
FOR-A To Feature Cutting Edge Technology Showcase at NAB 2016
New Booth Area Underscores Company's Theme of FOR-A World of Possibilities
April 12, 2016
Cypress, CA, April 12, 2016 At the upcoming NAB Show, taking place April 16-19 in Las Vegas, FOR-A will feature a new cutting edge technology showcase in its booth (C5117). Aligning with the company's NAB theme of FOR-A World of Possibilities, the product area will highlight the latest video industry trends, including 4K 2SI, 12G-SDI, High Dynamic Range, Wide-Gamut RGB Color Space and 8K products.
In the 4K 2SI area, FOR-A will display its HVS-2000 video switcher. The unit offers a software option for 4K 2SI signal support that enables switching with less delay than SQD systems and is advantageous in 4K productions. FOR-A has also newly developed a 4K 3D DVE expansion card for the HVS-2000, allowing real-time 3D DVE effects in 4K SQD or 2SI -- producing the world's first 2SI 3D DVE! The HVS-2000 features automatic input/output and 4-bus pair switching in 4K mode, which eliminates troublesome 4K system settings and allows for an easy transition to 4K system operation.
FOR-A's 12G-SDI NAB booth section shows off the direction that the company is headed next. Jay Shinn, Vice President of FOR-A America, explains why FOR-A is focused on the future with 12G-SDI technology: As 4K use becomes more common, system builds involving surface wiring for 4 x 3G-SDI output are becoming a major issue operationally. With 8K, 16 cables need to be utilized to handle one image, even for FOR-A, and we have many baseband-related products. We feel that this issue needed to be seriously addressed, so we've been developing equipment focused on new 12G-SDI technology that'll benefit our customers. With this technology, users have the ability to transmit 4K video through just one cable.
Three 12G-SDI enabled products will be displayed in the booth, including the MFR-4000 routing switcher. The unit features a 72x72 matrix and offers 1.5G, 3G, 6G, and 12G-SDI automatic recognition and input/output, as well as a GearBox function that offers 12G interconversion, 2SI and SQD, 3G-SDI and Level-A/B mutual conversion. Another FOR-A product in the 12G-SDI booth area is the MV-4220 multi viewer, which comes standard with 2 inputs and 2 outputs of 12G-SDI or 8 inputs and 8 outputs for SD/HD/3G-SDI. An optional input card can be used to allow a maximum of 5 inputs of 12G-SDI or 20 inputs of SD/HD/3G-SDI. The new FA-9600 signal processor will also be displayed in the 12G-SDI technology area. The unit features 4K frame synchronizing and 12G-SDI and HDMI input/output, along with Dolby-E and MADI audio options, as well as IP and optical interface options.
Another area of FOR-A's cutting edge technology section will focus on High Dynamic Range (HDR) and Wide Color Gamut (WCG) imaging. Addressing the growing interest in HDR and WCG with the continued increase in popularity of 4K resolution, FOR-A is migrating towards HDR processing technology in the form of (traditional) SDR-inter-conversion technology. For WCG imaging, FOR-A is developing traditional ITU-R BT.709 and new ITU-R BT.2020-standard inter-conversion technologies. In this area, FOR-A will showcase new advances to its FA-505 multi-channel signal processor, including WCG and HDR matrices support and a dynamic range conversion function that allows SDR-to-HDR conversion and vice versa. The company will also introduce its new USF-1044UDC 4K Up/Down/Cross Converter and LMCC-8000 UHDTV 8K signal color gamut/dynamic range converter in this area of the booth.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...