly never have to worry about data migration. Oh, and also to pay very little in the meantime.
So in making my 2020 storage predictions I've focused on that rather than NVMe, computational storage, storage class management and intent based storage management. To be quite honest, I love those technical aspects; but I don't think it's a day to day concern.
Articles about NVMe belong to the storage geeks whereas Invisible Storage is for those who just want something that works. Invisible Storage is for the many not the few (if they even know it), and Invisible Storage is the theme of Object Matrix's 2020 storage predictions.
--
2020: Three Good News Storage Trends
-- Prediction 1. Invisible Storage: Services
Ready-to-roll services are becoming mainstream and will develop out quickly in 2020. Suppliers who provide just one component will become for very bespoke workflows only.
Multiple services are now available to not just be able to store media assets into faceless buckets, but also open those assets up for usage. These workflows go beyond safekeeping of data, but also include workflows such as search, editing, previewing, collaboration, etc. It's a bright future for individual post house, broadcaster or practically anyone with a media workflow: workflows including storage that just work.
And, whilst larger broadcasters are trying to build more complex and bespoke service based workflows that include on-prem and cloud services, many other media companies are signing up to off-the-shelf service solutions made ready-to-roll for the Creative industry.
Suppliers: Object Matrix, DropBox, Adobe; and more.
-- Prediction 2. Invisible Storage: Hybrid Storage
What people like about the cloud low management easy expansion data services opex pricing plus hybrid needs to extend to on-prem as well. The good news is the adoption of hybrid is accelerating and will continue to in 2020.
The cloud often provides an invisible storage service, but, can: ease of management ease of storage expansion seamless data services ease of never having to migrate data again ability to automatically copy data from location to location be extended to on-prem?
The good news is that in 2020 an increasing number of solutions are available that provide some if not all of these attributes.
For instance most HSM tools can now migrate from on-prem to cloud and back again, global namespace software can virtualise the asset's location if the global namespace's interfaces are used to access the assets . And, in the case of on-prem object storage, a full range of invisible storage services can be achieved right where you need to access use your assets.
In the year 2020, the year of invisible storage, we predict a great rise in Creatives seeking solutions that provide cloud like simplicity but with the speed of on-prem access, the pricing of on-prem and the ability to seamlessly link into hybrid workflows.
Suppliers: HSM providers, Global namespace providers, object storage providers.
-- Prediction 3. The Slow Migration from LTO to Continue
LTO continues to hold many media archives that could simply be better searched, accessed, reused and montised if they were on faster access storage. AI can now better analyse assets. Organisations the world over are realising this and that's why the move away from LTO is accelerating.
I've got nothing against LTO as a cheap medium to store assets that will never be looked at again but everything against LTO if the assets need to be read-back even semi-regularly or if the assets need to be analysed, searched, or generally kept for a long period of time (since then they will need to go through migration processes). Speaking recently to an owner of a major media archive with 1.5m film assets on tape, even being able to get that film digitised and then to run image recognition and speech-to-text is a major headache and hurdle. The last thing they want to do is to put those assets back into a system that will become outdated every few years, or into a system that makes it hard to analyse and re-analyse the assets.
--
2020: Three Worrying Storage Trends
-- Prediction 1: Cloud Service Ransomware
An increased level of noise from media companies who have made bad cloud investments due to unexpectedly high and ongoing costs and due to the difficulty of exit.
At a recent technical forum for the industry a TV broadcaster CTO lamented that cloud services are becoming both expensive to commence due to set up fees , expensive to use due to egress / download fees, and almost impossible to exit from due to restrictive contracts. In short, cloud services can quickly become ransomware, holding your assets but with non-stop fees.
Of course, a cloud service that is time-share accessed can be an extremely efficient. Paying just for when you use a cloud service allows the service provider to split the costs, e.g., for CPU time, amongst many customers. However, a storage service is a 24/7 usage requirement and comes with a significant overhead for egress. The benefits are much more limited.
Worryingly, many large cloud providers only offer sensible pricing with restrictive contracts that effectively lock the customer into that service for years to come. In a changing world, lock-in is a very dangerous strategy.
-- Prediction 2: Global Namespace and Digital Asset Management Vendor lock-in
Keeping media assets is valueless if you can't find them. Many software vendors create very proprietary, difficult to share and difficult to migrate from databases, and thus create vendor lock-in. There appears to be little industry move towards open standards that would stop t
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
26/04/2024
TORONTO Rogers Communications has signed a 10-year agreement with Comcast to bring the latest Xfinity products and technology to Canadians....
26/04/2024
Calrec is very pleased to announce the benefits of its highly flexible approach to customer service has been recognized with a third award for the Argo range. T...
26/04/2024
New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New ...
26/04/2024
Trends And Takeaways From NAB Show 2024
Melanie Ciotti April 25, 2024
0 Comments
NAB's Eric Trabb (right) awards SNS with two NAB Show Product of ...
26/04/2024
Sony's Ci Media Cloud Keeps NHRA Moving
Brie Clayton April 25, 2024
0 Comments
Cloud-Based Media Asset Management and Collaboration Platform Accel...
26/04/2024
Capitol Broadcasting & Leadership Triangle Collaborate for Third Year
Capitol B...
26/04/2024
The staff at CBC Radio have been hard at work creating several new features for listeners and viewers. Several debuts are taking place this spring.
I have nev...
26/04/2024
26 Apr 2024
Cricket Finds Its Digital Home in Bangladesh: VEON's Banglalink...
26/04/2024
NBA Playoffs 2024: ESPN Rolls Out Huge Production Operation for Busy First Round Tech deployments include miked on-field personnel, shot-distance tracking, AR g...
26/04/2024
NHL Stanley Cup Playoffs: ESPN Ops Team Navigates Both Sides of the Border With ...
26/04/2024
Behind the Scenes at the 2024 NFL Draft in Detroit (Photo Gallery) After just the first round, the 2024 NFL Draft has already made quite an impression in Detroi...
26/04/2024
NFL Draft 2024: Van Wagner Powers Onsite Entertainment Experience for Record Cro...
26/04/2024
Rohde & Schwarz presents spectrum dominance in all domains at AOC Europe Rohde & Schwarz demonstrates the next generation of SIGINT/EW systems and sensor fusi...
26/04/2024
MCine Mauritius is to use Qube Wire for all future DCP deliveries across their e...
26/04/2024
Skeem Saam' May Spoiler: Has Lehasa killed Khwezi?The Skeem Saam' May teasers mention Lehasa being apologetic about killing someone. Is it his baby mam...
26/04/2024
Skeem Saam: Thursday's episode, 25 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...
26/04/2024
Prison Journalism: Some issues to considerWesley Leong was incarcerated at the age of 15 in 1996 at Pollsmoor Prison. He is currently part of Restore's rese...
26/04/2024
Tonight on Scandal: A line is crossed and a mother starts to lose focusDon't miss Friday, 26 April's riveting episode of South African soapie Scandal! o...
-- 2020 Storage Predictions: Invisible Storage
